Analisi Commerciale e Reporting Excel from Udemy

Questo corso si rivolge a chi vuole avvicinarsi per la prima volta all'analisi commerciale e a chi vuole trovare nuovi strumenti, in particolare su Excel, per elaborare i propri file.

Imparerai a capire il significato dei numeri, ad interpretare grafici, trend e a creare dashboard per avere sotto controllo la tua attività commerciale. Insieme viaggeremo nel modo delle vendite e ti rendero' piu' semplice la comprensione dell'utilizzo di alcuni strumenti Excel utili al raggiungimento dei tuoi obiettivi. Attraverso file scaricabili potrai provare con mano quanto vedrai nelle lezioni ed esercitarti tu stesso anche sugli argomenti piu' complessi.

Troverai un'intera sezione dedicata ad esempi concreti come il calcolo della redditività dei clienti per marchio o l'analisi degli scostamenti rispetto al budget.

Ci sarà ampio spazio dedicato alle previsioni di vendita e agli strumenti utilizzati per effettuare proiezioni nel futuro.

Inizia il viaggio, la formazione è il primo passo verso il successo.

In bocca al lupo.

What's inside

Syllabus

Introduzione

I VANTAGGI PER TE

Cercare l'obiettivo

Analisi Dati - Parametri

Analisi in base ai soggetti

Analisi su criteri geografici

Analisi in base al tempo

Analisi

Inizia l'analisi

Analisi sui clienti

Analisi sulle agenzie

Analisi sul tempo

Creare un modello per l'analisi dati

Elementi di una Dashboard

Formattazione dei dati e calcolo dei totali

Calcolo delle percentuali

Inserimento del grafico e calcolo valore minimo e massimo

Abbinamento del cliente al valore minimo e massimo - Indice e confonta

Tiriamo le somme e andiamo a verificare il significato in ambito commerciale dei risultati che abbiamo ottenuto

Grafico a torta sulle percentuali

Calcolo dell'ordine medio

Calcolo dell'anno in cui abbiamo venduto di piu o di meno

Inserimento trend line e analisi dell andamento dell'ordine medio

Conclusioni sulla Dashboard

Creazione di Pivot, grafici pivot e grafiche particolari di Dashboard

L'importanza delle tabelle

L'aggiornamento dati

Analisi dei dati

Impostare la grafica della dashboard

Creare Macro per generare Pivot e grafici, assegnandole a dei pulsanti di azione

Analisi con Pivot, Macro e Pulsanti - Introduzione

Creazione Pivot, Macro e Pulsanti

Altri Pulsanti e Grafici Pivot

Formattazione Condizionale

Esempi

Catena di Negozi

Scostamenti rispetto al Budget

Redditività per Cliente e Marchio

Identificazione del Trend delle Vendite

impareremo alcuni strumenti che Excel ci mette a disposizione per effettuare previsioni di vendita

Introduzione alle Previsioni di Vendita

Ipotesi con il Campo calcolato Pivot

Previsioni con formule Tendenza e Previsione Lineare

Grafico con linee di Tendenza

Strumento Foglio di previsione

Stampa di report

Vediamo insieme come stampare un report o parte di esso

Utilizziamo il tool di Windows "Strumento di cattura"

Conclusioni

Lezione Bonus

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Impartisce le basi per i neofiti della business analysis

Include esercizi scaricabili per la pratica

Prevede una sezione dedicata ad esempi concreti

Presenta gli strumenti Excel per le previsioni di vendita

Richiede l'utilizzo di software a pagamento (Excel)

È tenuto da un solo istruttore, che potrebbe non avere esperienza in tutti gli argomenti trattati

Reviews summary

Corso analisi commerciale e segnalazione excel

Gli studenti affermano di apprezzare questo corso di Analisi Commerciale e Reporting Excel per principianti. Secondo le recensioni, il corso è facile da seguire e ben strutturato, con lezioni coinvolgenti ed esempi chiari. Gli studenti hanno scoperto che i contenuti sono facili da ricordare e ben organizzati, e hanno elogiato l'insegnante per il suo stile di insegnamento chiaro e coinvolgente.

