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Value Chain Management

Hayden Noel, Gopesh Anand, Gary Hecht, Ph.D., Joe A. Bradley, Udatta Palekar, and Ujjal Kumar Mukherjee

The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and surpluses for organizations. In this specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing. This specialization is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program here.

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What's inside

Six courses

Developing a Winning Marketing Strategy

(0 hours)

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix and see how they fit within different analytical frameworks that are useful to managers.

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Operations Management: Organization and Analysis

(0 hours)

In this course, you will learn about the role of operations and how they connect to other business functions in manufacturing and service-focused organizations. You will learn and practice the use of decision-making frameworks and techniques applicable at all levels, from management-level strategic decisions to front-line tactical decisions.

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Developing a Marketing Mix for Growth

(0 hours)

In this course, you will examine how businesses create value for customers. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enable you to see “marketing in action” in the business world.

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Operations Management: Quality and Supply Chain

(0 hours)

In this course, you will focus on process improvement. You will learn how to set organizational priorities for continuous process improvement, execute process improvement projects, and sustain the initiative for continuous improvements.

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Managerial Accounting: Tools for Facilitating and Guiding Business Decisions

(0 hours)

In this course, you will explore how to use accounting to allocate resources and incentivize manager and employee behaviors with these resources. You will also learn how financial and non-financial accounting information facilitates strategic performance measurement and how to integrate this information to continuously improve strategy.

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Managerial Accounting: Cost Behaviors, Systems, and Analysis

(0 hours)

In this course, you'll learn how to use accounting to make decisions for businesses. You'll learn how to create, organize, interpret, and communicate information to improve processes and identify opportunities.

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Time

3 hours

Via

Coursera

Institution

University of Illinois at Urbana-Champaign

Instructors

Hayden Noel

Gopesh Anand

Gary Hecht, Ph.D.

Joe A. Bradley

Udatta Palekar

Ujjal Kumar Mukherjee

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