Innovation and emerging technology: Be disruptive from Coursera

What's inside

Syllabus

Change and disruptive innovation

This week, you will explore two main questions: why do great companies fail; and what are some macro-environmental factors that cause change within the organisation?. You will investigate the innovator’s dilemma and try to find out if adoption of technologies is speeding up (or not). You will use tools to help you consider macro-economic factors and the impact that these would have on your organisation (PESTLE analysis). Additionally, you will apply tools that will help you determine if your next technology (or one from your competitor) is likely to be disruptive. Welcome to be disruptive!

Enablers, not drivers

In week 2 you will get ‘techie’ by exploring a number of technologies that are often seen as potentially ‘disruptive’. Additionally, you will discuss how these technologies are currently used by organisations globally. More importantly, you will explore ways to stay up-to-date with technological advances. You will also explore technologies such as Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI) and the Internet of Things (IoT).

Business models

This week you will focus on viability and specifically look at business models. You will begin by looking at the four (4) main elements of a business model: value proposition, resources, processes, and the profit formula. You will look at the business model journey, and how organisations move from creating a business model, through sustaining innovation, up to efficiency. You will explore the importance of developing new business models with a framework (the 4I's framework) to help you come up with these new business models. Finally, you will look at business model patterns, as recombining, adapting, and refining business model patterns is an efficient way to do business model innovation.

Disruption and Digital Platforms

This week you will learn about platforms, what they are, how they’re different from other business models, the different types of platforms, and how to create successful platforms. You will also learn how to decide if you should create your own platform.

Design Thinking

This week, you will take a more in-depth look at viability, desirability, and feasibility through the human-centred approach to creative problem solving – design thinking. You will explore the different stages of design thinking, with close attention paid to empathy maps, brainstorming and prototyping – a taster to inspire you to learn more about this method.

Responses to disruptive innovation

Now that you have a good foundation for ‘being disruptive’, you will now explore where to innovate next through a framework that looks for gaps that need to be filled. The faultline framework contains five areas to be considered when looking for these gaps: customer needs, performance metrics, business model, talent, and industry position. You will also investigate how to protect your organisation from disruption and consider different views on what is at the heart of disruption.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Developing disruptive innovation and strategic thinking to gain a competitive advantage, which is essential for business success

Examines various technologies and their potential for disruption, providing a valuable understanding of emerging trends

Utilizes hands-on activities and interactive materials to enhance learning and practical application of concepts

Applies design thinking principles to foster creative problem-solving and develop innovative solutions

Explores frameworks and tools for identifying and responding to disruptive innovation, providing practical guidance for businesses

Taught by Dr. Mauricio Marrone, an experienced instructor in the field of disruptive innovation, providing valuable insights and expertise

Reviews summary

Innovative and disruptive course

Learners say that this engaging course provides detailed knowledge around innovation and disruption in business. According to students, the course is well-structured and stimulates disruptive thinking through practical examples, case studies, exercises, and discussion prompts. The instructor is clear and articulate, making complex concepts easy to understand.

Stimulates critical thinking and encourages learners to challenge traditional business practices.

"Great course giving important insights about innovation, new trends and how disruption can be converted into opportunities."

"This course actually open up the way of thinking and to be able to innovate or be the disruptive creator."

"an excellent fusion of design thinking, tech and business managementand a very clear and compelling teaching leadthank you very much"

Delivers a wealth of knowledge on innovation and disruption.

"Very Good course, will search for another one in the same university"

"very informative and excellent course with practical and useful examples."

"This gives details in brief in simple way and easy to understand. More valuable than I thought in the beginning. Thank you Professor...."

Features a well-organized structure with concise learning materials, such as videos, readings, and discussion prompts.

"Well designed online course for practicing leaders, managers and students with flexible timing."

"This course broaden the scope of thinking in this era of digital automation. This learning removes the limits established in thoughts and gives a new perspective to more forward."

"The course covers everything you need to understand disruption within businesses, uses very good and well referenced materials, and is organized in an easy to follow manner."

Covers current trends in innovation, technology, and business.

"The course is very relevant in today scenario. The content is great in every aspect. It broadens the thinking and its application."

"One of the best course to understand business in current scenario. need to vigil all the time and use all the technology advancement and keep ready to change as per yet to come in future."

"This course help me understand how do disruptive innovation work, the implementation and their do's and don't's"

Provides insight into the strategies and approaches for creating innovative business models.

"Understood the strategies and approaches to create innovative business models"

"Great course for ingniting a disruptive mindset. Bset suited for organizations."

"The course opens the lid on what disruption means, what drives it and importantly what businesses can do to capitalize on it and protect their market share."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Innovation and emerging technology: Be disruptive with these activities:

Review Business Strategy Basics

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Review basic concepts of business strategy to refresh your knowledge and strengthen your foundation for this course.

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Read an introductory article or book on business strategy.
Summarize the key concepts and frameworks used in business strategy.
Apply these concepts to a real-world business example.

Identify Disruptive Technologies

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Practice identifying and evaluating potential disruptive technologies using frameworks and tools introduced in the course.

Browse courses on Disruptive Technologies

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Use a technology analysis framework to assess emerging technologies.
Research and present on a specific disruptive technology.
Participate in class discussions on disruptive technology case studies.

Design a Disruptive Business Model

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Develop and present a comprehensive business model for a new product or service that has the potential to disrupt an existing industry.

Browse courses on Business Model Innovation

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Identify a problem or opportunity in a specific industry.
Brainstorm and develop a unique value proposition.
Create a business model canvas outlining the key elements of your business.
Present your business model to the class for feedback.

Three other activities

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Discuss and Evaluate Disruptive Innovation Cases

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Engage in peer discussions to analyze and evaluate real-world examples of disruptive innovation and their impact on businesses.

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Select a case study of a disruptive innovation.
Prepare a brief presentation on the case study.
Facilitate a discussion on the case study with your peers.

Read Blue Ocean Strategy

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Review the concepts and frameworks outlined in 'Blue Ocean Strategy' to gain insights into creating disruptive business models.

View Blue Ocean Strategy, Expanded Edition: How to... on Amazon

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Read the book and take notes on key concepts.
Identify and summarize the key principles of Blue Ocean Strategy.
Apply these principles to your own business or industry.

Develop a Disruption Response Plan

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Create a comprehensive plan to mitigate the risks and capitalize on the opportunities posed by disruptive innovation in your industry.

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Identify potential disruptive threats and opportunities.
Develop strategies to address these threats and opportunities.
Create an implementation plan and timeline.
Present your plan to senior leadership for feedback and approval.

Career center

Learners who complete Innovation and emerging technology: Be disruptive will develop knowledge and skills that may be useful to these careers:

Innovation Consultant

This course on Innovation and Emerging Technology is a must for Innovation Consultants. It provides them with the knowledge and skills they need to help their clients develop and implement innovative solutions.

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Chief Innovation Officer

This course on Innovation and Emerging Technology is highly relevant to Chief Innovation Officers. It provides them with the knowledge and skills they need to drive innovation and create a culture of innovation within their organizations.

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Chief Technology Officer

This course on Innovation and Emerging Technology can be a great asset for Chief Technology Officers. A strong understanding of disruptive innovation is essential for CTOs, and this course provides the knowledge and skills they need to drive innovation and lead their organizations into the future.

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Senior Innovation Manager

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Innovation Analyst

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Technology Investment Analyst

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Technology Entrepreneur

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Technology Scout

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Marketing Manager

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Design Thinking Practitioner

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Business Analyst

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Venture Capitalist

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Business Development Manager

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Product Development Manager

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Technical Product Manager

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