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The Principles of Real Estate

Jay Papasan and Julia Lashay

This course is the first in a series of five courses designed to equip you with the knowledge and skills for achieving a successful career in real estate. In the Principles of Real Estate course, you will discover the day-to-day tasks of a real estate agent and how those tasks translate into successfully closed real estate transactions. You will also learn how a real estate agent gets paid, finds homes to sell, and identifies prospective buyers. Additionally, you will learn the importance of establishing and maintaining relationships that can impact a real estate business.

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This course is the first in a series of five courses designed to equip you with the knowledge and skills for achieving a successful career in real estate. In the Principles of Real Estate course, you will discover the day-to-day tasks of a real estate agent and how those tasks translate into successfully closed real estate transactions. You will also learn how a real estate agent gets paid, finds homes to sell, and identifies prospective buyers. Additionally, you will learn the importance of establishing and maintaining relationships that can impact a real estate business.

By the end of this course, you'll be able to explain how real estate agents:

1. Define their job tasks and duties.

2. Receive payment for real estate services.

3. Identify and prioritize day-to-day tasks.

4. Analyze, interpret, and reframe market data and communicate its story to potential clients.

5. Generate leads through a variety of methods to grow their business.

6. Build, use and manage a database.

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What's inside

Syllabus

The Job of a Real Estate Agent
Welcome to The Job of a Real Estate Agent, the first module of Principles of Real Estate. This module will establish your baseline for the overall roles and responsibilities of a real estate agent. You will begin to reflect on why this career path sparks an interest for you.
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Builds a strong foundation for learners with no experience in real estate
Introduces fundamental principles of real estate, making it suitable for aspiring agents
Covers essential knowledge and skills needed to navigate the real estate industry
Provides practical insights into tasks and responsibilities of real estate agents
Teaches strategies for lead generation, database management, and market analysis
May require additional knowledge or support for learners seeking advanced skills

