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Behaviour Change

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May 1, 2024 3 minute read

Psychology of Behaviour and Behaviour Change

Behaviour is a complex response to different internal and external factors. Understanding the fundamentals of psychology will help you better understand and change the behaviour of various types of audiences.

There are three main components of behaviour:

  • Cognitive: The mental process of thinking, learning, and understanding.
  • Affective: The emotional component of behaviour, which includes feelings, moods, and attitudes.
  • Behavioural: The physical actions of a person, which can be observed and measured.

The Stages of Behaviour Change

For behaviour change to be effective, it needs to be planned and occur in stages. The stages are:

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Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Behaviour Change.
Provides a practical guide to using the stages of change model to help people make lasting changes in their lives.
Provides a step-by-step guide to creating new habits and breaking old ones, based on the latest research on behavior change.
Explores the concept of the happiness trap and provides a practical guide to using acceptance and commitment therapy techniques to find happiness.
Provides a practical guide to developing a positive mindset and using it to achieve your goals.
Explores the principles of sticky ideas and how to create messages that are more likely to be remembered and acted upon.
Explores the science of nutrition and weight loss, and provides a practical guide to creating a healthy eating plan that you can stick to for life.
Provides a practical guide to creating a lifestyle of freedom and flexibility, based on the principles of behavior change.
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