About this Learning Path
Social media marketers are an organization's direct connection to a consumer. Social media has dramatically altered marketing by allowing businesses to authentically engage with their customers. In this learning path, discover how to leverage social media in your overall marketing strategy, and learn best practices for helping you successfully connect with consumers.
In this learning path,
- Learn the foundational skills of social media marketing.
- Utilize social tools for business and government.
- Discover how to advertise on social platforms and measure effectiveness.
| From | LinkedIn Learning |
|---|---|
| Hours | 19 |
| Instructors | Brian Honigman, Megan Adams, Martin Waxman, Brad Batesole, Anson Alexander, Luan Wise |
| Language | English |
| Subjects | Business |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Social Media Analyst 3 $24k
Social Media/ Blogger $33k
Social Media Host $33k
Social Media Adviser $35k
Mobile & Social Media $36k
Social Media Expert $41k
Media & Social Planner $44k
Social Media Researcher $45k
Associate Social Media $54k
Social Media Evangelist $75k
Digital Social Media $90k
Social Media SME $154k
Courses in this Learning Path
Listed in the order in which they should be taken
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Marketing Foundations: Social Media Social media dramatically altered marketing by allowing businesses to engage with their customers, rather than just talk to them. In this course, discover how to leverage social... LinkedIn Learning |
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Social Media Marketing Foundations Social media dramatically altered marketing by allowing businesses to directly engage with customers and vice versa. Brands that stand the test of time will use these platforms to... LinkedIn Learning |
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Social Media Marketing: Managing Online Communities Online communities are the quickest way to find new customers and reach like-minded people. With platforms such as WordPress, Facebook, or Twitter, it's easier than ever to create... LinkedIn Learning |
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Social Media Marketing for Small Business Small businesses can't afford not to be active on social media. Having a Facebook, Instagram, or Twitter account keeps you tuned into your customer base and helps drive traffic to... LinkedIn Learning |
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Social Media Marketing: Facebook and Twitter This course empowers you to craft, implement, measure, and optimize a winning social media marketing strategy. Learn how to promote brands, increase sales, engage customers, and... LinkedIn Learning |
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Did you know Twitter users are three times as likely as Facebook users to follow a brand? That makes Twitter a great place to market your business, products, and services. Get... LinkedIn Learning |
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Given the influence it has on search results, Google+ is a must-have for businesses. Learn how to develop, implement, and optimize a winning Google+ presence for your own... LinkedIn Learning |
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Since its release in 2011, Snapchat has evolved into one of the most popular social messaging apps. But while its filters and amusing use of augmented reality can make for a fun... LinkedIn Learning |
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When your business is on Facebook, your reach is exponential. You can find new prospects and market directly to customers. This course helps you set up a Facebook account... LinkedIn Learning |
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On Demand |
Amplify your social media marketing campaigns with Facebook advertising. Facebook ads allow you to target specific audiences, so you can make sure your ads are getting in front of... LinkedIn Learning |
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On Demand |
Learn the ins and outs of advertising on Instagram. In this course, marketing expert Anson Alexander explains how to create engaging content for Instagram advertising, build a... LinkedIn Learning |
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On Demand |
In this course, marketing expert Anson Alexander shows you how advertising works on YouTube. Anson demonstrates how to upload videos, create campaigns, set a budget, and target... LinkedIn Learning |
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On Demand |
Social Media Marketing: Strategy and Optimization (You were viewing this course) Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy. Join digital... LinkedIn Learning |
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On Demand |
Proving social media return on investment (ROI) is one of the toughest challenges facing marketers. This course helps you transcend vanity metrics, such as number of likes, to... LinkedIn Learning |
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| From | LinkedIn Learning |
|---|---|
| Hours | 19 |
| Instructors | Brian Honigman, Megan Adams, Martin Waxman, Brad Batesole, Anson Alexander, Luan Wise |
| Language | English |
| Subjects | Business |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Social Media Analyst 3 $24k
Social Media/ Blogger $33k
Social Media Host $33k
Social Media Adviser $35k
Mobile & Social Media $36k
Social Media Expert $41k
Media & Social Planner $44k
Social Media Researcher $45k
Associate Social Media $54k
Social Media Evangelist $75k
Digital Social Media $90k
Social Media SME $154k
Similar Courses
Sorted by relevance
