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Malte Brettel

Disruption is simultaneously the greatest threat and the biggest opportunity for any business. While some companies proactively manage this potential risk and leverage it to further grow their business, others fall behind by not acknowledging the profound impact that this type of change might have.

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Disruption is simultaneously the greatest threat and the biggest opportunity for any business. While some companies proactively manage this potential risk and leverage it to further grow their business, others fall behind by not acknowledging the profound impact that this type of change might have.

This course helps you to get in the driver seat by teaching you a structured approach to respond to disruptive change through targeted actions:

Identify emerging disruptions early on

  • Why do companies get disrupted in the first place?
  • What are potential sources of disruption?
  • What are disruption patterns that can be spotted?

Proactively manage disruptions to leverage them as an opportunity

  • What are potential ways to handle disruptions?
  • How strong is the disruption and what kind of impact might it have on my business?
  • What are generalizable action patterns that I can transfer to other contexts?

We put special emphasis on the use of real-life case studies and tutorials to ensure practical relevance and help you prepare for actual situations. This course prepares you for a position at the interface of technology and management, going beyond the operational scope to take a more strategic perspective.

After completing this course you will improve your career qualifications as Business Development Manager, Change Manager or Innovation Manager. Professionals from the industries of IT Management , Mechanical Engineering , Marketing Consulting and Project Coordination already completed the course.

This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.

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What's inside

Learning objectives

  • How to spot specific disruption patterns as well as potential sources of disruptions
  • Ways to assess the degree of the respective disruptions in terms of stage, speed and impact
  • The know-how to select appropriate counter initiatives drawing from a tool kit of potential actions, depending on the assessment of the disruption

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches learners to spot disruption patterns, which aids in identifying potential risks and opportunities
Helps learners to assess the degree of disruption, enabling them to make informed decisions about how to respond
Provides learners with a tool kit of potential actions to handle disruptions, empowering them to take proactive measures
Emphasizes practical relevance through the use of real-life case studies and tutorials, preparing learners for actual situations
Suitable for professionals in various industries, including IT Management, Mechanical Engineering, Marketing Consulting, and Project Coordination
Part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program, providing learners with a comprehensive understanding of disruptive change

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Reviews summary

Valuable course for professional growth

Learners say Managing Disruptive Change is a valuable course for professional growth. The lectures are well-prepared and full of examples. Assignments enable you to apply your knowledge to your job and build a plan to manage change.
The lectures are well-prepared and engaging.
"The lectures are well prepared and full of examples."
Weekly assignments provide hands-on experience.
"You will get the most out of this course with the weekly assignments."
"You build step by step a plan to manage disruptive change, and at the end you can compare it to the real strategies that the real company made."
Learners find this course valuable for professional development.
"Both quality of the program and capability of the professor made this course was really a valuable experience for my professional development."
"The course provides a toolkit to assess and manage disruptive change."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Managing Disruptive Change with these activities:
Review 'The Innovator's Dilemma' by Clayton Christensen
Gain insights into the challenges and opportunities of disruptive innovation and its impact on businesses.
Show steps
  • Read the book.
  • Summarize the main concepts and theories in the book.
  • Identify examples of disruptive innovations that have occurred in various industries.
Review basic principles of strategic management
Reacquaint yourself with the fundamental concepts of strategic management to better understand the context of disruption.
Browse courses on Strategic Management
Show steps
  • Review notes or textbooks on strategic management.
  • Recall the key elements of a strategic plan.
  • Discuss the importance of strategic planning in the face of disruption.
Show all two activities

