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XM Operating Framework

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May 2, 2024 3 minute read

XM Operating Framework, or XM Operating Framework, is a set of principles and practices that organizations can use to improve their customer experience (CX). The XM Operating Framework is based on the idea that CX is a key driver of business success. Organizations that focus on delivering a great CX are more likely to have loyal customers, higher revenue, and lower costs.

What is XM Operating Framework?

XM Operating Framework is a comprehensive framework that encompasses all aspects of CX, from customer research and insights to customer engagement and service. The framework is based on four pillars:

  1. Customer understanding: This pillar focuses on understanding the needs, wants, and expectations of customers.
  2. Customer engagement: This pillar focuses on creating and delivering engaging experiences for customers across all channels.
  3. Customer service: This pillar focuses on providing quick, efficient, and effective customer service. This pillar focuses on
  4. Employee engagement: This pillar focuses on creating a culture of customer-centricity within the organization.

Why learn XM Operating Framework?

There are many reasons why you might want to learn about XM Operating Framework. Some of the benefits of learning about XM Operating Framework include:

  • Improved customer experience: By understanding the principles of XM Operating Framework, you can help your organization improve its customer experience.
  • Increased customer loyalty: When customers have a positive experience with your organization, they are more likely to become loyal customers.
  • Increased revenue: Organizations that focus on delivering a great CX are more likely to have higher revenue.
  • Reduced costs: Organizations that focus on delivering a great CX are more likely to have lower costs.
  • Career advancement: There is a growing demand for professionals who have experience with XM Operating Framework.

Path to XM Operating Framework

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We've curated two courses to help you on your path to XM Operating Framework. Use these to develop your skills, build background knowledge, and put what you learn to practice.
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Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in XM Operating Framework.
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Identifies the five skills that disruptive innovators possess. It provides insights on how to develop these skills and become a more innovative leader.
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