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Create Digital Marketing Visualizations in Python

Carmen Rojas

Visualizing data is an in-demand skill in many areas of business but particularly in digital marketing. With more and more data available to digital marketers, explaining what to do with it thru well-crafted visualizations shows not only prowess in a data language, but a keen insight into customers and what they are looking for in the products and services we provide. In this project, learners will learn how to create tables, line graphs, bar charts, and scatter plots. We will walk thru each visualization simply and then with a slight uptick. We will learn Python syntax, and other helpful Python do’s and don’t’s along the way

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Develops data visualization skills, which are highly relevant in digital marketing

Offers a comprehensive study of one aspect of data science

Builds a strong foundation for beginners in data visualization

Teaches Python syntax, a useful tool for data analysis

Taught by Carmen Rojas, who are recognized for their work in data visualization

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Activities

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Career center

Learners who complete Create Digital Marketing Visualizations in Python will develop knowledge and skills that may be useful to these careers:

Data Analyst

Data Analysts collect, clean, and analyze data to help businesses make informed decisions. This course can help you develop the skills needed to succeed in this role, such as data visualization, Python programming, and data analysis techniques. By learning how to create clear and concise visualizations, you can effectively communicate insights to stakeholders and drive decision-making.

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Market Researcher

Market Researchers gather and analyze data to understand consumer behavior and market trends. This course can provide you with the skills needed to conduct market research, analyze data, and present findings. By learning how to create visualizations, you can effectively communicate market insights to clients and stakeholders, helping them make informed decisions.

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Digital Marketing Manager

Digital Marketing Managers plan and execute digital marketing campaigns to reach target audiences and achieve business goals. This course can help you develop the skills needed to succeed in this role, such as data analysis, content marketing, and social media marketing. By learning how to create visualizations, you can effectively track and measure the performance of your campaigns and make data-driven decisions.

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Business Analyst

Business Analysts identify and solve business problems by analyzing data and recommending solutions. This course can help you develop the skills needed to succeed in this role, such as data analysis, problem-solving, and communication. By learning how to create visualizations, you can effectively communicate your findings to stakeholders and help them make informed decisions.

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Data Scientist

Data Scientists use data to build models and solve business problems. This course can help you develop the skills needed to succeed in this role, such as data analysis, machine learning, and programming. By learning how to create visualizations, you can effectively communicate your findings to stakeholders and help them make informed decisions.

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Quantitative Analyst

Quantitative Analysts use mathematical and statistical models to analyze data and make investment decisions. This course can help you develop the skills needed to succeed in this role, such as data analysis, modeling, and programming. By learning how to create visualizations, you can effectively communicate your findings to clients and stakeholders, helping them make informed investment decisions.

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Software Engineer

Software Engineers design, develop, and maintain software applications. This course can help you develop the skills needed to succeed in this role, such as programming, problem-solving, and teamwork. By learning how to create visualizations, you can effectively communicate your design ideas to stakeholders and help them understand the technical aspects of your work.

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Product Manager

Product Managers lead the development and launch of new products. This course can help you develop the skills needed to succeed in this role, such as market research, product planning, and project management. By learning how to create visualizations, you can effectively communicate your product vision to stakeholders and help them make informed decisions.

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Marketing Analyst

Marketing Analysts gather and analyze data to help businesses understand their customers and make marketing decisions. This course can help you develop the skills needed to succeed in this role, such as data analysis, market research, and communication. By learning how to create visualizations, you can effectively communicate your findings to stakeholders and help them make informed marketing decisions.

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Financial Analyst

Financial Analysts analyze financial data to make investment decisions. This course can help you develop the skills needed to succeed in this role, such as data analysis, financial modeling, and communication. By learning how to create visualizations, you can effectively communicate your findings to clients and stakeholders, helping them make informed investment decisions.

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Consultant

Consultants help businesses solve problems and improve performance. This course can help you develop the skills needed to succeed in this role, such as problem-solving, communication, and teamwork. By learning how to create visualizations, you can effectively communicate your findings to clients and help them understand your recommendations.

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Technical Writer

Technical Writers create and maintain technical documentation. This course can help you develop the skills needed to succeed in this role, such as writing, editing, and project management. By learning how to create visualizations, you can effectively communicate complex technical information to audiences.

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Data Visualization Specialist

Data Visualization Specialists design and create visualizations to communicate data insights. This course can help you develop the skills needed to succeed in this role, such as data analysis, visual design, and communication. By learning how to create compelling visualizations, you can effectively communicate complex data to audiences and help them make informed decisions.

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User Experience Designer

User Experience Designers design and evaluate user interfaces to create positive user experiences. This course may help you develop the skills needed to succeed in this role, such as user research, prototyping, and testing. By learning how to create visualizations, you can effectively communicate your design ideas to stakeholders and help them understand the user experience.

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Graphic designer

Graphic Designers create visual content to communicate ideas. This course may help you develop the skills needed to succeed in this role, such as visual design, typography, and layout. By learning how to create visualizations, you can effectively communicate your design ideas to clients and help them meet their communication goals.

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Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Create Digital Marketing Visualizations in Python.

Python for Data Analysis