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A estratégia do oceano azul

W. Chan Kim and Renée Mauborgne

Fenômeno global com mais de 3,6 milhões de exemplares vendidos, A estratégia do oceano azul foi publicado em 44 idiomas e se tornou uma obra de referência, adotada por organizações do mundo inteiro, ao desafiar tudo aquilo que se ...

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(Português) A estratégia do oceano azul: Como criar novos mercados e tornar a concorrência irrelevante

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Estrategia do Oceano Azul - Blue Ocean Strategy (Em Portugues do Brasil)

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(Português) A estratégia do oceano azul: Como criar novos mercados e tornar a concorrência irrelevante (Portuguese Edition)

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