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Molly de Mattos, Julia Lashay, Jen Davis, Jay Papasan, Meredith Maples, and Dennis Russell

Daily, millions of real estate agents around the world run their own businesses on their own schedules. The Keller Williams Real Estate Agent Professional Certificate will equip you with the knowledge and skills to excel as a real estate agent, including generating leads, interpreting market data, managing client relationships, and much more.

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Daily, millions of real estate agents around the world run their own businesses on their own schedules. The Keller Williams Real Estate Agent Professional Certificate will equip you with the knowledge and skills to excel as a real estate agent, including generating leads, interpreting market data, managing client relationships, and much more.

As an agent, you become your own boss and can take control of your day-to-day as well as the trajectory of your entire career. This program will provide you the knowledge of the career paths a person can choose after obtaining a real estate license. You’ll learn from industry leaders on best practices and apply your learning through real-world applications. If you are looking to own your own business, enjoy a fast-paced work environment, and are passionate about building relationships with people, then this program is right for you.

By the end of this program, you’ll be able to explain how real estate agents:

Understand models, methods, rules, and laws related to the real estate industry Consult clients on current market conditions and act as a fiduciary Guide buyers and sellers throughout the sales process Effectively negotiate for clients

This program is not the equivalent of pre-licensing education or a real estate license. Real Estate License requirements vary from state to state. To learn more about specific license requirements, please visit your state’s real estate commission website.

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What's inside

Five courses

The Principles of Real Estate

This course introduces real estate principles, including daily tasks, compensation, and lead generation. Students will learn to define job duties, analyze market data, and build a database.

Sales Fundamentals

In Sales Fundamentals, you'll learn how real estate agents work with leads, convert them to business, and create a lasting client experience. You'll also explore the rental market and how to grow a business with referrals.

Establish Clients for Life with Buyers

The Establish Clients for Life with Buyers course explores the comprehensive approach that real estate agents take when working with buyers. You will learn how to generate buyer leads, conduct property showings, and nurture client relationships beyond the transaction’s conclusion.

Establish Clients for Life with Sellers

In the Establish Clients for Life with Sellers course, you'll learn a real estate agent's approach to working with sellers. This includes generating seller leads, conducting listing consultations, navigating the listing selling process, and nurturing client relationships beyond the transaction's conclusion.

Manage a Real Estate Business

The Manage a Real Estate Business course teaches you relevant real estate laws and their potential impact on your licensed real estate agent business. You will acquire the skills needed to establish a strong foundation for a financially sound business, including the development of best practices. Additionally, you will dig into effective organizational and administrative strategies essential for business ownership.

Learning objectives

  • Explore the essential principles of real estate necessary for a successful career, including how to obtain a real estate license. 
  • Learn the fundamental sales and business growth strategies to build a real estate business.
  • Understand the role of a real estate agent when working with buyers and sellers, from lead generation to closing the transaction.
  • Analyze, interpret, and reframe market data and effectively communicate its story to potential clients.

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