Ottimo feedback

"È una classe informativa che fornisce un ottimo feedback"

"Questo corso mi ha davvero aiutato ad espandere il mio modo di vedere le carte e ad interpretarle ulteriormente per le mie letture"

Ben strutturato ed educativo

"ben strutturato. Grazie Sal"

"Veramente educativo, Sal Jade insegna ogni aspetto del mazzo, senza tralasciare nulla"

"La sua esperienza di insegnante si vede davvero nel modo in cui struttura i suoi corsi e produce i contenuti"

Insegnante chiaro e coinvolgente

"Mi piace il modo in cui è impostato il corso. Ho trovato finora gli argomenti facili da ricordare"

"Sal Jade insegna ogni aspetto del mazzo, senza tralasciare nulla"

"Sal è così dettagliata con il suo insegnamento e spiega così bene. Consiglierei questo corso a tutti!"

Facile da seguire e comprendere

"buono, facile da capire"

"facile da capire e molti esempi"

"È stato un ottimo corso per principianti. semplice da seguire"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Analisi Commerciale e Reporting Excel with these activities:

Read 'Marketing Management' by Philip Kotler

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Gain a comprehensive understanding of marketing principles from a renowned author.

View Social media marketing on Amazon

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Read and summarize key chapters of the book.
Create a mind map or diagram to connect the concepts.
Discuss the book's ideas with classmates or colleagues.

Review key marketing concepts

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Refresh your memory on the basic principles of marketing to prepare for the course.

Browse courses on Marketing Fundamentals

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Go over your notes from previous marketing courses or read a marketing textbook.
Take practice quizzes or questions on basic marketing concepts.
Review case studies or examples of successful marketing campaigns.

Learn about specific marketing tools or technologies

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Enhance your knowledge of the tools and techniques used in the industry.

Browse courses on Marketing Tools

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Identify a specific marketing tool or technology that interests you.
Find tutorials or online courses on the tool.
Follow the tutorials and practice using the tool.

Five other activities

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Show all eight activities

Analyze marketing data and metrics

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Practice working with real-world marketing data to prepare for the course projects.

Browse courses on Marketing Analytics

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Find a dataset on marketing metrics or customer behavior.
Use tools like Excel or Google Analytics to analyze the data.
Identify trends, patterns, or insights from the data.

Discuss marketing strategies with peers

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Exchange ideas and learn from others' experiences to broaden your perspectives.

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Join a study group or online forum.
Share your knowledge and insights on marketing campaigns.
Critique and provide feedback on others' ideas.
Collaborate on a small marketing project or presentation.

Write a blog post or article on a marketing topic

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Share your knowledge and insights with others, improving your understanding and communication skills.

Browse courses on Content Marketing

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Choose a topic that aligns with your interests and the course material.
Research and gather information from reputable sources.
Write a well-structured and engaging article.
Publish your article on a blog or website.

Develop a marketing plan for a real or hypothetical product or service

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Apply your knowledge in a practical way and create a comprehensive marketing plan.

Browse courses on Marketing Plan

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Define the target audience and marketing objectives.
Conduct market research and competitor analysis.
Develop a marketing mix (product, price, place, promotion).
Create a budget and timeline for the marketing plan.
Write a formal marketing plan document.

Contribute to open-source marketing projects

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Gain hands-on experience with marketing tools and contribute to the wider community.

Browse courses on Open Source Tools

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Identify open-source marketing projects that align with your interests.
Join the project's community and get involved in discussions.
Review code, report bugs, and contribute fixes or enhancements.

Career center

Learners who complete Analisi Commerciale e Reporting Excel will develop knowledge and skills that may be useful to these careers:

Operations Research Analyst

Operations Research Analysts use data to solve complex operational problems. They use their knowledge of mathematics, computer programming, and statistics to develop models that can optimize business processes and improve operational efficiency. This course provides a solid foundation in operations research, including how to use Excel to develop models that can optimize business processes and improve operational efficiency.

See salaries and explore the career path for Operations Research Analyst

Financial Analyst

Financial Analysts use financial data to make investment recommendations and evaluate the performance of companies. They use their knowledge of finance, accounting, and economics to analyze financial statements and make sound investment decisions. This course provides a solid foundation in financial analysis, including how to use Excel to analyze financial data and create financial models.

