The WordPress Blueprint for Non-Techie Entrepreneurs from Udemy

Are you looking to learn how to use WordPress either for yourself or to start your internet marketing career but you still can't find the right training yet?

If your main interest in using WordPress is about building a website that looks great, is easy to maintain, ranks in Google pretty fast and can even make you money on the side, then I pretty much have you covered.

The WordPress Blueprint for Non-Techie Entrepreneurs was created precisely with the non-technical person in mind.

This is a fast and highly effective course that takes you easily from WordPress newbie to WordPress master in just a few days.

I explain all the reasons for everything I do on video so you can understand the logic behind the actions.

This is fundamental to teach you how to take your own informed decisions whenever you need to pick a different theme, plugin, widget or anything not covered on this course depending the specific goals of your website.

WordPress allows you to create fantastic websites as long as you know what you're doing but it can also quickly become overwhelming and cause problems if you're not using it properly.

The training is designed to be taken on a step by step basis with no “cherry picking" since every video builds up foundations on the next one.

The course is properly laid out by topics and it starts from the core fundamentals flowing nicely to intermediate and more advanced concepts.

But worry not, we won't be touching much code since this is for non-technical people.

If you're ready to dive in, I look forward to meet you inside and help you develop your understanding and WordPress skills and teach you all about WordPress websites without the technical headaches.

The training is literally a one-stop-shop for everything you need to start creating professional WordPress websites that engage your visitors, grab their interest with your content and ultimately make you money (if that's one of your goals. )

Everything you need is a computer, internet access and a strong desire to learn.

Last but not least important, I'm highly active on twitter, facebook, my own marketing blog and of course, Udemy as well so if you ever need my personal help, I'm extremely approachable and would love to connect with you.

I hope to help you the best I can on your WordPress journey and your online entrepreneurship.

Sergio Felix

What's inside

Learning objectives

Register your domain and hosting accounts
Link multiple domains to one hosting account
Understand how wordpress works so you can create any type of website
Syndicate your content through social media

Get free targeted traffic to your website
Learn all about affiliate marketing
Free blog monetization strategies

Register your domain and hosting accounts
Link multiple domains to one hosting account
Understand how wordpress works so you can create any type of website
Syndicate your content through social media
Get free targeted traffic to your website
Learn all about affiliate marketing
Free blog monetization strategies

Syllabus

Introduction to WordPress

Learn the importance of having a blog whether you are a small company owner, a freelancer, a services oriented professional or just someone who wants to express online on a controlled platform.

Career center

Learners who complete The WordPress Blueprint for Non-Techie Entrepreneurs will develop knowledge and skills that may be useful to these careers:

Freelance Digital Marketer

A Freelance Digital Marketer offers a range of online marketing services to various clients, often working independently. This course is an excellent blueprint for a Freelance Digital Marketer, as it aligns perfectly with the 'non-techie entrepreneur' mindset of developing versatile skills to serve clients. You will gain expertise in creating, managing, and monetizing WordPress websites, providing a core service offering. The comprehensive training in SEO optimization, traffic generation, social media syndication, and content creation allows you to offer a robust suite of digital marketing services. The ability to make informed decisions about themes, plugins, and overall website strategy, without needing to code, empowers you to confidently undertake diverse client projects.

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WordPress Website Manager

As a WordPress Website Manager, you are responsible for the day-to-day operation, maintenance, and optimization of WordPress-powered websites. This course is exceptionally well-suited for this role, providing a comprehensive understanding of WordPress from installation to advanced concepts for non-technical users. You will learn to register domains, link hosting accounts, install WordPress, configure essential settings like permalinks, and manage content effectively. The detailed sections on installing and updating plugins (like AIOSEO for SEO, Akismet for spam, and contact forms) and themes, along with using widgets to extend functionality, directly equip you with the practical skills needed to efficiently manage and enhance a WordPress Website Manager's digital assets. The course ensures you can make informed decisions about your site's functionality and appearance.

