CSR Reporting and Communication from edX

More and more companies devote significant resources to their corporate social responsibility policies. But how do they organize the reporting of their activities and performance? Do they communicate everything to all their stakeholders, both internal and external? Why or why not? How do they develop a credible communication policy that avoids “CSR-washing”? How to decode the communications of the companies around us? Can we trust green advertising?

If these questions interest you, this course is for you, whether you are a manager or an employee, or a teacher or a student! The content of this course may also be of interest to all citizens who want to make better-informed consumer choices.

You will be confronted with different business cases that will help you understand the challenges managers are facing. You will also be invited to interact with each other on the discussion forums, in particular to share your own examples and analyses.

By presenting the opinions and experiences of CSR and communication experts from both the academic and business spheres, this course invites managers, consumers and citizens to gain an in-depth understanding and a critical thinking approach to CSR reporting and communications.

What's inside

Learning objectives

At the end of this course you will be able to:
Adopt a critical view on csr reporting and communications;

Develop a clear and sound communications plan that balances the interests of multiple stakeholders;
Recognize the risk of csr washing as well as the opportunities associated with a solid csr communications strategy.

At the end of this course you will be able to:
Adopt a critical view on csr reporting and communications;
Develop a clear and sound communications plan that balances the interests of multiple stakeholders;
Recognize the risk of csr washing as well as the opportunities associated with a solid csr communications strategy.

Syllabus

How to organize reporting?

What are the different types of reporting?

What are the guides and standards?

How to assess the quality of a CSR report?

Why insure a report?

Why and how to communicate?

Why communicate or not communicate?

How to communicate?

What recommendations can be made regarding the content of the CSR message?

What is «CSR-washing »?

What recommendations can be made for a credible communication on CSR?

What communication tools and channels should be used?

Product packaging

Labels and certifications (including B Corp certification)

Advertising

Social media

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Emphasizes the strategic importance of CSR reporting and communications for businesses

Provides insights into the challenges faced by managers in CSR reporting and communications

Offers a critical perspective on CSR reporting and communications, promoting informed decision-making

Led by experienced CSR and communication experts, providing credibility and practical knowledge

Suitable for various stakeholders, including managers, employees, teachers, students, and consumers

Reviews summary

Csr reporting and practical course

Learners say that CSR Reporting and Communication is a well-structured course that explains the fundamentals of CSR marketing and communication. The course is described as a good balance between text and videos, however, some learners believe that the information is very academic and geared towards larger companies. The instructors, particularly Professor Valérie Swaen, are highlighted as excellent but the content itself is described as lacking in practical implementation for smaller or non-multi-national corporations.

The course is well-structured and clear.

"Very well structured, a good balance between text and video."

"The course is described as a good balance between text and videos."

The instructors, particularly Professor Valérie Swaen, are excellent.

"Professor Valérie Swaen, and several of the other presenters were excellent."

The course content is very academic and geared towards larger companies.

"However, the content was very academic."

"Not in terms of difficulty - the course and subject are (or should be) based on a foundation of common sense."

"But, there was little in terms of empirical analysis or practical implementation for non-multi-national corporations."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in CSR Reporting and Communication with these activities:

Review and prepare background knowledge

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The course assumes a good understanding of CSR and communication principles. Reviewing these topics will help you engage at a deeper level throughout the course.

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Review the course syllabus and readings
Take notes on the main CSR concepts
Read and understand the course textbooks
Be ready to ask questions and participate in discussions

Learn reporting tools and frameworks

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There are various tools and frameworks to help organizations report on and communicate their CSR performance. This activity will help you develop the skills to use these tools effectively.

Browse courses on CSR Reporting

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Choose a framework and study its principles
Create a sample report using the framework
Identify different reporting tools and frameworks

Refine communication strategies

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In this course, you will be required to develop a communication plan for a CSR initiative. Peer feedback can help you refine your plan and ensure its effectiveness.

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Develop a draft communication plan
Share your plan with peers for feedback
Incorporate feedback into your plan

One other activity

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Analyze CSR reporting and communication cases

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Analyzing real-world cases of CSR reporting and communication can provide valuable insights for your own practice.

