Emprendiendo en STEM from Coursera

El objetivo de este curso es inspirar a las mujeres que están en el mundo de la ciencia, la tecnología, la ingeniería y las matemáticas (STEM, siglas en inglés) a descubrir su espíritu emprendedor y adquirir herramientas prácticas para la creación y el crecimiento de compañías. Se propone hacerlo a través de 6 módulos de formación en las habilidades básicas de un emprendedor para inspirarse y animarse.

El Curso es parte del Programa WISE, cuya misión es promover la innovación a través de la creación de nuevos emprendimientos de base científico-tecnológica liderados por mujeres, quienes, por sus características, pueden ser factores claves para impulsar el proceso de transferencia tecnológica que tanto necesitan nuestros países.

What's inside

Syllabus

LAS PERSONAS EMPRENDEDORAS Y EL PROCESO DE EMPRENDER

Este módulo te permitirá dar el primer paso del programa WISE, reflexionar sobre lo que significa ser una emprendedora, conocer cómo es el proceso emprendedor y cuáles son las capacidades que necesitarás, a nivel técnico y actitudinal, para enfrentar los retos generados por las nuevas tecnologías.

OPORTUNIDAD, GENERACIÓN DE VALOR Y MODELO DE NEGOCIO

En este módulo conocerás las implicancias de ser emprendedora y aprenderás las diferentes maneras de identificar oportunidades, así como a definir los elementos claves de un modelo de negocios para evaluar si una idea es una oportunidad para emprender. A partir de documentos explicativos, llevarás a cabo actividades para ejercitar los conceptos. Para el cierre trabajaremos en la construcción del modelo de negocios de un caso representativo y repasaremos particularidades del ecosistema emprendedor.

PROCESOS DE INNOVACIÓN EN STEM

En este Módulo experimentarás los beneficios de diseñar una solución que dé respuesta a oportunidades de negocio. Se centra en las necesidades de los potenciales clientes y en la importancia de encausar la creatividad a través de un proceso establecido con un equipo multidisciplinario y diverso. El modelo conceptual de base es “Design Thinking” y, luego de realizar el ejercicio, podrás recorrer sus conceptos y asociarlos con lo vivido en el ejercicio.

FINANCIAMIENTO DE START-UPS

En este módulo obtendrás herramientas para ponerle números a una idea (generar el flujo de fondos), evaluar si vale la pena el esfuerzo (analizar la inversión), reconocer las fuentes con las que contar al empezar un proyecto (identificar el tipo de inversores según la etapa del proyecto) y conocer las herramientas para gestionar los aspectos financieros del emprendimiento, una vez puesto en marcha (calcular indicadores de gestión financiera).

MARKETING Y VENTAS

Este Módulo está enfocado a uno de los aspectos más desafiantes para los emprendimientos STEM, en términos de creencias y cultura: cómo desarrollar un plan comercial exitoso para el emprendimiento y diseñar una estrategia efectiva de ingreso al mercado. Este módulo te ayuda a responderte a las preguntas: ¿Qué contenido tiene mi plan comercial? ¿Cómo me conviene comunicar, promocionar y distribuir mi solución al mercado?

EQUIPOS, LIDERAZGO Y CAPITAL SOCIAL

Para cerrar el curso, habiendo recorrido los aspectos técnicos esenciales para el desarrollo de un emprendimiento, en este último módulo trabajarás lo que consideramos el aspecto más crítico para el éxito emprendedor: la conformación de tu equipo y cómo liderarlo, junto con la construcción del capital social. El objetivo es lograr que tomes conciencia respecto a la importancia de conocer las propias fortalezas y debilidades, de forma tal que te permita armar un equipo que potencie las primeras y suplemente las segundas. Y también, cómo identificar el estilo de liderazgo adecuado para un equipo emprendedor, cómo construir capital social y gestionar el equilibrio vida personal - vida laboral.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Dirigido a mujeres que trabajan en el sector de la ciencia, la tecnología, la ingeniería y las matemáticas (STEM), que desean desarrollar su espíritu emprendedor y adquirir herramientas prácticas para crear y hacer crecer empresas

Reviews summary

Inspiring stem entrepreneurship

This course on "Entrepreneurship in STEM" is highly reviewed by almost all students, having earned an average of 4.9 stars out of 5 from 30 reviews. Students report that this course has deepened their understanding of STEM entrepreneurship, particularly in the areas of innovation, finance, and team leadership. The format was also well received, as students appreciated the mix of theoretical and practical content.

The course is lauded for being inclusive and accessible to learners of all backgrounds, regardless of their prior knowledge or experience in STEM.

