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Dr. Frank T. Piller, Malte Brettel, Torsten-Oliver Salge, and Frank T. Piller

Success or failure? The future of your organization today depends on how well it can adapt to and leverage disruptive technologies and business models.

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Success or failure? The future of your organization today depends on how well it can adapt to and leverage disruptive technologies and business models.

Take the next step in your career and add business knowledge to your technical skills to reach a leading position in your company using an entrepreneurial mindset.

This MicroMasters program enables you to do just that – to deal with disruptive change in the marketplace and take advantage of the shifting landscape to benefit your organization.

By combining elements from innovation, entrepreneurship, and strategy research, this program will show you how to use a standard toolkit to judge and assess real life cases and learn using a practice-oriented approach.

You will be guided through the innovation process from ideation to implementation, will explore the typical creation process of a new venture and will learn more about the differences between entrepreneurial and managerial thought patterns. As a final part of the program, you’ll learn strategic management concepts – so your organization can be ahead of the curve and not be victim to disruption.

To succeed in the program, you need to have basic mathematical knowledge and a general interest in business to succeed in the program.

The program is designed by RWTH Aachen University, one of the leading universities in Germany working at the intersection of technology and management. You’ll learn from leading entrepreneurship and innovation experts such as Malte Brettel, who was named the #1 Professor of Entrepreneurship in Germany.

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What's inside

Six courses

Managing Disruptive Change

(42 hours)
Disruption is both a threat and an opportunity for businesses. This course teaches a structured approach to responding to disruptive change through targeted actions, including identifying emerging disruptions early on and proactively managing them to leverage them as an opportunity. We emphasize the use of real-life case studies and tutorials to ensure practical relevance and help you prepare for actual situations.

Customer-Centric Innovation

(42 hours)
Addressing the needs of your customers is the core factor of managing innovation successfully. This course will teach you about key concepts and methods of generating customer-centric business ideas and innovative concepts.

Innovation and Creativity Management

(42 hours)
Business innovation requires great ideas. This course focuses on managing creativity effectively and introduces a flexible innovation management process model. You will learn how to navigate a new product concept through all different stages, including development, launch, and review.

Thinking & Acting like an Entrepreneur

(42 hours)
All of today’s well-known companies started as an idea. This course helps you turn your idea into a real-life business and make it a commercial success. You will learn to find and assess your idea, turn your idea into action, and set yourself up to succeed.

Strategic Management: From Intuition to Insight

(42 hours)
Learn how to design effective strategy processes and spot fundamental market and technology changes in your industry. This course enables you to analyze shifting industry structures and develop new capabilities in times of industry transition.

Strategic Management: From Insight to Decision

(42 hours)
Learn how to (re)position your organization, orchestrate strategic alliances, and assess strategic options from an ethical perspective.

Learning objectives

  • To scan an organization’s environment and identify relevant threats to its business
  • To develop a set of strategies to quickly address upcoming change
  • To discover risks and sources of internal resistance towards innovation and develop successful counter strategies
  • To familiarize yourself with the differences between entrepreneurial and corporate thinking
  • To strategically position your organization in times of uncertainty
  • The knowledge and skills needed to pursue a career at the interface of technology and management in disrupting times.
  • Important management skills that will enable you to lead employees and help your company succeed in the marketplace by effectively dealing with disruptive change.

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