Advertising Foundations
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Learn the fundamentals of effective advertising and marketing communications. Former NYC ad executive Jane Barratt provides an overview of the current media landscape and the building blocks and relative costs of a basic advertising plan. She outlines the basic process of getting your message to market and provides tools to help you refine your market focus, define your customer profiles, and establish your overall media strategy. Whether you want to do it yourself, partner with ad agencies, or work in a corporate marketing department, this course will help you understand what the ad footprint of any company, regardless of size, needs to succeed.
Contents:
- Introduction
- 1. The Basics of Advertising
- 2. Creating a Minimum Viable Plan
- 3. Working with Advertising Partners
- 4. Advertising in Larger Corporations
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| Rating | Not enough ratings |
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| Length | 1h 16m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Jane Barratt |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Business Skills Advertising Online Marketing |
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| Rating | Not enough ratings |
|---|---|
| Length | 1h 16m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Jane Barratt |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Business Skills Advertising Online Marketing |
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