"El curso es una gran opción para los principiantes que emprenden en Stem."

"Explica a grandes rasgos los conocimientos básicos y necesarios para emprendedores."

Students highly value the expertise and knowledge of the course instructors, describing them as "the best" and knowledgeable in their respective fields.

"Excelente curso, aprendes de los mejores."

"Excelente, muy completo y buenas lecturas y contenido. Excelentes tutores, manejan muy bien los temas."

Reviewers emphasized how hands-on the course is, valuing the balance between theoretical and practical content that enabled them to apply their learning directly.

"No solo es teoría, sino que te dan la practica y eso ayuda muchisimo."

"Es un sistema de aprendizaje que lleva el proceso de emprender una idea de negocio , en todas sus etapas, fortaleciendo y plasmando la idea en realidad."

Students commend the depth and quality of the course materials, describing it as "excellent" and "well-structured."

"Excelente nivel!!! impecable!!!"

"Vale mucho la pena este curso. "

"Me pareció un curso excelente y con muy buen contenido!"

One critique of the course is that it could be improved by automating the peer review process and exploring alternative assessment options when there are not enough reviewers available.

"Puede mejorarse la distribución de trabajados para revisión entre pares, que sea automática y no por selección, y en caso de no haber revisores disponibles, buscar otras opciones de evaluación."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Emprendiendo en STEM with these activities:

Repaso de conceptos básicos de STEM

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Repasar los conceptos básicos de STEM te ayudará a afianzar los conocimientos previos y a estar mejor preparado para el curso.

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Revisa tus apuntes o libros de texto de cursos anteriores relacionados con STEM.
Realiza ejercicios o problemas de práctica para reforzar tu comprensión.
Participa en foros o grupos de discusión online para conectar con otros estudiantes y expertos.

Explora recursos y tutoriales en línea sobre liderazgo y capital social

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Acceder a recursos y tutoriales en línea te permitirá ampliar tus conocimientos sobre liderazgo y capital social, aspectos esenciales para el éxito emprendedor.

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Busca tutoriales y cursos en línea sobre liderazgo y capital social.
Sigue los tutoriales y completa los ejercicios para mejorar tus habilidades.
Aplica los conceptos y técnicas aprendidas en tus interacciones y proyectos.

Desarrolla un prototipo de tu producto o servicio

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Desarrollar un prototipo te permitirá poner en práctica tus habilidades de diseño de soluciones y evaluar la viabilidad de tu idea.

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Define los requisitos y especificaciones de tu producto o servicio.
Genera ideas y explora diferentes conceptos de diseño.
Crea un prototipo funcional utilizando herramientas y materiales adecuados.
Prueba y evalúa tu prototipo para identificar áreas de mejora.
Refina y mejora tu prototipo en función de los resultados de las pruebas.

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Career center

Learners who complete Emprendiendo en STEM will develop knowledge and skills that may be useful to these careers:

Entrepreneur

Entrepreneurs are individuals who start their own businesses. They work with teams of people to develop and launch new products and services. This course, Emprendiendo en STEM, can help someone interested in Entrepreneurship because it teaches the basics of entrepreneurship, including how to identify opportunities, develop a business model, and finance a startup. These skills are essential for Entrepreneurs who want to start their own businesses or work in a leadership role.

See salaries and explore the career path for Entrepreneur

Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns. They work with teams of marketers to ensure that marketing goals are met and that customers are aware of the business's products and services. This course, Emprendiendo en STEM, can help someone interested in Marketing Management because it teaches the basics of entrepreneurship, including how to identify opportunities, develop a business model, and finance a startup. These skills are essential for Marketing Managers who want to start their own businesses or work in a leadership role.

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Project Manager

Project Managers are responsible for planning and executing projects. They work with teams of people to ensure that projects are completed on time, within budget, and to the required quality standards. This course, Emprendiendo en STEM, can help someone interested in Project Management because it teaches the basics of entrepreneurship, including how to identify opportunities, develop a business model, and finance a startup. These skills are essential for Project Managers who want to start their own businesses or work in a leadership role.

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Sales Manager

Sales Managers are responsible for leading and managing sales teams. They work with teams of salespeople to ensure that sales targets are met and that customers are satisfied. This course, Emprendiendo en STEM, can help someone interested in Sales Management because it teaches the basics of entrepreneurship, including how to identify opportunities, develop a business model, and finance a startup. These skills are essential for Sales Managers who want to start their own businesses or work in a leadership role.

