We may earn an affiliate commission when you visit our partners.
Course image
Sergio Felix

Are you looking to learn how to use WordPress either for yourself or to start your internet marketing career but you still can't find the right training yet?

If your main interest in using WordPress is about building a website that looks great, is easy to maintain, ranks in Google pretty fast and can even make you money on the side, then I pretty much have you covered.

The WordPress Blueprint for Non-Techie Entrepreneurs was created precisely with the non-technical person in mind.

This is a fast and highly effective course that takes you easily from WordPress newbie to WordPress master in just a few days.

Read more

Are you looking to learn how to use WordPress either for yourself or to start your internet marketing career but you still can't find the right training yet?

If your main interest in using WordPress is about building a website that looks great, is easy to maintain, ranks in Google pretty fast and can even make you money on the side, then I pretty much have you covered.

The WordPress Blueprint for Non-Techie Entrepreneurs was created precisely with the non-technical person in mind.

This is a fast and highly effective course that takes you easily from WordPress newbie to WordPress master in just a few days.

I explain all the reasons for everything I do on video so you can understand the logic behind the actions.

This is fundamental to teach you how to take your own informed decisions whenever you need to pick a different theme, plugin, widget or anything not covered on this course depending the specific goals of your website.

WordPress allows you to create fantastic websites as long as you know what you're doing but it can also quickly become overwhelming and cause problems if you're not using it properly.

The training is designed to be taken on a step by step basis with no “cherry picking" since every video builds up foundations on the next one.

The course is properly laid out by topics and it starts from the core fundamentals flowing nicely to intermediate and more advanced concepts.

But worry not, we won't be touching much code since this is for non-technical people.

If you're ready to dive in, I look forward to meet you inside and help you develop your understanding and WordPress skills and teach you all about WordPress websites without the technical headaches.

The training is literally a one-stop-shop for everything you need to start creating professional WordPress websites that engage your visitors, grab their interest with your content and ultimately make you money (if that's one of your goals. )

Everything you need is a computer, internet access and a strong desire to learn.

Last but not least important, I'm highly active on twitter, facebook, my own marketing blog and of course, Udemy as well so if you ever need my personal help, I'm extremely approachable and would love to connect with you.

I hope to help you the best I can on your WordPress journey and your online entrepreneurship.

Sergio Felix

Enroll now

What's inside

Learning objectives

  • Register your domain and hosting accounts
  • Link multiple domains to one hosting account
  • Understand how wordpress works so you can create any type of website
  • Syndicate your content through social media
  • Get free targeted traffic to your website
  • Learn all about affiliate marketing
  • Free blog monetization strategies

Syllabus

Introduction to WordPress
Learn the importance of having a blog whether you are a small company owner, a freelancer, a services oriented professional or just someone who wants to express online on a controlled platform.
Read more

Save this course

Create your own learning path. Save this course to your list so you can find it easily later.
Save

