SEO Training for WordPress Websites from Udemy

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The Secret SEO System is a step by step WordPress SEO training course teaching you how to build a website from scratch using WordPress. You'll also learn how to apply SEO (Search Engine Optimisation) to your website to get higher rankings on Google, Yahoo and Bing where your customers can find you.

5 hours of video training and by the end of the course you'll be able to build your own WordPress website, setup Plugins, Themes and optimise your website to get better rankings on Google's search results.

This course is for you if you want to learn how to build a website from scratch, learn SEO, learn WordPress or improve your SEO and WordPress skills. Even if you use another website platform such as Joomla or Drupal you'll still pick up many great on-page SEO tips and tricks to increase the ranking of your website on search engines.

Topics covered in this course:

Search Engine Optimisation(SEO) Basics
Domain name setup
Web hosting setup
How to install WordPress
How to install a WordPress Theme
How to install a WordPress Plugin
Top SEO Plugins
How to setup SEO Plugins
WordPress Basics
Keyword Research
Increase user engagement
Social Media Integration
RSS Feeds
Google Analytics

When you enroll in this course:

You have lifetime access to this course at no extra costs, ever.
Any future additional videos, bonuses etc. in this course will always be free.
You have a 30 day money-back-in-full guarantee (no questions asked)
Support is here if you need help or have any questions.

What's inside

Learning objectives

Over 35 lectures and 3.5 hours of content!
Build a wordpress website
Get more website traffic(visits)
Get higher rankings on google

Optimise website for search engines
Start a blog
Make more sales from your website

Over 35 lectures and 3.5 hours of content!
Build a wordpress website
Get more website traffic(visits)
Get higher rankings on google
Optimise website for search engines
Start a blog
Make more sales from your website

Syllabus

Have a better understanding of WordPress and SEO

Intro

Why a wordPress website needs SEO & WordPress SEO Development for Small Business

Basic overview of SEO WordPress Website Design Development & Tips for Beginners

In this video I show you how to do keyword research for your WordPress websites SEO using the Google keyword tool.

In this video I show you how to do keyword and competition research for your WordPress website. I also show you how to check a websites page rank and how to input the competition research data in to the keyword research spreadsheet.

In this video I teach you about the importance of a good title for your WordPress blog post title. I tell you how to make sure they are descriptive, enticing and have your keywords in them to help your websites SEO.

Just a congratulations and thank you for your commitment to watching my course to the end. Next steps: look out for bonuses, leave me a review and look out for announcements for the next course.

In this presentation Ben Laing talks about Search Engine Optimisation for your business at Acorn Talks Business which is a weekly business networking event for small business owners in Rosyth, Scotland.

This was a recent talk I done in Fife, Scotland to a networking group I attend weekly called Kingdom Business Forum(KBF). This presentation was titled: Get more clients online with Search Engine Optimisation (SEO) where I went over:

The definition of SEO
70% of people use Google over other search engines
The importance of Google
Online buying decisions
How to get found on Google
Keywords
User Experience (UX)
Mobile Websites

P.S. Unfortunately the projector wouldn't work so I had to show the room my slides on a laptop screen. I hope you still find this video helpful.

LESSON LEARNED: "When doing talks, expect all technology to fail"

Please leave me your feedback or a message in the course discussion if you have any questions?

- Ben Laing

Career center

Learners who complete SEO Training for WordPress Websites will develop knowledge and skills that may be useful to these careers:

Search Engine Optimization Specialist

A Search Engine Optimization Specialist is crucial for ensuring online content and websites are visible to potential customers through search engines. This course offers comprehensive training to develop a WordPress website from the ground up and apply advanced search engine optimization techniques to achieve higher rankings on platforms like Google, Yahoo, and Bing. Learners gain expertise in keyword research, optimising website structure, installing and configuring top search engine optimization plugins, and analysing performance using Google Analytics. Mastery in these areas directly prepares individuals for the core responsibilities of a Search Engine Optimization Specialist, enabling them to drive organic traffic and increase online visibility for any business. The practical skills in WordPress setup, along with detailed on-page search engine optimization strategies, provide a robust foundation for success in this dynamic field.

