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Retail Digital Supply Chain

4.5 Filled star Filled star Filled star Filled star Half star
Based on 113 ratings
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Santiago Gallino

In this course, you will focus on understanding the main challenges and opportunities that the Retailer’s supply chains are seeing today. You will start by revisiting the supply chain fundamentals, concentrating on the impact that the digital transformation is having on these fundamentals. You'll then learn how meaningful retail analytics can generate value for retailers and their supply chains. By the end of this course, you will be able to identify what traditional retailers are doing to successfully navigate the digital transformation.

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Syllabus

Module 1: Digital Supply Chains
In this module, you will begin to explore the challenges and opportunities that retail supply chains are experiencing today. You'll develop a clear definition of supply chains and gain an understanding of the fundamentals of product flow. You will also assess the characteristics of an efficient supply chain when considering how to best connect a customer to their desired product in both traditional and digital retail. By the end of this module, you will be able to identify the digital capabilities needed for any retailer who wants to navigate the digital transformation in retail.
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Suitable for both entry-level personnel and those with experience in the industry
Provides a framework for understanding retail analytics for supply chain management
Taught by Santiago Gallino, who is experienced in the field
Examines how digital platforms are transforming retail and its supply chains

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Reviews summary

Foundational guide to digital retail supply chains

According to students, this course is a highly relevant and well-structured exploration of digital supply chains in retail. Learners consistently commend its clear explanations, engaging lectures, and up-to-date content, finding it excellent for understanding current industry challenges and future trends. While providing a solid foundational overview, some reviewers suggest it offers less in-depth coverage and is best for beginners or refreshers, with a desire for more advanced applications or detailed case studies.
Instructors are knowledgeable and effective in conveying course material.
"The instructor was knowledgeable. I would have liked to see more in-depth case studies..."
"The instructors did a great job."
"The instructors were clear and concise."
Learners appreciate the course's well-organized structure and clear, easy-to-understand explanations.
"Very well structured and taught."
"An excellent course! Very well-structured, with clear explanations and useful examples."
"The modules are well-designed and easy to follow."
"The lectures were engaging, and the concepts were explained simply. I learned a lot."
The course content is highly current and pertinent to modern retail supply chain challenges.
"Excellent content and well presented. Relevant to current retail challenges. A must take for anyone in the retail sector."
"Highly practical and valuable... The content is up-to-date and offers a clear perspective on how digital transformation is reshaping supply chains."
"Fantastic content, very relevant to current industry trends. The instructors were clear and concise. A must for anyone navigating retail's digital shift."
"I found this course to be an excellent refresher on supply chain fundamentals, and the information provided was current and relevant."
The course provides a solid introduction, best for beginners or those seeking a broad overview.
"It provides a solid introduction to the topic, but I found some of the examples a bit basic, and I was hoping for more advanced applications."
"I felt it lacked the depth I was looking for, feeling more like an overview than a deep dive. It might be better for beginners."
"Some topics felt a bit high-level, and I wished for more actionable insights, but it still provided a great foundation."
"While it gives a strong theoretical foundation, I believe more practical tools and exercises would enhance the learning experience."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Retail Digital Supply Chain with these activities:
Connect with professionals in the retail supply chain industry
Expand your professional network and gain valuable insights by connecting with individuals working in the retail supply chain industry.
Browse courses on Networking
Show steps
  • Attend industry events, such as conferences, meetups, and webinars.
  • Reach out to professionals on LinkedIn and other professional networking platforms.
  • Join industry associations and participate in their activities.
Gather and compile course materials
Prepare for the course by assembling essential resources such as notes, assignments, and handouts.
Show steps
  • Locate and download course materials
  • Organize materials in a logical manner
  • Review materials to familiarize yourself with key concepts
Review digital marketing and supply chain basics
Review key concepts in digital marketing and supply chain management to strengthen your foundation for this course.
Browse courses on Digital Marketing
Show steps
  • Revisit key concepts of digital marketing, such as target audience, marketing channels, and digital analytics.
  • Review foundational supply chain principles, including product flow, distribution networks, and inventory management.
13 other activities
Expand to see all activities and additional details
Show all 16 activities
Join a study group or online forum
Engage with other learners to discuss course concepts, share insights, and support each other.
Show steps
  • Identify or create a study group with fellow students
  • Meet regularly to discuss course material
  • Share perspectives, ask questions, and work through challenges together
Explore innovative retail technologies
Expand your knowledge by following tutorials on emerging technologies that are shaping the retail industry.
Show steps
  • Identify online platforms or industry blogs offering tutorials
