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Generative AI for the Resilient Pricer

In this course we’ll address the concept of leveraging Gen-AI in various economic and operational circumstances to rapidly generate pricing insights. Disruption occurs at an ever-increasing pace, driving imperfect information, limited response time, and competing priorities. The commercial excellence discipline is one that requires a holistic approach to delivering results, and those who complete this course will come away with the understanding necessary to determine where to focus for maximum effect.

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Syllabus

Module 1 | Introduction to the Course

Welcome! This introductory 3-hour course will introduce the fundamentals of generative artificial intelligence (AI) and offer insights into how you can apply generative AI to pricing strategies in your own organization. This course is the first in a series of course collaborations between the Tuck School of Business at Dartmouth College and KPMG, a global leader providing business advisory services that address the toughest business challenges. Combining the academic rigor of Dartmouth with frontline case studies from KPMG executives, this course will expose you to best practices in generative AI-driven pricing strategies and will offer guidance in how your organization can transition to generative AI-powered pricing models.

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Read about what's good

what should give you pause

and possible dealbreakers

Develops understanding of different pricing strategies, which is relevant in business and management

Builds on students' existing knowledge of pricing strategies

Covers up-to-date pricing strategies and approaches

Taught by Sudipto Banerjee, who has extensive experience in pricing strategies

Involves real-world case studies from KPMG, providing practical insights

Suitable for intermediate learners looking to enhance their understanding of pricing strategies

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Reviews summary

Generative ai for strategic pricing insights

According to learners, this course offers a highly relevant and strategic overview of how generative AI can transform pricing. Students frequently praise the effective collaboration between Dartmouth and KPMG, delivering a strong blend of academic rigor and practical insights. Many found the explanations clear and concise, demystifying complex topics. While most see it as an invaluable experience for business professionals, a few noted it provides a strategic framework over deep technical 'how-to' details, making it ideal for decision-makers. Some also desired more hands-on exercises or tools.

Demystifies complex topics with clear explanations.

"The course does an excellent job of demystifying complex topics and making them accessible."

"The explanations were clear and concise, making me feel much more confident discussing Gen-AI solutions."

"The modules are well-structured, and the progression from fundamentals to advanced applications of Gen-AI is logical."

Combines academic rigor with practical industry insights.

"The collaboration between Dartmouth and KPMG truly shines, bringing both academic rigor and practical industry insights."

"The insights from KPMG were particularly impactful, offering real-world scenarios that I could immediately relate to my current role."

"The instructors from both Dartmouth and KPMG were engaging and articulate, providing a unique learning experience."

Provides crucial insights for modern pricing strategies.

"Absolutely invaluable! This course provided a fantastic strategic overview of how Generative AI can truly transform pricing strategies."

"This course exceeded my expectations. I was looking for a bridge to understanding AI's role, and this course delivered perfectly."

"The focus on 'resilient' pricing in a disruptive environment is very timely, offering a valuable perspective on the future of pricing."

Emphasizes strategy, could benefit from more hands-on.

"My main suggestion would be to include more hands-on exercises or case studies that allow for direct application of the concepts."

"Some parts felt a bit theoretical and could benefit from more interactive simulations or exercises."

"I wished for more practical tools or templates that could be used immediately in my work."

Offers strategic overview, less technical implementation.

"I felt it lacked the technical depth I was hoping for. It's more of a strategic overview rather than a deep dive into the 'how-to'."

"If you're a data scientist or AI engineer, you might find it too basic. For business leaders, it's probably just right."

"It's more about understanding 'why' than 'how to' build models; I wished for more technical detail."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Generative AI for the Resilient Pricer with these activities:

Review 'Pricing Strategy: A Guide to Growing Revenue' by A.T. Kearney

Show steps

Complement course content by reading through A.T. Kearney's book to expand your understanding of pricing strategy.

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Read the book.
Take notes on the key concepts.
Apply the concepts to your own work.

Compile a toolkit of pricing resources

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Become an expert in finding reliable pricing information by compiling your very own personalized resource toolkit.

Browse courses on Pricing

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Identify valuable pricing resources such as articles, books, websites, and tools.
Organize and store the resources in a central location.

Study Udacity's 'Pricing Strategies for Growth' course

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Enroll in Udacity's course to supplement your understanding of pricing strategy.

Browse courses on Pricing Strategy

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Enroll in the course.
Complete the video lessons.
Take the quizzes and assignments.

Six other activities

Expand to see all activities and additional details

Show all nine activities

Develop a revenue forecasting model

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Start a project to forecast revenue using real-world data to solidify your learning.

