Agiles Arbeiten trifft auf Design Thinking from Coursera

Trotz aller guten Absichten, harter Arbeit und solider Ideen entwickeln zu viele Teams Produkte, die niemand will, die niemand verwenden kann und die niemand kauft. Das muss aber nicht so sein. Eine agile und designorientierte Denkweise bietet einen anderen – und effektiven – Ansatz für die Produktentwicklung, der wertvolle Lösungen für bedeutungsvolle Probleme liefert. In diesem Kurs erfahren Sie, wie Sie in den Anfangsphasen des Prozesses feststellen können, was für einen Nutzer wertvoll ist – um diesen Wert zu steigern –, indem Sie den Fokus Ihres Teams auf prüfbare Geschichten über den Nutzer lenken und eine starke gemeinsame Perspektive schaffen.

Dieser Kurs wird vom Batten Institute der Darden School of Business der UVA unterstützt. Die Mission des Batten Institute ist es, die Welt durch Unternehmertum und Innovation zu verbessern: www.batteninstitute.org.

What's inside

Syllabus

Probleme, die sich agil lösen lassen

Die agilen Praktiken, die ein ausgezeichnetes Produkt liefern, sind allgemein bekannt, aber ihre Anwendung erfordert Fokus, Energie und Vertrauen. Diese Woche werden wir herausfinden, was bei der Entwicklung exzellenter Produkte schwierig ist und inwiefern es hilfreich sein kann, agil zu arbeiten. Wir beginnen mit einer Diskussion über das agile Manifest – was es veranlasst hat und wie es agiles Arbeiten definiert. Dann kommen wir zum praktischen Teil – den Problemen, die sich agil lösen lassen, wie Sie Ihre Zeit und Energie konzentrieren können und wie Sie feststellen können, ob Ihre agile Praxis funktioniert.

Fokussieren Sie Ihr agile Arbeit mit Personas, Problemszenarien und Alternativen

Der beste Weg, zu vermeiden, dass man etwas erstellt, das niemand möchte, besteht darin, bei der Konzeption an jemanden zu denken. In der Designwelt nennen wir diesen „Jemand“ „Persona“. Personas und Problemszenarien (auch als „zu erledigende Aufgaben“ bezeichnet) konzentrieren sich bei der Entwicklung darauf, ein nützliches Ergebnis für Ihren Nutzer zu erzielen, anstatt nur eine Arbeitsleistung zu erbringen. In diesem Modul erfahren Sie, wie Sie Ihre Arbeit fokussieren, indem Sie unter Verwendung von bewährten Praktiken aus dem Design Thinking Personas, Problemszenarien und Alternativen entwickeln.

Erste Schritte zu großartigen agilen User Stories

Nach dem Entwurf von Personas und der hypothetischen Diskussion über Nutzeranforderungen gehen wir zum Testen dieser Annahmen und zur Umsetzung des Gelernten in agile User Stories über. Wir werden besprechen, wie Sie eine Interviewanleitung erstellen, um Ihren Nutzern die richtigen Fragen zu stellen. Anschließend werden wir uns detailliert mit agilen User Stories befassen. User Stories sind ein Standardmerkmal agilen Arbeitens und dienen als täglicher Schwerpunkt für die Wertsteigerung.

Mit User Stories auf den Kundennutzen konzentrieren

Die agile User Story ist Ihr täglicher Schwerpunkt, um sicherzustellen, dass Sie etwas Wertschöpfendes für Ihren Nutzer schaffen. Sie legt fest, wie Sie dies in Ihrem Team diskutieren und Ihre nachfolgenden Tests verankern. In diesem Modul erfahren Sie, wie Sie die Erstellung und Verwendung von Stories in Ihrem Team erleichtern.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Erstellt ein starkes Fundament für diejenigen, die etwas über agile Methoden und Design Thinking lernen möchten

Bietet eine schrittweise Anleitung für die Anwendung agiler Praktiken und des Design Thinking-Ansatzes bei der Produktentwicklung

Hebt die Bedeutung der Ermittlung von Kundennutzen und der Entwicklung prüfbarer User Stories hervor

Unterstützt von der angesehenen Darden School of Business der UVA, was auf die akademische Strenge und Relevanz hindeutet

Erklärt die Grundlagen des agilen Manifests und dessen Implikationen für die Produktentwicklung

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Agiles Arbeiten trifft auf Design Thinking with these activities:

Review fundamental agile principles

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Start by solidifying your grasp of the basics of agile to ensure a smooth start to the course.

Browse courses on Agile

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Re-read and reflect on the Agile Manifesto
Review summaries or keynotes on agile principles

Connect with experienced agile practitioners

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Enhance your learning journey by connecting with experienced agile practitioners who can provide guidance and support.

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Attend industry events or online meetups to network with professionals
Reach out to alumni or colleagues for recommendations
Schedule informational interviews to learn from their experiences and insights

Create sample personas

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Gain practical experience in creating user personas to enhance your ability to focus on user needs.

Browse courses on Personas

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Identify target user groups and their goals
Research and gather user data through interviews or surveys
Develop detailed profiles of personas including demographics, motivations, and pain points

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Explore user story mapping techniques

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Learn about user story mapping to improve your ability to plan and prioritize features.

