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Text Analytics

Text Analytics is a powerful tool that allows us to derive meaningful insights from large amounts of unstructured text data. This data can come from a variety of sources, such as social media posts, customer reviews, news articles, and scientific papers. By analyzing this data, we can gain valuable insights into customer sentiment, market trends, and emerging issues.

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Text Analytics is a powerful tool that allows us to derive meaningful insights from large amounts of unstructured text data. This data can come from a variety of sources, such as social media posts, customer reviews, news articles, and scientific papers. By analyzing this data, we can gain valuable insights into customer sentiment, market trends, and emerging issues.

Why Learn Text Analytics?

There are many reasons why someone might want to learn about Text Analytics. Some of the most common reasons include:

  1. Curiosity: Text Analytics is a fascinating and rapidly evolving field. Many people are simply curious about how it works and what it can be used for.

  2. Academic requirements: Text Analytics is increasingly being taught in universities and colleges. Students who are pursuing degrees in fields such as computer science, data science, and linguistics may need to take courses in Text Analytics.

  3. Career development: Text Analytics is a valuable skill for many different types of careers. Professionals who work in marketing, customer service, finance, and healthcare can all benefit from learning about Text Analytics.

How to Learn Text Analytics

There are many different ways to learn about Text Analytics. One option is to take online courses. Many universities and colleges offer online courses in Text Analytics. These courses can provide a comprehensive overview of the field, and they can help students develop the skills they need to use Text Analytics in their own work.

Another option is to read books and articles about Text Analytics. There are many excellent books and articles available on this topic. Reading these materials can help you gain a deeper understanding of the field, and it can help you stay up-to-date on the latest developments.

Finally, you can also learn about Text Analytics by working on projects. There are many different projects that you can do to learn about Text Analytics. For example, you could try to build a text classifier, or you could try to analyze the sentiment of a large corpus of text data.

Careers in Text Analytics

There are many different careers that involve Text Analytics. Some of the most common careers include:

  1. Data Scientist: Data Scientists use Text Analytics to analyze large amounts of data and identify trends and patterns.

  2. Data Analyst: Data Analysts use Text Analytics to analyze data and make recommendations to businesses.

  3. Market Researcher: Market Researchers use Text Analytics to analyze customer feedback and identify market trends.

  4. Customer Service Representative: Customer Service Representatives use Text Analytics to analyze customer inquiries and resolve issues.

  5. Content Writer: Content Writers use Text Analytics to optimize their content for search engines and social media.

Online Courses in Text Analytics

There are many different online courses that can help you learn about Text Analytics. Some of the most popular courses include:

  1. Text Mining and Analytics

  2. Using SAS Viya REST APIs with Python and R

  3. Performing Network, Path, and Text Analyses in SAS Visual Analytics

  4. Natural Language Processing in Microsoft Azure

  5. Power BI for Data Science and Analytics

  6. Data Analytics Real-World Projects in Python

These courses can provide you with a comprehensive overview of Text Analytics, and they can help you develop the skills you need to use Text Analytics in your own work.

Online courses can be a great way to learn about Text Analytics. However, it is important to note that online courses alone are not enough to fully understand this topic. In order to become proficient in Text Analytics, you will need to supplement your online learning with hands-on experience.

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Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Text Analytics.
Introduces deep learning techniques for text analytics. It covers topics such as recurrent neural networks, convolutional neural networks, and transformers, with a focus on practical applications in natural language processing.
Provides a comprehensive overview of statistical learning and data mining techniques, including text analytics. It covers topics such as supervised learning, unsupervised learning, and model evaluation.
Introduces the Natural Language Toolkit (NLTK), a leading Python library for natural language processing. It covers a wide range of topics, including tokenization, stemming, parsing, and machine learning for text classification.
Focuses on using the tidyverse suite of R packages for text mining. It provides a practical guide to data cleaning, preprocessing, and analysis, with a focus on reproducible and scalable workflows.
Provides a hands-on introduction to text analytics using Python. It covers a wide range of topics, including text preprocessing, text mining, and machine learning for text classification.
Provides a hands-on introduction to text analytics using R. It covers a wide range of topics, including text preprocessing, text mining, and machine learning for text classification.
Provides a comprehensive overview of text analytics techniques using SAS Text Miner. It covers topics such as text preprocessing, text mining, and machine learning for text classification.
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