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Santiago Gallino
In this course, you will focus on understanding the main challenges and opportunities that the Retailer’s supply chains are seeing today. You will start by revisiting the supply chain fundamentals, concentrating on the impact that the digital transformation is having on these fundamentals. You'll then learn how meaningful retail analytics can generate value for retailers and their supply chains. By the end of this course, you will be able to identify what traditional retailers are doing to successfully navigate the digital transformation.
Register for this course and see more details by visiting:
OpenCourser.com/course/no4ibb/retail
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What's inside
Syllabus
Module 1: Digital Supply Chains
In this module, you will begin to explore the challenges and opportunities that retail supply chains are experiencing today. You'll develop a clear definition of supply chains and gain an understanding of the fundamentals of product flow. You will also assess the characteristics of an efficient supply chain when considering how to best connect a customer to their desired product in both traditional and digital retail. By the end of this module, you will be able to identify the digital capabilities needed for any retailer who wants to navigate the digital transformation in retail.
Read more
Syllabus
Module 1: Digital Supply Chains
In this module, you will begin to explore the challenges and opportunities that retail supply chains are experiencing today. You'll develop a clear definition of supply chains and gain an understanding of the fundamentals of product flow. You will also assess the characteristics of an efficient supply chain when considering how to best connect a customer to their desired product in both traditional and digital retail. By the end of this module, you will be able to identify the digital capabilities needed for any retailer who wants to navigate the digital transformation in retail.
Read more
Module 2: Retail Analytics
In this module, you will discuss the importance of supply chain analytics as a digital capability. You will build a framework for understanding the different types of analytics—descriptive, diagnostic, predictive, and prescriptive—and will assess the impact that each has on a retailer's ability to identify a problem, understand the cause, and ultimately determine what tools can be leveraged to solve the problem. By the end of this module, you will be able to demonstrate the value of supply chain analysis to contribute to efficient decision-making within your organization.
Module 3: Retail Platforms
In this module, you'll examine how digital platforms have driven disruption in retail. You'll identify examples of companies who have successfully transformed the retail industry and analyze the strengths and weaknesses of digital platform formats, comparing traditional online retailers with more relevant e-commerce approaches. By the end of this module, you'll determine the importance of an integrated retail approach and why it's important to be dynamic in both the physical and digital retail landscapes.
Module 4: Digital Transformation in Retail
In this module, you'll do a deep dive into what makes a retailer successful by examining the importance of focusing on customer-driven decisions. You'll utilize the information fulfillment matrix to better understand how retailers meet customer demand and will examine a study on what drives customer tradeoff decision making. By the end of this module, you'll be better able to leverage technology in an omnichannel retail approach to be successful across various retail industries.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Suitable for both entry-level personnel and those with experience in the industry
Provides a framework for understanding retail analytics for supply chain management
Taught by Santiago Gallino, who is experienced in the field
Examines how digital platforms are transforming retail and its supply chains
Save this course
Save Retail Digital Supply Chain to your list so you can find it easily later:
Save
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Retail Digital Supply Chain with these
activities:
Connect with professionals in the retail supply chain industry
Show steps
Expand your professional network and gain valuable insights by connecting with individuals working in the retail supply chain industry.
Browse courses on
Networking
Show steps
-
Attend industry events, such as conferences, meetups, and webinars.
-
Reach out to professionals on LinkedIn and other professional networking platforms.
-
Join industry associations and participate in their activities.
Gather and compile course materials
Show steps
Prepare for the course by assembling essential resources such as notes, assignments, and handouts.
Show steps
-
Locate and download course materials
-
Organize materials in a logical manner
-
Review materials to familiarize yourself with key concepts
Review digital marketing and supply chain basics
Show steps
Review key concepts in digital marketing and supply chain management to strengthen your foundation for this course.
Browse courses on
Digital Marketing
Show steps
-
Revisit key concepts of digital marketing, such as target audience, marketing channels, and digital analytics.
-
Review foundational supply chain principles, including product flow, distribution networks, and inventory management.
13 other activities
Expand to see all activities and additional details
Show all 16 activities
Join a study group or online forum
Show steps
Engage with other learners to discuss course concepts, share insights, and support each other.
Show steps
-
Identify or create a study group with fellow students
-
Meet regularly to discuss course material
-
Share perspectives, ask questions, and work through challenges together
Explore innovative retail technologies
Show steps
Expand your knowledge by following tutorials on emerging technologies that are shaping the retail industry.
