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Google Digital Marketing & E-commerce

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This is your path to a career in digital marketing

Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.¹ Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers. 75% of Google Career Certificate graduates in the US report seeing a positive impact on their career within six months² Check out all Google Career Certificates here. This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation. ¹US Burning Glass Labor Insight Report salary data (median with 0-5 years experience) and job opening data. Data for job roles relevant to featured programs (4/01/2021 - 3/31/22). ²Based on program graduate survey responses, United States, 2021

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From Google via Coursera
Hours 148
Instructor Google Career Certificates
Language English
Subjects Business

Similar Courses

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Digital Marketing Administrator $54k

Corporate Digital Marketing $64k

IT Digital Marketing Analyst $73k

Digital Marketing Manger $78k

Digital Marketing Analytics $83k

Digital Marketing and Design $89k

Marketing Digital Strategist $91k

Digital Product Marketing $100k

Regional Digital Marketing $102k

Marketing Analyst & Digital Marketing $104k

DIGITAL AND STRATEGIC MARKETING $119k

Principal Digital Marketing $215k

Courses in this Specialization

Listed in the order in which they should be taken

Starts Course Information

Jun
26

Foundations of Digital Marketing and E-commerce

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these...

Coursera | Google

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Jun
26

Attract and Engage Customers with Digital Marketing (You were viewing this course)

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using...

Coursera | Google

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Jun
26

From Likes to Leads: Interact with Customers Online

From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop...

Coursera | Google

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Jun
26

Think Outside the Inbox: Email Marketing

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a...

Coursera | Google

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Jun
26

Assess for Success: Marketing Analytics and Measurement

Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing...

Coursera | Google

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Jun
26

Make the Sale: Build, Launch, and Manage E-commerce Stores

Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how...

Coursera | Google

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Jun
26

Satisfaction Guaranteed: Develop Customer Loyalty Online

You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course,...

Coursera | Google

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Coursera

&

Google

From Google via Coursera
Hours 148
Instructor Google Career Certificates
Language English
Subjects Business

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Digital Marketing Administrator $54k

Corporate Digital Marketing $64k

IT Digital Marketing Analyst $73k

Digital Marketing Manger $78k

Digital Marketing Analytics $83k

Digital Marketing and Design $89k

Marketing Digital Strategist $91k

Digital Product Marketing $100k

Regional Digital Marketing $102k

Marketing Analyst & Digital Marketing $104k

DIGITAL AND STRATEGIC MARKETING $119k

Principal Digital Marketing $215k

Similar Courses

Sorted by relevance