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Introduction to Business Analytics and Information Economics

Douglas B. Laney

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What's inside

Three courses

Business Analytics Executive Overview

(17 hours)

Businesses run on data, and data offers little value without analytics. This course will focus on understanding key analytics concepts and the breadth of analytic possibilities.

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Infonomics I: Business Information Economics and Data Monetization

Thriving in the Information Age compels organizations to deploy information as an actual business asset. This demands creativity in conceiving and implementing new ways to generate economic benefits from the wide array of information assets available to an organization.

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Infonomics II: Business Information Management and Measurement

Even decades into the Information Age, accounting practices fail to recognize the financial value of information. This course explores how and why to adapt well-honed asset management principles to information, and how to apply valuation models to gauge information’s potential and realized economic benefits.

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Time

1040 hours

Via

Coursera

Institution

University of Illinois at Urbana-Champaign

Instructor

Douglas B. Laney

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