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Brad Batesole,
Anke Audenaert,
Mat Leonard,
Dana Sheahen,
and
Josh Bernhard
Register for this course and see more details by visiting:
OpenCourser.com/course/xgeam7/marketing
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What's inside
Syllabus
Introduction to Marketing Analytics
Metrics That Matter
Project: Crafting an Analytic Brief
Analyzing Marketing Data
Read more
Syllabus
Introduction to Marketing Analytics
Metrics That Matter
Project: Crafting an Analytic Brief
Analyzing Marketing Data
Read more
Macro Digital Analysis
Project: Create a Proposal for the Next Quarter
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops foundational understanding in marketing data, which is standard in the digital marketing industry
Guided by instructors recognized for their work in marketing analytics
Provides a practical approach to marketing data analysis, including projects that connect learning to real-world applications
Examines macro digital analysis, which is a key aspect of comprehensive marketing campaigns
Requires no prerequisites, making it accessible to learners regardless of prior knowledge
Does not provide information about the learning materials, which may consist solely of video lectures
Save this course
Save Marketing Analytics Techniques to your list so you can find it easily later:
Save
Save
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Marketing Analytics Techniques with these
activities:
Refresh basic analytics concepts
Show steps
Refresh basic analytics principles to provide a solid foundation for learning more advanced concepts.
Browse courses on
Marketing Analytics
Show steps
-
Review definitions and key terms.
-
Practice interpreting and summarizing data.
Follow tutorials on digital marketing analytics
Show steps
Explore online tutorials to supplement course content and gain practical insights into digital marketing analytics.
Browse courses on
Digital Marketing
Show steps
-
Identify reputable sources for tutorials.
-
Select tutorials that align with course topics.
-
Follow the instructions and complete the exercises.
Solve practice problems in data analysis
Show steps
Practice solving data analysis problems to improve skills and understanding of marketing analytics.
Browse courses on
Data Analysis
Show steps
-
Identify data sources and collect relevant data.
-
Apply statistical and analytical techniques to data.
-
Interpret and present results to stakeholders.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Participate in online discussion forums on marketing analytics
Show steps
Engage in discussions to exchange ideas, ask questions, and learn from perspectives of peers.
Browse courses on
Marketing Analytics
Show steps
-
Identify relevant online forums or discussion groups.
-
Participate actively in discussions by sharing insights and asking questions.
-
Provide constructive feedback to peers' comments.
Create a presentation on a marketing analytics case study
Show steps
Develop a presentation to demonstrate understanding of applying marketing analytics to solve business problems.
Browse courses on
Marketing Analytics
Show steps
-
Select a relevant case study and research the industry.
-
Analyze data and identify key insights.
-
Create a compelling presentation with visual aids.
-
Practice delivering the presentation effectively.
Track and analyze marketing campaigns using analytics tools
Show steps
Gain practical experience using analytics tools to track and measure the effectiveness of marketing campaigns.
Browse courses on
Marketing Analytics
Show steps
-
Identify suitable analytics tools for the project.
-
Set up tracking and measurement for campaigns.
-
Collect and analyze campaign data using the tools.
-
Generate reports and present insights from the data.
Develop a marketing analytics plan for a specific business
Show steps
Apply course concepts to create a comprehensive marketing analytics plan that aligns with real-world business objectives.
Browse courses on
Marketing Analytics
Show steps
-
Define business objectives and target audience.
-
Develop a data collection and analysis strategy.
-
Identify key performance indicators and metrics.
-
Create a data-driven marketing strategy.
-
Monitor and evaluate the effectiveness of the plan.
Refresh basic analytics concepts
Show steps
Refresh basic analytics principles to provide a solid foundation for learning more advanced concepts.
Browse courses on
Marketing Analytics
Show steps
Show steps
Show steps
- Review definitions and key terms.
- Practice interpreting and summarizing data.
Follow tutorials on digital marketing analytics
Show steps
Explore online tutorials to supplement course content and gain practical insights into digital marketing analytics.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Identify reputable sources for tutorials.
- Select tutorials that align with course topics.
- Follow the instructions and complete the exercises.
Solve practice problems in data analysis
Show steps
Practice solving data analysis problems to improve skills and understanding of marketing analytics.
Browse courses on
Data Analysis
Show steps
Show steps
Show steps
- Identify data sources and collect relevant data.
- Apply statistical and analytical techniques to data.
- Interpret and present results to stakeholders.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Participate in online discussion forums on marketing analytics
Show steps
Engage in discussions to exchange ideas, ask questions, and learn from perspectives of peers.
Browse courses on
Marketing Analytics
Show steps
Show steps
Show steps
- Identify relevant online forums or discussion groups.
- Participate actively in discussions by sharing insights and asking questions.