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Reviews summary

Comprehensive real estate career principles

According to learners, The Principles of Real Estate is a highly practical and foundational course, ideal for individuals new to the industry. Students find it offers a clear roadmap for aspiring real estate agents, covering essential aspects such as lead generation, database management, and market analysis. While broadly praised for its beginner-friendly approach and relevant career insights, some more experienced learners might find the depth lacking. Additionally, a few learners note that the content can reflect the publisher's specific industry perspective.
The first step in a multi-course learning path in real estate.
"As the first course in a series, it provides a solid groundwork but definitely sets you up for further learning."
"I understand it's 'Principles,' but I know I'll need to continue with the next courses to get comprehensive training."
"This course is a good overview, but be aware it's just the beginning of a larger curriculum."
Content shaped by a leading real estate firm's perspective.
"I appreciate that the course is published by Keller Williams, giving it a strong real-world industry context."
"At times, it felt a little too specific to Keller Williams' methods rather than broader industry practices."
"While the practical insights are valuable, some content might lean towards a particular real estate business model."
Excellent starting point for those new to the real estate industry.
"As someone completely new to real estate, this course was perfect; it explains everything clearly from the ground up."
"It provides a solid foundation, especially for understanding the principles of market analysis and daily tasks."
"I felt well-prepared to consider a real estate career after completing this course, having grasped the core concepts."
Directly applicable skills and insights for aspiring real estate agents.
"This course gave me an incredibly practical understanding of what a real estate agent actually does day-to-day."
"I found the advice on lead generation and managing client relationships invaluable for my future career."
"The content demystified the real estate profession, providing clear insights into how agents get paid and build a business."
More suitable for new entrants than experienced professionals.
"Don't expect advanced techniques; this course truly sticks to the fundamental 'principles'."
"While comprehensive for beginners, I wished for more in-depth strategies beyond the basic principles."
"I have some prior sales experience, and parts of the course felt a bit slow for my pace."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The Principles of Real Estate with these activities:
Review Real Estate Basics
Refreshing your knowledge of real estate basics will help you better understand the concepts covered in the course.
Show steps
  • Review your previous real estate coursework or materials
  • Take practice quizzes or exams to test your understanding
Read 'The Millionaire Real Estate Agent' by Gary Keller
This book provides valuable insights and strategies for building a successful real estate career.
View The Millionaire Real Estate Agent, Revised and... on Amazon
Show steps
  • Read the book thoroughly
  • Take notes and highlight important concepts
  • Discuss the book with a mentor or fellow student
Create a Real Estate Resources Binder
Having a well-organized binder will help you stay on top of your course materials and notes.
Browse courses on Organization
Show steps
  • Gather your course materials, notes, and other relevant documents
  • Organize your materials into categories
  • Create a binder and insert your materials
Five other activities
Expand to see all activities and additional details
Show all eight activities
Complete Online Real Estate Training Courses
Online courses provide a convenient and structured way to learn new skills and concepts in real estate.
Browse courses on Online Learning
Show steps
  • Identify and enroll in online real estate training courses
  • Complete the courses at your own pace
  • Take quizzes and assignments to test your understanding
  • Apply what you learn in your real estate practice
Attend a Real Estate Networking Event
Networking events provide opportunities to connect with potential clients and build relationships.
Browse courses on Networking
Show steps
  • Identify and register for a real estate networking event
  • Prepare your elevator pitch
  • Attend the event and introduce yourself to others
  • Follow up with the people you met
Develop a Real Estate Lead Generation Plan
Creating a lead generation plan will help you develop skills in identifying and targeting potential clients.
Browse courses on Lead Generation
Show steps
  • Define your target audience
  • Research different lead generation channels
  • Create a lead generation budget
  • Implement and track your lead generation plan
Build a Real Estate Website
Creating a real estate website will provide you with hands-on experience and reinforce the concepts covered in the course.
Browse courses on Website Development
Show steps
  • Choose a website builder and domain name
  • Design and develop your website
  • Create content for your website
  • Optimize your website for search engines
  • Monitor and track your website's performance
Write a Blog Post About a Real Estate Topic
Writing a blog post will allow you to demonstrate your understanding of real estate concepts and improve your communication skills.
Browse courses on Content Creation
Show steps
  • Choose a real estate topic to write about
  • Research the topic and gather information
  • Write a draft of your blog post
  • Edit and proofread your post
  • Publish your post on a blog or social media platform