Browse courses on CSR Reporting

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Review case studies
Identify best practices
Evaluate cases based on CSR principles
Discuss findings with peers

Career center

Learners who complete CSR Reporting and Communication will develop knowledge and skills that may be useful to these careers:

CSR Reporter

CSR Reporters prepare and publish reports on a company's CSR performance. This course may be useful in providing you with the knowledge and skills to effectively report on and communicate a company's CSR performance to stakeholders.

See salaries and explore the career path for CSR Reporter

Communications Manager

Communications Managers oversee all aspects of corporate communications, including media relations, public relations, and internal communications. This course may be useful in providing you with the knowledge and skills to effectively develop and communicate CSR-related messages to a variety of stakeholders.

See salaries and explore the career path for Communications Manager

CSR Analyst

CSR Analysts evaluate a company's CSR performance and provide recommendations for improvement. This course may be useful in providing you with the knowledge and skills to effectively analyze and communicate a company's CSR performance to stakeholders.

See salaries and explore the career path for CSR Analyst

Sustainability Strategist

Sustainability Strategists develop and implement sustainability strategies for organizations. This course may be useful in providing you with the knowledge and skills to effectively develop and communicate a company's CSR strategy.

See salaries and explore the career path for Sustainability Strategist

Investor Relations Manager

Investor Relations Managers communicate with investors and financial analysts to provide information about a company's financial performance and prospects. This course may be useful in providing you with the knowledge and skills to effectively communicate a company's CSR performance to investors.

See salaries and explore the career path for Investor Relations Manager

Corporate Reporting Manager

Corporate Reporting Managers oversee the preparation and publication of a company's annual report and other financial and non-financial reports. This course may be useful in providing you with the knowledge and skills to effectively report on and communicate a company's CSR performance to stakeholders.

See salaries and explore the career path for Corporate Reporting Manager

Sustainability Consultant

Sustainability Consultants help businesses develop and implement sustainability strategies. This course may be useful in providing you with the knowledge and skills to effectively report on and communicate a company's sustainability performance to stakeholders.

See salaries and explore the career path for Sustainability Consultant

Corporate Social Responsibility Officer

Corporate Social Responsibility (CSR) Officers develop and implement CSR policies and programs that align with a company's mission and values. This course may be useful in providing you with the knowledge and skills to effectively report on and communicate the company's CSR efforts to stakeholders.

See salaries and explore the career path for Corporate Social Responsibility Officer

ESG Analyst

ESG Analysts evaluate a company's environmental, social, and governance (ESG) performance. This course may be useful in providing you with the knowledge and skills to effectively analyze and communicate a company's ESG performance to stakeholders.

See salaries and explore the career path for ESG Analyst

Corporate Communications Specialist

Corporate Communications Specialists develop and implement communications strategies for organizations. This course may be useful in providing you with the knowledge and skills to effectively develop and communicate CSR-related messages to a variety of stakeholders.

See salaries and explore the career path for Corporate Communications Specialist

Social Impact Consultant

Social Impact Consultants help businesses measure and improve their social and environmental impact. This course may be useful in providing you with the knowledge and skills to effectively communicate a company's social impact to stakeholders.

See salaries and explore the career path for Social Impact Consultant

Public relations manager

Public Relations Managers plan and execute communication strategies that build and maintain a company's reputation. The CSR Reporting and Communication course can provide you with valuable knowledge about developing a credible CSR communications plan and avoiding pitfalls like CSR washing. This can help you build a strong reputation for your company and maintain stakeholder trust.

See salaries and explore the career path for Public relations manager

Environmental Consultant

Environmental Consultants provide businesses with advice and guidance on environmental issues. This course may be useful in providing you with the knowledge and skills to effectively communicate environmental issues to stakeholders.

See salaries and explore the career path for Environmental Consultant

Marketing Manager

Marketing Managers develop and execute marketing campaigns that promote a company's products or services. This course can provide you with valuable knowledge about developing and executing effective CSR communications campaigns. This can help you build a strong brand reputation and attract customers who are increasingly interested in supporting companies with strong CSR practices.

See salaries and explore the career path for Marketing Manager

Sustainability Manager

A Sustainability Manager designs, implements, and manages a variety of programs that assess and enhance a business's social responsibility. These programs can help a business attain its sustainability and corporate social responsibility (CSR) goals. This course may be useful in providing you with strategies and best practices for reporting and communicating on CSR-related issues.

See salaries and explore the career path for Sustainability Manager