- Provide constructive feedback to peers' comments.
Create a presentation on a marketing analytics case study
Show steps
Develop a presentation to demonstrate understanding of applying marketing analytics to solve business problems.
Browse courses on
Marketing Analytics
Show steps
Show steps
Show steps
- Select a relevant case study and research the industry.
- Analyze data and identify key insights.
- Create a compelling presentation with visual aids.
- Practice delivering the presentation effectively.
Track and analyze marketing campaigns using analytics tools
Show steps
Gain practical experience using analytics tools to track and measure the effectiveness of marketing campaigns.
Browse courses on
Marketing Analytics
Show steps
Show steps
Show steps
- Identify suitable analytics tools for the project.
- Set up tracking and measurement for campaigns.
- Collect and analyze campaign data using the tools.
- Generate reports and present insights from the data.
Develop a marketing analytics plan for a specific business
Show steps
Apply course concepts to create a comprehensive marketing analytics plan that aligns with real-world business objectives.
Browse courses on
Marketing Analytics
Show steps
Show steps
Show steps
- Define business objectives and target audience.
- Develop a data collection and analysis strategy.
- Identify key performance indicators and metrics.
- Create a data-driven marketing strategy.
- Monitor and evaluate the effectiveness of the plan.
Career center
Learners who complete Marketing Analytics Techniques will develop knowledge and skills
that may be useful to these careers:
Marketing Research Analyst
Marketing Research Analyst
This course is an excellent fit for individuals aspiring to become Marketing Research Analysts. Marketing Research Analysts analyze marketing data to identify trends and patterns that help businesses make better decisions about their products, services, and marketing campaigns. The course covers techniques for collecting, analyzing, and interpreting marketing data, which are essential skills for Marketing Research Analysts. By taking this course, you will gain the knowledge and skills needed to succeed in this rewarding career field.
Digital Marketing Specialist
Digital Marketing Specialist
The course would be beneficial for individuals pursuing a career in Digital Marketing. Digital Marketing Specialists use digital channels such as search engines, social media, and email to promote products and services. This course covers techniques for analyzing digital marketing data, which can help Digital Marketing Specialists measure the effectiveness of their campaigns and optimize their strategies. By taking this course, you will gain the skills needed to succeed in this growing field.
Marketing Manager
Marketing Manager
Professionals seeking to become Marketing Managers may find this course useful. Marketing Managers plan and execute marketing campaigns, and they need to have a strong understanding of marketing analytics to measure the effectiveness of their campaigns and make informed decisions. This course provides an introduction to marketing analytics techniques, which can help Marketing Managers improve their decision-making and achieve better results for their businesses.
Data Analyst
Data Analyst
Individuals aspiring to become Data Analysts may find this course helpful. Data Analysts collect, clean, and analyze data to identify patterns and trends. They use their findings to solve business problems and improve decision-making. This course provides an introduction to data analysis techniques, which can help Data Analysts develop the skills they need to succeed in this in-demand field.
Market Research Analyst
Market Research Analyst
This course would be beneficial for individuals seeking to become Market Research Analysts. Market Research Analysts conduct research to understand consumer behavior and market trends. They use their findings to help businesses develop new products and services, and to improve their marketing campaigns. This course provides an introduction to market research techniques, which can help Market Research Analysts develop the skills they need to succeed in this competitive field.
Business Analyst
Business Analyst
Professionals pursuing a career as Business Analysts may find this course beneficial. Business Analysts analyze business processes and systems to identify areas for improvement. They use their findings to develop solutions that can help businesses improve their operations and achieve their goals. This course provides an introduction to business analysis techniques, which can help Business Analysts develop the skills they need to succeed in this challenging and rewarding field.
Product Manager
Product Manager
Individuals aspiring to become Product Managers may find this course helpful. Product Managers are responsible for managing the development and launch of new products. They need to have a strong understanding of marketing analytics to understand customer needs and to develop products that meet those needs. This course provides an introduction to marketing analytics techniques, which can help Product Managers develop the skills they need to succeed in this fast-paced and competitive field.
Marketing Consultant
Marketing Consultant
Professionals seeking to become Marketing Consultants may find this course useful. Marketing Consultants provide advice and guidance to businesses on their marketing strategies and campaigns. They need to have a strong understanding of marketing analytics to measure the effectiveness of their recommendations and to help their clients achieve their business goals. This course provides an introduction to marketing analytics techniques, which can help Marketing Consultants develop the skills they need to succeed in this challenging and rewarding field.
Social Media Manager
Social Media Manager
Individuals seeking to become Social Media Managers may find this course helpful. Social Media Managers are responsible for managing a company's social media presence. They need to have a strong understanding of marketing analytics to measure the effectiveness of their social media campaigns and to engage with customers online. This course provides an introduction to marketing analytics techniques, which can help Social Media Managers develop the skills they need to succeed in this exciting and fast-paced field.