Browse courses on Revenue Forecasting

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Gather data on historical sales, market trends, and economic indicators.
Choose a forecasting method and build a model.
Validate the model and make adjustments as needed.
Use the model to forecast revenue for future periods.

Form a peer group to discuss pricing strategies

Show steps

Develop your communication and collaboration skills through peer-led discussions on pricing strategies.

Browse courses on Pricing Strategy

Show steps

Form a group of peers.
Choose a pricing topic to discuss.
Meet regularly to discuss the topic.

Build a pricing dashboard

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Develop your analytical skills by visualizing pricing data using a dashboard.

Browse courses on Data Visualization

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Gather data on key pricing metrics.
Choose a data visualization tool.
Design and build the dashboard.

Solve pricing case studies

Show steps

Test and strengthen your problem-solving abilities by working through pricing case studies.

Browse courses on Pricing Strategy

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Find pricing case studies online or in textbooks.
Analyze the case study and develop a pricing strategy.
Present your pricing strategy to a group for feedback.

Attend a pricing industry conference

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Extend your professional network by engaging with experts in the pricing field.

Browse courses on Pricing

Show steps

Identify an industry conference.
Register for the conference.
Attend the conference and participate in discussions.

Write a blog post on the latest pricing trends

Show steps

Showcase your understanding by authoring a blog post summarizing recent advancements in pricing techniques.

Browse courses on Pricing Strategy

Show steps

Research the latest pricing trends.
Write a blog post summarizing your findings.

Career center

Learners who complete Generative AI for the Resilient Pricer will develop knowledge and skills that may be useful to these careers:

Pricing Manager

Pricing Managers determine how much a company will charge for its products or services, and can find work in almost every conceivable industry. Given the focus of this course on leveraging generative AI in pricing strategies to maximize commercial success, those who take it can establish a strong foundation to make effective pricing decisions, increase revenue, and deliver results for their company. Completing this course may be especially useful for those who wish to move into this role from a related field, such as data analysis.

See salaries and explore the career path for Pricing Manager

Pricing Analyst

Pricing Analysts prepare and create pricing models, and oversee other pricing-related activities, all of which can be greatly enhanced with the implementation of generative AI. This course will provide helpful insights into how to leverage generative AI to gather, analyze, and act on high-volume data, which can translate to improved pricing and profitability for their employers. Those in adjacent roles, such as revenue analysts, who aspire to become Pricing Analysts may find this course to be particularly helpful.

See salaries and explore the career path for Pricing Analyst

Pricing Consultant

Pricing Consultants help companies develop and implement pricing strategies, and may specialize in a particular industry. This course may be particularly appealing to those in this role, as it offers the opportunity to learn from academics and industry leaders about the latest trends in generative AI-driven pricing. Those wishing to become Pricing Consultants can use this course to develop the skills to collect and analyze large, complex datasets with generative AI, enhance decision-making and forecast outcomes, and drive revenue for their clients.

See salaries and explore the career path for Pricing Consultant

Business Analyst

Business Analysts may work in a variety of industries and help companies improve their performance by analyzing data and making recommendations. The focus of this course on using generative AI to rapidly generate pricing insights can help Business Analysts build a foundation to become more efficient and effective in their work, and can help those who wish to become Business Analysts in the future develop the skills to leverage AI for competitive advantage.

See salaries and explore the career path for Business Analyst

Financial Analyst

Financial Analysts provide businesses with financial information and advice to inform decision-making, and can work in a variety of industries. This course can be helpful for those in adjacent fields who wish to become Financial Analysts, who need to be skilled in analyzing data and making recommendations to improve financial outcomes. Those who complete this course will enhance their ability to make informed decisions about pricing strategies that drive profitability for their company.

See salaries and explore the career path for Financial Analyst

Data Scientist

Data Scientists apply scientific methods and processes to extract knowledge and insights from data, and may specialize in a particular industry. By bringing together academic rigor and real-world case studies, this course can help Data Scientists hone their skills in collecting, cleaning, and analyzing large datasets, which will increase their value to their employers, particularly in conjunction with their specialized industry expertise.

See salaries and explore the career path for Data Scientist

Consultant

Consultants provide expert advice to businesses in a variety of areas, and may specialize in a particular industry or type of consulting. This course may be of interest to those who wish to expand their knowledge in the area of AI-driven pricing, which is a valuable skill in any consulting or advisory role.

