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Créer une présentation de marché cible avec Canva

Sara Nefzaoui

À la fin de ce projet, vous aurez toutes les compétences de base pour créer une présentation de votre marché cible utilisant gratuitement la plateforme Canva, outil en ligne de création et d’édition de visuels Marketing. Grâce à ce projet, vous serez capable de créer une présentation Marketing gratuitement qui vous permettra de comprendre votre audience en détails et de proposer une offre adéquate à la demande de votre marché cible.

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À la fin de ce projet, vous aurez toutes les compétences de base pour créer une présentation de votre marché cible utilisant gratuitement la plateforme Canva, outil en ligne de création et d’édition de visuels Marketing. Grâce à ce projet, vous serez capable de créer une présentation Marketing gratuitement qui vous permettra de comprendre votre audience en détails et de proposer une offre adéquate à la demande de votre marché cible.

Remarque : ce cours fonctionne le mieux pour les étudiants basés en Amérique du Nord. Nous nous efforçons actuellement d'apporter la même expérience dans d'autres régions.

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What's inside

Syllabus

Créer une présentation de marché cible avec Canva
À la fin de ce projet, vous aurez toutes les compétences de base pour créer une présentation de votre marché cible utilisant gratuitement la plateforme Canva, outil en ligne de création et d’édition de visuels Marketing.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Développe des compétences de base pour créer des présentations de marché avec Canva, un outil gratuit de design et d'édition visuelle
Aide les apprenants à comprendre en détail leur audience cible et à proposer une offre adaptée à la demande du marché
Requiert une connexion Internet et un ordinateur, ce qui peut constituer une barrière pour certains étudiants

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Activities

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Career center

Learners who complete Créer une présentation de marché cible avec Canva will develop knowledge and skills that may be useful to these careers:
Marketing Professor
A Marketing Professor teaches marketing courses at a college or university. This course may be useful for the Marketing Professor by providing a framework for understanding the needs of students. The course also provides tools for creating presentations that can communicate complex marketing concepts in a clear and concise way.
Market Researcher
A Market Researcher conducts research to understand market trends and customer behavior. This course may be useful for the Market Researcher by providing a platform for collecting and analyzing data about target markets. By learning how to use visuals and storytelling, the Market Researcher can create persuasive presentations that can communicate research findings to stakeholders.
Market Analyst
A Market Analyst analyzes market data to help companies understand their customers and make informed decisions. This course may be useful for the Market Analyst by providing a framework for understanding the needs of stakeholders. The course also provides tools for creating presentations that can communicate complex market data in a clear and concise way.
Marketing Researcher
A Marketing Researcher conducts market research to help companies understand their customers and make informed decisions. This course may be useful for the Marketing Researcher by providing a framework for gathering and analyzing data about target markets. The course also provides tools for creating presentations that can communicate research findings to stakeholders.
UX Researcher
A UX Researcher conducts user experience research to help companies improve their products and services. This course may be useful for the UX Researcher by providing a framework for understanding the needs of users. The course also provides tools for creating presentations that can communicate research findings to stakeholders.
Public relations manager
A Public Relations Manager is responsible for managing a company's public image and reputation. This course may be useful for the Public Relations Manager by providing a platform for creating presentations that can communicate the company's message to the public. By learning how to use visuals and storytelling, the Public Relations Manager can create persuasive presentations that can influence public opinion.
Marketing Manager
A Marketing Manager creates and executes a company's marketing strategy. This course may be useful for the Marketing Manager by providing a framework for understanding a target market. By learning to create a presentation that details the target market, the Marketing Manager would be better able to tailor their marketing campaigns to the specific needs of consumers.
Digital Marketing Manager
A Digital Marketing Manager is responsible for planning and executing a company's digital marketing campaigns. This course may be useful for the Digital Marketing Manager by providing a framework for understanding the needs of stakeholders. The course also provides tools for creating presentations that can communicate the company's message to the public. By learning how to use visuals and storytelling, the Digital Marketing Manager can create persuasive presentations that can influence public opinion.
Brand Manager
A Brand Manager is responsible for developing and managing a company's brand strategy. This course may be useful for the Brand Manager by providing a framework for understanding the needs of stakeholders. The course also provides tools for creating presentations that can communicate the company's brand story in a clear and concise way.
Marketing Consultant
A Marketing Consultant provides marketing advice and support to companies. This course may be useful for the Marketing Consultant by providing a framework for understanding the needs of clients. The course also provides tools for creating presentations that can communicate the consultant's recommendations to clients. By learning how to use visuals and storytelling, the Marketing Consultant can create persuasive presentations that can help clients make informed decisions about their marketing strategies.
Advertising Manager
An Advertising Manager plans and executes advertising campaigns across various media channels. This course may be useful for the Advertising Manager by providing a way to create compelling slide presentations that can showcase the value of products or services. By learning how to use visuals and storytelling, the Advertising Manager can create persuasive content that resonates with target audiences.
Social Media Manager
A Social Media Manager is responsible for developing and implementing a company's social media strategy. This course may be useful for the Social Media Manager by providing a framework for understanding the needs of stakeholders. The course also provides tools for creating presentations that can communicate the company's message to the public. By learning how to use visuals and storytelling, the Social Media Manager can create persuasive presentations that can influence public opinion.
Sales Manager
A Sales Manager is responsible for leading and managing the sales team, setting targets, and developing strategies to achieve them. This course may be useful for the Sales Manager by providing a framework for understanding the needs of customers. The course also provides tools for creating presentations that can persuade and motivate sales teams to meet or exceed these customer needs.
Business Analyst
A Business Analyst gathers and analyzes data to help companies make informed decisions. This course may be useful for the Business Analyst by providing a method for understanding the needs of stakeholders. The course also provides tools for creating presentations that can communicate complex data in a clear and concise way.
Product Manager
A Product Manager is responsible for defining and building a product, working closely with engineers, designers, and business teams. This course may be useful for the Product Manager by providing a platform for collecting data and insights about the target market. With this knowledge, the Product Manager could create a product that meets the specific needs of consumers.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Créer une présentation de marché cible avec Canva.
Ce livre est un guide complet sur le design thinking. Il vous apprendra les bases du design thinking, de la compréhension du problème à la création de solutions innovantes.
Ce livre est une référence complète sur le marketing. Il couvre tous les aspects du marketing, de la stratégie marketing à la gestion de la relation client.
Ce livre explore les dernières tendances du marketing. Il vous aidera à comprendre comment le marketing évolue et comment vous pouvez vous adapter à ces changements.
Ce livre explore les principes de l'inbound marketing. Il vous aidera à comprendre comment attirer et convertir des clients en créant du contenu précieux.
Ce livre explore les dernières tendances du marketing sur les réseaux sociaux. Il vous aidera à comprendre comment utiliser les réseaux sociaux pour atteindre votre public cible.
Ce livre explore les principes du marketing international. Il vous aidera à comprendre comment adapter votre stratégie marketing à différents marchés.

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