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Jorge Morales

In today’s environment where customers, needs, markets and product portfolios change rapidly; planning the future based on historical data alone is simply not good enough. Demand-driven supply chain management is less likely to be negatively affected by procurement and supply disruptions, demand variability and volatility, short product lifecycle, and frequent new product releases.

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In today’s environment where customers, needs, markets and product portfolios change rapidly; planning the future based on historical data alone is simply not good enough. Demand-driven supply chain management is less likely to be negatively affected by procurement and supply disruptions, demand variability and volatility, short product lifecycle, and frequent new product releases.

Learn how demand-driven supply chains are capable to identify customer needs and use point of sale data; sensing actual demand to provide an adequate response through demand-driven supply chain processes and providing customers with high service levels without holding high inventory levels and incurring in high fulfillment costs.

By the end of this course, that is part of the edX Professional Certificate program to become a Certified Forecaster and Demand Planner (CFDP), you will be able to apply demand-driven supply chain techniques and approaches That include: Demand sensing, demand signal management, data analysis, demand shaping, automated inventory replenishment programs, and Demand Driven Materials Requirement Planning - DDMRP.

CFDP certified professionals are globally preferred by recruiters for decision making positions because they can improve demand planning business processes, implementing collaborative practices that include both providers and retailers to integrate the global supply chain.

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What's inside

Learning objectives

  • How a make-and-sell organization can become demand-driven
  • How demand sensing and data analysis can improve supply chain response.
  • How to improve forecasting with downstream data and demand sensing
  • How to improve supply chain responsiveness with automated replenishment programs
  • How reorder point replenishment policies compare to ddmrp (demand driven materials requirement planning) inventory buffers

Syllabus

Section 3.1. Demand driven supply chain framework
3.1.1. Demand-driven supply chain fundamentals
3.1.2. Reasons to become demand-driven
3.1.3. Make-and-sell vs Demand-driven organizations
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Section 3.2. Demand sensing
3.2.1. Demand sensing fundamentals
3.2.2. Demand signals
3.2.3. Demand sensing examples
Section 3.3. Improving forecasting with POS data and demand sensing
3.3.1. Demand sensing data
3.3.2. Demand signal repositories
3.3.3. Impact of demand sensing in planning
Section 3.4. Principles of data analysis
3.4.1. Building a competitive advantage through analytics
3.4.2. Overview of data analysis methods
3.4.3. Data analysis drivers and benefits
3.4.4. Developing a data culture
Section 3.5. Supply chain response
3.5.1. Supply chain responsiveness
3.5.2. Demand shaping
3.5.3. Automated replenishment programs
Section 3.6. Introduction to Demand Driven Materials Requirement Planning– DDMRP
3.6.1. MRP evolution
3.6.2. Demand-Driven MRP
3.6.3. ROP replenishment policies vs DDMRP

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches demand-driven supply chain techniques and approaches that are highly relevant to industry
Taught by Jorge Morales, who are recognized for their work in demand-driven supply chain management
Develops skills and knowledge in demand sensing, data analysis, demand shaping, and automated replenishment programs
Helps learners improve forecasting with downstream data and demand sensing
Examines how a make-and-sell organization can become demand-driven
Builds a strong foundation for beginners in demand-driven supply chain management

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Demand Management in a Demand Driven Supply Chain with these activities:
Read "Data Science for Business"
This book provides a comprehensive overview of data science concepts and applications in a business context.
Show steps
  • Read specific chapters related to the course topics.
  • Take notes and highlight key concepts.
Review Data Science concepts
Refreshing your understanding of key Data Science concepts will prepare you for the course's advanced material.
Browse courses on Data Science
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  • Review fundamental concepts of data science such as data collection, cleaning, and exploration.
  • Brush up on different types of data analysis techniques.
  • Recall the concepts of statistical modeling and machine learning.
Join a study group
Collaborating with peers will enhance understanding and reinforce concepts covered in the course.
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  • Connect with classmates through online forums or social media groups.
  • Organize regular virtual meetings to discuss course material and work on assignments together.
Four other activities
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Build a small-scale data science project
Practical experience in applying data science techniques will deepen your understanding of the course material.
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  • Identify a problem or dataset that aligns with your interests.
  • Collect and clean the data using appropriate techniques.
  • Apply relevant data analysis and visualization techniques to explore the data.
  • Develop a model or solution to address the problem.
Volunteer for a data science-related organization
Volunteering allows you to apply your data science skills while contributing to a meaningful cause.
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  • Research and identify organizations that utilize data science.
  • Reach out to organizations and inquire about volunteer opportunities.
Contribute to an open-source data science project
Contributing to open-source projects provides hands-on experience and exposure to real-world data science applications.
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  • Identify an open-source data science project that aligns with your skills.
  • Review the project's documentation and contribute bug fixes or new features.
  • Engage with the project's community and learn from other contributors.
Create a summary of course materials
Summarizing course materials will improve retention and facilitate quick revision.
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  • Review course notes, assignments, and readings.
  • Extract key concepts and organize them into a concise summary.