  • Select tutorials on topics relevant to your interests
  • Follow the instructions and complete the tutorials
  • Apply what you learned to your understanding of retail supply chains
Practice using Porter's Five Forces to analyze the retail industry
Deepen your understanding of the retail industry and its competitive dynamics by applying Porter's Five Forces framework.
Browse courses on Porter's Five Forces
Show steps
  • Identify the five forces in the retail industry: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products, and intensity of rivalry.
  • Gather data on each force, such as market share, competition, and technological advancements.
  • Analyze the data to determine the strength of each force.
  • Develop strategies to address the forces and improve your competitive position.
Analyze retail case studies
Develop your analytical skills by examining real-world examples of digital transformation in the retail industry.
Browse courses on Case Study Analysis
Show steps
  • Select a retail case study that focuses on digital transformation.
  • Identify the key challenges and opportunities faced by the retailer in the case study.
  • Analyze the retailer's digital strategy and its impact on the supply chain.
  • Draw conclusions and identify best practices for digital transformation in retail.
Literature review on supply chain challenges
Deepen your understanding of supply chain issues by researching and summarizing relevant literature.
Browse courses on Supply Chain Disruptions
Show steps
  • Identify reputable academic databases and journals
  • Search for and select articles on supply chain challenges
  • Extract key findings and insights from each article
  • Summarize and synthesize your findings in a concise report
Complete tutorials on using supply chain analytics tools and techniques
Enhance your practical skills by following guided tutorials and applying supply chain analytics tools to real-world scenarios, deepening your understanding of data-driven decision-making.
Browse courses on Supply Chain Analytics
Show steps
  • Identify available online tutorials or courses on supply chain analytics tools and techniques.
  • Choose tutorials that align with your interests and learning objectives.
  • Follow the tutorials step-by-step and actively practice using the tools and techniques.
  • Apply your newfound skills to analyze real-world supply chain data, identify trends and patterns, and develop informed recommendations.
Create a social media campaign for a new retail product
Enhance your understanding of retail marketing and customer engagement by creating a targeted social media campaign for a new product.
Browse courses on Social Media Marketing
Show steps
  • Set clear campaign objectives, such as increasing brand awareness or driving sales.
  • Define your target audience and research their demographics, interests, and online behavior.
  • Choose the right social media platforms and develop engaging content that aligns with your target audience.
  • Run the campaign, monitor its performance, and make adjustments as needed.
  • Analyze the results and identify areas for improvement.
Attend a workshop on retail analytics
Gain practical insights and hands-on experience in retail analytics by attending an industry workshop.
Browse courses on Retail Analytics
Show steps
  • Research and identify a relevant workshop on retail analytics.
  • Register for the workshop and attend all sessions.
  • Actively participate in discussions and exercises.
  • Network with industry professionals and learn from their experiences.
Analyze case studies of successful digital supply chain transformations
Enhance your critical thinking skills by examining real-world examples of successful digital transformations.
Browse courses on Case Studies
Show steps
  • Gather case studies from reputable sources
  • Analyze each case study to identify key success factors
  • Compare and contrast different approaches to digital transformation
  • Extract lessons learned and apply them to your own understanding
Develop a prototype for a digital platform that enhances the retail shopping experience
Foster your creativity and entrepreneurial spirit by designing and prototyping a digital platform that addresses a specific pain point in the retail shopping experience.
Browse courses on Digital Platforms
Show steps
  • Identify a problem or opportunity in the retail shopping experience that can be addressed with a digital platform.
  • Conduct research to understand the needs of potential users and market trends.
  • Design a prototype of your digital platform, including its features, user interface, and functionality.
  • Test your prototype with potential users and gather feedback.
  • Refine your prototype based on feedback and iterate on your design.
Develop a digital supply chain improvement plan
Apply your understanding of digital supply chains by creating a comprehensive plan to improve the supply chain of a specific retailer.
Show steps
  • Choose a retailer and gather data on its current supply chain.
  • Identify areas for improvement in the retailer's digital supply chain.
  • Develop a detailed plan outlining your proposed improvements.
  • Present your plan to the class for feedback and discussion.
Develop a digital supply chain transformation plan
Apply your knowledge to create a practical plan for enhancing a supply chain's digital capabilities.
Show steps
  • Conduct a thorough analysis of existing supply chain processes
  • Identify areas for digital transformation and improvement
  • Develop a detailed plan for implementing digital solutions
  • Estimate the potential benefits and challenges of your plan
  • Present your plan to stakeholders or industry professionals
Develop a mobile app to optimize retail supply chain processes
Demonstrate your technical skills by creating a practical solution to address supply chain challenges.
Browse courses on Mobile App Development
Show steps
  • Identify a specific problem or opportunity in a supply chain process
  • Design and develop a mobile app that addresses the identified issue
  • Implement features such as inventory management, order tracking, and data analytics
  • Test and refine your app to ensure its effectiveness

