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Samantha Mazzero, Nelson Yoshida, Edson Ito, and Cesar Rodrigues

This Specialization is intended for sales professionals who seek to improve their sales planning and management competencies and skills. Through five courses, you will cover Effective Sales overview, Sales Strategy, Models and Frameworks to Support Sales Planning, Sales & Marketing Alignment, and you will develop a Final Project.

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This Specialization is intended for sales professionals who seek to improve their sales planning and management competencies and skills. Through five courses, you will cover Effective Sales overview, Sales Strategy, Models and Frameworks to Support Sales Planning, Sales & Marketing Alignment, and you will develop a Final Project.

By the end of this specialization, you'll have improved your knowledge, competencies, and skills regarding the sales planning process. And you will be able to apply the concepts integrating the sales planning process to the strategy of the company, by bridging the gap between strategy and sales.

The potential for value creation through the sales functions will be increased at the end of the Specialization.

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What's inside

Five courses

Effective Sales – An Overview

(0 hours)
Welcome to Strategic Sales Management specialization. This specialization course focuses on providing conceptual and practical guidance on sales planning and management. The development of the specialization goes through the different phases of the sales planning process, keeping attention on the connection to the strategy of the company.

Sales Strategy

(0 hours)
Welcome to Course 2 - Sales Strategy - This course discusses the application of intelligence analysis in the sales planning process.

Models & Frameworks to Support Sales Planning

(0 hours)
Welcome to Course 3 - Models & Frameworks to Support Sales Planning. This course provides a conceptual approach to selling models and frameworks, with an emphasis on applying them to sales planning and management. It is aimed at professionals seeking to improve their conceptual support for the sales planning process.

Sales & Marketing Alignment

(0 hours)
Welcome to Course 4 – Sales & Marketing Alignment. This course focuses on what is considered by most academics and practitioners as the biggest challenge that sales professionals have to face.

Strategic Sales Management Final Project

(0 hours)
Develop the final project of the specialization, applying concepts, models, frameworks, tools, and techniques discussed in the four previous courses.

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