Career center

Learners who complete Demand Management in a Demand Driven Supply Chain will develop knowledge and skills that may be useful to these careers:
Demand Planner
As a Demand Planner, you will be responsible for predicting future demand for products and services. This course will provide you with the skills and knowledge you need to develop and implement demand plans that are accurate and reliable. You will learn how to use data analysis to identify trends and patterns in demand, and how to develop forecasting models that can predict future demand. This course will also help you to understand the different factors that can affect demand, such as economic conditions, customer behavior, and competitive activity.
Supply Chain Analyst
As a Supply Chain Analyst, you will be responsible for analyzing and improving the efficiency and effectiveness of supply chains. This course will provide you with the skills and knowledge you need to understand the different components of a supply chain, and how to identify and resolve inefficiencies. You will learn how to use data analysis to identify bottlenecks and inefficiencies in the supply chain, and how to develop and implement solutions to improve performance. This course will also help you to understand the different factors that can affect supply chains, such as global economic conditions, transportation costs, and supplier performance.
Inventory Manager
As an Inventory Manager, you will be responsible for managing the inventory of a company. This course will provide you with the skills and knowledge you need to develop and implement inventory management strategies that are efficient and effective. You will learn how to track inventory levels, forecast future demand, and develop strategies to minimize inventory costs. This course will also help you to understand the different factors that can affect inventory levels, such as customer demand, supplier performance, and economic conditions.
Materials Manager
As a Materials Manager, you will be responsible for managing the materials used in a company's products and services. This course will provide you with the skills and knowledge you need to develop and implement materials management strategies that are efficient and effective. You will learn how to procure materials, manage inventory, and track materials usage. This course will also help you to understand the different factors that can affect materials management, such as global economic conditions, supplier performance, and customer demand.
Production Planner
As a Production Planner, you will be responsible for planning and scheduling the production of a company's products and services. This course will provide you with the skills and knowledge you need to develop and implement production plans that are efficient and effective. You will learn how to forecast demand, schedule production, and manage inventory. This course will also help you to understand the different factors that can affect production planning, such as customer demand, supplier performance, and economic conditions.
Logistics Manager
As a Logistics Manager, you will be responsible for managing the movement of goods and materials within a company. This course will provide you with the skills and knowledge you need to develop and implement logistics strategies that are efficient and effective. You will learn how to plan and schedule transportation, manage inventory, and track shipments. This course will also help you to understand the different factors that can affect logistics, such as global economic conditions, supplier performance, and customer demand.
Operations Manager
As an Operations Manager, you will be responsible for managing the day-to-day operations of a company. This course will provide you with the skills and knowledge you need to develop and implement operations plans that are efficient and effective. You will learn how to manage inventory, schedule production, and track performance. This course will also help you to understand the different factors that can affect operations management, such as customer demand, supplier performance, and economic conditions.
Purchasing Manager
As a Purchasing Manager, you will be responsible for managing the procurement of goods and materials for a company. This course will provide you with the skills and knowledge you need to develop and implement purchasing strategies that are efficient and effective. You will learn how to negotiate contracts, manage suppliers, and track performance. This course will also help you to understand the different factors that can affect purchasing, such as global economic conditions, supplier performance, and customer demand.
Quality Manager
As a Quality Manager, you will be responsible for managing the quality of a company's products and services. This course will provide you with the skills and knowledge you need to develop and implement quality management strategies that are efficient and effective. You will learn how to set quality standards, inspect products, and track performance. This course will also help you to understand the different factors that can affect quality management, such as customer demand, supplier performance, and economic conditions.
Risk Manager
As a Risk Manager, you will be responsible for identifying and managing the risks that a company faces. This course will provide you with the skills and knowledge you need to develop and implement risk management strategies that are effective. You will learn how to identify risks, assess their impact, and develop strategies to mitigate them. This course will also help you to understand the different factors that can affect risk management, such as global economic conditions, supplier performance, and customer demand.
Sustainability Manager
As a Sustainability Manager, you will be responsible for managing the sustainability of a company's operations. This course will provide you with the skills and knowledge you need to develop and implement sustainability strategies that are effective. You will learn how to identify and assess sustainability risks, and how to develop strategies to mitigate them. This course will also help you to understand the different factors that can affect sustainability management, such as global economic conditions, supplier performance, and customer demand.
Transportation Manager
As a Transportation Manager, you will be responsible for managing the transportation of goods and materials for a company. This course will provide you with the skills and knowledge you need to develop and implement transportation strategies that are efficient and effective. You will learn how to plan and schedule transportation, manage inventory, and track shipments. This course will also help you to understand the different factors that can affect transportation management, such as global economic conditions, supplier performance, and customer demand.
Warehouse Manager
As a Warehouse Manager, you will be responsible for managing the day-to-day operations of a warehouse. This course will provide you with the skills and knowledge you need to develop and implement warehouse management strategies that are efficient and effective. You will learn how to manage inventory, receive and ship goods, and track performance. This course will also help you to understand the different factors that can affect warehouse management, such as global economic conditions, supplier performance, and customer demand.
Business Analyst
As a Business Analyst, you will be responsible for analyzing business processes and developing solutions to improve efficiency and effectiveness. This course will provide you with the skills and knowledge you need to develop and implement business analysis strategies that are effective. You will learn how to identify business problems, develop solutions, and track performance. This course will also help you to understand the different factors that can affect business analysis, such as global economic conditions, supplier performance, and customer demand.
Data Analyst
As a Data Analyst, you will be responsible for analyzing data to identify patterns and trends. This course will provide you with the skills and knowledge you need to develop and implement data analysis strategies that are effective. You will learn how to collect data, analyze data, and develop insights. This course will also help you to understand the different factors that can affect data analysis, such as global economic conditions, supplier performance, and customer demand.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Demand Management in a Demand Driven Supply Chain.
This is the essential reference book for professionals seeking to enhance their knowledge of DDMRP and its implementation in supply chain management.
This seminal work in supply chain management introduces the Theory of Constraints and provides a practical framework for improving supply chain performance.
This comprehensive handbook provides a detailed overview of supply chain management practices and trends, offering a valuable resource for professionals in the field.
This comprehensive textbook covers the engineering and management aspects of logistics, providing a broad understanding of the field.
Provides a concise and accessible overview of supply chain management concepts and practices, offering a valuable introduction to the field.

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