Career center

Learners who complete Retail Digital Supply Chain will develop knowledge and skills that may be useful to these careers:
Retail Analyst
Como Retail Analyst, comprenderás los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos. Aprenderás sobre analítica minorista significativa y cómo puede generar valor para las cadenas de suministro. Este curso te ayudará a desarrollar las habilidades necesarias para identificar problemas de la cadena de suministro, comprender las causas y determinar las herramientas para resolverlos.
See salaries and explore the career path for Retail Analyst
Gerente de Operaciones de Cadena de Suministro
Como Gerente de Operaciones de Cadena de Suministro, serás responsable de administrar las operaciones diarias de la cadena de suministro. Este curso te proporcionará una comprensión integral de los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos. También aprenderás sobre analítica minorista significativa y cómo puede generar valor para las cadenas de suministro.
See salaries and explore the career path for Gerente de Operaciones de Cadena de Suministro
Consultor de Cadena de Suministro
Como Consultor de Cadena de Suministro, trabajarás con empresas para mejorar sus operaciones de cadena de suministro. Este curso te proporcionará una base sólida en los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos. También aprenderás sobre analítica minorista significativa y cómo puede generar valor para las cadenas de suministro.
See salaries and explore the career path for Consultor de Cadena de Suministro
Gerente de Logística
Como Gerente de Logística, serás responsable de planificar, implementar y administrar las operaciones logísticas. Este curso te proporcionará una comprensión integral de los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos. También aprenderás sobre analítica minorista significativa y cómo puede generar valor para las cadenas de suministro.
See salaries and explore the career path for Gerente de Logística
Analista de Datos de Cadena de Suministro
Como Analista de Datos de Cadena de Suministro, utilizarás el análisis de datos para optimizar las operaciones de la cadena de suministro. Este curso te proporcionará una base sólida en los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos. También aprenderás sobre analítica minorista significativa y cómo puede generar valor para las cadenas de suministro.
See salaries and explore the career path for Analista de Datos de Cadena de Suministro
Gerente de Compras
Como Gerente de Compras, serás responsable de negociar y gestionar contratos con proveedores. Este curso te proporcionará una comprensión integral de los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos. También aprenderás sobre analítica minorista significativa y cómo puede generar valor para las cadenas de suministro.
See salaries and explore the career path for Gerente de Compras
Planificador de Demanda
Como Planificador de Demanda, serás responsable de pronosticar la demanda de productos y servicios. Este curso te proporcionará una comprensión integral de los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos. También aprenderás sobre analítica minorista significativa y cómo puede generar valor para las cadenas de suministro.
See salaries and explore the career path for Planificador de Demanda
Gerente de Almacen
Como Gerente de Almacén, serás responsable de administrar las operaciones diarias del almacén. Este curso te proporcionará una comprensión integral de los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos. También aprenderás sobre analítica minorista significativa y cómo puede generar valor para las cadenas de suministro.
See salaries and explore the career path for Gerente de Almacen
Supervisor de Envío
Como Supervisor de Envío, serás responsable de supervisar las operaciones de envío. Este curso te proporcionará una comprensión integral de los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos. También aprenderás sobre analítica minorista significativa y cómo puede generar valor para las cadenas de suministro.
See salaries and explore the career path for Supervisor de Envío
Especialista en Servicio al Cliente
Como Especialista en Servicio al Cliente, serás responsable de brindar servicio al cliente. Este curso te proporcionará una comprensión integral de los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos. También aprenderás sobre analítica minorista significativa y cómo puede generar valor para las cadenas de suministro.
See salaries and explore the career path for Especialista en Servicio al Cliente
Vendedor Minorista
Como Vendedor Minorista, serás responsable de vender productos y servicios a los clientes. Este curso te proporcionará una comprensión integral de los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos. También aprenderás sobre analítica minorista significativa y cómo puede generar valor para las cadenas de suministro.
See salaries and explore the career path for Vendedor Minorista
Gerente de Tienda
Como Gerente de Tienda, serás responsable de administrar una tienda minorista. Este curso te proporcionará una comprensión integral de los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos. También aprenderás sobre analítica minorista significativa y cómo puede generar valor para las cadenas de suministro.
See salaries and explore the career path for Gerente de Tienda
Analista de negocios
Como Analista de Negocios, trabajarás con empresas para identificar y resolver problemas comerciales. Este curso puede ser útil para ti, ya que te proporcionará una comprensión integral de los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos.
See salaries and explore the career path for Analista de negocios
Gerente de Producto
Como Gerente de Producto, serás responsable de administrar el desarrollo y lanzamiento de nuevos productos. Este curso puede ser útil para ti, ya que te proporcionará una comprensión integral de los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos.
See salaries and explore the career path for Gerente de Producto
Emprendedor
Como Emprendedor, serás responsable de iniciar y administrar tu propio negocio. Este curso puede ser útil para ti, ya que te proporcionará una comprensión integral de los fundamentos de la cadena de suministro y cómo la transformación digital está impactando estos fundamentos.
See salaries and explore the career path for Emprendedor

