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Readings in Modern Marketing

John A. Quelch

... Quelch and Edward J. Hoff , 64 : 3 ( May - June , 1986 ) © 1986 by the Harvard Business School Publishing Corporation ; all rights reserved . 28 Can Sales Promotion Go Global ? Kamran Kashani * 27. Customizing Global Marketing 471.

Marketing 471.

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Readings in Modern Marketing

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Length: 772 pages

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