The Principles of Real Estate from Coursera

This course is the first in a series of five courses designed to equip you with the knowledge and skills for achieving a successful career in real estate. In the Principles of Real Estate course, you will discover the day-to-day tasks of a real estate agent and how those tasks translate into successfully closed real estate transactions. You will also learn how a real estate agent gets paid, finds homes to sell, and identifies prospective buyers. Additionally, you will learn the importance of establishing and maintaining relationships that can impact a real estate business.

By the end of this course, you'll be able to explain how real estate agents:

1. Define their job tasks and duties.

2. Receive payment for real estate services.

3. Identify and prioritize day-to-day tasks.

4. Analyze, interpret, and reframe market data and communicate its story to potential clients.

5. Generate leads through a variety of methods to grow their business.

6. Build, use and manage a database.

What's inside

Syllabus

The Job of a Real Estate Agent

Welcome to The Job of a Real Estate Agent, the first module of Principles of Real Estate. This module will establish your baseline for the overall roles and responsibilities of a real estate agent. You will begin to reflect on why this career path sparks an interest for you.

How Real Estate Agents Get Paid

Welcome to How Real Estate Agents Get Paid, the second module of Principles of Real Estate. In this module, you will learn how you will receive a paycheck as a real estate agent. Real Estate is a commission-based job where you are rewarded monetarily through the services you provide buyers and sellers. You will learn about commissions and different factors that have the potential to impact the commission you can receive. You will also begin to dial in your personal potential earning goals and connect it back to the goal setting you did in the first module, The Job of a Real Estate Agent.

A Day in the Life of a Real Estate Agent

Welcome to A Day in the Life of a Real Estate Agent, the third module of The Principles of Real Estate. In this module, you will focus on the day-to-day tasks that are required of a real estate agent. You will evaluate how an agent spends their time on different tasks and the importance of why more time is placed on specific activities. You will learn tactical strategies for how you might manage your time in the role as a real estate agent.

Be A Student of the Market

Welcome to Be A Student of the Market, the fourth module of The Principles of Real Estate. In this module, you will learn about the real estate market, how to understand different real estate trends, and how to interpret and translate that information for your buyers and sellers in a way that will be impactful to them.

Real Estate is Lead Generation

Welcome to Real Estate is Lead Generation, the fifth module of The Principles of Real Estate. In this module, you will learn how real estate agents find clients, called leads. You will learn different ways that leads can be generated, what to do with a lead once you have one, and how to convert leads that have the potential to end up as closed sales.

Your Business is Your Database

Welcome to Your Business is Your Database, the sixth and final module of The Principles of Real Estate. In this module, you will learn what a database is and how a real estate agent uses one in their own business. You will learn best practices for establishing, managing, and growing a database.

Summary and Wrap-Up- The Principles of Real Estate

Please watch and read the review materials for The Principles of Real Estate before beginning the Peer Review Project.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Builds a strong foundation for learners with no experience in real estate

Introduces fundamental principles of real estate, making it suitable for aspiring agents

Covers essential knowledge and skills needed to navigate the real estate industry

Provides practical insights into tasks and responsibilities of real estate agents

Teaches strategies for lead generation, database management, and market analysis

May require additional knowledge or support for learners seeking advanced skills

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The Principles of Real Estate with these activities:

Review Real Estate Basics

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Refreshing your knowledge of real estate basics will help you better understand the concepts covered in the course.

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Review your previous real estate coursework or materials
Take practice quizzes or exams to test your understanding

Read 'The Millionaire Real Estate Agent' by Gary Keller

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This book provides valuable insights and strategies for building a successful real estate career.

View The Millionaire Real Estate Agent, Revised and... on Amazon

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Read the book thoroughly
Take notes and highlight important concepts
Discuss the book with a mentor or fellow student

Create a Real Estate Resources Binder

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Having a well-organized binder will help you stay on top of your course materials and notes.

Browse courses on Organization

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Gather your course materials, notes, and other relevant documents
Organize your materials into categories
Create a binder and insert your materials

Five other activities

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Show all eight activities

Complete Online Real Estate Training Courses

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Online courses provide a convenient and structured way to learn new skills and concepts in real estate.

Browse courses on Online Learning

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Identify and enroll in online real estate training courses
Complete the courses at your own pace
Take quizzes and assignments to test your understanding
Apply what you learn in your real estate practice

Attend a Real Estate Networking Event

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Networking events provide opportunities to connect with potential clients and build relationships.

Browse courses on Networking

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Identify and register for a real estate networking event
Prepare your elevator pitch
Attend the event and introduce yourself to others
Follow up with the people you met

Develop a Real Estate Lead Generation Plan

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Creating a lead generation plan will help you develop skills in identifying and targeting potential clients.