See salaries and explore the career path for Consultant

Investment Banker

Investment Bankers provide financial advice to companies and governments, and may specialize in a particular industry or type of transaction. The focus of this course on using generative AI to rapidly generate pricing insights can help Investment Bankers build a foundation to become more efficient and effective in their work, and can help those who wish to become Investment Bankers in the future develop the skills to leverage AI for competitive advantage.

See salaries and explore the career path for Investment Banker

Marketing Manager

Marketing Managers develop and execute marketing campaigns, and may specialize in a particular industry or type of marketing. The ability to leverage AI-driven pricing insights can give Marketing Managers a competitive advantage in developing effective marketing strategies, and this course can help equip those in this role with the skills to do so.

See salaries and explore the career path for Marketing Manager

Product Manager

Product Managers are responsible for the development and marketing of products, and that the product meets customer needs. The ability to leverage AI-driven pricing insights can give Product Managers a competitive advantage in understanding and serving the target market, and this course can help equip those in this role with the skills to do so.

See salaries and explore the career path for Product Manager

Quantitative Analyst

Quantitative Analysts use mathematical and statistical methods to analyze data and develop financial models. This course may be of interest to those who wish to become Quantitative Analysts, as it provides an introduction to generative AI and its applications in pricing.

See salaries and explore the career path for Quantitative Analyst

Research Analyst

Research Analysts provide insights and recommendations to investors and other clients. This course may be of interest to those who wish to become Research Analysts, as it provides an introduction to generative AI and its applications in pricing.

See salaries and explore the career path for Research Analyst

Software Engineer

Software Engineers design, develop, and maintain software systems, and may specialize in a particular industry or type of software. This course may be of interest to those who wish to become Software Engineers, as it provides an introduction to generative AI and its applications in pricing.

See salaries and explore the career path for Software Engineer

Data Engineer

Data Engineers design, build, and maintain data pipelines, and may specialize in a particular industry or type of data. This course may be of interest to those who wish to become Data Engineers, as it provides an introduction to generative AI and its applications in pricing.

See salaries and explore the career path for Data Engineer

Machine Learning Engineer

Machine Learning Engineers design, build, and maintain machine learning models, and may specialize in a particular industry or type of model. In particular, this course can help those who wish to become Machine Learning Engineers learn how to build and deploy generative AI pricing models.

See salaries and explore the career path for Machine Learning Engineer

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Generative AI for the Resilient Pricer.

Pricing for Profit

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Establishes the foundations for pricing as a key skill for business management and leadership and then goes into significant depth describing pricing strategies and methodologies.

Pricing for Profit: How to Develop a Powerful...

Paperback

Pricing for Profit: How to Develop a Powerful...

Kindle Edition

The Art of Pricing, New Edition

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Provides a good overview of pricing strategy but also has in-depth case studies that show how real businesses were able to use pricing to improve their profitability.

The Art of Pricing, New Edition: How to Find the...

Paperback

The Art of Pricing, New Edition: How to Find the...

Kindle Edition

Strategic Management

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Focuses on helping readers develop a pricing strategy based on the product or service that they are selling. Includes exercises at the end of each chapter to help reinforce the key concepts.

Strategic Management: Concepts and Cases

Kindle Edition

$$$$

Strategic Management: Concepts and Cases, WileyPLUS...

Ring-bound

$$$

Strategic Management: Concepts and Cases

Hardcover

$$$$

Strategic Management: Concepts and Cases, WileyPLUS...

Loose Leaf

$$$$

Strategic Management, EPUB Reg Card: Concepts and...

Paperback

$$$

The Upside of Irrationality

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Somewhat tangential to the other books on this list, but a great companion read. It explores how consumers actually make purchasing decisions, which can help you make better pricing decisions.

The Upside of Irrationality

Paperback

Check price

The Upside of Irrationality

Kindle Edition

Check price

Predictably Irrational, Revised and Expanded Edition

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Another book helpful for understanding the psychology of pricing. Predictably Irrational shows how irrational humans truly are when making decisions.

Predictably Irrational, Revised and Expanded...

Paperback

Predictably Irrational, Revised and Expanded...

Hardcover

(中文) Predictably Irrational: The Hidden Forces That...

Paperback

Predictably Irrational, Revised and Expanded...

Kindle Edition

The Invincible Company

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Bit more specific than the topic of pricing, but it relates because it helps you identify the elements of your product or service that customers value most. This is critical for making pricing decisions.

The Invincible Company: How to Constantly Reinvent...

Paperback

The Invincible Company: How to Constantly Reinvent...

Kindle Edition

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