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Usability Testing with Hotjar

Do you know if your website is being used effectively? Are users taking the actions that you intend on your site? Usability testing is an iterative process to help you develop the best product. Usability testing can help you along the way as your product is developed to determine issues and to find solutions for those problems. In this project, you will be using Hotjar to set up a usability test and plan, you will be able to track your customer actions, and evaluate the effectiveness of your product or site.

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What's inside

Syllabus

Project Overview

In this project, you will be using Hotjar to set up a usability test and plan, track your customer actions, and evaluate the effectiveness of your product or site.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides a hands-on approach to evaluate the effectiveness of products and websites

Easy to use tool, Hotjar, is used for usability testing

Relevant for professionals involved in product development, design, or marketing

Helpful for understanding user behavior and improving customer experience

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Usability Testing with Hotjar with these activities:

Review HTML and CSS Basics

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This review will brush up on essential HTML and CSS skills needed for usability testing.

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Review basic HTML elements and their usage.
Review CSS properties and selectors.

Watch Quickstart Tutorial

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This tutorial will quickly provide a foundational understanding of the concepts covered in this course.

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Locate the Hotjar Quickstart tutorial on YouTube.
Watch the tutorial in its entirety.

Create User Persona

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Developing a user persona will help you understand the target audience for your usability test.

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Research your target users and gather data.
Create a profile that represents the typical user.

Four other activities

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Design Usability Test

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This project will allow you to apply the principles of usability testing to a real-world project.

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Consider target users and goals for the usability test.
Draft a test plan that outlines the specific tasks users will complete.
Create a prototype or mock-up of the product or site to be tested.

Conduct Usability Test

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Conducting a usability test will provide valuable insights into the effectiveness of your product or site.

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Recruit participants for the usability test.
Set up the test environment and prepare instructions for participants.
Observe and record user behavior during the test.
Gather feedback from participants through interviews or surveys.

Analyze Heatmaps and Session Recordings

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This exercise will provide hands-on experience in analyzing user behavior data.

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Collect heatmaps and session recordings from your usability test.
Use tools to analyze the data and identify patterns.

Write Usability Test Report

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This report will document the findings of your usability test and provide recommendations for improvement.

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Analyze the data collected from the usability test.
Identify usability issues and areas for improvement.
Draft a report that summarizes the findings and recommendations.

Career center

Learners who complete Usability Testing with Hotjar will develop knowledge and skills that may be useful to these careers:

User Experience (UX) Researcher

A UX researcher is responsible for understanding the needs and behaviors of users in order to improve the user experience of websites and products. This course can help UX researchers to learn how to use Hotjar to conduct usability tests, track user actions, and evaluate the effectiveness of their designs. By learning how to use Hotjar, UX researchers can gain insights into how users interact with their products and make informed decisions about how to improve the user experience.

See salaries and explore the career path for User Experience (UX) Researcher

Web Developer

Web developers are responsible for designing and developing websites. This course can help web developers to learn how to use Hotjar to test the usability of their websites and identify areas for improvement. By learning how to use Hotjar, web developers can ensure that their websites are easy to use and meet the needs of their users.

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Product Manager

Product managers are responsible for managing the development and launch of new products. This course can help product managers to learn how to use Hotjar to gather feedback from users and identify areas for improvement. By learning how to use Hotjar, product managers can make informed decisions about how to develop and launch products that meet the needs of their customers.

See salaries and explore the career path for Product Manager

Marketing Manager

Marketing managers are responsible for developing and executing marketing campaigns. This course can help marketing managers to learn how to use Hotjar to track the effectiveness of their marketing campaigns and identify areas for improvement. By learning how to use Hotjar, marketing managers can make informed decisions about how to allocate their marketing budget and improve the ROI of their campaigns.

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Customer Success Manager

Customer success managers are responsible for ensuring that customers are satisfied with their products and services. This course can help customer success managers to learn how to use Hotjar to identify areas for improvement and provide support to customers. By learning how to use Hotjar, customer success managers can build stronger relationships with customers and increase customer satisfaction.

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Interaction Designer

Interaction designers are responsible for designing the user interface of websites and products. This course can help interaction designers to learn how to use Hotjar to test the usability of their designs and identify areas for improvement. By learning how to use Hotjar, interaction designers can create user interfaces that are easy to use and meet the needs of their users.

See salaries and explore the career path for Interaction Designer

Information Architect

Information architects are responsible for organizing and structuring websites and products. This course can help information architects to learn how to use Hotjar to test the usability of their designs and identify areas for improvement. By learning how to use Hotjar, information architects can create websites and products that are easy to navigate and find information.

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Content Strategist

Content strategists are responsible for planning and developing content for websites and products. This course can help content strategists to learn how to use Hotjar to test the effectiveness of their content and identify areas for improvement. By learning how to use Hotjar, content strategists can create content that is engaging and meets the needs of their users.

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Product Designer

Product designers are responsible for designing the overall experience of products. This course can help product designers to learn how to use Hotjar to test the usability of their designs and identify areas for improvement. By learning how to use Hotjar, product designers can create products that are easy to use and meet the needs of their users.

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UI Engineer

UI engineers are responsible for implementing the design of websites and products. This course can help UI engineers to learn how to use Hotjar to test the usability of their designs and identify areas for improvement. By learning how to use Hotjar, UI engineers can implement designs that are easy to use and meet the needs of their users.

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Human Factors Engineer

Human factors engineers are responsible for designing products and systems that are safe and easy to use. This course can help human factors engineers to learn how to use Hotjar to test the usability of their designs and identify areas for improvement. By learning how to use Hotjar, human factors engineers can create products and systems that are easy to use and meet the needs of their users.

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Industrial Designer

Industrial designers are responsible for designing the physical appearance of products. This course may be useful for industrial designers who want to learn how to use Hotjar to test the usability of their designs and identify areas for improvement. By learning how to use Hotjar, industrial designers can create products that are easy to use and meet the needs of their users.

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Technical Writer

Technical writers are responsible for creating documentation for products and services. This course may be useful for technical writers who want to learn how to use Hotjar to test the usability of their documentation and identify areas for improvement. By learning how to use Hotjar, technical writers can create documentation that is easy to understand and meets the needs of their users.

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Academic Researcher

Academic researchers are responsible for conducting research and publishing their findings. This course may be useful for academic researchers who want to learn how to use Hotjar to conduct usability tests and evaluate the effectiveness of their research methods. By learning how to use Hotjar, academic researchers can improve the quality of their research and make their findings more accessible to a wider audience.

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Journalist

Journalists are responsible for writing news stories and articles. This course may be useful for journalists who want to learn how to use Hotjar to test the usability of their articles and identify areas for improvement. By learning how to use Hotjar, journalists can write articles that are more engaging and informative for their readers.

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Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Usability Testing with Hotjar.

Measuring the User Experience

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Provides a detailed guide to the methods and techniques used to measure the user experience.

Measuring the User Experience: Collecting,...

Paperback

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Measuring the User Experience: Collecting,...

Usability Testing with Hotjar

What's inside

Syllabus

Good to know

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Activities

Career center

Reading list

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