Digital Communication and Emotion from Coursera

Communication online can be hard, especially when emotions get involved. Whether you’re facing someone’s sarcastic joke or a heated discussion, digital communication requires finesse. Even in normal situations, this communication can benefit from specific skills that let you get your message across clearly on any medium. However, you may still wonder about the best ways to go about online communication.

With the expertise of Dr. Nicholas Proferes of the ASU School of Social and Behavioral Sciences, the Digital Communication and Emotion course will put the tools, knowledge and strategies of digital communication directly into your hands. You’ll learn the fundamentals and get acquainted with your digital media toolkit. Then, you’ll directly apply them in hands-on scenarios.

Communicating effectively in the digital world requires using emotion appropriately, choosing the right medium and responding to miscommunications — skills that anyone can learn and apply anywhere. Take the next step of your digital communications journey today!

What's inside

Syllabus

Welcome to Digital Communication and Emotion!

Using the communication process

Showing emotion in digital ways

Choosing an appropriate medium

Responding to digital confusions

Course Conclusion

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Deals with digital communications, which is relevant to daily life and most occupations

Emphasizes practical applications and hands-on learning to improve communication skills

Provides a framework for identifying and responding to digital miscommunications

Teaches effective digital communication strategies for various media platforms

Career center

Learners who complete Digital Communication and Emotion will develop knowledge and skills that may be useful to these careers:

Communications Director

A Communications Director plans the communications strategy of an organization, and oversees the production and dissemination of corporate information to internal and external audiences via various media formats. Digital communications skills are essential for this role, and the Digital Communication and Emotion course can equip you with the tools and knowledge you need to effectively manage digital communications channels.

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Social Media Manager

Social Media Managers develop and execute social media strategies for organizations, and use digital channels to engage with customers and build brand awareness. The Digital Communication and Emotion course can help you develop the skills you need to succeed in this role. The course will teach you how to use social media to build relationships, manage reputation, and communicate effectively with stakeholders.

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Digital Marketing Specialist

Digital Marketing Specialists use digital channels to promote products and services, and build brand awareness for organizations. The Digital Communication and Emotion course can help you develop the skills you need to succeed in this role. The course will teach you how to use digital media to build relationships, manage reputation, and communicate effectively with stakeholders.

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User Experience (UX) Designer

UX Designers design and optimize the user experience of digital products, such as websites and apps. The Digital Communication and Emotion course can help you develop the skills you need to succeed in this role. The course will teach you how to use digital media to build relationships, manage reputation, and communicate effectively with stakeholders.

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Public Relations Specialist

Public Relations Specialists help organizations build strong relationships with their publics through effective communication. This role requires a strong understanding of digital communication channels, and the Digital Communication and Emotion course can help you develop the skills you need to excel in this field. The course will teach you how to use digital media to build relationships, manage reputation, and communicate effectively with stakeholders.

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Marketing Manager

Marketing Managers plan and execute marketing campaigns for organizations, and use digital channels to reach target audiences and achieve marketing goals. The Digital Communication and Emotion course can help you develop the skills you need to succeed in this role. The course will teach you how to use digital media to build relationships, manage reputation, and communicate effectively with stakeholders.

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Content Creator

Content Creators develop and create digital content for organizations, such as blog posts, articles, videos, and social media posts. The Digital Communication and Emotion course can help you develop the skills you need to succeed in this role. The course will teach you how to use digital media to build relationships, manage reputation, and communicate effectively with stakeholders.

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Copywriter

Copywriters create written content for organizations, such as website copy, marketing materials, and social media posts. The Digital Communication and Emotion course can help you develop the skills you need to succeed in this role. The course will teach you how to use digital media to build relationships, manage reputation, and communicate effectively with stakeholders.

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Web Developer

Web Developers design and develop websites and web applications. The Digital Communication and Emotion course can help you develop the skills you need to succeed in this role. The course will teach you how to use digital media to build relationships, manage reputation, and communicate effectively with stakeholders.

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Instructional Designer

Instructional Designers develop and deliver training programs. The Digital Communication and Emotion course may be useful for this role, as it can help you to develop the communication skills needed to create and deliver effective training programs.

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Data Analyst

Data Analysts collect and analyze data to help organizations make informed decisions. The Digital Communication and Emotion course may be useful for this role, as it can help you to understand how people communicate online and how this can be used to improve data collection and analysis.

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Technical Writer

Technical Writers create documentation for technical products and services. The Digital Communication and Emotion course may be useful for this role, as it can help you to develop the communication skills needed to create clear and concise technical documentation.

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Customer Service Representative

Customer Service Representatives provide support to customers via phone, email, and chat. The Digital Communication and Emotion course may be useful for this role, as it can help you to develop the communication skills needed to provide excellent customer service.

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Market Researcher

Market Researchers collect and analyze data to help organizations understand their target markets. The Digital Communication and Emotion course may be useful for this role, as it can help you to understand how people communicate online and how this can be used to improve market research.

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Archivist

Archivists preserve and manage historical documents and records. The Digital Communication and Emotion course may be useful for this role, as it can help you to understand how to preserve and manage digital documents and records.

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Digital Communication and Emotion

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