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Strategic management

Strategising: Management for Global Competitive Advantage,

The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you’ll discover how to improve your organisation’s competitiveness. This course focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organisation to meet its goals and objectives, you will be better prepared to take your organisation forward in a viable strategic direction.
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Rating 5.0★ based on 10 ratings
Length 7 weeks
Starts Jul 3 (44 weeks ago)
Cost $69
From Macquarie University via Coursera
Instructor Associate Professor Ralf Wilden
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Business Essentials Business Strategy

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Rating 5.0★ based on 10 ratings
Length 7 weeks
Starts Jul 3 (44 weeks ago)
Cost $69
From Macquarie University via Coursera
Instructor Associate Professor Ralf Wilden
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Business Essentials Business Strategy

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