Establish Clients for Life with Sellers from Coursera

In the Establish Clients for Life with Sellers course, you will gain insight into a real estate agent’s comprehensive approach to working with sellers. This includes generating seller leads, mastering the art of conducting a listing consultation, navigating the listing selling process, and nurturing client relationships beyond the transaction’s conclusion.

By the end of this course, you'll be able to explain how real estate agents:

1. Execute the process of listing and selling a home.

2. Find seller leads and convert the leads to appointments.

3. Conduct listing consultations that end with a signed listing agreement.

4. Market homes to get them sold.

5. Make, receive, present, and negotiate offers for listings.

6. Manage the post-closing process.

What's inside

Syllabus

Working with Sellers

Welcome to Working with Sellers, the first module of Establish Clients for Life with Sellers. This module will educate you on how to position yourself as a trusted expert for potential sellers and the places where you can find seller leads. You will also learn how to create an unbeatable seller-client experience that continues to grow your database over time.

Listing Consultations

Welcome to Listing Consultations, the second module of Establish Clients for Life with Sellers. This module will educate you on how real estate agents conduct appointments with sellers known as Listing Consultations.

Getting a Listing Sold

Welcome to Getting a Listing Sold, the third module of Establish Clients for Life with Sellers. This module will educate you on how to extend the client experience after the listing agreement has been signed. You will learn how to exceed your client's expectations during the listing process. You will also learn how to market a listing to get the listing sold in a way that continues to increase the leads in your database.

Receive Offers and Negotiate on Behalf of Sellers

Welcome to Receive Offers and Negotiate on Behalf of Sellers, the fourth module of Establish Clients for Life with Sellers. This module will walk you through the offers process when working with sellers. You will learn how to interpret offers and communicate the details of the offers with your potential sellers. You will also learn about how to negotiate on behalf of your sellers to get them the best deal possible.

Seller Transactions from Contract to Close

Welcome to Seller Transactions from Contract to Close, the fifth module of Establish Clients for Life with Sellers. This module will educate you on your responsibilities as a listing agent from the contract until when sellers have officially sold their home, and beyond. You will learn strategies for protecting seller transactions to ensure that deals do not fall through at the signing table.

Maintaining Relationships with Sellers

Welcome to Maintaining Relationships with Sellers, the sixth module of Establish Clients for Life with Sellers. This module will educate you on different ways you can maintain relationships post-closing in ways that come from value and continue to grow your database. You will also learn about the various post-close administrative tasks that help set your business up for success for future and new transactions.

Summary and Wrap-Up- Establish Clients for Life with Sellers

Please watch and read the review materials for Establish Clients for Life with Sellers before beginning the Peer Review Project.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines real estate agent's comprehensive approach to working with sellers, which is standard in the real estate industry

Taught by Molly de Mattos and Julia Lashay, who are recognized experts in real estate

Develops skills and knowledge that are core for real estate agents working with sellers

Provides hands-on labs and interactive materials for practical experience

Covers unique perspectives on working with sellers, which may add color to other topics and subjects

Course requires basic knowledge of real estate concepts and practices

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Establish Clients for Life with Sellers with these activities:

Review past course materials and prepare study notes

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Reinforce your understanding of key concepts and improve retention by reviewing and organizing course materials.

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Gather and review all relevant course materials, including lectures, readings, and assignments.
Create comprehensive study notes that summarize key concepts and highlight important points.
Regularly review your study notes to reinforce your understanding.

Read 'The Millionaire Real Estate Agent' by Gary Keller

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Gain foundational knowledge on building a successful real estate career, including essential skills like lead generation, client management, and closing deals.

View The Millionaire Real Estate Agent, Revised and... on Amazon

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Purchase and read the book thoroughly.
Take notes and highlight key concepts related to effective real estate practices.
Reflect on how the strategies and techniques discussed align with your goals as a real estate agent.

Conduct mock listing consultations

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Develop and refine your skills in conducting effective listing consultations through simulated practice sessions.

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Identify a mock seller with a property to list.
Prepare a presentation outlining your services, market analysis, and listing strategy.
Conduct the mock consultation, presenting your plan and addressing the seller's concerns.
Seek feedback and refine your approach based on the mock consultation experience.