Career center

Learners who complete Managing Disruptive Change will develop knowledge and skills that may be useful to these careers:
Business Development Manager
Managing Disruptive Change is all about teaching you to get into the driver seat so you can proactively manage disruptions and leverage them to grow your business. As a Business Development Manager, your job is to continually assess the market landscape and incorporate new and innovative ideas and technologies to the benefit of your organization. The lessons in this course will augment the essential skill set of a Business Development Manager and may be especially useful for those aiming for a leadership position.
Change Manager
This course, Managing Disruptive Change, is designed to equip you with the tools and knowledge you need to lead your organization through turbulent times to come out stronger. As a Change Manager, your job is to guide your company through organizational change, so this course will provide you with new methods of analyzing your business environment, identifying potential risks, and proactively managing disruptions for the betterment of your company.
Innovation Manager
Managing Disruptive Change is a course that has been designed to provide you with a structured approach to identify, analyze, and respond to emerging disruptive technologies. The ability to do so is essential to becoming an effective Innovation Manager. As an Innovation Manager, you'll lead your organization in developing and implementing new ideas and technologies, which will require you to be able to spot disruption patterns and make smart decisions about how to leverage them.
CEO
The Managing Disruptive Change course helps students become effective leaders who can guide their organizations through periods of disruption and change. As a CEO, it's essential to stay ahead of the industry curve, so this course will equip you with the knowledge you need to spot disruption patterns, assess the risks, and take action to position your company for long-term success.
COO
Managing Disruptive Change will provide you with the foundational knowledge you need to assess and respond to the continuous disruptions facing businesses today. As a COO, you are tasked with directing business operations, so this course can provide you with practical tools and frameworks to identify emerging trends and drive organizational change for the better.
Product Manager
The Managing Disruptive Change course can be a useful resource for those seeking to become Product Managers. The course will help you develop the skills you need to identify market opportunities and develop innovative products that meet the needs of customers. The course will also teach you how to manage risk and uncertainty, which is essential for Product Managers in today's rapidly changing business environment.
Marketing Manager
The Managing Disruptive Change course may be helpful for those seeking to become Marketing Managers. The course will help you develop the skills you need to identify and target new markets, develop effective marketing campaigns, and measure the results of your marketing efforts. The course will also teach you how to manage risk and uncertainty, which is essential for Marketing Managers in today's rapidly changing business environment.
Sales Manager
The Managing Disruptive Change course may be helpful for those seeking to become Sales Managers. The course will help you develop the skills you need to build and manage a successful sales team, develop sales strategies, and close deals. The course will also teach you how to manage risk and uncertainty, which is essential for Sales Managers in today's rapidly changing business environment.
Financial Analyst
The Managing Disruptive Change course may be helpful for those seeking to become Financial Analysts. The course will help you develop the skills you need to analyze financial data and make sound investment decisions. The course will also teach you how to manage risk and uncertainty, which is essential for Financial Analysts in today's rapidly changing business environment.
Consultant
The Managing Disruptive Change course may be helpful for those seeking to become Consultants. The course will help you develop the skills you need to provide advice to clients on how to improve their businesses. The course will also teach you how to manage risk and uncertainty, which is essential for Consultants in today's rapidly changing business environment.
Data Scientist
The Managing Disruptive Change course may be helpful for those seeking to become Data Scientists. The course will help you develop the skills you need to collect, analyze, and interpret data to make informed decisions. The course will also teach you how to manage risk and uncertainty, which is essential for Data Scientists in today's rapidly changing business environment.
Software Engineer
The Managing Disruptive Change course may be helpful for those seeking to become Software Engineers. The course will help you develop the skills you need to design, develop, and maintain software applications. The course will also teach you how to manage risk and uncertainty, which is essential for Software Engineers in today's rapidly changing business environment.
Project Manager
The Managing Disruptive Change course may be helpful for those seeking to become Project Managers. The course will help you develop the skills you need to plan, execute, and close projects successfully. The course will also teach you how to manage risk and uncertainty, which is essential for Project Managers in today's rapidly changing business environment.
Operations Manager
The Managing Disruptive Change course may be helpful for those seeking to become Operations Managers. The course will help you develop the skills you need to plan, organize, and control the day-to-day operations of a business. The course will also teach you how to manage risk and uncertainty, which is essential for Operations Managers in today's rapidly changing business environment.
Human Resources Manager
The Managing Disruptive Change course may be helpful for those seeking to become Human Resources Managers. The course will help you develop the skills you need to attract, develop, and retain employees. The course will also teach you how to manage risk and uncertainty, which is essential for Human Resources Managers in today's rapidly changing business environment.

Reading list

We've selected 16 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Managing Disruptive Change.
A foundational book for understanding the challenges of disruptive innovations and how established companies can avoid the innovator's dilemma–the tendency to be too focused on meeting the needs of its existing customers instead of meeting the unmet needs of new customers.
A classic work on disruptive innovation that provides a framework for understanding the challenges of marketing and selling new technologies to mainstream customers. It provides strategies for crossing the 'chasm' between early adopters and mainstream customers.
A practical guide to developing and refining value propositions for new products and services. It includes tools and techniques for understanding customer needs, creating compelling value propositions, and testing and validating them with customers.
A popular book on the Lean Startup methodology, which emphasizes building, measuring, and learning from products and services as quickly as possible. It provides a framework for testing and validating ideas, and for iterating and pivoting as needed.
A best-selling book on the Toyota Production System, which model for continuous improvement and waste reduction. It provides insights into the principles and practices that have made Toyota one of the most successful manufacturers in the world.
A comprehensive textbook on the management of technological innovation. It covers a wide range of topics, including the generation, selection, and implementation of new technologies.
A research-based book that identifies five key skills that disruptive innovators possess. It provides insights into how to develop these skills and apply them to your own innovation efforts.
A book that explores the power of small, incremental changes to create significant results. It provides a framework for understanding how to create and leverage pull-based strategies to achieve your goals.
A book that shows how to apply the Lean Startup methodology to large organizations. It provides a step-by-step process for developing, testing, and validating new products and services.
A comprehensive guide to starting and running a successful startup company. It covers a wide range of topics, including customer development, product development, and fundraising.
A thought-provoking book that challenges conventional wisdom about startups. It argues that the key to success is to create something new and different, rather than simply copying existing businesses.
A practical guide to using the Lean Startup methodology to develop and launch new products and services. It provides tools and techniques for testing and validating your ideas with customers, and for iterating and pivoting as needed.

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