See salaries and explore the career path for Search Engine Optimization Specialist

Blogger

A Blogger regularly publishes articles, opinions, or information on a personal or professional website. This course is an ideal fit for an aspiring Blogger, as it explicitly teaches how to "Start a blog" and comprehensively optimize it for search engines. You will learn to build a WordPress blog from scratch, choose and install themes and plugins, and most importantly, apply search engine optimization techniques to ensure your posts get higher rankings on Google. The training covers essential skills like keyword research for blog post ideas, crafting effective titles and content, and integrating social media to encourage shares. These practical skills empower a Blogger to not only create engaging content but also to effectively reach and grow their audience organically.

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Website Manager

A Website Manager oversees the entire lifecycle and performance of an organization's website, ensuring it is functional, up-to-date, and achieves its strategic goals. This course is exceptionally relevant for an aspiring Website Manager, as it covers building a WordPress website from scratch, including domain and web hosting setup, and installing themes and plugins. Beyond initial setup, the training focuses on critical optimization techniques such as configuring search engine optimization plugins, managing permalinks, and integrating Google Analytics to monitor traffic and user engagement. These practical skills are fundamental for maintaining a high-performing site that is discoverable, user-friendly, and contributes effectively to business objectives, making you proficient in both the technical and strategic aspects of website oversight.

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Online Business Owner

An Online Business Owner manages and operates a business primarily through digital channels, often requiring a strong online presence. This course is exceptionally tailored for an Online Business Owner, as it empowers you to "Build a WordPress website" for your venture and "make more sales from your website" through effective search engine optimization. You will gain the vital skills to set up your online platform, implement keyword research to attract target customers, and optimize your site for higher search engine rankings. The training in Google Analytics will enable you to track performance and understand customer behavior, providing the knowledge needed to drive traffic, increase visibility, and ultimately foster the growth and success of your online business directly.

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Freelance Web Designer

A Freelance Web Designer creates and maintains websites for clients on a project basis, combining design aesthetics with technical functionality. This course provides comprehensive skills directly applicable to a Freelance Web Designer's portfolio. You will learn to build WordPress websites from scratch, including domain and hosting setup, theme and plugin installation, and basic WordPress operations. Crucially, the course also trains you in applying thorough search engine optimization to clients' sites, ensuring the websites you build are not only visually appealing but also highly discoverable on search engines. This dual expertise in WordPress development and search engine optimization allows you to offer a more complete and valuable service to your clients.

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Digital Marketing Specialist

A Digital Marketing Specialist develops and implements strategies to promote products or services online, often encompassing various digital channels. This course provides a strong foundation for a Digital Marketing Specialist by teaching how to build and optimize WordPress websites to attract more traffic and generate sales. You will learn to leverage search engine optimization for higher search engine rankings, integrate social media to increase user engagement, and utilize Google Analytics to measure campaign performance and inform future strategies. Understanding how to get a website found through search engines is a cornerstone of effective digital marketing, and this training equips you with fundamental skills in keyword research, content optimization, and website analytics essential for creating successful online campaigns.

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Growth Hacker

A Growth Hacker focuses on rapid experimentation across marketing channels and product development to identify the most efficient ways to grow a business. For a Growth Hacker, the skills taught in this course are highly relevant for driving organic acquisition and optimizing conversion funnels. You will learn to build and optimize WordPress websites, crucial for creating landing pages and content hubs that rank highly on search engines, thereby increasing website traffic. The course also covers Google Analytics setup, allowing you to track and analyze user engagement and conversions, which is essential for iterating on growth strategies. This blend of technical setup, search engine optimization, and analytics provides a robust toolkit for implementing and measuring growth initiatives effectively.

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Content Creator

A Content Creator develops engaging and informative material for various platforms, often focusing on text, images, or video. For a Content Creator, ensuring that your work is discoverable by your target audience is paramount. This course explicitly teaches how to start a blog and optimize posts for maximum search engine optimization impact, directly enhancing the visibility of your creations. You will learn essential techniques such as keyword research to understand audience intent, selecting appropriate header tags, and crafting compelling title tags that attract clicks. Furthermore, the course emphasizes the "importance of great content to boost your search engine optimization naturally," providing insights into how to structure and present your work on a WordPress website so it ranks well on search engines and reaches a wider audience.

