Digital Communication and Emotion from Coursera

Communication online can be hard, especially when emotions get involved. Whether you’re facing someone’s sarcastic joke or a heated discussion, digital communication requires finesse. Even in normal situations, this communication can benefit from specific skills that let you get your message across clearly on any medium. However, you may still wonder about the best ways to go about online communication.

With the expertise of Dr. Nicholas Proferes of the ASU School of Social and Behavioral Sciences, the Digital Communication and Emotion course will put the tools, knowledge and strategies of digital communication directly into your hands. You’ll learn the fundamentals and get acquainted with your digital media toolkit. Then, you’ll directly apply them in hands-on scenarios.

Communicating effectively in the digital world requires using emotion appropriately, choosing the right medium and responding to miscommunications — skills that anyone can learn and apply anywhere. Take the next step of your digital communications journey today!

What's inside

Syllabus

Welcome to Digital Communication and Emotion!

Using the communication process

Showing emotion in digital ways

Choosing an appropriate medium

Responding to digital confusions

Course Conclusion

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Deals with digital communications, which is relevant to daily life and most occupations

Emphasizes practical applications and hands-on learning to improve communication skills

Provides a framework for identifying and responding to digital miscommunications

Teaches effective digital communication strategies for various media platforms

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digital Communication and Emotion with these activities:

Organize and review your notes, assignments, and quizzes

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To help you better retain the information and concepts covered in the course by actively engaging with the materials.

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Gather all your notes, assignments, and quizzes.
Review the materials and identify any gaps in your understanding.
Summarize key points and create your own study aids.

Volunteer with organizations that focus on digital communication or online outreach

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To gain practical experience in applying digital communication strategies and contribute to a meaningful cause.

Browse courses on Digital Communication

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Research and identify organizations that focus on digital communication or online outreach.
Contact the organizations and inquire about volunteer opportunities.
Contribute your skills and knowledge to support their digital communication efforts.

Practice using different digital communication channels

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To enhance your comfort level with various digital platforms and improve your ability to choose the most suitable channels for different types of communication.

Browse courses on Digital Communication

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Send messages and engage in discussions on different platforms, such as email, instant messaging, and social media.
Experiment with using emojis, GIFs, and other visual aids in your communication.
Observe and analyze how others communicate effectively in different digital spaces.

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Attend workshops on digital communications

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To help you explore the nuances of digital communication on a deeper level and develop more effective strategies for online interactions.

Browse courses on Digital Communication

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Research and find workshops on digital communication.
Attend the workshops and take notes.
Apply the techniques and strategies you learn in your online communication.

Participate in online communication challenges or hackathons

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To test your skills, collaborate with others, and gain valuable feedback on your digital communication abilities.

Browse courses on Digital Communication

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Find an online communication challenge or hackathon that aligns with your interests and skill level.
Form a team or participate individually.
Develop and execute a solution to the challenge.
Present your solution and receive feedback from judges and participants.

Write blog posts or articles on digital communication best practices

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To enhance your understanding of key principles, articulate your thoughts on the topic, and share valuable insights with others.

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Identify a topic related to digital communication that you want to explore.
Research and gather information on the topic.
Write a blog post or article that clearly presents your insights and recommendations.
Share your content on relevant platforms and engage with comments or feedback.

Design and implement an online communication campaign

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To develop a comprehensive understanding of the strategic application of digital communication in achieving specific marketing or outreach goals.

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Define the target audience and communication objectives.
Develop a creative concept and content strategy.
Select and utilize appropriate digital channels for the campaign.
Implement and track the campaign's progress and make adjustments as needed.
Evaluate the campaign's effectiveness and identify areas for improvement.

Career center

Learners who complete Digital Communication and Emotion will develop knowledge and skills that may be useful to these careers:

Communications Director

A Communications Director plans the communications strategy of an organization, and oversees the production and dissemination of corporate information to internal and external audiences via various media formats. Digital communications skills are essential for this role, and the Digital Communication and Emotion course can equip you with the tools and knowledge you need to effectively manage digital communications channels.