Show steps
-
Identify online platforms or industry blogs offering tutorials
-
Select tutorials on topics relevant to your interests
-
Follow the instructions and complete the tutorials
-
Apply what you learned to your understanding of retail supply chains
Practice using Porter's Five Forces to analyze the retail industry
Show steps
Deepen your understanding of the retail industry and its competitive dynamics by applying Porter's Five Forces framework.
Browse courses on
Porter's Five Forces
Show steps
-
Identify the five forces in the retail industry: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products, and intensity of rivalry.
-
Gather data on each force, such as market share, competition, and technological advancements.
-
Analyze the data to determine the strength of each force.
-
Develop strategies to address the forces and improve your competitive position.
Analyze retail case studies
Show steps
Develop your analytical skills by examining real-world examples of digital transformation in the retail industry.
Browse courses on
Case Study Analysis
Show steps
-
Select a retail case study that focuses on digital transformation.
-
Identify the key challenges and opportunities faced by the retailer in the case study.
-
Analyze the retailer's digital strategy and its impact on the supply chain.
-
Draw conclusions and identify best practices for digital transformation in retail.
Literature review on supply chain challenges
Show steps
Deepen your understanding of supply chain issues by researching and summarizing relevant literature.
Browse courses on
Supply Chain Disruptions
Show steps
-
Identify reputable academic databases and journals
-
Search for and select articles on supply chain challenges
-
Extract key findings and insights from each article
-
Summarize and synthesize your findings in a concise report
Complete tutorials on using supply chain analytics tools and techniques
Show steps
Enhance your practical skills by following guided tutorials and applying supply chain analytics tools to real-world scenarios, deepening your understanding of data-driven decision-making.
Browse courses on
Supply Chain Analytics
Show steps
-
Identify available online tutorials or courses on supply chain analytics tools and techniques.
-
Choose tutorials that align with your interests and learning objectives.
-
Follow the tutorials step-by-step and actively practice using the tools and techniques.
-
Apply your newfound skills to analyze real-world supply chain data, identify trends and patterns, and develop informed recommendations.
Create a social media campaign for a new retail product
Show steps
Enhance your understanding of retail marketing and customer engagement by creating a targeted social media campaign for a new product.
Browse courses on
Social Media Marketing
Show steps
-
Set clear campaign objectives, such as increasing brand awareness or driving sales.
-
Define your target audience and research their demographics, interests, and online behavior.
-
Choose the right social media platforms and develop engaging content that aligns with your target audience.
-
Run the campaign, monitor its performance, and make adjustments as needed.
-
Analyze the results and identify areas for improvement.
Attend a workshop on retail analytics
Show steps
Gain practical insights and hands-on experience in retail analytics by attending an industry workshop.
Browse courses on
Retail Analytics
Show steps
-
Research and identify a relevant workshop on retail analytics.
-
Register for the workshop and attend all sessions.
-
Actively participate in discussions and exercises.
-
Network with industry professionals and learn from their experiences.
Analyze case studies of successful digital supply chain transformations
Show steps
Enhance your critical thinking skills by examining real-world examples of successful digital transformations.
Browse courses on
Case Studies
Show steps
-
Gather case studies from reputable sources
-
Analyze each case study to identify key success factors
-
Compare and contrast different approaches to digital transformation
-
Extract lessons learned and apply them to your own understanding
Develop a prototype for a digital platform that enhances the retail shopping experience
Show steps
Foster your creativity and entrepreneurial spirit by designing and prototyping a digital platform that addresses a specific pain point in the retail shopping experience.
Browse courses on
Digital Platforms
Show steps
-
Identify a problem or opportunity in the retail shopping experience that can be addressed with a digital platform.
-
Conduct research to understand the needs of potential users and market trends.
-
Design a prototype of your digital platform, including its features, user interface, and functionality.
-
Test your prototype with potential users and gather feedback.
-
Refine your prototype based on feedback and iterate on your design.
Develop a digital supply chain improvement plan
Show steps
Apply your understanding of digital supply chains by creating a comprehensive plan to improve the supply chain of a specific retailer.
Show steps
-
Choose a retailer and gather data on its current supply chain.
-
Identify areas for improvement in the retailer's digital supply chain.
-
Develop a detailed plan outlining your proposed improvements.
-
Present your plan to the class for feedback and discussion.
Develop a digital supply chain transformation plan
Show steps
Apply your knowledge to create a practical plan for enhancing a supply chain's digital capabilities.