Career center

Learners who complete The WordPress Blueprint for Non-Techie Entrepreneurs will develop knowledge and skills that may be useful to these careers:
Freelance Digital Marketer
A Freelance Digital Marketer offers a range of online marketing services to various clients, often working independently. This course is an excellent blueprint for a Freelance Digital Marketer, as it aligns perfectly with the 'non-techie entrepreneur' mindset of developing versatile skills to serve clients. You will gain expertise in creating, managing, and monetizing WordPress websites, providing a core service offering. The comprehensive training in SEO optimization, traffic generation, social media syndication, and content creation allows you to offer a robust suite of digital marketing services. The ability to make informed decisions about themes, plugins, and overall website strategy, without needing to code, empowers you to confidently undertake diverse client projects.
WordPress Website Manager
As a WordPress Website Manager, you are responsible for the day-to-day operation, maintenance, and optimization of WordPress-powered websites. This course is exceptionally well-suited for this role, providing a comprehensive understanding of WordPress from installation to advanced concepts for non-technical users. You will learn to register domains, link hosting accounts, install WordPress, configure essential settings like permalinks, and manage content effectively. The detailed sections on installing and updating plugins (like AIOSEO for SEO, Akismet for spam, and contact forms) and themes, along with using widgets to extend functionality, directly equip you with the practical skills needed to efficiently manage and enhance a WordPress Website Manager's digital assets. The course ensures you can make informed decisions about your site's functionality and appearance.
Online Business Consultant
An Online Business Consultant advises individuals and organizations on establishing and growing their presence and operations in the digital space. This course is custom-made for an aspiring Online Business Consultant, given its focus on the 'non-techie entrepreneur' and building profitable online ventures. You will gain expertise in setting up professional WordPress websites, understanding domain and hosting, and implementing monetization strategies. The ability to explain the logic behind website elements and guide informed decisions on themes, plugins, and widgets is invaluable for advising clients. Furthermore, the course's coverage of traffic generation and online entrepreneurship equips you to offer holistic guidance for digital success.
Search Engine Optimization Analyst
A Search Engine Optimization Analyst focuses on improving a website's visibility and ranking in search engine results. This course lays a practical foundation for aspiring Search Engine Optimization Analysts by dedicating significant attention to strategies for better search engine rankings. You will learn to optimize blog posts for SEO, implement proper permalinks structures, and use essential plugins like AIOSEO. The instruction on Google Analytics helps you understand website traffic and user behavior, crucial for data-driven SEO decisions. Additionally, the course covers generating XML sitemaps and understanding the logic behind actions that improve a website's ability to rank in Google, making your contributions to SEO efforts more informed and effective.
Web Content Specialist
A Web Content Specialist is responsible for creating, editing, and managing all forms of content for websites. This course provides comprehensive training for becoming an effective Web Content Specialist, focusing on hands-on practical skills. You will learn to publish your first blog post, format content, assign categories, create essential pages like 'About,' and develop custom navigation menus. The course also teaches you how to add images, embed YouTube videos, and create download links, ensuring you can enrich your content with various media types. Optimizing your blog posts for SEO, a crucial skill taught, ensures that the content you create is not only engaging but also discoverable by your target audience.
Content Marketing Specialist
A Content Marketing Specialist develops and implements strategies to create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience. This course helps you build a strong foundation for this career by teaching you how to publish engaging blog posts, format them for readability, and optimize them with H1 tags and other SEO best practices. Understanding how to syndicate content through social media like Facebook, YouTube, and Twitter, as covered in the course, is crucial for effective content distribution and reaching a wider audience. Furthermore, the emphasis on creating professional WordPress websites that engage visitors and grab their interest with content directly prepares you for the strategic goals of a Content Marketing Specialist.
Virtual Assistant Web Support
A Virtual Assistant Web Support professional handles a variety of administrative and technical tasks related to managing websites and online presence for clients. This course perfectly prepares you for this role, as it covers nearly every aspect of non-technical WordPress management. You will learn to install WordPress, configure settings, update plugins and themes, and manage website content. The ability to handle domain and hosting connections, set up email forwarding, and even manage social media accounts, all taught comprehensively, makes you an invaluable asset for busy entrepreneurs. The course's step-by-step approach ensures you develop the foundational knowledge to provide reliable and informed web support.
Marketing Content Creator
