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Alex Tapscott and Don Tapscott

A Blockchain trará mudanças profundas nos negócios e em sua própria natureza. Essa tecnologia revolucionará o modo como as empresas são financiadas e gerenciadas, como criam valor e até como desempenham funções básicas, como marketing e contabilidade. Neste curso, você aprenderá como a tecnologia blockchain penetrará nas estruturas das organizações. Você explorará como a blockchain transformará os papéis do C-Suite e como a blockchain pode ser usada para gerenciar e proteger a propriedade intelectual. Você será capaz de identificar as diferentes camadas da pilha da tecnologia blockchain e explicar como isso afeta a governança dos sistemas blockchain. Além disso, você será capaz de identificar sete qualidades que uma região do mundo precisa para atrair startups de tecnologia e construir um ecossistema vibrante de blockchain.

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What's inside

Syllabus

Reestruturando a Empresa
A corporação representa um pilar do capitalismo moderno. Com o surgimento de uma plataforma global ponto a ponto para identidade, confiança, reputação e transações, poderemos reprojetar estruturas profundas da empresa para inovação e criação de valor compartilhado. Neste módulo, exploramos o papel da blockchain na descentralização da empresa e suas implicações nos papéis e limites da empresa.
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Ensina os fundamentos da tecnologia blockchain, o que é essencial para profissionais de negócios
Explora os impactos da tecnologia blockchain nos modelos de negócios, o que é relevante para empreendedores e tomadores de decisão
Aborda as mudanças nas funções da diretoria corporativa decorrentes da tecnologia blockchain, o que é crucial para executivos e membros do conselho
Discute o papel da tecnologia blockchain na governança e liderança, o que é valioso para líderes e gerentes
Enfatiza as oportunidades e desafios da tecnologia blockchain para regiões que buscam atrair startups e construir ecossistemas de blockchain, o que é relevante para governos e agências de desenvolvimento

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Reviews summary

Implicações estratégicas da blockchain nos negócios

Segundo os estudantes, este curso da INSEAD oferece uma visão estratégica e executiva essencial sobre o impacto da blockchain nos negócios. É excelente para entender as implicações na gestão e novos modelos de negócio, focando no aspecto estratégico ('porquê' e 'como') sem ser técnico. A estrutura é geralmente bem organizada e oferece um bom panorama. Contudo, alguns esperavam mais aplicação prática imediata ou maior profundidade, achando partes um pouco genéricas. Apesar disso, a maioria o considera altamente relevante para líderes que buscam insights de alto nível sobre o potencial estratégico da blockchain.
Oferece um bom panorama e conteúdo organizado.
"Bom overview dos impactos da blockchain nas empresas."
"Professores de alto nível e conteúdo bem estruturado."
"Aborda temas relevantes como governança e novos modelos."
Aborda implicações para gestão e modelos.
"Excelente curso para entender as implicações estratégicas da blockchain para negócios."
"Não é técnico, foca na visão executiva. Muito útil para quem precisa entender o impacto na gestão e modelos de negócio."
"Visão essencial sobre o futuro dos negócios na era blockchain. Recomendo fortemente para qualquer líder ou gestor."
Curso de alto nível, poderia ter mais profundidade.
"O curso é ok, mas achei um pouco genérico em algumas partes."
"Poderia ter um pouco mais de profundidade em certos tópicos..."
"...ou estudos de caso mais detalhados."
Curso menos técnico, foca na teoria e conceitos.
"Decepcionado. O curso não entrega o que promete em termos de 'aplicativos' e 'implicações' práticas."
"Muito focado em teoria e conceitos de governança, pouco sobre como realmente aplicar..."
"Esperava algo um pouco mais concreto em termos de aplicação prática imediata. Parece mais teórico."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Blockchain e Negócios: Aplicativos e Implicações with these activities:
Revisar os conceitos básicos de blockchain
Refresque seus conhecimentos sobre os princípios fundamentais da tecnologia blockchain, como descentralização, imutabilidade e consenso.
Browse courses on Blockchain
Show steps
  • Leia artigos sobre blockchain em publicações confiáveis.
  • Assistir a vídeos explicativos sobre os conceitos básicos da blockchain.
  • Participar de fóruns ou grupos online para discutir blockchain com experts.
Criar um infográfico sobre a tecnologia blockchain
Fortaleça sua compreensão da blockchain visualizando e resumindo seus principais conceitos e aplicações em um infográfico.
Browse courses on Blockchain
Show steps
  • Pesquisar e reunir informações sobre blockchain.
  • Escolher uma plataforma de infografia e um modelo adequado.
  • Criar um rascunho e organizar as informações de forma clara e concisa.
  • Projetar o infográfico com elementos visuais atraentes.
Show all two activities