Career center

Learners who complete The Principles of Real Estate will develop knowledge and skills that may be useful to these careers:
Real Estate Agent
Real Estate Agents help both buyers and sellers navigate the complex world of real estate. They must understand the local market, be able to market properties effectively, and negotiate deals that are beneficial to their clients. The Principles of Real Estate can help you lay the groundwork and enter this exciting and rewarding profession. The course covers everything from the basics of real estate transactions to more advanced topics such as lead generation and database management. And because it's offered by Keller Williams, one of the world's leading real estate companies, you can be sure that you're getting the most up-to-date and relevant information available.
See salaries and explore the career path for Real Estate Agent
Real Estate Broker
Real Estate Brokers are licensed professionals who oversee real estate transactions. They typically have more experience and training than Real Estate Agents and may also have a team of agents working under them. The Principles of Real Estate can help you understand the legal and ethical responsibilities of being a Real Estate Broker. It can also help you develop the skills you need to manage a successful real estate brokerage.
See salaries and explore the career path for Real Estate Broker
Mortgage Loan Officer
Mortgage Loan Officers help borrowers get the financing they need to purchase a home. They must be able to assess borrowers' financial situation and determine which loan products are right for them. The Principles of Real Estate can help you understand the different types of mortgage loans available and the process of getting a mortgage. This knowledge can be invaluable if you're interested in a career as a Mortgage Loan Officer.
See salaries and explore the career path for Mortgage Loan Officer
Real Estate Appraiser
Real Estate Appraisers determine the value of real property. They must be able to analyze market data and property characteristics to come up with an accurate appraisal. The Principles of Real Estate can help you understand the different methods of real estate appraisal and the factors that affect property values. This knowledge can be essential if you're interested in a career as a Real Estate Appraiser.
See salaries and explore the career path for Real Estate Appraiser
Property Manager
Property Managers oversee the day-to-day operations of residential and commercial properties. They must be able to handle a variety of tasks, including rent collection, tenant relations, and maintenance. The Principles of Real Estate can help you understand the legal and financial aspects of property management. It can also help you develop the skills you need to manage a successful property management business.
See salaries and explore the career path for Property Manager
Real Estate Investor
Real Estate Investors buy, sell, and rent real property. They may also develop new properties. The Principles of Real Estate can help you understand the different types of real estate investments and the risks and rewards involved. This knowledge can be invaluable if you're interested in a career as a Real Estate Investor.
See salaries and explore the career path for Real Estate Investor
Real Estate Developer
Real Estate Developers acquire land and develop it into residential, commercial, or industrial properties. They must be able to identify development opportunities, secure financing, and manage the construction process. The Principles of Real Estate can help you understand the different aspects of real estate development and the challenges involved. This knowledge can be essential if you're interested in a career as a Real Estate Developer.
See salaries and explore the career path for Real Estate Developer
Real Estate Attorney
Real Estate Attorneys handle the legal aspects of real estate transactions. They may represent buyers, sellers, lenders, or other parties involved in a real estate deal. The Principles of Real Estate can help you understand the legal framework of real estate transactions. It can also help you develop the skills you need to negotiate and draft real estate contracts.
See salaries and explore the career path for Real Estate Attorney
Real Estate Consultant
Real Estate Consultants provide advice and guidance to clients on all aspects of real estate. They may help clients buy, sell, or lease property. They may also provide advice on real estate investments and development. The Principles of Real Estate can help you understand the different areas of real estate consulting and the skills you need to be successful in this field.
See salaries and explore the career path for Real Estate Consultant
Real Estate Educator
Real Estate Educators teach courses on real estate principles and practices. They may teach at colleges, universities, or real estate schools. The Principles of Real Estate can help you develop the knowledge and skills you need to be a successful Real Estate Educator. It can also help you stay up-to-date on the latest trends in real estate.
See salaries and explore the career path for Real Estate Educator
Real Estate Photographer
Real Estate Photographers take pictures of properties for marketing purposes. They must be able to capture the best features of a property and make it look appealing to potential buyers. The Principles of Real Estate can help you understand the different types of real estate photography and the techniques used to create effective real estate photos.
See salaries and explore the career path for Real Estate Photographer
Real Estate Stager
Real Estate Stagers prepare properties for sale by making them look more appealing to potential buyers. They may rearrange furniture, add décor, and make minor repairs. The Principles of Real Estate can help you understand the different techniques used to stage a property and the benefits of staging a property before it goes on the market.
See salaries and explore the career path for Real Estate Stager
Real Estate Inspector
Real Estate Inspectors examine properties for defects and safety hazards. They may also provide advice on maintenance and repairs. The Principles of Real Estate can help you understand the different types of real estate inspections and the procedures used to conduct an inspection.
See salaries and explore the career path for Real Estate Inspector