Show steps
-
Conduct a thorough analysis of existing supply chain processes
-
Identify areas for digital transformation and improvement
-
Develop a detailed plan for implementing digital solutions
-
Estimate the potential benefits and challenges of your plan
-
Present your plan to stakeholders or industry professionals
Develop a mobile app to optimize retail supply chain processes
Show steps
Demonstrate your technical skills by creating a practical solution to address supply chain challenges.
Browse courses on
Mobile App Development
Show steps
-
Identify a specific problem or opportunity in a supply chain process
-
Design and develop a mobile app that addresses the identified issue
-
Implement features such as inventory management, order tracking, and data analytics
-
Test and refine your app to ensure its effectiveness
Connect with professionals in the retail supply chain industry
Show steps
Expand your professional network and gain valuable insights by connecting with individuals working in the retail supply chain industry.
Browse courses on
Networking
Show steps
Show steps
Show steps
- Attend industry events, such as conferences, meetups, and webinars.
- Reach out to professionals on LinkedIn and other professional networking platforms.
- Join industry associations and participate in their activities.
Gather and compile course materials
Show steps
Prepare for the course by assembling essential resources such as notes, assignments, and handouts.
Show steps
Show steps
Show steps
- Locate and download course materials
- Organize materials in a logical manner
- Review materials to familiarize yourself with key concepts
Review digital marketing and supply chain basics
Show steps
Review key concepts in digital marketing and supply chain management to strengthen your foundation for this course.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Revisit key concepts of digital marketing, such as target audience, marketing channels, and digital analytics.
- Review foundational supply chain principles, including product flow, distribution networks, and inventory management.
13 other activities
Expand to see all activities and additional details
Show all 16 activities
Join a study group or online forum
Show steps
Engage with other learners to discuss course concepts, share insights, and support each other.
Show steps
Show steps
Show steps
- Identify or create a study group with fellow students
- Meet regularly to discuss course material
- Share perspectives, ask questions, and work through challenges together
Explore innovative retail technologies
Show steps
Expand your knowledge by following tutorials on emerging technologies that are shaping the retail industry.
Show steps
Show steps
Show steps
- Identify online platforms or industry blogs offering tutorials
- Select tutorials on topics relevant to your interests
- Follow the instructions and complete the tutorials
- Apply what you learned to your understanding of retail supply chains
Practice using Porter's Five Forces to analyze the retail industry
Show steps
Deepen your understanding of the retail industry and its competitive dynamics by applying Porter's Five Forces framework.
Browse courses on
Porter's Five Forces
Show steps
Show steps
Show steps
- Identify the five forces in the retail industry: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products, and intensity of rivalry.
- Gather data on each force, such as market share, competition, and technological advancements.
- Analyze the data to determine the strength of each force.
- Develop strategies to address the forces and improve your competitive position.
Analyze retail case studies
Show steps
Develop your analytical skills by examining real-world examples of digital transformation in the retail industry.
Browse courses on
Case Study Analysis
Show steps
Show steps
Show steps
- Select a retail case study that focuses on digital transformation.
- Identify the key challenges and opportunities faced by the retailer in the case study.
- Analyze the retailer's digital strategy and its impact on the supply chain.
- Draw conclusions and identify best practices for digital transformation in retail.
Literature review on supply chain challenges
Show steps
Deepen your understanding of supply chain issues by researching and summarizing relevant literature.
Browse courses on
Supply Chain Disruptions
Show steps
Show steps
Show steps
- Identify reputable academic databases and journals
- Search for and select articles on supply chain challenges
- Extract key findings and insights from each article
- Summarize and synthesize your findings in a concise report
Complete tutorials on using supply chain analytics tools and techniques
Show steps
Enhance your practical skills by following guided tutorials and applying supply chain analytics tools to real-world scenarios, deepening your understanding of data-driven decision-making.
Browse courses on
Supply Chain Analytics
Show steps
Show steps
Show steps
- Identify available online tutorials or courses on supply chain analytics tools and techniques.
- Choose tutorials that align with your interests and learning objectives.
- Follow the tutorials step-by-step and actively practice using the tools and techniques.
- Apply your newfound skills to analyze real-world supply chain data, identify trends and patterns, and develop informed recommendations.
Create a social media campaign for a new retail product
Show steps
Enhance your understanding of retail marketing and customer engagement by creating a targeted social media campaign for a new product.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Set clear campaign objectives, such as increasing brand awareness or driving sales.
- Define your target audience and research their demographics, interests, and online behavior.
- Choose the right social media platforms and develop engaging content that aligns with your target audience.
