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Valérie Swaen, Barbara Dupont, and Jessica Lieberman

Driven by global crises in financial, economic, and governance systems, companies all over the world devote massive resources to their corporate social responsibility (CSR). But what is CSR? What does it mean, and what does it involve? Do stakeholders really care, and if they do, how to implement a credible CSR strategy? In uncertain modern climates, CSR is a crucial driving force of a (r)evolution in business. If you are interested in the relationship between business and society, this MOOC is for you! It is especially relevant for industry, public policy, and academic professionals working on CSR, as well as students following a traditional business curriculum who are interested in key value questions.

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Driven by global crises in financial, economic, and governance systems, companies all over the world devote massive resources to their corporate social responsibility (CSR). But what is CSR? What does it mean, and what does it involve? Do stakeholders really care, and if they do, how to implement a credible CSR strategy? In uncertain modern climates, CSR is a crucial driving force of a (r)evolution in business. If you are interested in the relationship between business and society, this MOOC is for you! It is especially relevant for industry, public policy, and academic professionals working on CSR, as well as students following a traditional business curriculum who are interested in key value questions.

This MOOC therefore addresses CSR in two ways:

  • As a reflection of corporate self-awareness;
  • As a source of innovation and a means to deal with heightened competitiveness, demands for sustainable development, and shifts in international governance.

By presenting insights from CSR experts from both academia and practice, this MOOC provides a way for managers, consumers, and citizens to acquire in-depth insights and critical perspectives on companies’ CSR activities. The multi-industry case study structure of this MOOC enables participants to confront the challenges facing today’s managers as they seek to develop their CSR strategy. Dedicated discussion forums are available for participants to interact together.

To help participants manage CSR with various internal and external stakeholders, this MOOC seeks to support current and future business leaders in their efforts to make responsible leadership, sustainable production, and consumption central to their corporate vision.

What's inside

Learning objectives

  • Understand the multidimensional nature and content of corporate social responsibility.
  • Adopt a critical perspective on managerial practices related to societal issues.
  • Stimulate and manage impactful changes in organizations, toward more responsible postures.
  • Reconcile multiple stakeholders’ interests (and understand the importance of doing so), into a clear, persuasive, smart action plan.
  • At the end of this course, you will be able to

Syllabus

Defining the concept and key issues of CSR
Purpose of a company and stakeholders
CSR and the sustainable development goals (SDGs)
Implementing CSR
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Develops skills and knowledge that are necessary for work in industry
Explores CSR as a means to deal with heightened competitiveness, demands for sustainable development, and shifts in international governance
Teaches CSR as a source of innovation
Presents insights from CSR experts from both academia and practice
Provides a way for managers, consumers, and citizens to acquire in-depth insights and critical perspectives on companies’ CSR activities
Supports current and future business leaders in their efforts to make responsible leadership, sustainable production, and consumption central to their corporate vision