E-commerce Manager
E-commerce Manager
Professionals pursuing a career as E-commerce Managers may find this course beneficial. E-commerce Managers are responsible for managing an online store. They need to have a strong understanding of marketing analytics to understand customer behavior and to optimize their website for conversions. This course provides an introduction to marketing analytics techniques, which can help E-commerce Managers develop the skills they need to succeed in this rapidly growing field.
Brand Manager
Brand Manager
Professionals pursuing a career as Brand Managers may find this course beneficial. Brand Managers are responsible for developing and managing a company's brand. They need to have a strong understanding of marketing analytics to measure the effectiveness of their branding campaigns and to make informed decisions about how to position their brand in the market. This course provides an introduction to marketing analytics techniques, which can help Brand Managers develop the skills they need to succeed in this challenging and rewarding field.
Affiliate Marketing Manager
Affiliate Marketing Manager
Individuals aspiring to become Affiliate Marketing Managers may find this course helpful. Affiliate Marketing Managers are responsible for managing affiliate programs. They need to have a strong understanding of marketing analytics to track the performance of their affiliate campaigns and to identify opportunities for growth. This course provides an introduction to marketing analytics techniques, which can help Affiliate Marketing Managers develop the skills they need to succeed in this challenging and rewarding field.
Demand Generation Manager
Demand Generation Manager
Professionals pursuing a career as Demand Generation Managers may find this course beneficial. Demand Generation Managers are responsible for generating leads for their company. They need to have a strong understanding of marketing analytics to measure the effectiveness of their demand generation campaigns and to identify opportunities for improvement. This course provides an introduction to marketing analytics techniques, which can help Demand Generation Managers develop the skills they need to succeed in this competitive field.
Public relations manager
Public relations manager
Individuals seeking to become Public Relations Managers may find this course helpful. Public Relations Managers are responsible for managing a company's public relations. They need to have a strong understanding of marketing analytics to measure the effectiveness of their public relations campaigns and to build relationships with key stakeholders. This course provides an introduction to marketing analytics techniques, which can help Public Relations Managers develop the skills they need to succeed in this challenging and rewarding field.
Communications Manager
Communications Manager
Professionals pursuing a career as Communications Managers may find this course beneficial. Communications Managers are responsible for managing a company's internal and external communications. They need to have a strong understanding of marketing analytics to measure the effectiveness of their communications campaigns and to build relationships with key stakeholders. This course provides an introduction to marketing analytics techniques, which can help Communications Managers develop the skills they need to succeed in this challenging and rewarding field.
For more career information including salaries, visit:
OpenCourser.com/course/xgeam7/marketing
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Marketing Analytics Techniques.
Provides a practical guide to using digital marketing analytics to improve your marketing campaigns. It covers topics such as web analytics, social media analytics, and mobile analytics.
Provides a technical introduction to marketing data science, covering topics such as data mining, machine learning, and predictive modeling. It valuable resource for those who want to use data science to improve their marketing efforts.
Save
Provides a practical guide to using marketing analytics to make better decisions. It covers topics such as data collection, analysis, and visualization. It valuable resource for those who want to use marketing analytics to improve their marketing campaigns.
Provides a comprehensive guide to using R for marketing analytics. It covers topics such as data collection, analysis, and visualization. It valuable resource for those who want to use R to improve their marketing efforts.
Provides a comprehensive guide to using Excel for marketing analytics. It covers topics such as data collection, analysis, and visualization. It valuable resource for those who want to use Excel to improve their marketing efforts.
Provides a comprehensive guide to using Google Analytics for marketing analytics. It covers topics such as data collection, analysis, and visualization. It valuable resource for those who want to use Google Analytics to improve their marketing efforts.
Provides a comprehensive guide to using Adobe Analytics for marketing analytics. It covers topics such as data collection, analysis, and visualization. It valuable resource for those who want to use Adobe Analytics to improve their marketing efforts.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/xgeam7/marketing
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Similar courses
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Time
24480 hours
Level
Introductory
Via
Udacity
Instructors
Brad Batesole
Anke Audenaert
Mat Leonard
Dana Sheahen
Josh Bernhard
Language
English
Good to know
Develops foundational understanding in marketing data, which is standard in the digital marketing industry
Guided by instructors recognized for their work in marketing analytics
Provides a practical approach to marketing data analysis, including projects that connect learning to real-world applications
Examines macro digital analysis, which is a key aspect of comprehensive marketing campaigns
Requires no prerequisites, making it accessible to learners regardless of prior knowledge
Does not provide information about the learning materials, which may consist solely of video lectures
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