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Innovation and emerging technology

Be disruptive

Dr Mauricio Marrone

‘Disruption’ has become a buzz word in the business world. But what is a disruptive change-maker? In this course you will learn how to deploy disruptive strategic thinking to develop or protect your organisation’s competitive advantage. The most innovative and successful companies have all fundamentally disrupted and reshaped existing industries, or created completely new ones. But which strategies and technologies can you use to be disruptive and take the next step for your organisation? Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) you will enhance your ability to think strategically and become your organisation’s disruptive change-maker.

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Syllabus

Change and disruptive innovation

This week, you will explore two main questions: why do great companies fail; and what are some macro-environmental factors that cause change within the organisation?. You will investigate the innovator’s dilemma and try to find out if adoption of technologies is speeding up (or not). You will use tools to help you consider macro-economic factors and the impact that these would have on your organisation (PESTLE analysis). Additionally, you will apply tools that will help you determine if your next technology (or one from your competitor) is likely to be disruptive. Welcome to be disruptive!

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Read about what's good

what should give you pause

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Developing disruptive innovation and strategic thinking to gain a competitive advantage, which is essential for business success

Examines various technologies and their potential for disruption, providing a valuable understanding of emerging trends

Utilizes hands-on activities and interactive materials to enhance learning and practical application of concepts

Applies design thinking principles to foster creative problem-solving and develop innovative solutions

Explores frameworks and tools for identifying and responding to disruptive innovation, providing practical guidance for businesses

Taught by Dr. Mauricio Marrone, an experienced instructor in the field of disruptive innovation, providing valuable insights and expertise

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Reviews summary

Understanding disruptive innovation strategy

According to learners, this course offers a solid foundation in understanding disruptive innovation and strategic thinking. Students found the exploration of key concepts like the innovator's dilemma and macro-environmental factors highly relevant. The course introduces various practical frameworks such as PESTLE analysis and the 4I's framework for business models, which many appreciated for their applicability. While covering emerging technologies like AI and IoT, some felt this section could be more detailed. The course structure, with its logical flow and bite-sized modules, was generally well-received, providing a clear pathway to grasp complex ideas and potentially become a change-maker within their organization. Overall, it provides a valuable overview for those seeking to understand and apply disruptive strategies.

Instructor explains concepts clearly.

"The instructor explained complex ideas very clearly, making them easy to understand."

"I thought the video lectures were well-produced and the instructor was engaging."

"The teaching style was effective and I felt I grasped the main points easily."

"Instructor was knowledgeable and presented the material well."

Well-organized and easy to follow modules.

"The weekly structure was very logical and the content flowed well from one topic to the next."

"I found the course easy to navigate and the concepts were presented in a clear, digestible way."

"The modules are bite-sized which makes it easy to fit learning into a busy schedule."

"I appreciated the systematic approach to breaking down disruptive innovation."

Teaches applicable frameworks for strategy.

"I found the concepts around the innovator's dilemma and macro-environmental factors directly applicable to my work."

"The frameworks like PESTLE analysis and the 4I's framework were incredibly useful for strategic thinking."

"This course provided me with practical tools I can use to analyze potential disruption in my industry."

"I appreciated learning about different business model patterns and how to innovate on them."

Covers tech, but some wish for more detail.

"While it touched on AI, IoT, AR, and VR, I felt the technology section could have gone into more depth on their disruptive potential."

"The overview of emerging technologies was interesting, but I was hoping for a slightly more technical dive."

"The course introduces the technologies, but doesn't really explain *how* they cause disruption in detail."

"It's a good starting point for tech, but not for those already familiar with AI/IoT basics."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Innovation and emerging technology: Be disruptive with these activities:

Review Business Strategy Basics

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Review basic concepts of business strategy to refresh your knowledge and strengthen your foundation for this course.

Browse courses on Business Strategy

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Read an introductory article or book on business strategy.
Summarize the key concepts and frameworks used in business strategy.
Apply these concepts to a real-world business example.

Identify Disruptive Technologies

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Practice identifying and evaluating potential disruptive technologies using frameworks and tools introduced in the course.

Browse courses on Disruptive Technologies

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Use a technology analysis framework to assess emerging technologies.
Research and present on a specific disruptive technology.
Participate in class discussions on disruptive technology case studies.

Design a Disruptive Business Model

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Develop and present a comprehensive business model for a new product or service that has the potential to disrupt an existing industry.

Browse courses on Business Model Innovation

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Identify a problem or opportunity in a specific industry.
Brainstorm and develop a unique value proposition.
Create a business model canvas outlining the key elements of your business.
Present your business model to the class for feedback.

