Merchandiser

A Merchandiser combines the skills of a businessperson with the artistic eye of a designer and the marketing techniques of a sales professional. Merchandisers are responsible for acquiring, handling, and then reselling goods. They are involved in the process of determining what goods to acquire, how to acquire them, when to acquire them, how many to acquire, how to market them, and where to market them. Integral to their role, Merchandisers must track their sales data to determine the effectiveness of their marketing efforts.

What They Do

Merchandisers play a key role in the supply chain to transform raw materials into the finished goods that consumers purchase. Here are some of the day-to-day activities that Merchandisers are responsible for completing:

• Conducting market research to identify product trends
• Determining the price of the product
• Developing a marketing strategy
• Purchasing the raw materials
• Overseeing the manufacturing of the product
• Marketing the product to potential buyers
• Managing the inventory
• Tracking sales data