A Marketing Content Creator produces engaging and strategic content for various marketing channels. For a Marketing Content Creator, this course offers practical skills in developing and optimizing digital content for maximum impact. You will learn how to draft and publish compelling blog posts, format them for reader engagement, and strategically incorporate elements like images and embedded videos. The course also focuses on optimizing content for search engines, ensuring your creations reach the intended audience. By understanding how to syndicate your content across social media platforms and use your website as a central hub, you are well-equipped to create and distribute content that supports broader marketing objectives.
Social Media Strategist
A Social Media Strategist designs and implements a company's social media presence to enhance brand awareness and engagement. This course is highly relevant for a Social Media Strategist, as it teaches you how to effectively syndicate website content across major social media platforms. You will learn to create and optimize Facebook Fan Pages, YouTube accounts, and Twitter accounts. The course also covers tools like ShareBar and social media widgets, which are essential for integrating social sharing directly into your website. Understanding how to drive traffic from social media and optimize your profiles, as detailed in the course, directly contributes to building an effective social media strategy and engaging with an audience.
Digital Marketing Coordinator
A Digital Marketing Coordinator assists in the planning, execution, and optimization of online marketing campaigns across various channels. The skills cultivated in this course provide a robust toolkit for such a role. You will learn about Google Analytics for tracking performance, optimizing blog posts for search engines, and driving free targeted traffic to websites, all vital for campaign success. Understanding how to leverage social media platforms such as Facebook, YouTube, and Twitter for content syndication and promotion, as taught in the course, directly supports digital marketing efforts. The focus on creating professional WordPress websites that engage visitors also ensures you can manage a key platform for many digital marketing initiatives.
Traffic Generation Specialist
A Traffic Generation Specialist focuses on implementing strategies to attract visitors to a website or online platform. This course provides comprehensive, practical training for an aspiring Traffic Generation Specialist. A key learning objective of the course is to 'get free targeted traffic to your website,' and the syllabus details numerous methods. You will learn to leverage comments, optimize content for search engines, utilize Facebook, Twitter, and YouTube effectively, and even explore guest posting and forum engagement. Understanding how to analyze website performance with Google Analytics and syndicate content automatically also helps you develop robust strategies to consistently drive and measure website visitors.
Affiliate Marketing Manager
An Affiliate Marketing Manager oversees programs and partnerships to drive sales or leads through affiliate channels. This course directly addresses the core functions of an Affiliate Marketing Manager by including 'learning all about affiliate marketing' as a key objective. It further covers blog monetization strategies and the creation of promotional widgets and ad squares for your website's sidebar. Building a professional WordPress website that can make you money, as emphasized in the course, provides the ideal platform for implementing affiliate marketing campaigns. The skills in driving free targeted traffic and capturing leads also give you an advantage in directing potential customers to affiliate offers and tracking their engagement effectively.
E commerce Website Administrator
An E commerce Website Administrator manages the operational aspects of an online store, ensuring products are listed correctly and transactions run smoothly. While this course does not explicitly cover e-commerce platforms like WooCommerce, its focus on building a WordPress website that can 'make you money' directly supports the foundation for an E commerce Website Administrator. You will learn to manage website content, set up lead capture forms, create promotional widgets, and drive targeted traffic – all essential skills for supporting an online store. Understanding WordPress functionality allows you to adapt to e-commerce plugins easily, enabling you to manage product pages, promotions, and customer engagement on a WordPress-based e-commerce site.
Brand Engagement Specialist
A Brand Engagement Specialist focuses on building and maintaining positive interactions between a brand and its audience across digital channels. This course provides valuable skills for a Brand Engagement Specialist by teaching you how to create an engaging online presence. You will learn to develop content that grabs visitors' interest, manage comments effectively via plugins, and utilize social media platforms like Facebook, YouTube, and Twitter for interaction. The course also covers creating a Gravatar account for author images on comment threads, fostering a more personal connection. Understanding how to build a professional WordPress website that fosters interaction and cultivates a community strengthens your ability to manage and enhance brand engagement online.
Digital Project Coordinator
A Digital Project Coordinator helps oversee digital initiatives, ensuring projects like website redesigns or content launches are completed efficiently. While not a project management deep dive, this course provides foundational knowledge essential for a Digital Project Coordinator. You will understand the end-to-end process of setting up and managing a WordPress website, including domain registration, hosting, installation, configuration, and content publication. This ensures you can communicate effectively with technical teams, estimate timelines for website-related tasks, and identify potential roadblocks. Knowing how to implement plugins for specific functionalities and manage updates helps in coordinating development and maintenance aspects of digital projects.