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in The Principles of Real Estate.
Cover image
Real Estate Math Express
Save
Comprehensive guide to passing the real estate license exam. It covers all of the topics that are tested on the exam, and it provides practice questions and exercises to help you prepare. It valuable resource for anyone who is preparing to take the real estate license exam.
Real Estate Math Express
Paperback
Check
Real Estate Math Express
Kindle Edition
Check
Cover image
The Millionaire Real Estate Investing Series (EBOOK...
Save
Guide to building a successful real estate business. It covers a wide range of topics, from lead generation to closing deals. It valuable resource for anyone who wants to learn more about the real estate industry and how to succeed in it.
The Millionaire Real Estate Investing Series (EBOOK...
Kindle Edition
$$
Cover image
The ABCs of Raising Capital
Save
Beginner's guide to real estate investing. It covers the basics of real estate investing, as well as more advanced topics. It valuable resource for anyone who wants to learn more about the real estate industry and how to get started investing.
The ABCs of Raising Capital
Paperback
Check
The ABCs of Raising Capital
Kindle Edition
Check
Cover image
The Intelligent Investor, 3rd Ed.
Save
Classic guide to investing. It covers the basics of investing, as well as more advanced topics. It valuable resource for anyone who wants to learn more about the real estate industry and how to make money from investing.
The Intelligent Investor, 3rd Ed.: The Definitive...
Hardcover
$$
Cover image
Security Analysis, Seventh Edition: Principles and...
Save
Classic guide to security analysis. It covers the basics of security analysis, as well as more advanced topics. It valuable resource for anyone who wants to learn more about the real estate industry and how to make money from investing.
Security Analysis, Seventh Edition: Principles and...
Hardcover
$$$
Security Analysis, Seventh Edition: Principles and...
Kindle Edition
$$$
Cover image
The Way of the Warrior
Save
Classic guide to strategy. It covers the basics of strategy, as well as more advanced topics. It valuable resource for anyone who wants to learn more about the real estate industry and how to succeed in it.
The Path of the Warrior Ornate Box Set: The Art of...
Hardcover
$$
The Way of the Warrior: Deluxe Silkbound Editions...
Hardcover
$$
The Way of the Warrior: The Way of the Samurai, The...
Hardcover
$$
Cover image
The 48 Laws of Power (Special Power Edition)
Save
Guide to power. It covers the basics of power, as well as more advanced topics. It valuable resource for anyone who wants to learn more about the real estate industry and how to succeed in it.
The 48 Laws of Power (Special Power Edition) (Joost...
Paperback
$$
Cover image
A Mission Statement for Your Life
Save
Guide to personal development. It covers the basics of personal development, as well as more advanced topics. It valuable resource for anyone who wants to learn more about the real estate industry and how to succeed in it.
A Mission Statement for Your Life
Paperback
Check
A Mission Statement for Your Life
Kindle Edition
Check
Cover image
The Richest Man in Babylon
Save
Guide to personal finance. It covers the basics of personal finance, as well as more advanced topics. It valuable resource for anyone who wants to learn more about the real estate industry and how to make money from it.
The Richest Man in Babylon
Paperback
Check
The Richest Man in Babylon
Kindle Edition
Check
Cover image
The Millionaire Next Door
Save
Guide to wealth creation. It covers the basics of wealth creation, as well as more advanced topics. It valuable resource for anyone who wants to learn more about the real estate industry and how to make money from it.
The Millionaire Next Door: The Surprising Secrets...
Paperback
$$
The Millionaire Next Door: The Surprising Secrets...
Audio Cassette
$$
(हिंदी) The Millionaire Next Door: The Surprising Secrets...
Paperback
$$
(Français) The Millionaire Next Door les surprenants secrets...
Paperback
$$$
Cover image
The E-Myth Pest Control Business
Save
Guide to small business management. It covers the basics of small business management, as well as more advanced topics. It valuable resource for anyone who wants to learn more about the real estate industry and how to succeed in it.
The E-Myth Pest Control Business: Why Most Pest...
Hardcover
$$

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Course image
Level
Introductory
Via
Coursera
Institution
Keller Williams
Instructors
Jay Papasan
Julia Lashay
Language
English
Transcripts
Español Français
This course belongs to a collection called Keller Williams Real Estate Agent. It's comprised of five courses:
  1. Establish Clients for Life with Sellers
  2. The Principles of Real Estate (viewing)
  3. Manage a Real Estate Business
  4. Sales Fundamentals
  5. Establish Clients for Life with Buyers
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Builds a strong foundation for learners with no experience in real estate
Introduces fundamental principles of real estate, making it suitable for aspiring agents
Covers essential knowledge and skills needed to navigate the real estate industry
Provides practical insights into tasks and responsibilities of real estate agents
Teaches strategies for lead generation, database management, and market analysis
May require additional knowledge or support for learners seeking advanced skills
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