Mastering the Rockefeller Habits

The 20th Anniversary Edition of this growth company classic has been newly revised (2022).  Authored by Verne Harnish, serial entrepreneur, advisor, and venture investor, the book brings to business leaders the fundamentals that produce real wealth — the same habits that typified the second stage of the oil industry when John D. Rockefeller’s disciplined approach to business replaced the helter-skelter approach of the original pioneering speculators. A quick read, it provides numerous practical examples and case studies of growth firms – scaleups – using Verne’s tools like the One-Page Strategic Plan to scale their firms. 

Founder of the world-renowned Entrepreneurs’ Organization (EO) and founder Scaling Up (formerly Gazelles), a global executive education, coaching, and technology firm. He’s authored four bestselling books including Mastering the ­Rockefeller Habits; The Greatest Business Decisions of All Times, for which Jim Collins wrote the foreword; Scaling Up Compensation; and Scaling Up (Rockefeller Habits 2.0 Revised).