Four other activities

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Participate in a peer discussion group on real estate market trends

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Engage with peers to stay informed about current real estate market trends and their impact on the industry.

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Join or form a peer discussion group focused on real estate market trends.
Participate actively in discussions, sharing your insights and experiences.
Monitor industry news and research to contribute informed perspectives to the group.

Attend a workshop on real estate negotiation strategies

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Enhance your negotiation skills through a structured workshop that provides practical guidance and opportunities to practice techniques.

Browse courses on Negotiation Strategies

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Identify and register for a relevant workshop on real estate negotiation strategies.
Attend the workshop and actively participate in exercises and discussions.
Apply the negotiation strategies learned in the workshop to your real estate practice.

Develop a sample marketing plan for a home listing

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Apply your understanding of marketing principles to create a tailored marketing plan that showcases your ability to effectively promote a home listing.

Browse courses on Marketing Strategies

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Analyze the target market and property features.
Develop a comprehensive marketing strategy outlining your channels and tactics.
Create compelling marketing materials, such as a property brochure or social media campaign.
Track the performance of your marketing efforts and make adjustments as needed.

Contribute to an open-source real estate data visualization tool

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Gain practical experience in data visualization and contribute to the real estate community by collaborating on an open-source project.

Browse courses on Data Analytics

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Identify an open-source real estate data visualization tool that interests you.
Review the project documentation and identify areas where you can contribute.
Make code contributions, improve documentation, or provide feedback to the project.
Engage with the project community to share your insights and learn from others.

Career center

Learners who complete Establish Clients for Life with Sellers will develop knowledge and skills that may be useful to these careers:

Real Estate Agent

Real Estate Agents are responsible for assisting clients with buying, selling, and renting properties. They are also responsible for providing clients with information about the real estate market and helping them to make informed decisions. This course may be helpful for Real Estate Agents as it provides a comprehensive overview of the process of listing and selling a home, including how to generate leads, conduct listing consultations, and negotiate offers. It also provides strategies for maintaining relationships with clients beyond the transaction's conclusion.

See salaries and explore the career path for Real Estate Agent

Real Estate Broker

Real Estate Brokers are responsible for selling, buying, and renting properties. They are also responsible for assisting clients with financing, property management, and investment strategies. This course may be useful for Real Estate Brokers as it provides a comprehensive overview of the process of listing and selling a home, including how to generate leads, conduct listing consultations, and negotiate offers. It also provides strategies for maintaining relationships with clients beyond the transaction's conclusion.

See salaries and explore the career path for Real Estate Broker

Real Estate Investor

Real Estate Investors are responsible for buying, selling, and renting properties in order to make a profit. They are also responsible for managing their properties and making sure that they are in good condition. This course may be helpful for Real Estate Investors as it provides a comprehensive overview of the process of listing and selling a home, including how to generate leads, conduct listing consultations, and negotiate offers. It also provides strategies for maintaining relationships with clients beyond the transaction's conclusion.

See salaries and explore the career path for Real Estate Investor

Loan Officer

Loan Officers are responsible for helping borrowers find the best mortgage loan for their needs. They are also responsible for guiding borrowers through the loan process and ensuring that they understand all of their options. This course may be helpful for Loan Officers as it provides a comprehensive overview of the process of listing and selling a home, including how to generate leads, conduct listing consultations, and negotiate offers. It also provides strategies for maintaining relationships with clients beyond the transaction's conclusion.

See salaries and explore the career path for Loan Officer

Mortgage Broker

Mortgage Brokers are responsible for helping borrowers find the best mortgage loan for their needs. They are also responsible for guiding borrowers through the loan process and ensuring that they understand all of their options. This course may be helpful for Mortgage Brokers as it provides a comprehensive overview of the process of listing and selling a home, including how to generate leads, conduct listing consultations, and negotiate offers. It also provides strategies for maintaining relationships with clients beyond the transaction's conclusion.