Three other activities

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Discuss and Evaluate Disruptive Innovation Cases

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Engage in peer discussions to analyze and evaluate real-world examples of disruptive innovation and their impact on businesses.

Browse courses on Disruptive Innovation

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Select a case study of a disruptive innovation.
Prepare a brief presentation on the case study.
Facilitate a discussion on the case study with your peers.

Read Blue Ocean Strategy

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Review the concepts and frameworks outlined in 'Blue Ocean Strategy' to gain insights into creating disruptive business models.

View Blue Ocean Strategy, Expanded Edition: How to... on Amazon

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Read the book and take notes on key concepts.
Identify and summarize the key principles of Blue Ocean Strategy.
Apply these principles to your own business or industry.

Develop a Disruption Response Plan

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Create a comprehensive plan to mitigate the risks and capitalize on the opportunities posed by disruptive innovation in your industry.

Browse courses on Disruptive Innovation

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Identify potential disruptive threats and opportunities.
Develop strategies to address these threats and opportunities.
Create an implementation plan and timeline.
Present your plan to senior leadership for feedback and approval.

Career center

Learners who complete Innovation and emerging technology: Be disruptive will develop knowledge and skills that may be useful to these careers:

Innovation Consultant

This course on Innovation and Emerging Technology is a must for Innovation Consultants. It provides them with the knowledge and skills they need to help their clients develop and implement innovative solutions.

See salaries and explore the career path for Innovation Consultant

Chief Innovation Officer

This course on Innovation and Emerging Technology is highly relevant to Chief Innovation Officers. It provides them with the knowledge and skills they need to drive innovation and create a culture of innovation within their organizations.

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Chief Technology Officer

This course on Innovation and Emerging Technology can be a great asset for Chief Technology Officers. A strong understanding of disruptive innovation is essential for CTOs, and this course provides the knowledge and skills they need to drive innovation and lead their organizations into the future.

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Senior Innovation Manager

This course on Innovation and Emerging Technology can be useful for Senior Innovation Managers. It provides them with the knowledge and skills they need to lead innovation initiatives and drive growth.

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Innovation Analyst

This course on Innovation and Emerging Technology can be útil for Innovation Analysts. It provides them with the knowledge and skills they need to analyze emerging technologies and trends, and to make recommendations on how to invest in innovation.

See salaries and explore the career path for Innovation Analyst

Technology Investment Analyst

This course on Innovation and Emerging Technology can be useful for Technology Investment Analysts. The knowledge of disruptive innovation can help them make better decisions about which technologies to invest in.

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Product Development Manager

This course on Innovation and Emerging Technology can be useful for Product Development Managers. It provides them with the knowledge and skills they need to develop and launch new products.

See salaries and explore the career path for Product Development Manager

Business Development Manager

This course on Innovation and Emerging Technology can be useful for Business Development Managers. It provides them with the knowledge and skills they need to identify and develop new business opportunities.

See salaries and explore the career path for Business Development Manager

Marketing Manager

This course on Innovation and Emerging Technology can be useful for Marketing Managers. It provides them with the knowledge and skills they need to develop and execute marketing campaigns for new products and services.

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Business Analyst

This course on Innovation and Emerging Technology can be useful for Business Analysts. It provides them with the knowledge and skills they need to analyze business processes and identify opportunities for innovation.

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Technical Product Manager

This course on Innovation and Emerging Technology can be useful for Technical Product Managers. The knowledge of disruptive innovation can help them develop better products that meet the needs of customers.

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Technology Scout

This course on Innovation and Emerging Technology can be useful for Technology Scouts. It provides them with the knowledge and skills they need to identify and assess new technologies.

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Design Thinking Practitioner

This course on Innovation and Emerging Technology can be useful for Design Thinking Practitioners. It provides them with the knowledge and skills they need to apply design thinking principles to innovation challenges.

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Venture Capitalist

This course on Innovation and Emerging Technology can be useful for Venture Capitalists. It provides them with the knowledge and skills they need to identify and invest in disruptive technologies.

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Technology Entrepreneur

This course on Innovation and Emerging Technology can be useful for Technology Entrepreneurs. It provides them with the knowledge and skills they need to develop and launch new technology-based businesses.

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Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Innovation and emerging technology: Be disruptive.

The Disruptive Innovation Set (2 Books)

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Explores why successful companies fail to adopt disruptive innovations and provides a framework for identifying and responding to disruptive threats.

Innovation and emerging technology

Be disruptive

Two deals to help you save

What's inside

Syllabus

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Reviews summary

Understanding disruptive innovation strategy

Activities

Career center

Reading list

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