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Matthew Bidwell, Barbara E. Kahn, and Santiago Gallino

This Specialization provides learners with insight about operating in a transformed retail industry. You'll learn how to navigate the disruption in retail marketing caused by COVID-19 and to develop a framework to create a competitive strategy that focuses on a new customer-centric approach to marketing. You'll also learn the fundamentals of human capital management, with a focus on the retail industry, and do a deep dive into some of the practices that drive organizational success. Finally, you will review supply chain fundamentals, concentrating on the impact that the digital transformation has had on the retail industry. In utilizing meaningful retail analytics, you will learn how to generate value for retailers and their supply chains.

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This Specialization provides learners with insight about operating in a transformed retail industry. You'll learn how to navigate the disruption in retail marketing caused by COVID-19 and to develop a framework to create a competitive strategy that focuses on a new customer-centric approach to marketing. You'll also learn the fundamentals of human capital management, with a focus on the retail industry, and do a deep dive into some of the practices that drive organizational success. Finally, you will review supply chain fundamentals, concentrating on the impact that the digital transformation has had on the retail industry. In utilizing meaningful retail analytics, you will learn how to generate value for retailers and their supply chains.

By the end of this Specialization, you will be able to form a strategy for selling your organization's retail product while retaining internal talent and adopting a forward-thinking and iterative approach to maintaining success in the future.

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What's inside

Three courses

Retail Marketing Strategy

(0 hours)
Covid-19 has accelerated radical changes that will revolutionize retailing. Shoppers' expectations are being ratcheted up, making winning (and keeping) those consumers all the more challenging. In this course, you will learn how to switch from a product-focused approach to a customer-focused approach and create marketing strategy to deliver real customer value.

Managing Human Capital in Retail

(0 hours)
In this course, you will explore the fundamentals of human capital management in the retail industry. You will learn how to hire effectively, develop and retain a skilled workforce, and motivate employees to contribute to organizational success.

Retail Digital Supply Chain

(0 hours)
In this course, you will explore the challenges and opportunities in the digital transformation of retail supply chains. You'll learn how analytics can create value and how traditional retailers are adapting to the digital age.

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