Social Media Marketing
Strategy and Optimization
Become a Social Media Marketer,
Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy. Join digital communication strategist Martin Waxman for this illuminating short course that will get even the most experienced marketers out of a social media rut. Learn how to analyze what's working—and what's not—with SWOT analysis, and adapt your plan to capitalize on your strengths. Then Martin reviews the latest developments on Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, and TikTok, so you understand how to position your brand correctly on each platform. Plus, learn how to turn strategy into action and create paid and organic content and stories that connect.
Contents:
- Introduction
- 1. Start with a SWOT
- 2. What's Driving the Major Platforms
- 3. Turning Strategy into Action
- Conclusion
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| Rating | Not enough ratings |
|---|---|
| Length | 54m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Martin Waxman |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Social Media Marketing Digital Marketing |
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An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Social Media Analyst 3 $24k
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Social Media Host $33k
Social Media Adviser $35k
Mobile & Social Media $36k
Social Media Expert $41k
Media & Social Planner $44k
Social Media Researcher $45k
Associate Social Media $54k
Social Media Evangelist $75k
Digital Social Media $90k
Social Media SME $154k
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| Rating | Not enough ratings |
|---|---|
| Length | 54m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Martin Waxman |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Social Media Marketing Digital Marketing |
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