Career center

Learners who complete Blockchain e Negócios: Aplicativos e Implicações will develop knowledge and skills that may be useful to these careers:
Blockchain Solution Architect
A Blockchain Solution Architect is responsible for designing and implementing blockchain solutions. They have a deep understanding of blockchain technology and its potential applications. They are also able to translate business requirements into technical specifications and to work with engineers to develop and implement blockchain solutions. This course will help you to develop the skills and knowledge you need to become a Blockchain Solution Architect.
Blockchain Developer
A Blockchain Developer is a software engineer who specializes in the development of blockchain applications. They have a deep understanding of blockchain technology and its underlying principles. They are also able to design and implement blockchain solutions that meet the needs of their clients. This course is a great way to learn the fundamentals of blockchain technology and to develop the skills you need to become a Blockchain Developer.
Blockchain Product Manager
A Blockchain Product Manager is responsible for developing and managing blockchain products. They have a deep understanding of blockchain technology and its potential applications. They are also able to translate business requirements into technical specifications and to work with engineers to develop and implement blockchain solutions. This course will help you to develop the skills and knowledge you need to become a Blockchain Product Manager.
Blockchain Security Engineer
A Blockchain Security Engineer is responsible for securing blockchain applications and systems. They have a deep understanding of blockchain technology and its security risks. They are also able to develop and implement security solutions that protect blockchain applications from attack. This course will help you to develop the skills and knowledge you need to become a Blockchain Security Engineer.
Entrepreneur
An Entrepreneur is a person who starts their own business or organization. They have a deep understanding of business principles and are able to identify and seize opportunities. This course may be useful as it will help you to develop a deep understanding of blockchain technology and its potential applications. You will also learn how to identify and assess the risks and benefits of blockchain projects, and how to develop and implement blockchain solutions that meet the needs of your customers.
Financial Analyst
A Financial Analyst is a professional who analyzes financial data and makes recommendations to businesses and investors. They have a deep understanding of financial markets and are able to identify and assess the risks and returns of different investments. This course may be useful as it will help you to develop a deep understanding of blockchain technology and its potential applications. You will also learn how to identify and assess the risks and benefits of blockchain projects, and how to develop and implement blockchain solutions that meet the needs of your clients.
Information Security Analyst
An Information Security Analyst is a professional who protects computer systems and networks from attack. They have a deep understanding of information security principles and are able to identify and mitigate security risks. This course may be useful as it will help you to develop a deep understanding of blockchain technology and its potential applications. You will also learn how to identify and assess the risks and benefits of blockchain projects, and how to develop and implement blockchain solutions that meet the needs of your organization.
Investment Banker
An Investment Banker is a professional who helps businesses raise capital. They have a deep understanding of financial markets and are able to structure and execute complex financial transactions. This course may be useful as it will help you to develop a deep understanding of blockchain technology and its potential applications. You will also learn how to identify and assess the risks and benefits of blockchain projects, and how to develop and implement blockchain solutions that meet the needs of your clients.
Lawyer
A Lawyer is a professional who provides legal advice and representation to individuals and businesses. They have a deep understanding of the law and are able to help their clients navigate the legal system. This course may be useful as it will help you to develop a deep understanding of blockchain technology and its potential applications. You will also learn how to identify and assess the risks and benefits of blockchain projects, and how to develop and implement blockchain solutions that meet the needs of your clients.
Management Consultant
A Management Consultant is a professional who helps businesses improve their performance. They have a deep understanding of business principles and are able to identify and solve problems. This course may be useful as it will help you to develop a deep understanding of blockchain technology and its potential applications. You will also learn how to identify and assess the risks and benefits of blockchain projects, and how to develop and implement blockchain solutions that meet the needs of your clients.