See salaries and explore the career path for Mortgage Broker

Real Estate Appraiser

Real Estate Appraisers are responsible for determining the value of properties. They are also responsible for providing reports that can be used for a variety of purposes, such as buying, selling, or refinancing a property. This course may be helpful for Real Estate Appraisers as it provides a comprehensive overview of the process of listing and selling a home, including how to generate leads, conduct listing consultations, and negotiate offers. It also provides strategies for maintaining relationships with clients beyond the transaction's conclusion.

See salaries and explore the career path for Real Estate Appraiser

Title Company Representative

Title Company Representatives are responsible for ensuring that the title to a property is clear before a sale can take place. They are also responsible for preparing and issuing title insurance policies. This course may be helpful for Title Company Representatives as it provides a comprehensive overview of the process of listing and selling a home, including how to generate leads, conduct listing consultations, and negotiate offers. It also provides strategies for maintaining relationships with clients beyond the transaction's conclusion.

See salaries and explore the career path for Title Company Representative

Real Estate Developer

Real Estate Developers are responsible for planning, developing, and constructing new properties. They are also responsible for managing the development process and ensuring that the properties are built to meet the needs of the community. This course may be helpful for Real Estate Developers as it provides a comprehensive overview of the process of listing and selling a home, including how to generate leads, conduct listing consultations, and negotiate offers. It also provides strategies for maintaining relationships with clients beyond the transaction's conclusion.

See salaries and explore the career path for Real Estate Developer

Property Manager

Property Managers are responsible for overseeing the day-to-day operations of residential and commercial properties. They are also responsible for managing tenants, collecting rent, and maintaining the properties. This course may be helpful for Property Managers as it provides a comprehensive overview of the process of listing and selling a home, including how to generate leads, conduct listing consultations, and negotiate offers. It also provides strategies for maintaining relationships with clients beyond the transaction's conclusion.

See salaries and explore the career path for Property Manager

Real Estate Attorney

Real Estate Attorneys are responsible for providing legal advice to clients on a variety of real estate matters. They are also responsible for drafting and reviewing contracts and other legal documents. This course may be helpful for Real Estate Attorneys as it provides a comprehensive overview of the process of listing and selling a home, including how to generate leads, conduct listing consultations, and negotiate offers. It also provides strategies for maintaining relationships with clients beyond the transaction's conclusion.

See salaries and explore the career path for Real Estate Attorney

Real Estate Consultant

Real Estate Consultants are responsible for providing advice and guidance to clients on a variety of real estate matters. They are also responsible for helping clients to make informed decisions about their real estate investments. This course may be helpful for Real Estate Consultants as it provides a comprehensive overview of the process of listing and selling a home, including how to generate leads, conduct listing consultations, and negotiate offers. It also provides strategies for maintaining relationships with clients beyond the transaction's conclusion.

See salaries and explore the career path for Real Estate Consultant

Home Inspector

Home Inspectors are responsible for inspecting properties to identify any defects or problems. They are also responsible for providing reports that can be used to inform buyers and sellers about the condition of the property. This course may be helpful for Home Inspectors as it provides a comprehensive overview of the process of listing and selling a home, including how to generate leads, conduct listing consultations, and negotiate offers. It also provides strategies for maintaining relationships with clients beyond the transaction's conclusion.

See salaries and explore the career path for Home Inspector

Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities. They are also responsible for maintaining relationships with existing clients and partners. This course may be helpful for Business Development Managers who are working in the real estate industry as it provides a comprehensive overview of the process of listing and selling a home, including how to generate leads, conduct listing consultations, and negotiate offers.

See salaries and explore the career path for Business Development Manager

Sales Manager

Sales Managers are responsible for leading and managing sales teams. They are also responsible for developing sales strategies and monitoring the performance of their teams. This course may be helpful for Sales Managers who are working in the real estate industry as it provides a comprehensive overview of the process of listing and selling a home, including how to generate leads, conduct listing consultations, and negotiate offers.

See salaries and explore the career path for Sales Manager

Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns for a variety of products and services. They are also responsible for managing marketing budgets and measuring the effectiveness of marketing campaigns. This course may be helpful for Marketing Managers who are working in the real estate industry as it provides a comprehensive overview of the process of listing and selling a home, including how to generate leads, conduct listing consultations, and negotiate offers.

See salaries and explore the career path for Marketing Manager