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Reviews summary

Comprehensive overview of corporate social responsibility

Learners say this course provides a comprehensive and insightful introduction to Corporate Social Responsibility, making complex concepts accessible and engaging. Many appreciate its well-structured syllabus and the valuable expert insights from both academia and practice. The course's use of multi-industry case studies is frequently highlighted as a strength, offering practical application. Some note the emphasis on reconciling stakeholder interests and its relevance for developing responsible leadership skills, though a few found it could benefit from more specific actionable tools for immediate implementation.
Some desire more direct, actionable implementation guidance.
"While the course is strong on concepts, I wished for more specific tools or step-by-step guides for immediate application."
"It's excellent for understanding the 'why' and 'what' of CSR, but I was looking for more 'how-to'."
"For a professional already in the field, it felt a bit more theoretical than I anticipated, though still valuable."
Discussion forums are a valuable space for interaction and debate.
"The dedicated discussion forums were a great way to interact with other participants and share ideas."
"I found the interactions in the forums quite stimulating, adding another layer to my learning."
"Engaging with peers on different case studies deepened my understanding of CSR."
Insights from academics and practitioners enrich the learning experience.
"The insights from various CSR experts were a major highlight for me, offering diverse viewpoints."
"Hearing from both academia and industry professionals provided a well-rounded understanding."
"I valued the practical advice shared by the experienced professionals."
Case studies enhance learning by providing real-world application.
"The multi-industry case studies were incredibly helpful in seeing how CSR applies in different contexts."
"I appreciated the practical examples that brought the theoretical concepts to life."
"The cases allowed me to confront challenges managers face in developing CSR strategies."
Highly relevant for professionals seeking to integrate CSR into their roles.
"As a business professional, this course provided significant insights for navigating CSR in my industry."
"The content directly applies to current challenges in corporate responsibility."
"It truly helped me frame how to approach responsible leadership in my company."
Offers a wide-ranging and in-depth exploration of CSR principles.
"I found the course covered all essential aspects of CSR, from definitions to implementation."
"The curriculum provides a solid foundation for understanding the complex nature of corporate social responsibility."
"This course is truly comprehensive, breaking down CSR into understandable segments, including SDGs and stakeholder management."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Discovering Corporate Social Responsibility (CSR) with these activities:
Explore CSR Tools and Resources
Gain knowledge of industry tools and platforms to support CSR initiatives and stay updated on best practices.
Browse courses on CSR
Show steps
  • Identify relevant CSR tools and resources through research.
  • Sign up for free trials or demos to explore their functionalities.
  • Attend webinars or workshops to learn how to use the tools effectively.
Review Carroll & Buchholtz, 'Business and Society: Ethics and Stakeholder Management'
Review the essential concepts covered in the text to set a strong foundation for the course material.
Show steps
  • Read the chapters assigned for each class.
  • Take notes or annotations while reading.
  • Engage in critical thinking to reflect on how the concepts apply to real-world scenarios.
  • Identify key points and write down questions for further clarification.
  • Discuss the material with classmates or in online forums.
Create a CSR Digital Library
Organize and curate a collection of resources to support the learning process and future reference.
Browse courses on CSR
Show steps
  • Gather materials from class sessions, readings, and external sources.
  • Categorize and organize the materials into a digital folder or platform.
  • Add notes and annotations for future reference.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Read 'Firms of Endearment: How World-Class Companies Profit from Passion and Purpose' by Raj Sisodia
Understand the importance of purpose and passion in driving business success, aligning with the course theme.
Show steps
  • Read the chapters in sequence.
  • Take notes or annotations while reading to grasp key concepts.
  • Identify case studies and examples to illustrate the principles discussed.
Participate in CSR Discussion Forums
Engage with peers to share insights and perspectives, fostering a deeper understanding of CSR issues.
Browse courses on CSR
Show steps
  • Join online or in-person discussion forums.
  • Actively participate by asking questions and sharing experiences.
  • Respect diverse viewpoints and engage in constructive discussions.
Evaluate CSR Case Studies
Analyze real-life examples to develop critical thinking skills and apply theoretical knowledge.
Browse courses on CSR
Show steps
  • Select a CSR case study from a reputable source.
  • Read the case study carefully and identify the key stakeholders, issues, and actions taken.
  • Use the concepts discussed in class to evaluate the effectiveness of the CSR strategy.
  • Write a short analysis report highlighting your findings and recommendations.
Attend CSR Industry Workshops
Connect with industry experts and practitioners, gain insights on current trends, and expand knowledge.
Browse courses on CSR
Show steps
  • Research industry events and identify relevant CSR workshops.
  • Register and attend the workshops.
  • Actively participate, ask questions, and network with attendees.
Develop a CSR Communication Plan
Demonstrate understanding of CSR communication strategies and create a plan to effectively convey CSR initiatives.
Browse courses on CSR
Show steps
  • Define the target audience for the CSR communication plan.
  • Identify key messages and develop communication channels.
  • Create a timeline for implementation and monitoring.
  • Evaluate the effectiveness of the communication plan.