Product Manager
A Product Manager is a professional who is responsible for the development and management of a product. They have a deep understanding of product development principles and are able to translate customer needs into technical specifications. This course may be useful as it will help you to develop a deep understanding of blockchain technology and its potential applications. You will also learn how to identify and assess the risks and benefits of blockchain projects, and how to develop and implement blockchain solutions that meet the needs of your customers.
Business Analyst
A Business Analyst is a highly versatile individual who can help bridge the gap between traditional business and information technology. They have the ability to clearly articulate complex technical information, and they are also able to translate business requirements into technical specifications. This course may be useful as it will help you to develop a deep understanding of blockchain technology and its potential applications. You will also learn how to identify and assess the risks and benefits of blockchain projects, and how to develop and implement blockchain solutions that meet the needs of your business.
Software Engineer
A Software Engineer is a professional who designs, develops, and maintains software applications. They have a deep understanding of software engineering principles and are able to build complex software systems. This course may be useful as it will help you to develop a deep understanding of blockchain technology and its potential applications. You will also learn how to identify and assess the risks and benefits of blockchain projects, and how to develop and implement blockchain solutions that meet the needs of your clients.
Chief Technology Officer
A Chief Technology Officer (CTO) is responsible for overseeing the technology strategy and operations of an organization. They have a deep understanding of technology and its potential applications. They are also able to lead and motivate teams of engineers and developers. This course may be useful as it will help you to develop a deep understanding of blockchain technology and its potential applications. You will also learn how to identify and assess the risks and benefits of blockchain projects, and how to develop and implement blockchain solutions that meet the needs of your organization.
Consultant
A Consultant is a professional who provides advice and guidance to businesses and organizations. They have a deep understanding of a particular subject matter and are able to help businesses solve problems and improve their performance. This course may be useful as it will help you to develop a deep understanding of blockchain technology and its potential applications. You will also learn how to identify and assess the risks and benefits of blockchain projects, and how to develop and implement blockchain solutions that meet the needs of your clients.
Data Scientist
A Data Scientist is a professional who uses data to solve problems and make predictions. They have a deep understanding of data analysis techniques and are able to use data to identify trends and patterns. This course may be useful as it will help you to develop a deep understanding of blockchain technology and its potential applications. You will also learn how to identify and assess the risks and benefits of blockchain projects, and how to develop and implement blockchain solutions that meet the needs of your business.

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Blockchain e Negócios: Aplicativos e Implicações.
Provides an overview of the blockchain technology, its potential applications, and its implications for businesses and society. It good starting point for those who want to learn more about blockchain.
Is the Portuguese translation of "Blockchain Revolution". It provides an overview of blockchain technology, its potential applications, and its implications for businesses and society.
Explores the potential of blockchain technology to transform various industries and sectors. It provides insights into the challenges and opportunities that blockchain presents.
Provides a blueprint for a new economy based on blockchain technology. It explores the potential of blockchain to create new markets, new industries, and new forms of organization.
Provides a practical guide to blockchain technology for business leaders. It covers the basics of blockchain, its benefits, and its potential use cases for businesses.
Provides a guide to cryptoassets, including Bitcoin and other cryptocurrencies. It covers the basics of cryptoassets, their risks and rewards, and their potential use cases.
Provides an overview of blockchain technology and its potential to transform the global economy. It covers the basics of blockchain, its benefits, and its challenges.

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