See salaries and explore the career path for Communications Director

Social Media Manager

Social Media Managers develop and execute social media strategies for organizations, and use digital channels to engage with customers and build brand awareness. The Digital Communication and Emotion course can help you develop the skills you need to succeed in this role. The course will teach you how to use social media to build relationships, manage reputation, and communicate effectively with stakeholders.

See salaries and explore the career path for Social Media Manager

Digital Marketing Specialist

Digital Marketing Specialists use digital channels to promote products and services, and build brand awareness for organizations. The Digital Communication and Emotion course can help you develop the skills you need to succeed in this role. The course will teach you how to use digital media to build relationships, manage reputation, and communicate effectively with stakeholders.

See salaries and explore the career path for Digital Marketing Specialist

User Experience (UX) Designer

UX Designers design and optimize the user experience of digital products, such as websites and apps. The Digital Communication and Emotion course can help you develop the skills you need to succeed in this role. The course will teach you how to use digital media to build relationships, manage reputation, and communicate effectively with stakeholders.

See salaries and explore the career path for User Experience (UX) Designer

Public Relations Specialist

Public Relations Specialists help organizations build strong relationships with their publics through effective communication. This role requires a strong understanding of digital communication channels, and the Digital Communication and Emotion course can help you develop the skills you need to excel in this field. The course will teach you how to use digital media to build relationships, manage reputation, and communicate effectively with stakeholders.

See salaries and explore the career path for Public Relations Specialist

Marketing Manager

Marketing Managers plan and execute marketing campaigns for organizations, and use digital channels to reach target audiences and achieve marketing goals. The Digital Communication and Emotion course can help you develop the skills you need to succeed in this role. The course will teach you how to use digital media to build relationships, manage reputation, and communicate effectively with stakeholders.

See salaries and explore the career path for Marketing Manager

Content Creator

Content Creators develop and create digital content for organizations, such as blog posts, articles, videos, and social media posts. The Digital Communication and Emotion course can help you develop the skills you need to succeed in this role. The course will teach you how to use digital media to build relationships, manage reputation, and communicate effectively with stakeholders.

See salaries and explore the career path for Content Creator

Copywriter

Copywriters create written content for organizations, such as website copy, marketing materials, and social media posts. The Digital Communication and Emotion course can help you develop the skills you need to succeed in this role. The course will teach you how to use digital media to build relationships, manage reputation, and communicate effectively with stakeholders.

See salaries and explore the career path for Copywriter

Web Developer

Web Developers design and develop websites and web applications. The Digital Communication and Emotion course can help you develop the skills you need to succeed in this role. The course will teach you how to use digital media to build relationships, manage reputation, and communicate effectively with stakeholders.

See salaries and explore the career path for Web Developer

Instructional Designer

Instructional Designers develop and deliver training programs. The Digital Communication and Emotion course may be useful for this role, as it can help you to develop the communication skills needed to create and deliver effective training programs.

See salaries and explore the career path for Instructional Designer

Data Analyst

Data Analysts collect and analyze data to help organizations make informed decisions. The Digital Communication and Emotion course may be useful for this role, as it can help you to understand how people communicate online and how this can be used to improve data collection and analysis.

See salaries and explore the career path for Data Analyst

Technical Writer

Technical Writers create documentation for technical products and services. The Digital Communication and Emotion course may be useful for this role, as it can help you to develop the communication skills needed to create clear and concise technical documentation.

See salaries and explore the career path for Technical Writer

Customer Service Representative

Customer Service Representatives provide support to customers via phone, email, and chat. The Digital Communication and Emotion course may be useful for this role, as it can help you to develop the communication skills needed to provide excellent customer service.

See salaries and explore the career path for Customer Service Representative

Market Researcher

Market Researchers collect and analyze data to help organizations understand their target markets. The Digital Communication and Emotion course may be useful for this role, as it can help you to understand how people communicate online and how this can be used to improve market research.

See salaries and explore the career path for Market Researcher

Archivist

Archivists preserve and manage historical documents and records. The Digital Communication and Emotion course may be useful for this role, as it can help you to understand how to preserve and manage digital documents and records.

See salaries and explore the career path for Archivist

Digital Communication and Emotion

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