Career center

Learners who complete Discovering Corporate Social Responsibility (CSR) will develop knowledge and skills that may be useful to these careers:
Corporate Social Responsibility Manager
Corporate Social Responsibility Managers oversee the implementation of CSR policies and programs within organizations. They work to ensure that businesses operate in a sustainable and ethical manner, and that they are accountable to their stakeholders. This course provides a comprehensive overview of CSR, including its history, theories, and practices. It also provides practical guidance on how to develop and implement CSR strategies. As such, it is an ideal resource for anyone who wants to pursue a career in CSR management.
Sustainability Consultant
Sustainability Consultants advise organizations on how to improve their environmental and social performance. They help businesses to develop and implement sustainability strategies, and to measure and report on their progress. This course provides a solid foundation in CSR, including its principles, frameworks, and reporting methodologies. This knowledge is essential for anyone who wants to work as a Sustainability Consultant.
ESG Analyst
ESG Analysts assess the environmental, social, and governance (ESG) performance of companies. They use this information to make investment decisions and to advise clients on sustainable investing. This course provides a comprehensive overview of ESG investing, including the different frameworks and methodologies used to measure ESG performance. It also provides practical guidance on how to conduct ESG analysis. As such, it is an ideal resource for anyone who wants to pursue a career in ESG analysis.
CSR Reporting Specialist
CSR Reporting Specialists are responsible for preparing and publishing CSR reports. These reports provide information about a company's social and environmental performance. This course provides practical guidance on how to develop and write CSR reports. It also covers the different reporting frameworks and standards that are used in CSR reporting. As such, it is an ideal resource for anyone who wants to pursue a career in CSR reporting.
Corporate Communications Manager
Corporate Communications Managers are responsible for communicating with the public on behalf of their organizations. They develop and implement communication strategies, and they manage media relations. This course provides a solid foundation in CSR, including its principles and practices. This knowledge is essential for anyone who wants to work in corporate communications, as CSR is increasingly becoming a key part of corporate communication.
Public relations manager
Public Relations Managers are responsible for managing the public image of their organizations. They develop and implement public relations campaigns, and they manage media relations. This course provides a solid foundation in CSR, including its principles and practices. This knowledge is essential for anyone who wants to work in public relations, as CSR is increasingly becoming a key part of public relations.
Marketing Manager
Marketing Managers are responsible for developing and implementing marketing strategies. They oversee the development of marketing campaigns, and they manage marketing budgets. This course provides a solid foundation in CSR, including its principles and practices. This knowledge is essential for anyone who wants to work in marketing, as CSR is increasingly becoming a key part of marketing.
Business Development Manager
Business Development Managers are responsible for generating new business for their organizations. They develop and implement business development strategies, and they manage sales teams. This course provides a solid foundation in CSR, including its principles and practices. This knowledge is essential for anyone who wants to work in business development, as CSR is increasingly becoming a key part of business development.
Management Consultant
Management Consultants advise organizations on how to improve their performance. They help businesses to develop and implement strategies, and they provide advice on a variety of management issues. This course provides a solid foundation in CSR, including its principles and practices. This knowledge is essential for anyone who wants to work as a Management Consultant, as CSR is increasingly becoming a key part of management consulting.
Policy Analyst
Policy Analysts research and analyze public policy issues. They develop and recommend policy solutions, and they advise policymakers. This course provides a solid foundation in CSR, including its principles and practices. This knowledge is essential for anyone who wants to work as a Policy Analyst, as CSR is increasingly becoming a key part of public policy.
Journalist
Journalists research and write news stories. They may also conduct interviews and produce documentaries. This course provides a solid foundation in CSR, including its principles and practices. This knowledge is essential for anyone who wants to work as a Journalist, as CSR is increasingly becoming a key part of news reporting.
Teacher
Teachers educate students at all levels. They develop and implement lesson plans, and they assess student progress. This course provides a solid foundation in CSR, including its principles and practices. This knowledge is essential for anyone who wants to work as a Teacher, as CSR is increasingly becoming a key part of education.
Nonprofit Manager
Nonprofit Managers oversee the operations of nonprofit organizations. They develop and implement strategic plans, and they manage staff and volunteers. This course provides a solid foundation in CSR, including its principles and practices. This knowledge is essential for anyone who wants to work as a Nonprofit Manager, as CSR is increasingly becoming a key part of nonprofit management.
Social Worker
Social Workers help people to overcome social and emotional problems. They provide counseling, support, and resources. This course provides a solid foundation in CSR, including its principles and practices. This knowledge is essential for anyone who wants to work as a Social Worker, as CSR is increasingly becoming a key part of social work.
Activist
Activists work to promote social and environmental change. They organize campaigns, lobby policymakers, and raise awareness about important issues. This course provides a solid foundation in CSR, including its principles and practices. This knowledge is essential for anyone who wants to work as an Activist, as CSR is increasingly becoming a key part of activism.

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Discovering Corporate Social Responsibility (CSR).
Provides a comprehensive overview of the concept and key issues of CSR, making it an excellent starting point for students new to the field.
This guidebook offers practical guidance on implementing CSR in organizations, complementing the course's focus on stimulating and managing impactful changes.
This guide specifically addresses CSR in small and medium-sized enterprises (SMEs), providing insights into the specific challenges and opportunities they face.
Explores the essential skills and competencies required for effective CSR leadership, aligning with the course's focus on developing responsible leaders.
This guide provides an overview of the Sustainable Development Goals (SDGs) and their implications for businesses, aligning with the course's focus on CSR and sustainable development.
Mayer discusses the purpose of a company and the importance of considering the interests of all stakeholders, making it relevant to the course's focus on reconciling multiple stakeholders' interests.
Argues that ethical behavior is not only good for society but also good for business, reinforcing the course's focus on the business case for CSR.
This guide provides a comprehensive overview of CSR reporting, serving as a useful reference for students interested in the implementation of CSR strategies.

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