Generative AI for the Resilient Pricer from Coursera

What's inside

Syllabus

Module 1 | Introduction to the Course

Welcome! This introductory 3-hour course will introduce the fundamentals of generative artificial intelligence (AI) and offer insights into how you can apply generative AI to pricing strategies in your own organization. This course is the first in a series of course collaborations between the Tuck School of Business at Dartmouth College and KPMG, a global leader providing business advisory services that address the toughest business challenges. Combining the academic rigor of Dartmouth with frontline case studies from KPMG executives, this course will expose you to best practices in generative AI-driven pricing strategies and will offer guidance in how your organization can transition to generative AI-powered pricing models.

Module 2 | Pricing Fundamentals

In this module, we'll embark on a journey to master the transformative role of Generative AI (Gen-AI) in strategic pricing, while also grounding our understanding in the fundamentals of traditional pricing approaches and their theoretical underpinnings. Starting with a solid foundation in conventional pricing strategies, we'll explore how to leverage high-quality, diverse data and implement robust governance to power effective AI-driven pricing models. We'll delve into ethical considerations, ensuring our use of AI in pricing is transparent, explainable, and aligns with the highest standards of fairness and privacy. As we navigate the complex regulatory landscape, we'll adapt our strategies to meet legal requirements, maintaining a competitive edge. By focusing on the seamless integration of Gen-AI into existing systems and fostering effective change management, this content aims to equip participants with the skills to innovate and continuously improve within their teams, embracing the advancements of Gen-AI in pricing with a commitment to excellence.

Module 3 | How Generative AI is Revolutionizing Pricing

In this module, we'll take a closer look at how pricing strategies are evolving from traditional models to more dynamic, Gen AI-driven approaches in response to today's ever-changing market conditions. We'll examine the significant role of Gen AI in enhancing decision-making and data analytics, providing deeper insights more quickly than was possible with older methods. Additionally, we'll explore how Gen AI is transforming market research, helping businesses to adjust their pricing strategies more effectively and respond with agility to market shifts. This session is designed to provide a practical understanding of the intersection between technology and pricing strategy, preparing you to navigate and succeed in an increasingly innovative business landscape.

Module 4 | Applications, Best Practices and Getting Started

In this module, we will explore the integration of generative AI into strategic pricing, starting with ensuring data quality and applying break-even analysis to evaluate the economic impact of new pricing strategies. We'll guide you through prioritizing rapid improvements in pricing decisions, utilizing generative AI to augment human expertise, and identifying key areas for its application to drive adaptive, responsive market strategies. As we navigate the challenges of implementing generative AI, we'll adopt an agile, learning-focused approach, encouraging iterative improvements and creative reimagining of traditional processes. Join us to discover how combining cutting-edge AI insights with foundational financial analysis can revolutionize your approach to pricing, setting the stage for informed, strategic decision-making in a competitive landscape.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops understanding of different pricing strategies, which is relevant in business and management

Builds on students' existing knowledge of pricing strategies

Covers up-to-date pricing strategies and approaches

Taught by Sudipto Banerjee, who has extensive experience in pricing strategies

Involves real-world case studies from KPMG, providing practical insights

Suitable for intermediate learners looking to enhance their understanding of pricing strategies

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Generative AI for the Resilient Pricer with these activities:

Review 'Pricing Strategy: A Guide to Growing Revenue' by A.T. Kearney

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Complement course content by reading through A.T. Kearney's book to expand your understanding of pricing strategy.

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Read the book.
Take notes on the key concepts.
Apply the concepts to your own work.

Compile a toolkit of pricing resources

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Become an expert in finding reliable pricing information by compiling your very own personalized resource toolkit.

Browse courses on Pricing

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Identify valuable pricing resources such as articles, books, websites, and tools.
Organize and store the resources in a central location.

Study Udacity's 'Pricing Strategies for Growth' course

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Enroll in Udacity's course to supplement your understanding of pricing strategy.

Browse courses on Pricing Strategy

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Enroll in the course.
Complete the video lessons.
Take the quizzes and assignments.

Six other activities

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Develop a revenue forecasting model

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Start a project to forecast revenue using real-world data to solidify your learning.

Browse courses on Revenue Forecasting

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Gather data on historical sales, market trends, and economic indicators.
Choose a forecasting method and build a model.
Validate the model and make adjustments as needed.
Use the model to forecast revenue for future periods.

Form a peer group to discuss pricing strategies

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Develop your communication and collaboration skills through peer-led discussions on pricing strategies.

Browse courses on Pricing Strategy

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Form a group of peers.
Choose a pricing topic to discuss.
Meet regularly to discuss the topic.

Build a pricing dashboard

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Develop your analytical skills by visualizing pricing data using a dashboard.

Browse courses on Data Visualization

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Gather data on key pricing metrics.
Choose a data visualization tool.
Design and build the dashboard.

Solve pricing case studies

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Test and strengthen your problem-solving abilities by working through pricing case studies.

Browse courses on Pricing Strategy

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Find pricing case studies online or in textbooks.
Analyze the case study and develop a pricing strategy.
Present your pricing strategy to a group for feedback.

Attend a pricing industry conference

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Extend your professional network by engaging with experts in the pricing field.

