Corporate Social Responsibility

The UN Sustainable Development Goals drive more and more attention and interest in the corporate world. Today companies devote more and more resources to improve their positive social and environmental impacts. Indeed, customers, governments and investors (among others) expect more from companies than economic profit; they look for integrity, ethical decisions and real contributions to sustainable development.

Have you ever considered how your company could become more socially responsible by adopting a Corporate Social Responsibility (CSR) integrated strategy?

In this program, you will learn what CSR is and what it involves. You will learn how to implement a credible CSR strategy aligned with your business strategy, whether in a small or big company. Finally, you will examine how to report and communicate a genuine CSR involvement (not a greenwashing façade!).

By presenting insights from CSR experts from both academia and practice, this program leads you to in-depth understanding of CSR and critical perspectives on companies’ CSR activities and their communication. You will confront the challenges facing today’s business leaders with multi-industry business cases throughout the two courses.

You will be encouraged to share analysis and good practices with other participants through dedicated forums. Individual homework will allow you to apply your knowledge by analyzing companies’ CSR strategy, reporting and communication.

What you'll learn

• Adopt a constructive yet critical perspective on managerial practices related to societal issues.
• Stimulate and manage impactful changes in organizations, towards more responsible activities.
• Develop a persuasive CSR action and communication plan that avoids CSR-washing.
• Communicate in a way that reconciles multiple stakeholders’ interests.