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Data Scientist

A Data Scientist uses a combination of quantitative skills, business awareness, and tools to analyze data and create actionable insights. A Data Scientist should be able to understand many different fields, including mathematics, statistics, computer science, and engineering. This course, Emprendiendo en STEM, can help someone interested in Data Science because it teaches the basics of entrepreneurship, including how to identify opportunities, develop a business model, and finance a startup. These skills are essential for Data Scientists who want to start their own businesses or work in a leadership role.

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Business Analyst

Business Analysts help organizations improve their business processes. They use their knowledge of business analysis techniques to identify problems and recommend solutions. This course, Emprendiendo en STEM, can help someone interested in Business Analysis because it teaches the basics of entrepreneurship, including how to identify opportunities, develop a business model, and finance a startup. These skills are essential for Business Analysts who want to start their own businesses or work in a leadership role.

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Software Engineer

Software Engineers design, develop, test, and maintain software systems. They use their knowledge of programming languages, data structures, and algorithms to create software that meets the needs of users. This course, Emprendiendo en STEM, can help someone interested in Software Engineering because it teaches the basics of entrepreneurship, including how to identify opportunities, develop a business model, and finance a startup. These skills are essential for Software Engineers who want to start their own businesses or work in a leadership role.

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Financial Analyst

Financial Analysts provide businesses with financial advice and guidance. They use their knowledge of financial markets and accounting principles to help businesses make informed decisions about investments, financing, and capital allocation. This course, Emprendiendo en STEM, can help someone interested in Financial Analysis because it teaches the basics of entrepreneurship, including how to identify opportunities, develop a business model, and finance a startup. These skills are essential for Financial Analysts who want to start their own businesses or work in a leadership role.

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Product Manager

Product Managers are responsible for the development and launch of new products. They work with engineers, designers, and marketers to ensure that products meet the needs of users. This course, Emprendiendo en STEM, can help someone interested in Product Management because it teaches the basics of entrepreneurship, including how to identify opportunities, develop a business model, and finance a startup. These skills are essential for Product Managers who want to start their own businesses or work in a leadership role.

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Operations Manager

Operations Managers are responsible for the day-to-day operations of a business. They work with teams of people to ensure that the business runs smoothly and efficiently. This course, Emprendiendo en STEM, can help someone interested in Operations Management because it teaches the basics of entrepreneurship, including how to identify opportunities, develop a business model, and finance a startup. These skills are essential for Operations Managers who want to start their own businesses or work in a leadership role.

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Information Technology Manager

Information Technology Managers are responsible for managing the information technology (IT) department of a business. They work with teams of IT professionals to ensure that the business has the right technology in place to meet its needs. This course, Emprendiendo en STEM, can help someone interested in Information Technology Management because it teaches the basics of entrepreneurship, including how to identify opportunities, develop a business model, and finance a startup. These skills are essential for Information Technology Managers who want to start their own businesses or work in a leadership role.

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Market Research Analyst

Market Research Analysts gather and analyze data about customers, competitors, and markets. They use this information to help businesses make informed decisions about product development, marketing, and sales. This course, Emprendiendo en STEM, can help someone interested in Market Research because it teaches the basics of entrepreneurship, including how to identify opportunities, develop a business model, and finance a startup. These skills are essential for Market Research Analysts who want to start their own businesses or work in a leadership role.

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Supply Chain Manager

Supply Chain Managers are responsible for managing the supply chain of a business. They work with teams of supply chain professionals to ensure that the business has the right products and materials at the right time and at the right price. This course, Emprendiendo en STEM, can help someone interested in Supply Chain Management because it teaches the basics of entrepreneurship, including how to identify opportunities, develop a business model, and finance a startup. These skills are essential for Supply Chain Managers who want to start their own businesses or work in a leadership role.

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Human Resources Manager

Human Resources Managers are responsible for managing the human resources department of a business. They work with teams of human resources professionals to ensure that the business has the right people in the right place at the right time. This course, Emprendiendo en STEM, can help someone interested in Human Resources Management because it teaches the basics of entrepreneurship, including how to identify opportunities, develop a business model, and finance a startup. These skills are essential for Human Resources Managers who want to start their own businesses or work in a leadership role.

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Innovation Manager

Innovation Managers are responsible for managing the innovation process of a business. They work with teams of innovation professionals to ensure that the business is constantly innovating and developing new products and services. This course, Emprendiendo en STEM, can help someone interested in Innovation Management because it teaches the basics of entrepreneurship, including how to identify opportunities, develop a business model, and finance a startup. These skills are essential for Innovation Managers who want to start their own businesses or work in a leadership role.

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