- Run the campaign, monitor its performance, and make adjustments as needed.
- Analyze the results and identify areas for improvement.
Attend a workshop on retail analytics
Show steps
Gain practical insights and hands-on experience in retail analytics by attending an industry workshop.
Browse courses on
Retail Analytics
Show steps
Show steps
Show steps
- Research and identify a relevant workshop on retail analytics.
- Register for the workshop and attend all sessions.
- Actively participate in discussions and exercises.
- Network with industry professionals and learn from their experiences.
Analyze case studies of successful digital supply chain transformations
Show steps
Enhance your critical thinking skills by examining real-world examples of successful digital transformations.
Browse courses on
Case Studies
Show steps
Show steps
Show steps
- Gather case studies from reputable sources
- Analyze each case study to identify key success factors
- Compare and contrast different approaches to digital transformation
- Extract lessons learned and apply them to your own understanding
Develop a prototype for a digital platform that enhances the retail shopping experience
Show steps
Foster your creativity and entrepreneurial spirit by designing and prototyping a digital platform that addresses a specific pain point in the retail shopping experience.
Browse courses on
Digital Platforms
Show steps
Show steps
Show steps
- Identify a problem or opportunity in the retail shopping experience that can be addressed with a digital platform.
- Conduct research to understand the needs of potential users and market trends.
- Design a prototype of your digital platform, including its features, user interface, and functionality.
- Test your prototype with potential users and gather feedback.
- Refine your prototype based on feedback and iterate on your design.
Develop a digital supply chain improvement plan
Show steps
Apply your understanding of digital supply chains by creating a comprehensive plan to improve the supply chain of a specific retailer.
Show steps
Show steps
Show steps
- Choose a retailer and gather data on its current supply chain.
- Identify areas for improvement in the retailer's digital supply chain.
- Develop a detailed plan outlining your proposed improvements.
- Present your plan to the class for feedback and discussion.
Develop a digital supply chain transformation plan
Show steps
Apply your knowledge to create a practical plan for enhancing a supply chain's digital capabilities.
Show steps
Show steps
Show steps
- Conduct a thorough analysis of existing supply chain processes
- Identify areas for digital transformation and improvement
- Develop a detailed plan for implementing digital solutions
- Estimate the potential benefits and challenges of your plan
- Present your plan to stakeholders or industry professionals
Develop a mobile app to optimize retail supply chain processes
Show steps
Demonstrate your technical skills by creating a practical solution to address supply chain challenges.
Browse courses on
Mobile App Development
Show steps
Show steps
Show steps
- Identify a specific problem or opportunity in a supply chain process
- Design and develop a mobile app that addresses the identified issue
- Implement features such as inventory management, order tracking, and data analytics
- Test and refine your app to ensure its effectiveness
Career center
Learners who complete Retail Digital Supply Chain will develop knowledge and skills
that may be useful to these careers:
Retail Analyst
Retail Analyst
Como Retail Analyst, comprenderás los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos. Aprenderás sobre analítica minorista significativa y cómo puede generar valor para las cadenas de suministro. Este curso te ayudará a desarrollar las habilidades necesarias para identificar problemas de la cadena de suministro, comprender las causas y determinar las herramientas para resolverlos.
Gerente de Operaciones de Cadena de Suministro
Gerente de Operaciones de Cadena de Suministro
Como Gerente de Operaciones de Cadena de Suministro, serás responsable de administrar las operaciones diarias de la cadena de suministro. Este curso te proporcionará una comprensión integral de los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos. También aprenderás sobre analítica minorista significativa y cómo puede generar valor para las cadenas de suministro.
Consultor de Cadena de Suministro
Consultor de Cadena de Suministro
Como Consultor de Cadena de Suministro, trabajarás con empresas para mejorar sus operaciones de cadena de suministro. Este curso te proporcionará una base sólida en los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos. También aprenderás sobre analítica minorista significativa y cómo puede generar valor para las cadenas de suministro.
Gerente de Logística
Gerente de Logística
Como Gerente de Logística, serás responsable de planificar, implementar y administrar las operaciones logísticas. Este curso te proporcionará una comprensión integral de los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos. También aprenderás sobre analítica minorista significativa y cómo puede generar valor para las cadenas de suministro.
Analista de Datos de Cadena de Suministro
Analista de Datos de Cadena de Suministro
Como Analista de Datos de Cadena de Suministro, utilizarás el análisis de datos para optimizar las operaciones de la cadena de suministro. Este curso te proporcionará una base sólida en los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos. También aprenderás sobre analítica minorista significativa y cómo puede generar valor para las cadenas de suministro.