Browse courses on Pricing

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Identify an industry conference.
Register for the conference.
Attend the conference and participate in discussions.

Write a blog post on the latest pricing trends

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Showcase your understanding by authoring a blog post summarizing recent advancements in pricing techniques.

Browse courses on Pricing Strategy

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Research the latest pricing trends.
Write a blog post summarizing your findings.

Career center

Learners who complete Generative AI for the Resilient Pricer will develop knowledge and skills that may be useful to these careers:

Pricing Manager

Pricing Managers determine how much a company will charge for its products or services, and can find work in almost every conceivable industry. Given the focus of this course on leveraging generative AI in pricing strategies to maximize commercial success, those who take it can establish a strong foundation to make effective pricing decisions, increase revenue, and deliver results for their company. Completing this course may be especially useful for those who wish to move into this role from a related field, such as data analysis.

See salaries and explore the career path for Pricing Manager

Pricing Analyst

Pricing Analysts prepare and create pricing models, and oversee other pricing-related activities, all of which can be greatly enhanced with the implementation of generative AI. This course will provide helpful insights into how to leverage generative AI to gather, analyze, and act on high-volume data, which can translate to improved pricing and profitability for their employers. Those in adjacent roles, such as revenue analysts, who aspire to become Pricing Analysts may find this course to be particularly helpful.

See salaries and explore the career path for Pricing Analyst

Pricing Consultant

Pricing Consultants help companies develop and implement pricing strategies, and may specialize in a particular industry. This course may be particularly appealing to those in this role, as it offers the opportunity to learn from academics and industry leaders about the latest trends in generative AI-driven pricing. Those wishing to become Pricing Consultants can use this course to develop the skills to collect and analyze large, complex datasets with generative AI, enhance decision-making and forecast outcomes, and drive revenue for their clients.

See salaries and explore the career path for Pricing Consultant

Business Analyst

Business Analysts may work in a variety of industries and help companies improve their performance by analyzing data and making recommendations. The focus of this course on using generative AI to rapidly generate pricing insights can help Business Analysts build a foundation to become more efficient and effective in their work, and can help those who wish to become Business Analysts in the future develop the skills to leverage AI for competitive advantage.

See salaries and explore the career path for Business Analyst

Data Scientist

Data Scientists apply scientific methods and processes to extract knowledge and insights from data, and may specialize in a particular industry. By bringing together academic rigor and real-world case studies, this course can help Data Scientists hone their skills in collecting, cleaning, and analyzing large datasets, which will increase their value to their employers, particularly in conjunction with their specialized industry expertise.

See salaries and explore the career path for Data Scientist

Financial Analyst

Financial Analysts provide businesses with financial information and advice to inform decision-making, and can work in a variety of industries. This course can be helpful for those in adjacent fields who wish to become Financial Analysts, who need to be skilled in analyzing data and making recommendations to improve financial outcomes. Those who complete this course will enhance their ability to make informed decisions about pricing strategies that drive profitability for their company.

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Consultant

Consultants provide expert advice to businesses in a variety of areas, and may specialize in a particular industry or type of consulting. This course may be of interest to those who wish to expand their knowledge in the area of AI-driven pricing, which is a valuable skill in any consulting or advisory role.

See salaries and explore the career path for Consultant

Investment Banker

Investment Bankers provide financial advice to companies and governments, and may specialize in a particular industry or type of transaction. The focus of this course on using generative AI to rapidly generate pricing insights can help Investment Bankers build a foundation to become more efficient and effective in their work, and can help those who wish to become Investment Bankers in the future develop the skills to leverage AI for competitive advantage.

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Marketing Manager

Marketing Managers develop and execute marketing campaigns, and may specialize in a particular industry or type of marketing. The ability to leverage AI-driven pricing insights can give Marketing Managers a competitive advantage in developing effective marketing strategies, and this course can help equip those in this role with the skills to do so.

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Product Manager

Product Managers are responsible for the development and marketing of products, and that the product meets customer needs. The ability to leverage AI-driven pricing insights can give Product Managers a competitive advantage in understanding and serving the target market, and this course can help equip those in this role with the skills to do so.

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Research Analyst

Research Analysts provide insights and recommendations to investors and other clients. This course may be of interest to those who wish to become Research Analysts, as it provides an introduction to generative AI and its applications in pricing.

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Quantitative Analyst

Quantitative Analysts use mathematical and statistical methods to analyze data and develop financial models. This course may be of interest to those who wish to become Quantitative Analysts, as it provides an introduction to generative AI and its applications in pricing.

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Data Engineer

Data Engineers design, build, and maintain data pipelines, and may specialize in a particular industry or type of data. This course may be of interest to those who wish to become Data Engineers, as it provides an introduction to generative AI and its applications in pricing.

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Software Engineer

Software Engineers design, develop, and maintain software systems, and may specialize in a particular industry or type of software. This course may be of interest to those who wish to become Software Engineers, as it provides an introduction to generative AI and its applications in pricing.

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Machine Learning Engineer

Machine Learning Engineers design, build, and maintain machine learning models, and may specialize in a particular industry or type of model. In particular, this course can help those who wish to become Machine Learning Engineers learn how to build and deploy generative AI pricing models.

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Generative AI for the Resilient Pricer

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