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in The WordPress Blueprint for Non-Techie Entrepreneurs.
The industry-standard architectural manual for WordPress core development, diving deep into custom post types, taxonomy schemas, actions and filter hooks, and multisite configuration.
Provides an exhaustive, highly structured framework for planning, executing, and evaluating cross-channel digital marketing initiatives. Simon Kingsnorth systematically dissects search optimization, programmatic media, content distribution, and automation workflows. It serves as an indispensable reference for practitioners seeking to build cohesive, revenue-aligned digital engines.
Articulates the seminal inbound philosophy that transformed digital customer acquisition from intrusive outbound interruption to magnetic content-led discovery. Brian Halligan and Dharmesh Shah unpack search visibility, blogging cadence, social reach, and lead nurturing. It offers founders and marketers a proven blueprint for sustainable organic growth.
Co-authored by leading core contributors, this comprehensive volume guides developers through building secure, scalable WordPress plugins utilizing modern object-oriented PHP and REST API endpoints.
Transforms content marketing into a radical customer-first framework centered on answering buyers questions with unvarnished transparency. Marcus Sheridan details how addressing cost, comparisons, and problems directly on your website dismantles friction, accelerates the sales pipeline, and builds enduring commercial trust.
Classic guide to JavaScript. It covers the essential features of the language and provides best practices for writing maintainable and efficient code. It must-read for any JavaScript developer.
Outlines modern administrative and optimization workflows for WordPress operators, exploring block-theme assembly, database maintenance cadences, and plugin performance auditing.
Established the conceptual foundation of modern digital marketing by demonstrating that customer attention must be earned through explicit consent rather than bought through unwanted broadcast. Seth Godin introduces value-driven communication sequences that remain the bedrock of modern email marketing, inbound workflows, and retention campaigns.
Clarifies brand messaging by applying classical narrative architecture to digital customer journeys, positioning the user as hero and the brand as empathetic guide. Donald Miller supplies actionable templates to overhaul website copy, landing pages, and email funnels, eliminating confusing corporate jargon to substantially boost digital conversion rates.
Provides an updated technical foundation in the core web technologies powering WordPress, teaching developers dynamic database query handling, server-side scripting, and modern JavaScript integration.
A beautifully visual, beginner-friendly guide to backend programming fundamentals that demystifies how relational database queries and server scripts assemble dynamic web content.
Elevates content creation across blogs, social posts, landing pages, and newsletters into an authoritative craft accessible to every marketing professional. Ann Handley delivers tactical rules on narrative empathy, grammatical cadence, and rigorous editing, empowering digital marketers to publish compelling copy that captivates target audiences.
Provides a clear, step-by-step blueprint for configuring and operating WooCommerce stores, guiding store owners through payment gateways, shipping zones, product variants, and tax settings.
Provides a comprehensive overview of web hosting, covering everything from choosing a provider to optimizing your website for performance. It's a great resource for beginners who want to learn more about web hosting.
Introduces the Bullseye framework to help teams systematically discover, test, and scale the most productive customer acquisition channels among nineteen distinct options. Gabriel Weinberg and Justin Mares emphasize rapid experimentation, channel metrics, and iterative validation, preventing growth teams from prematurely locking into ineffective channels.
Presents a business model centered around creating valuable content to attract and retain a clearly defined audience. It's highly relevant for bloggers who want to turn their passion into a sustainable business. It offers a strategic framework for building a content-driven enterprise, making it valuable for those looking to deepen their understanding of blogging beyond a hobby.
Covers advanced topics such as load balancing, failover, and disaster recovery. It's a great resource for enterprise architects who want to learn more about the technical side of web hosting.
Provides a comprehensive overview of the core technologies used in web development, including HTML5, CSS3, and JavaScript. It is suitable for beginners and experienced developers alike.
Provides a comprehensive overview of web hosting, covering everything from the basics to advanced topics such as cloud hosting and continuous integration. It's a great resource for developers who want to learn more about the technical side of web hosting.
This step-by-step guide to affiliate marketing covers everything you need to know to get started. It includes tips on how to find profitable niches, build a website, and promote your affiliate links.
Covers advanced topics such as server administration, security, and load balancing. It's a great resource for experienced webmasters who want to learn more about the technical side of web hosting.
Provides a unique perspective on affiliate marketing. It focuses on the importance of building relationships with merchants and customers, and it offers tips on how to create high-quality content that will convert.
Outlines a comprehensive methodology for building a loyal, monetizable digital audience by producing high-value editorial content rather than transient advertisements. Joe Pulizzi shows marketers how to define a unique content niche, establish sustainable publication cadences, and engineer direct attribution models that tie storytelling to business growth.
Seth Godin offers a fundamental shift in how to approach marketing, focusing on empathy and solving readers' problems rather than just making noise. This perspective is highly relevant for bloggers aiming to build a loyal audience and create content that resonates. It provides a strong theoretical foundation for understanding the purpose behind blogging as a marketing activity.
Demystifies modern artificial intelligence tools and large language models for marketing practitioners seeking operational efficiency and enhanced campaign performance. Mark Lamplugh presents hands-on strategies for automated content generation, predictive analytics, prompt engineering, and audience clustering to modernize everyday agency and in-house workflows.
Bridges direct-response marketing fundamentals with contemporary software automation, CRM integration, and artificial intelligence capabilities. Dan Kennedy and Parthiv Shah provide practical architectures for automated lead segmentation, dynamic follow-up sequences, and customer reactivation campaigns that optimize conversion pipelines.
Delivers a tactical handbook focused on optimizing WordPress search engine visibility, covering schema markup implementation, canonical URL hygiene, Core Web Vitals, and sitemap automation.
Understanding Search Engine Optimization is crucial for bloggers to increase their visibility and attract organic traffic. provides up-to-date strategies for improving search rankings. It's a valuable resource for bloggers who want to deepen their understanding of the technical aspects of getting their content discovered online.
Details headless WordPress architectures, instructing developers on utilizing the WordPress REST API and WPGraphQL as a robust, flexible content backend for native iOS and Android mobile apps.
Equips practitioners with the analytical rigor needed to extract actionable business intelligence from complex consumer data streams and digital marketing channels. Kevin Hartman covers data collection architectures, multi-touch attribution modeling, performance dashboards, and storytelling with metrics to ensure digital investments demonstrate measurable return.
Provides an agile playbook for modern omnichannel growth, showing performance marketers how to align organic content initiatives with paid acquisition funnels while safeguarding CAC in increasingly saturated digital channels.
Geared towards agencies and those doing client SEO work, this book focuses on the systemization of SEO processes. It offers actionable insights and real-world applications, providing a practical roadmap for managing SEO projects.
Guides site builders through building feature-rich WordPress portals from scratch, addressing theme customizers, media library management, responsive layout blocks, and search optimization.
Delivers a systematic operational checklist for executing technical and on-page search engine audits, guiding digital marketers through Core Web Vitals diagnostics, indexation hygiene, and algorithmic visibility recovery.
Examines the next frontier of digital customer engagement by integrating physical and virtual touchpoints into cohesive, immersive brand experiences. Philip Kotler and co-authors explore spatial computing, augmented reality, conversational artificial intelligence, and omnichannel ecosystems, preparing strategic leaders for the future evolution of interactive marketing.
Offers practical strategies for monetizing a blog while staying true to your values and audience. It covers various income streams and business models relevant to bloggers. It's a valuable resource for bloggers looking to understand the financial aspects of turning their blog into a profitable venture.
Offers a unique perspective by focusing on integrating SEO directly into product development. It's particularly valuable for businesses and startups looking to align their SEO efforts with their product strategy. The book emphasizes the 'why' behind successful SEO and provides insights into strategic approaches rather than just tactics.
A follow-up to 'Steal Like an Artist,' this book focuses on the importance of sharing your creative process and connecting with an audience. It's directly applicable to blogging, which is inherently about sharing your work online. It provides practical advice on building an audience through transparency and generosity.
Comprehensive guide to the Git version control system. It covers everything from basic commands to advanced topics such as branching and merging. It is an essential resource for any developer who uses Git.
Explores how modern technology can be deployed to elevate the human customer experience across dynamic digital and physical touchpoints. Philip Kotler investigates predictive marketing, contextual advertising, and augmented intelligence, offering strategic guidelines for harmonizing technical automation with genuine emotional resonance.
Walks retail entrepreneurs through the end-to-end launch of e-commerce storefronts, demonstrating catalog setup, coupon engine configuration, inventory tracking, and payment security.

