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Business Analytics Executive Overview

Introduction to Business Analytics and Information Economics,

Businesses run on data, and data offers little value without analytics. The ability to process data to make predictions about the behavior of individuals or markets, to diagnose systems or situations, or to prescribe actions for people or processes drives business today. Increasingly many businesses are striving to become “data-driven”, proactively relying more on cold hard information and sophisticated algorithms than upon the gut instinct or slow reactions of humans. This course will focus on understanding key analytics concepts and the breadth of analytic possibilities. Together, the class will explore dozens of real-world analytics problems and solutions across most major industries and business functions. The course will also touch on analytic technologies, architectures, and roles from business intelligence to data science, and from data warehouses to data lakes. And the course will wrap up with a discussion of analytics trends and futures.

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Rating 4.5 based on 22 ratings
Length 5 weeks
Effort 4-6 hours/week
Starts Jul 3 (44 weeks ago)
Cost $49
From University of Illinois at Urbana-Champaign via Coursera
Instructor Douglas B. Laney
Download Videos On all desktop and mobile devices
Language English
Subjects Data Science Business
Tags Data Science Data Analysis Business Leadership And Management

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What people are saying

also captures different strategies

Also captures different strategies and procedures of business analytics applied by organization.

course generally explains well

Great course, very informative Course generally explains well analytics positions and organization structures.

not levering interactive tools

Especially for someone interesting in understanding the potential of analytics for their organization and interested in designing a roadmap for implementing analytics.There is a lot of room of improvement in the course, as there is a lot of material, and the course is not levering interactive tools and visualizations that could make it easier to retain more of the information.

definitely an clear approach

Definitely an clear approach to understand what are the progress of business analytics in the past, present and future!!

becoming an important addition

Overall a good introduction course into how data is becoming an important addition and will continue to grow in making business decisions.

general knowledge than something

Great learning opportunity The course provides interesting information and insights about the future of Business and Data Analytics, but for me, it was more into theory or general knowledge than something I can apply and use in my practical life experience and career development A lot of useful data in this course.

gives students new ideas

T Excellent course, very practical and gives students new ideas by highlighting what other companies are doing.

my practical life experience

content.like reading off

The only thing I have feedback to the instructor is sometimes in the video, he talks too fast and speeds up through the content.like reading off a script.

senior management team

This is not a course about technical skills but as a manager or part of senior management team, it will help to understand the foundation, objective, implementation and challenges of business analytics in organisations.

talks too fast

worth your time

It is worth your time and money.

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Rating 4.5 based on 22 ratings
Length 5 weeks
Effort 4-6 hours/week
Starts Jul 3 (44 weeks ago)
Cost $49
From University of Illinois at Urbana-Champaign via Coursera
Instructor Douglas B. Laney
Download Videos On all desktop and mobile devices
Language English
Subjects Data Science Business
Tags Data Science Data Analysis Business Leadership And Management

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