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Copywriter

A Copywriter crafts compelling and persuasive text for advertising, marketing, and other forms of communication. For a Copywriter, the course offers invaluable insights into how search engines understand and rank written content, which is critical for online visibility. You will learn advanced keyword research techniques to identify the terms your target audience uses, enabling you to integrate these naturally into your copy. The course also emphasizes the importance of strong title tags and header tags, guiding you to structure your writing for optimal search engine performance while remaining engaging for readers. This understanding ensures that the content created not only communicates effectively but also reaches the widest possible audience through organic search.

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E-commerce Manager

An E-commerce Manager oversees the online sales operations of a business, focusing on strategy, product listings, website performance, and customer experience. This course is highly beneficial for an E-commerce Manager because it directly addresses the objective of "make more sales from your website" by improving online visibility. You will learn to optimize product pages and content for search engines through keyword research and effective on-page search engine optimization techniques, ensuring potential customers discover your offerings. The training also covers setting up and utilizing Google Analytics, enabling you to track website visits, understand customer behavior, and make data-driven decisions to increase conversions and ultimately drive more sales through your e-commerce platform.

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Web Developer

A Web Developer builds and maintains websites, often specializing in either front-end user interfaces or back-end server logic. This course provides direct, hands-on experience for a Web Developer focusing on WordPress, as it teaches building a WordPress website from scratch. You will gain practical skills in installing WordPress, themes, and essential plugins, and understand how to configure these elements for optimal performance and search engine visibility. While the course focuses on platform usage rather than coding, it emphasizes site structure through permalink optimization and XML sitemaps, which are crucial for search engine understanding. This knowledge helps build a foundation in creating robust, discoverable, and user-friendly WordPress sites, an invaluable asset for many development projects.

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Marketing Analyst

A Marketing Analyst collects, processes, and performs statistical analyses of marketing data to provide insights and inform strategic decisions. For a Marketing Analyst, the ability to interpret website performance metrics is essential. This course helps build a foundation in data analysis by teaching you how to set up and effectively use Google Analytics. You will learn to monitor website traffic, analyze user engagement, and use this data to understand how visitors interact with online content. This practical skill in gathering and interpreting web analytics directly supports the core responsibilities of a Marketing Analyst, enabling you to assess the effectiveness of search engine optimization strategies and other online initiatives, thus contributing to data-driven marketing decisions.

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Social Media Manager

A Social Media Manager crafts and executes strategies to build brand awareness and engagement across various social media platforms. For a Social Media Manager, understanding how social content integrates with a website and influences its discoverability may be useful. This course includes specific modules on "Social Media Integration" and how to "increase social media shares and encourage interaction on your website which will boost your search engine optimization." By learning to connect social platforms to a WordPress website and using tools like Disqus for engagement, you can better understand how social signals contribute to overall online visibility. This knowledge helps align social media efforts with broader digital marketing goals, driving traffic back to optimized web content.

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User Experience Designer

A User Experience Designer focuses on making products and websites intuitive, efficient, and enjoyable for users. While not a direct user experience course, understanding how website structure and content visibility impact user interaction may be useful for a User Experience Designer. The course touches on "increase user engagement" and mentions "User Experience (UX)" in the context of getting clients online. Principles like clear navigation, well-structured content using header tags, and fast-loading pages (implied by optimization) contribute to positive user experiences, which in turn can positively influence search engine optimization. This awareness helps a designer integrate search engine considerations into their design process, creating sites that are both user-friendly and discoverable.

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Public Relations Specialist

A Public Relations Specialist manages an organization's public image and communication, often securing media coverage and building relationships with stakeholders. For a Public Relations Specialist, understanding how online content gains visibility and credibility may be useful. This course teaches the fundamentals of search engine optimization, including how "no follow links" work and the importance of content ranking. While not directly about traditional public relations, the knowledge of building and optimizing a WordPress website, and ensuring content is discoverable, can enhance digital public relations strategies. It helps in understanding how press releases or company news published online can be optimized to reach a wider audience through search engines, thus amplifying media outreach efforts.

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