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Carmen Rojas
Social Media has fundamentally changed how we think about marketing. Brands of all sizes are using social media to not only grow a following but to learn more about what our target audience(s) are interested in. As social media advertising is growing by leaps and bounds, it’s important to understand which ads are working and which ones need some more attention. Learning how to visualize this data can make it easier to make decisions about what to do next.
Read more
Social Media has fundamentally changed how we think about marketing. Brands of all sizes are using social media to not only grow a following but to learn more about what our target audience(s) are interested in. As social media advertising is growing by leaps and bounds, it’s important to understand which ads are working and which ones need some more attention. Learning how to visualize this data can make it easier to make decisions about what to do next.
Read more
Social Media has fundamentally changed how we think about marketing. Brands of all sizes are using social media to not only grow a following but to learn more about what our target audience(s) are interested in. As social media advertising is growing by leaps and bounds, it’s important to understand which ads are working and which ones need some more attention. Learning how to visualize this data can make it easier to make decisions about what to do next.
In this course, learners will learn how to create an account, how to do some basic data cleaning, and how to upload data to Tableau. Learners will also learn how to create big number visualizations, tables, word charts, and bubble charts. Finally, learners will combine these visualizations into dashboards.
The ideal learner for this project will be someone who is making decisions about social media. They should be somewhat familiar with social media terms and general practices.
Register for this course and see more details by visiting:
OpenCourser.com/course/0rcasq/create
What's inside
Syllabus
Create Social Media Dashboards in Tableau - Project Overview
In this course, learners will learn how to create an account, how to do some basic data cleaning, and how to upload data to Tableau. Learners will also learn how to create big number visualizations, tables, word charts, and bubble charts. Finally, learners will be taught how to combine these visualizations into dashboards.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores social media marketing, which is a growing trend in the industry
Utilizes Tableau, a popular data visualization tool in the industry
Taught by certified instructors with knowledge in the field
Involves creating dashboards, which is a sought-after skill in the job market
Appropriate for social media managers and marketers
Save this course
Save Create Social Media Dashboards in Tableau to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Create Social Media Dashboards in Tableau with these
activities:
Form a Study Group
Show steps
Join or form a study group with other learners to discuss course material and collaborate on projects.
Show steps
-
Find or recruit other learners who are interested in studying together.
-
Establish regular meeting times and locations.
-
Set goals and decide on topics to cover in each session.
-
Review course material, work on assignments, and discuss concepts together.
Data Cleaning Practice
Show steps
Practice data cleaning techniques to prepare your data for analysis and visualization in Tableau.
Browse courses on
Data Cleaning
Show steps
-
Import a dataset into Tableau.
-
Identify and remove duplicate or incomplete data.
-
Transform data (e.g., change data types, create calculated fields).
-
Export the cleaned data.
Create a Social Media Dashboard
Show steps
Create your own social media dashboard to apply the concepts and techniques you learn in this course.
Browse courses on
Social Media Analytics
Show steps
-
Gather data from your social media accounts and upload it to Tableau.
-
Create different types of visualizations (e.g., big number visualizations, tables, word charts, bubble charts) to represent the data.
-
Combine the visualizations into a dashboard.
-
Analyze the data and insights from the dashboard.
Two other activities
Expand to see all activities and additional details
Show all five activities
Write a Social Media Marketing Plan
Show steps
Create a comprehensive social media marketing plan to apply the knowledge you gain in this course.
Browse courses on
Social Media Strategy
Show steps
-
Define your target audience.
-
Set your social media goals and objectives.
-
Identify the best social media platforms for your business.
-
Develop a content strategy and schedule.
-
Create a budget for your social media marketing campaigns.
-
Track and measure your results.
Present Your Social Media Dashboard
Show steps
Prepare and deliver a presentation on your social media dashboard to showcase your analysis and insights.
Browse courses on
Presentation
Show steps
-
Create slides with your dashboard visualizations and supporting data.
-
Write a script or outline for your presentation.
-
Practice your presentation.
-
Deliver your presentation to an audience.
Form a Study Group
Show steps
Join or form a study group with other learners to discuss course material and collaborate on projects.
Show steps
Show steps
Show steps
- Find or recruit other learners who are interested in studying together.
- Establish regular meeting times and locations.
- Set goals and decide on topics to cover in each session.
- Review course material, work on assignments, and discuss concepts together.
Data Cleaning Practice
Show steps
Practice data cleaning techniques to prepare your data for analysis and visualization in Tableau.
Browse courses on
Data Cleaning
Show steps
Show steps
Show steps
- Import a dataset into Tableau.
- Identify and remove duplicate or incomplete data.
- Transform data (e.g., change data types, create calculated fields).
- Export the cleaned data.
Create a Social Media Dashboard
Show steps
Create your own social media dashboard to apply the concepts and techniques you learn in this course.
Browse courses on
Social Media Analytics
Show steps
Show steps
Show steps
- Gather data from your social media accounts and upload it to Tableau.
- Create different types of visualizations (e.g., big number visualizations, tables, word charts, bubble charts) to represent the data.
- Combine the visualizations into a dashboard.
- Analyze the data and insights from the dashboard.
Two other activities
Expand to see all activities and additional details
Show all five activities
Write a Social Media Marketing Plan
Show steps
Create a comprehensive social media marketing plan to apply the knowledge you gain in this course.
