About this Specialization
This six-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary. Developed by marketing analytics experts at Aptly together with Meta marketers, the industry-relevant curriculum is designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more. You’ll learn basic marketing principles, how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions. You’ll learn how to use essential tools like Python and SQL to gather, connect, and analyze relevant data. Plus, common statistical methods used to segment audiences, evaluate campaign results, optimize the marketing mix, and evaluate sales funnels. Along the way, you'll learn to visualize data using Tableau and how to use Meta Ads Manager to create campaigns, evaluate results, and run experiments to optimize your campaigns. You'll also get to practice your new skills through hands-on, industry-relevant projects. The final course prepares you for the Meta Marketing Science Certification exam. Upon successful completion of the program, you'll earn both the Coursera and the Meta Marketing Science Certifications. You’ll also get exclusive access to the Meta Career Programs Job Board—a job search platform with 200+ top employers looking to hire skilled and certified talent.
From | Meta via Coursera |
---|---|
Hours | 121 |
Instructors | Anke Audenaert, Cameron Dodd |
Language | English |
Subjects | Business Data Science |
Similar Courses
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Marketing Analyst - Foodservice $45k
Marketing Analyst 1 2 $56k
Sales & Marketing Analyst 1 $59k
Marketing / Reporting Analyst $71k
Associate Marketing Analyst, Specialty Marketing $74k
Associate Marketing Analyst, Specialty Marketing $74k
Marketing/ Sales Analyst $81k
Financial & Marketing Analyst $99k
Marketing Analyst & Digital Marketing $104k
Global Marketing Analyst, Inbound Marketing $104k
Senior Marketing Analyst for TV Marketing $122k
Analyst - Marketing $128k
Courses in this Specialization
Listed in the order in which they should be taken
Starts | Course Information | |
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Jun |
Marketing Analytics Foundation This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is... Coursera | Meta |
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Jun |
This course takes a deep dive into the statistical foundation upon which Marketing Analytics is built. The first part of this course is all about getting a thorough understanding... Coursera | Meta |
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Jun |
Data Analytics Methods for Marketing This course explores common analytics methods used by marketers. You’ll learn how to define a target audience using segmentation with K-means clustering. You’ll also explore how... Coursera | Meta |
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Jul |
Marketing Analytics with Meta (You were viewing this course) This course explores Meta Marketing Analytics Tools. You’ll learn how the advertising platform works and you’ll learn to create ads using Meta Ads Manager. Then, you’ll learn... Coursera | Meta |
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Sep |
Meta Marketing Science Certification Exam This course helps you prepare for the Meta Marketing Science Certification exam. You’ll be guided through scheduling and taking the exam through Meta Blueprint. You’ll get access... Coursera | Meta |
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|
&
From | Meta via Coursera |
---|---|
Hours | 121 |
Instructors | Anke Audenaert, Cameron Dodd |
Language | English |
Subjects | Business Data Science |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Marketing Analyst - Foodservice $45k
Marketing Analyst 1 2 $56k
Sales & Marketing Analyst 1 $59k
Marketing / Reporting Analyst $71k
Associate Marketing Analyst, Specialty Marketing $74k
Associate Marketing Analyst, Specialty Marketing $74k
Marketing/ Sales Analyst $81k
Financial & Marketing Analyst $99k
Marketing Analyst & Digital Marketing $104k
Global Marketing Analyst, Inbound Marketing $104k
Senior Marketing Analyst for TV Marketing $122k
Analyst - Marketing $128k
Similar Courses
Sorted by relevance