See salaries and explore the career path for Financial Analyst

Actuary

Actuaries use data to assess risk and uncertainty. They use their knowledge of mathematics, statistics, and finance to develop models that can assess risk and uncertainty, and to develop strategies for managing risk. This course provides a solid foundation in actuarial science, including how to use Excel to develop models that can assess risk and uncertainty, and to develop strategies for managing risk.

See salaries and explore the career path for Actuary

Statistician

Statisticians use data to collect, analyze, and interpret data. They use their knowledge of statistics, mathematics, and computer programming to design studies, collect data, and analyze data to answer research questions. This course provides a solid foundation in statistics, including how to use Excel to collect, analyze, and interpret data.

See salaries and explore the career path for Statistician

Data Architect

Data Architects use data to design and manage data systems. They use their knowledge of database design, data management, and data analysis to develop data systems that meet user needs. This course provides a solid foundation in data architecture, including how to use Excel to design and manage data systems.

See salaries and explore the career path for Data Architect

Data Scientist

Data Scientists use data to build predictive models and develop data-driven solutions. They use their knowledge of statistics, computer programming, and machine learning to analyze data and develop models that can predict future events. This course provides a solid foundation in data science, including how to use Excel to analyze data and develop predictive models.

See salaries and explore the career path for Data Scientist

Sales Analyst

Sales Analysts use data to track and analyze sales performance, and to identify opportunities for growth. They use their knowledge of sales, marketing, and statistics to analyze sales data and develop sales strategies. This course provides a solid foundation in sales analysis, including how to use Excel to track and analyze sales data, and how to develop sales strategies.

See salaries and explore the career path for Sales Analyst

Market Researcher

Market Researchers use data to understand customer needs and preferences. They use their knowledge of marketing, statistics, and psychology to collect and analyze data, and then use their findings to develop marketing strategies. This course provides a solid foundation in market research, including how to use Excel to collect and analyze data, and how to develop marketing strategies.

See salaries and explore the career path for Market Researcher

Software Engineer

Software Engineers use data to design, develop, and test software systems. They use their knowledge of computer science, mathematics, and data structures to analyze data and develop software systems that meet user needs. This course provides a solid foundation in software engineering, including how to use Excel to analyze data and develop software systems.

See salaries and explore the career path for Software Engineer

Project Manager

Project Managers use data to plan, execute, and control projects. They use their knowledge of project management, business, and data analysis to collect and analyze data, and then use their findings to develop project plans and strategies. This course provides a solid foundation in project management, including how to use Excel to collect and analyze data, and how to develop project plans and strategies.

See salaries and explore the career path for Project Manager

Business Analyst

Business Analysts use data to solve business problems and improve business processes. They use their knowledge of business, process improvement, and data analysis to collect and analyze data, and then use their findings to develop recommendations for improving business processes.

See salaries and explore the career path for Business Analyst

Management Consultant

Management Consultants use data to help organizations improve their performance. They use their knowledge of business, strategy, and data analysis to analyze data and develop recommendations for improving organizational performance. This course provides a solid foundation in management consulting, including how to use Excel to analyze data and develop recommendations for improving organizational performance.

See salaries and explore the career path for Management Consultant

Data Analyst

Data Analysts use data to solve problems and answer questions. They use their knowledge of statistics, computer programming, and business to extract actionable insights from data. This course provides a solid foundation in data analysis, including how to collect, clean, and analyze data using Excel. This course can help you develop the skills you need to be successful as a Data Analyst.

See salaries and explore the career path for Data Analyst

Epidemiologist

Epidemiologists use data to investigate and control diseases. They use their knowledge of epidemiology, biostatistics, and public health to design studies, collect data, and analyze data to investigate and control diseases. This course provides a solid foundation in epidemiology, including how to use Excel to collect, analyze, and interpret data.

See salaries and explore the career path for Epidemiologist

Economist

Economists use data to understand economic phenomena. They use their knowledge of economics, mathematics, and statistics to collect and analyze data, and then use their findings to develop economic models and theories. This course provides a solid foundation in economics, including how to use Excel to collect and analyze data, and how to develop economic models and theories.

See salaries and explore the career path for Economist