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Define your target audience
Research different lead generation channels
Create a lead generation budget
Implement and track your lead generation plan

Build a Real Estate Website

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Creating a real estate website will provide you with hands-on experience and reinforce the concepts covered in the course.

Browse courses on Website Development

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Choose a website builder and domain name
Design and develop your website
Create content for your website
Optimize your website for search engines
Monitor and track your website's performance

Write a Blog Post About a Real Estate Topic

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Writing a blog post will allow you to demonstrate your understanding of real estate concepts and improve your communication skills.

Browse courses on Content Creation

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Choose a real estate topic to write about
Research the topic and gather information
Write a draft of your blog post
Edit and proofread your post
Publish your post on a blog or social media platform

Career center

Learners who complete The Principles of Real Estate will develop knowledge and skills that may be useful to these careers:

Real Estate Agent

Real Estate Agents help both buyers and sellers navigate the complex world of real estate. They must understand the local market, be able to market properties effectively, and negotiate deals that are beneficial to their clients. The Principles of Real Estate can help you lay the groundwork and enter this exciting and rewarding profession. The course covers everything from the basics of real estate transactions to more advanced topics such as lead generation and database management. And because it's offered by Keller Williams, one of the world's leading real estate companies, you can be sure that you're getting the most up-to-date and relevant information available.

See salaries and explore the career path for Real Estate Agent

Real Estate Broker

Real Estate Brokers are licensed professionals who oversee real estate transactions. They typically have more experience and training than Real Estate Agents and may also have a team of agents working under them. The Principles of Real Estate can help you understand the legal and ethical responsibilities of being a Real Estate Broker. It can also help you develop the skills you need to manage a successful real estate brokerage.

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Mortgage Loan Officer

Mortgage Loan Officers help borrowers get the financing they need to purchase a home. They must be able to assess borrowers' financial situation and determine which loan products are right for them. The Principles of Real Estate can help you understand the different types of mortgage loans available and the process of getting a mortgage. This knowledge can be invaluable if you're interested in a career as a Mortgage Loan Officer.

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Real Estate Appraiser

Real Estate Appraisers determine the value of real property. They must be able to analyze market data and property characteristics to come up with an accurate appraisal. The Principles of Real Estate can help you understand the different methods of real estate appraisal and the factors that affect property values. This knowledge can be essential if you're interested in a career as a Real Estate Appraiser.

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Property Manager

Property Managers oversee the day-to-day operations of residential and commercial properties. They must be able to handle a variety of tasks, including rent collection, tenant relations, and maintenance. The Principles of Real Estate can help you understand the legal and financial aspects of property management. It can also help you develop the skills you need to manage a successful property management business.

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Real Estate Investor

Real Estate Investors buy, sell, and rent real property. They may also develop new properties. The Principles of Real Estate can help you understand the different types of real estate investments and the risks and rewards involved. This knowledge can be invaluable if you're interested in a career as a Real Estate Investor.

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Real Estate Developer

Real Estate Developers acquire land and develop it into residential, commercial, or industrial properties. They must be able to identify development opportunities, secure financing, and manage the construction process. The Principles of Real Estate can help you understand the different aspects of real estate development and the challenges involved. This knowledge can be essential if you're interested in a career as a Real Estate Developer.

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Real Estate Attorney

Real Estate Attorneys handle the legal aspects of real estate transactions. They may represent buyers, sellers, lenders, or other parties involved in a real estate deal. The Principles of Real Estate can help you understand the legal framework of real estate transactions. It can also help you develop the skills you need to negotiate and draft real estate contracts.

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Real Estate Consultant

Real Estate Consultants provide advice and guidance to clients on all aspects of real estate. They may help clients buy, sell, or lease property. They may also provide advice on real estate investments and development. The Principles of Real Estate can help you understand the different areas of real estate consulting and the skills you need to be successful in this field.

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Real Estate Educator

Real Estate Educators teach courses on real estate principles and practices. They may teach at colleges, universities, or real estate schools. The Principles of Real Estate can help you develop the knowledge and skills you need to be a successful Real Estate Educator. It can also help you stay up-to-date on the latest trends in real estate.

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Real Estate Photographer

Real Estate Photographers take pictures of properties for marketing purposes. They must be able to capture the best features of a property and make it look appealing to potential buyers. The Principles of Real Estate can help you understand the different types of real estate photography and the techniques used to create effective real estate photos.

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Real Estate Stager

Real Estate Stagers prepare properties for sale by making them look more appealing to potential buyers. They may rearrange furniture, add décor, and make minor repairs. The Principles of Real Estate can help you understand the different techniques used to stage a property and the benefits of staging a property before it goes on the market.

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Real Estate Inspector

Real Estate Inspectors examine properties for defects and safety hazards. They may also provide advice on maintenance and repairs. The Principles of Real Estate can help you understand the different types of real estate inspections and the procedures used to conduct an inspection.

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