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Watch video tutorials or read articles on user story mapping
Practice creating user story maps for a specific project or scenario
Share your maps with peers or mentors for feedback

Participate in agile workshops or training sessions

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Supplement your learning with hands-on training in agile workshops or sessions led by industry experts.

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Research and identify relevant workshops or training programs
Register and attend the sessions
Actively participate in discussions and exercises

Conduct a small-scale user testing session

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Test your assumptions and gather valuable feedback by conducting a small-scale user testing session.

Browse courses on User Testing

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Define the goals and scope of the testing session
Recruit and prepare participants
Conduct user testing sessions and observe user behavior
Analyze the results and identify areas for improvement

Participate in agile-related challenges or competitions

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Test your skills and gain valuable experience by participating in agile-related challenges or competitions.

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Research and identify suitable competitions or challenges
Form a team or collaborate with others
Develop and submit your solutions
Receive feedback and learn from the experience

Build a mock-up or prototype

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Solidify your understanding by creating a mock-up or prototype that brings your ideas to life.

Browse courses on Prototyping

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Identify the key features and functionalities to include
Sketch or wireframe your design
Create a mock-up or prototype using design tools
Get feedback from peers or users and iterate on your design

Career center

Learners who complete Agiles Arbeiten trifft auf Design Thinking will develop knowledge and skills that may be useful to these careers:

Chief Innovation Officer

Chief Innovation Officers lead and manage the innovation process within an organization. They also work on the development and implementation of new products, services, and processes. This course may be useful for Chief Innovation Officers because it will help them learn how to use agile and design thinking methodologies to develop new and innovative innovation strategies.

See salaries and explore the career path for Chief Innovation Officer

Product Owner

Product Owners manage the backlog and roadmap of products. They also work on the prioritization and approval of product features. This course may be useful for Product Owners because it will help them learn how to use agile and design thinking methodologies to develop new and innovative product management techniques.

See salaries and explore the career path for Product Owner

Scrum Master

Scrum Masters lead and facilitate Scrum teams. They also work on the development and implementation of Scrum methodologies. This course may be useful for Scrum Masters because it will help them learn how to use agile and design thinking methodologies to develop new and innovative Scrum techniques.

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Agile Coach

Agile Coaches help organizations adopt and implement agile methodologies. They also work on the training and coaching of agile teams. This course may be useful for Agile Coaches because it will help them learn how to use agile and design thinking methodologies to develop new and innovative agile coaching techniques.

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Design Thinking Facilitator

Design Thinking Facilitators lead and facilitate design thinking workshops. They also work on the development and implementation of design thinking methodologies. This course may be useful for Design Thinking Facilitators because it will help them learn how to use agile and design thinking methodologies to develop new and innovative design thinking techniques.

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User Experience Designer

User Experience Designers design and develop the user experience of products and services. They also work on the research, testing, and evaluation of user experience. This course may be useful for User Experience Designers because it will help them learn how to use agile and design thinking methodologies to develop new and innovative user experiences.

See salaries and explore the career path for User Experience Designer

Innovation Manager

Innovation Managers lead and manage the innovation process within an organization. They also work on the development and implementation of new products, services, and processes. This course may be useful for Innovation Managers because it will help them learn how to use agile and design thinking methodologies to develop new and innovative innovation strategies.

See salaries and explore the career path for Innovation Manager

Product Manager

Product Managers manage the development and launch of new products. They also work on the marketing, sales, and support of products. This course may be useful for Product Managers because it will help them learn how to use agile and design thinking methodologies to develop new and innovative products.

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Project Manager

Project Managers plan, execute, and close projects. They also work on the team management, budgeting, and scheduling of projects. This course may be useful for Project Managers because it will help them learn how to use agile and design thinking methodologies to develop new and innovative project management techniques.

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Business Analyst

Business Analysts analyze business processes and systems. They also work on the design, implementation, and improvement of business processes. This course may be useful for Business Analysts because it will help them learn how to use agile and design thinking methodologies to develop new and innovative business solutions.

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Data Analyst

Data Analysts collect, clean, and analyze data. They also develop data visualizations and reports. This course may be useful for Data Analysts because it will help them learn how to use agile and design thinking methodologies to develop new and innovative data analysis techniques.

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Web Developer

Web Developers design, develop, and maintain websites. They also work on the back-end of websites, such as databases and servers. This course may be useful for Web Developers because it will help them learn how to use agile and design thinking methodologies to develop new and innovative websites.

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Software Developer

Software Developers design, develop, and test software systems. They also analyze user needs, create software specifications, and write code. This course may be useful for Software Developers because it will help them learn how to use agile and design thinking methodologies to develop new and innovative software applications.

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Database Administrator

Database Administrators manage and maintain databases. They also work on the design, implementation, and security of databases. This course may be useful for Database Administrators because it will help them learn how to use agile and design thinking methodologies to develop new and innovative database systems.

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Computer Systems Analyst

Computer Systems Analysts plan, develop, test, and implement computer systems, including hardware, software, and networks. They also analyze and solve problems with existing computer systems and train users on new systems and applications. This course may be useful for Computer Systems Analysts because it will help them learn how to use agile and design thinking methodologies to develop new and innovative computer systems.

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