Gerente de Compras
Gerente de Compras
Como Gerente de Compras, serás responsable de negociar y gestionar contratos con proveedores. Este curso te proporcionará una comprensión integral de los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos. También aprenderás sobre analítica minorista significativa y cómo puede generar valor para las cadenas de suministro.
Planificador de Demanda
Planificador de Demanda
Como Planificador de Demanda, serás responsable de pronosticar la demanda de productos y servicios. Este curso te proporcionará una comprensión integral de los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos. También aprenderás sobre analítica minorista significativa y cómo puede generar valor para las cadenas de suministro.
Gerente de Almacen
Gerente de Almacen
Como Gerente de Almacén, serás responsable de administrar las operaciones diarias del almacén. Este curso te proporcionará una comprensión integral de los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos. También aprenderás sobre analítica minorista significativa y cómo puede generar valor para las cadenas de suministro.
Supervisor de Envío
Supervisor de Envío
Como Supervisor de Envío, serás responsable de supervisar las operaciones de envío. Este curso te proporcionará una comprensión integral de los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos. También aprenderás sobre analítica minorista significativa y cómo puede generar valor para las cadenas de suministro.
Especialista en Servicio al Cliente
Especialista en Servicio al Cliente
Como Especialista en Servicio al Cliente, serás responsable de brindar servicio al cliente. Este curso te proporcionará una comprensión integral de los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos. También aprenderás sobre analítica minorista significativa y cómo puede generar valor para las cadenas de suministro.
Vendedor Minorista
Vendedor Minorista
Como Vendedor Minorista, serás responsable de vender productos y servicios a los clientes. Este curso te proporcionará una comprensión integral de los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos. También aprenderás sobre analítica minorista significativa y cómo puede generar valor para las cadenas de suministro.
Gerente de Tienda
Gerente de Tienda
Como Gerente de Tienda, serás responsable de administrar una tienda minorista. Este curso te proporcionará una comprensión integral de los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos. También aprenderás sobre analítica minorista significativa y cómo puede generar valor para las cadenas de suministro.
Analista de negocios
Analista de negocios
Como Analista de Negocios, trabajarás con empresas para identificar y resolver problemas comerciales. Este curso puede ser útil para ti, ya que te proporcionará una comprensión integral de los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos.
Gerente de Producto
Gerente de Producto
Como Gerente de Producto, serás responsable de administrar el desarrollo y lanzamiento de nuevos productos. Este curso puede ser útil para ti, ya que te proporcionará una comprensión integral de los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos.
Emprendedor
Emprendedor
Como Emprendedor, serás responsable de iniciar y administrar tu propio negocio. Este curso puede ser útil para ti, ya que te proporcionará una comprensión integral de los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos.
For more career information including salaries, visit:
OpenCourser.com/course/no4ibb/retail
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Retail Digital Supply Chain.
Classic in supply chain management. It provides a comprehensive overview of the field, from strategy to operations. It valuable resource for anyone looking to learn more about supply chains.
Save
Provides insights on retail's future in the face of digital transformation. It explores how technology will affect various aspects such as customer behavior, store design, and supply chains. A thought-provoking read for those interested in the future of retail.
Provides a practical guide to using retail analytics to improve business performance. It covers topics such as data collection, analysis, and visualization, and offers case studies of successful retail analytics implementations.
Provides a strategic approach to retail management. It covers a wide range of topics, from customer service to marketing.
Save
Provides a scientific approach to retailing. It covers a wide range of topics, from consumer behavior to data analytics.
Provides a look at the psychology of retailing. It covers a wide range of topics, from consumer behavior to store layout.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/no4ibb/retail
Share
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Effort
2-3 hours per week
Level
Introductory
Via
Coursera
Institution
University of Pennsylvania
Instructor
Santiago Gallino
Language
English
Transcripts
Español
Français
Português
Deutsch
Italiano
中文
العربية
한국어
日本語
हिंदी
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қазақша
This course belongs to a
collection
called
Omnichannel Retail Strategy. It's comprised of three courses:
- Retail Marketing Strategy
- Retail Digital Supply Chain (viewing)
- Managing Human Capital in Retail
Good to know
Suitable for both entry-level personnel and those with experience in the industry
Provides a framework for understanding retail analytics for supply chain management
Taught by Santiago Gallino, who is experienced in the field
Examines how digital platforms are transforming retail and its supply chains
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