Share

Help others find this course page by sharing it with your friends and followers:

Similar courses

Here are nine courses similar to The WordPress Blueprint for Non-Techie Entrepreneurs.
Digital Strategy and Business Opportunity
Most relevant
Digital Media and Marketing Strategies
Most relevant
Measurement and Analysis
Most relevant
Content Marketing Using Generative AI
Most relevant
Build a Budget-Friendly 1-Page Website For Local...
Most relevant
WordPress for Beginners - Learn Complete Web Designing
Most relevant
Build A Blog in 30 Days
Most relevant
WooCommerce Wordpress Plugin - Create an eCommerce Website
Most relevant
Build Your Author Website - Easy with WordPress
Most relevant

Udemy Buyer Protection & Guarantee

Verified partner policies & purchase protections

Global Marketplace Leader
Free Trial & Audit

Free Lecture Previews

Free preview video lectures available for all courses; optional 7-day free trial on Personal Plan subscriptions (cancel before trial ends to avoid conversion).

Return & Refund Policy

30-Day Money-Back Guarantee

30-day money-back guarantee on all eligible individual course purchases (provided course content has not been substantially consumed or downloaded). Subscription fees are non-refundable once billed.

Buyer Protections

Verified Academic & Industry Partner

Lifetime access to purchased individual courses and future updates, verifiable certificate of completion, and direct student Q&A forums.

Key Purchase Protections
30-day 100% money-back guarantee on course purchases
Lifetime access on web, mobile, and offline
Certificate of completion included with purchase
Direct instructor Q&A and active student community
OpenCourser Verified Partner Policy details last reviewed: 2026-10-22
Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.

© 2016 - 2025 OpenCourser