Infonomics I
Business Information Economics and Data Monetization
Introduction to Business Analytics and Information Economics,
Thriving in the Information Age compels organizations to deploy information as an actual business asset, not as an IT asset or merely as a business byproduct. This demands creativity in conceiving and implementing new ways to generate economic benefits from the wide array of information assets available to an organization. Unfortunately, information too frequently is underappreciated and therefore underutilized. This first course in the two-part Infonomics series provides a non-technical perspective on and methods for understanding and taking advantage of information’s unique economic characteristics. Starting with dissecting whether the information is or isn’t an asset or even property, students will begin to appreciate the challenges and opportunities with treating it as one. Then the course examines how information behaves in the context of various familiar micro-economic concepts, and what can be gleaned from this to improve the way information is managed and leveraged. This leads to exploring the various ways information can generate economic benefits—or be monetized, including how various styles of business analytics can increase information’s potential and realized value for organizations.
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| Rating | 4.7★ based on 7 ratings |
|---|---|
| Length | 5 weeks |
| Effort | 8 weeks of study, 6-8 hours/week |
| Starts | Jun 26 (45 weeks ago) |
| Cost | $79 |
| From | University of Illinois at Urbana-Champaign via Coursera |
| Instructor | Douglas B. Laney |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Business Essentials Business Strategy |
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What people are saying
contained absolutely false statements
In some cases, the peer reviews of my work have contained absolutely false statements about it but there is no way to challenge that.
make complex ideas simple
Doug make complex ideas simple, and his years of experience and examples prove that Infonomics is real.
clients get more economic
I will be using the learnings to help my clients get more economic benefit from their information assets.
infonomics positions differently than
So, I appreciated how Infonomics positions differently than that field.
general also applies
The biggest problem I have with Coursera courses in general also applies to this one: the peer grading.
organization accrue revenue
My horizon of knowledge on business and how harnessing the potential in information can help an organization accrue revenue This is a good foundation for the subject.
referee who understands
My experience is that non-native English speakers cannot fairly evaluate others' writing and there is no mechanism for a referee who understands the grading rubric and nuances of English.
speaks quite rapidly
My only criticism is that he speaks quite rapidly.
worth every minute
The instructor is the top authority in the world and worth every minute of your time.
laney teach
To have Doug Laney teach this course regarding this developing field of study is amazing.
vast amount
Vast amount of research and theory to back concepts.
very informative
Very informative and interesting.
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| Rating | 4.7★ based on 7 ratings |
|---|---|
| Length | 5 weeks |
| Effort | 8 weeks of study, 6-8 hours/week |
| Starts | Jun 26 (45 weeks ago) |
| Cost | $79 |
| From | University of Illinois at Urbana-Champaign via Coursera |
| Instructor | Douglas B. Laney |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Business Essentials Business Strategy |
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