Browse courses on
Social Media Strategy
Show steps
Show steps
Show steps
- Define your target audience.
- Set your social media goals and objectives.
- Identify the best social media platforms for your business.
- Develop a content strategy and schedule.
- Create a budget for your social media marketing campaigns.
- Track and measure your results.
Present Your Social Media Dashboard
Show steps
Prepare and deliver a presentation on your social media dashboard to showcase your analysis and insights.
Browse courses on
Presentation
Show steps
Show steps
Show steps
- Create slides with your dashboard visualizations and supporting data.
- Write a script or outline for your presentation.
- Practice your presentation.
- Deliver your presentation to an audience.
Career center
Learners who complete Create Social Media Dashboards in Tableau will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
Social Media Managers plan, execute, and analyze social media strategies for businesses and organizations. They use their knowledge of social media trends and best practices to create engaging content, manage social media accounts, and track campaign performance. This course can help Social Media Managers develop the skills they need to create effective social media dashboards that can track and measure the success of their campaigns.
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing Specialists use their knowledge of digital marketing channels to create and execute marketing campaigns that reach and engage target audiences. They use data analysis to track the success of their campaigns and make adjustments as needed. This course can help Digital Marketing Specialists develop the skills they need to create effective social media dashboards that can track and measure the success of their campaigns.
Marketing Analyst
Marketing Analyst
Marketing Analysts use data analysis to understand customer behavior and make recommendations for marketing campaigns. They use their skills in data analysis and interpretation to identify trends and patterns that can help businesses improve their marketing strategies. This course can help Marketing Analysts develop the skills they need to create effective social media dashboards that can track and measure the success of their campaigns.
Data Analyst
Data Analyst
Data Analysts use data analysis to identify trends and patterns that can help businesses make better decisions. They use their skills in data analysis and interpretation to communicate insights to stakeholders. This course can help Data Analysts develop the skills they need to create effective social media dashboards that can track and measure the success of their campaigns.
Business Analyst
Business Analyst
Business Analysts use their knowledge of business processes and data analysis to help businesses improve their operations. They use their skills in data analysis and interpretation to identify areas for improvement and make recommendations for change. This course can help Business Analysts develop the skills they need to create effective social media dashboards that can track and measure the success of their campaigns.
Project Manager
Project Manager
Project Managers plan, execute, and close projects. They use their skills in project management to ensure that projects are completed on time, within budget, and to the required quality standards. This course can help Project Managers develop the skills they need to create effective social media dashboards that can track and measure the progress of their projects.
Product Manager
Product Manager
Product Managers are responsible for the development and launch of new products. They use their knowledge of market research and customer needs to create products that meet the needs of their target audience. This course can help Product Managers develop the skills they need to create effective social media dashboards that can track and measure the success of their products.
Marketing Manager
Marketing Manager
Marketing Managers plan, execute, and analyze marketing campaigns for businesses and organizations. They use their knowledge of marketing principles and best practices to create campaigns that reach and engage target audiences.
Sales Manager
Sales Manager
Sales Managers plan, execute, and analyze sales strategies for businesses and organizations. They use their knowledge of sales techniques and best practices to create sales strategies that reach and engage target customers.
Customer Success Manager
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are satisfied with their products or services. They use their knowledge of customer relationship management (CRM) to build relationships with customers and resolve any issues that they may have.
Account Manager
Account Manager
Account Managers are responsible for managing relationships with existing customers. They use their knowledge of sales and marketing to grow revenue and build customer loyalty.
Business Development Manager
Business Development Manager
Business Development Managers are responsible for generating new business for their companies. They use their knowledge of sales and marketing to identify new opportunities and close deals.
Consultant
Consultant
Consultants provide expert advice to businesses and organizations. They use their knowledge of a particular industry or field to help businesses improve their operations.
Entrepreneur
Entrepreneur
Entrepreneurs start and run their own businesses. They use their knowledge of business principles and best practices to create businesses that are successful.
Freelancer
Freelancer
Freelancers are self-employed individuals who provide services to businesses and organizations. They use their skills and expertise to complete projects on a contract basis.
For more career information including salaries, visit:
OpenCourser.com/course/0rcasq/create
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Create Social Media Dashboards in Tableau.
Provides a simple and easy-to-understand introduction to data visualization, covering the basics of how to create effective charts and graphs.
Provides a more in-depth look at data visualization, exploring the principles of visual perception and how to use them to create more effective visualizations.
Provides a comprehensive overview of social media marketing, including how to develop a social media strategy, and how to use social media to achieve your business goals.
Provides a comprehensive overview of data visualization with Python and JavaScript, including how to use these languages to create interactive and dynamic visualizations.
Provides a step-by-step guide to social media marketing, including how to create a social media strategy, and how to use social media to achieve your business goals.
Provides a comprehensive overview of data visualization, including the principles of visual perception and how to use them to create more effective visualizations.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/0rcasq/create
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Effort
1-2 hrs
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Carmen Rojas
Language
English
Good to know
Explores social media marketing, which is a growing trend in the industry
Utilizes Tableau, a popular data visualization tool in the industry
Taught by certified instructors with knowledge in the field
Involves creating dashboards, which is a sought-after skill in the job market
Appropriate for social media managers and marketers
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