Generative AI: Supercharge Your Product Management Career from Coursera

As generative AI disrupts every business and industry, the product manager’s role is also constantly transforming. This course enables product managers to expand their skill sets and give them an edge in their careers by leveraging AI.

For example, an AI product manager must understand generative AI tools and models, ethical considerations, and their practical application over and above product management skills.

This course demonstrates how you can use generative AI tools, frameworks, and platforms to significantly increase or “supercharge” your overall product management effectiveness. You will learn to harness the power of Generative AI to improve your ability to ideate, design, develop, launch, and deliver products that are a customer’s delight while keeping ethical considerations in mind.

Throughout this course, you will apply the concepts learned in hands-on labs and a final project. You will use Generative AI tools and models like ChatGPT, DALL-E, Gemini, CoPilot, etc.

Enroll now and be part of that niche group of AI-enabled product managers!

What's inside

Syllabus

Product Management and Generative AI

In this module, you’ll learn how generative AI is enhancing the product management and product lifecycle and helping organizations get a competitive advantage. You’ll get familiar with the different tasks a product manager must perform when leveraging generative AI for product management. Further, you’ll get familiar with the process of integrating generative AI into the organization and the associated challenges and tips to be successful. In addition, you’ll explore a generative AI tool. You’ll leverage generative AI to streamline tasks, generate ideas, enhance communication, and improve customer experiences. You’ll also learn about the risks when using generative AI.

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Read about what's good

what should give you pause

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Teaches the latest generative AI product management trends, tools, and techniques

Guided project and final assessment enhance practical application and skill development

Emphasizes responsible and ethical use of generative AI in product management

Focus on product innovation and competitive advantage through generative AI

Designed to cater to professionals and students seeking to upskill in generative AI product management

Offers a blend of theoretical knowledge and hands-on practice to reinforce learning

Reviews summary

Practical genai for pms

According to learners, this course offers a solid foundation in leveraging Generative AI to supercharge product management effectiveness. Students highlight its practical application of AI tools like ChatGPT and DALL-E for tasks like ideation and design. A consistent strong point is the focus on ethical considerations, which many find crucial and well-covered. While highly relevant and up-to-date, some reviewers noted the course might be better suited for beginners to AI, with those having prior AI knowledge finding certain parts less in-depth than expected. The hands-on labs and final project are frequently praised for solidifying understanding.

Ideal for PMs new to AI, less so for advanced users.

"As someone with prior AI knowledge, I found some parts a bit basic. It's great for beginners to the AI in PM space."

"I enrolled hoping for in-depth insights into building AI products as a PM, but it felt more like a general overview of using existing tools."

"It covers the basics of GenAI for PMs, which is what I needed as a beginner. However, I felt the 'supercharge' aspect was a bit overhyped."

"Not worth the investment if you already have some basic understanding of AI or PM."

Modules are logical and easy to digest, with good instruction.

"Very practical and well-structured. I particularly liked the focus on how to use GenAI for communication."

"The modules were bite-sized and easy to digest. The instructor clearly knows their stuff."

"It breaks down complex topics into digestible chunks. The instructor was engaging."

Content is current and directly applicable to modern PM.

"Absolutely essential for any PM in today's landscape."

"The content is highly relevant and up-to-date with the rapid changes in AI."

"This course is very current and relevant to modern product management challenges."

Crucial ethical aspects of AI are thoroughly covered.

"I appreciated the ethical considerations module; it's a critical topic that many courses overlook."

"The ethical discussions were robust, and I value the course's emphasis on this."

"I also appreciate the emphasis on ethical considerations, which is often overlooked."

Focuses on applying GenAI tools for real PM tasks.

"The practical application of tools like ChatGPT and Gemini for ideation and feature definition was really valuable."

"The hands-on labs were fantastic, especially applying DALL-E to product design concepts."

"I learned how to use practical tools and strategies that I could apply immediately to my work."

"The labs using ChatGPT for ideation and content generation were eye-opening."

Some tool demos could benefit from more detail.

"Sometimes the pace felt a bit rushed in the initial modules, but overall, very relevant."

"The only minor critique is that some of the tool demos felt a little brief; I had to do extra research to fully grasp them."

"The hands-on parts were too simple and didn't really challenge me."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Generative AI: Supercharge Your Product Management Career with these activities:

Review AI concepts

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Review AI concepts and principles to strengthen foundational understanding and prepare for the course.

Browse courses on Generative AI

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Read textbooks and articles on AI.
Go through online tutorials and courses on AI.
Attend webinars and workshops related to AI.
Solve practice problems and coding exercises.

Read 'Deep Learning for Coders with Fastai and PyTorch'

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Gain a deeper understanding of deep learning concepts and techniques for building AI models.

View Deep Learning for Coders with Fastai and... on Amazon

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Read through the book chapters in sequence.
Work through the code examples and exercises.
Apply the learned concepts to your own projects.

Participate in generative AI workshops

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Gain hands-on experience and insights from experts in generative AI and product management.

Browse courses on Generative AI Tools

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Find workshops offered by reputable organizations or institutions.
Register and attend the workshops.
Actively participate in discussions and exercises.
Network with other participants and facilitators.
Follow up with any resources or connections made during the workshop.

Four other activities

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Learn Generative AI tools

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Gain hands-on experience with popular generative AI tools used in product management.

Browse courses on ChatGPT

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Sign up for free trials or accounts of generative AI tools.
Follow step-by-step tutorials and documentation.
Experiment with different features and functionalities.
Join online communities and forums for support.
Attend workshops or webinars on specific generative AI tools.

Assist fellow students in understanding AI concepts

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Enhance your own understanding by explaining AI concepts to others and providing support.

Browse courses on Generative AI

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Join online forums or discussion groups related to AI.
Offer assistance to students who are struggling with AI concepts.
Organize study sessions or workshops to share your knowledge.
Create online resources or tutorials to help others learn.

Apply Generative AI in product management

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Practice applying generative AI techniques to real-world product management scenarios.

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Identify a product management challenge or opportunity.
Use generative AI tools to generate ideas, content, or insights.
Evaluate and select the most promising solutions.
Implement the solutions and track their impact.
Reflect on the results and make adjustments as needed.

Build a product prototype using AI

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Develop a tangible product prototype that showcases the power of generative AI in product management.

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Define the scope and goals of the prototype.
Choose appropriate generative AI tools and models.
Integrate generative AI into the prototype development process.
Build, test, and refine the prototype.
Present the prototype to stakeholders and gather feedback.

Career center

Learners who complete Generative AI: Supercharge Your Product Management Career will develop knowledge and skills that may be useful to these careers:

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Generative AI

Supercharge Your Product Management Career

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What's inside

Syllabus

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Reviews summary

Practical genai for pms

Activities

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