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Retail Digital Supply Chain.
Supply Chain Management
Save
Classic in supply chain management. It provides a comprehensive overview of the field, from strategy to operations. It valuable resource for anyone looking to learn more about supply chains.
Supply Chain Management Revised, 7th Edition by...
Kindle Edition
$
Cover image
The Retail Revival
Save
Provides insights on retail's future in the face of digital transformation. It explores how technology will affect various aspects such as customer behavior, store design, and supply chains. A thought-provoking read for those interested in the future of retail.
The Retail Revival
Paperback
Check
The Retail Revival
Kindle Edition
Check
Cover image
Demystifying AI for the Enterprise
Save
Provides a practical guide to using retail analytics to improve business performance. It covers topics such as data collection, analysis, and visualization, and offers case studies of successful retail analytics implementations.
Demystifying AI for the Enterprise: A Playbook for...
Kindle Edition
$$
Cover image
Retail Management, Global Edition
Save
Provides a strategic approach to retail management. It covers a wide range of topics, from customer service to marketing.
Retail Management, Global Edition
Paperback
$$$
Cover image
Marketing Metrics
Save
Provides a scientific approach to retailing. It covers a wide range of topics, from consumer behavior to data analytics.
Marketing Metrics (Pearson Business Analytics...
Kindle Edition
$$
Marketing Metrics: The Manager's Guide to Measuring...
Kindle Edition
$$
Marketing Metrics: The Definitive Guide to...
Kindle Edition
$$
Cover image
Consumer Behaviour: Asia-Pacific Edition
Save
Provides a look at the psychology of retailing. It covers a wide range of topics, from consumer behavior to store layout.
Consumer Behaviour
Paperback
$$$$

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Course image
Rating
4.5 Filled star Filled star Filled star Filled star Half star
Effort
7 hours to complete
Level
Introductory
Via
Coursera
Institution
University of Pennsylvania
Instructor
Santiago Gallino
Language
English
Transcripts
Español Français Português Deutsch Italiano 中文 العربية 한국어 日本語 हिंदी Nederlands Svenska Pусский Türkçe Polski Ελληνικά українська мова Bahasa Indonesia ไทย қазақша
This course belongs to a collection called Omnichannel Retail Strategy. It's comprised of three courses:
  1. Retail Marketing Strategy
  2. Retail Digital Supply Chain (viewing)
  3. Managing Human Capital in Retail
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Suitable for both entry-level personnel and those with experience in the industry
Provides a framework for understanding retail analytics for supply chain management
Taught by Santiago Gallino, who is experienced in the field
Examines how digital platforms are transforming retail and its supply chains
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