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Online Business Consultant

An Online Business Consultant advises individuals and organizations on establishing and growing their presence and operations in the digital space. This course is custom-made for an aspiring Online Business Consultant, given its focus on the 'non-techie entrepreneur' and building profitable online ventures. You will gain expertise in setting up professional WordPress websites, understanding domain and hosting, and implementing monetization strategies. The ability to explain the logic behind website elements and guide informed decisions on themes, plugins, and widgets is invaluable for advising clients. Furthermore, the course's coverage of traffic generation and online entrepreneurship equips you to offer holistic guidance for digital success.

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Search Engine Optimization Analyst

A Search Engine Optimization Analyst focuses on improving a website's visibility and ranking in search engine results. This course lays a practical foundation for aspiring Search Engine Optimization Analysts by dedicating significant attention to strategies for better search engine rankings. You will learn to optimize blog posts for SEO, implement proper permalinks structures, and use essential plugins like AIOSEO. The instruction on Google Analytics helps you understand website traffic and user behavior, crucial for data-driven SEO decisions. Additionally, the course covers generating XML sitemaps and understanding the logic behind actions that improve a website's ability to rank in Google, making your contributions to SEO efforts more informed and effective.

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Web Content Specialist

A Web Content Specialist is responsible for creating, editing, and managing all forms of content for websites. This course provides comprehensive training for becoming an effective Web Content Specialist, focusing on hands-on practical skills. You will learn to publish your first blog post, format content, assign categories, create essential pages like 'About,' and develop custom navigation menus. The course also teaches you how to add images, embed YouTube videos, and create download links, ensuring you can enrich your content with various media types. Optimizing your blog posts for SEO, a crucial skill taught, ensures that the content you create is not only engaging but also discoverable by your target audience.

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Content Marketing Specialist

A Content Marketing Specialist develops and implements strategies to create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience. This course helps you build a strong foundation for this career by teaching you how to publish engaging blog posts, format them for readability, and optimize them with H1 tags and other SEO best practices. Understanding how to syndicate content through social media like Facebook, YouTube, and Twitter, as covered in the course, is crucial for effective content distribution and reaching a wider audience. Furthermore, the emphasis on creating professional WordPress websites that engage visitors and grab their interest with content directly prepares you for the strategic goals of a Content Marketing Specialist.

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Virtual Assistant Web Support

A Virtual Assistant Web Support professional handles a variety of administrative and technical tasks related to managing websites and online presence for clients. This course perfectly prepares you for this role, as it covers nearly every aspect of non-technical WordPress management. You will learn to install WordPress, configure settings, update plugins and themes, and manage website content. The ability to handle domain and hosting connections, set up email forwarding, and even manage social media accounts, all taught comprehensively, makes you an invaluable asset for busy entrepreneurs. The course's step-by-step approach ensures you develop the foundational knowledge to provide reliable and informed web support.

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Marketing Content Creator

A Marketing Content Creator produces engaging and strategic content for various marketing channels. For a Marketing Content Creator, this course offers practical skills in developing and optimizing digital content for maximum impact. You will learn how to draft and publish compelling blog posts, format them for reader engagement, and strategically incorporate elements like images and embedded videos. The course also focuses on optimizing content for search engines, ensuring your creations reach the intended audience. By understanding how to syndicate your content across social media platforms and use your website as a central hub, you are well-equipped to create and distribute content that supports broader marketing objectives.

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Social Media Strategist

A Social Media Strategist designs and implements a company's social media presence to enhance brand awareness and engagement. This course is highly relevant for a Social Media Strategist, as it teaches you how to effectively syndicate website content across major social media platforms. You will learn to create and optimize Facebook Fan Pages, YouTube accounts, and Twitter accounts. The course also covers tools like ShareBar and social media widgets, which are essential for integrating social sharing directly into your website. Understanding how to drive traffic from social media and optimize your profiles, as detailed in the course, directly contributes to building an effective social media strategy and engaging with an audience.

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Digital Marketing Coordinator

A Digital Marketing Coordinator assists in the planning, execution, and optimization of online marketing campaigns across various channels. The skills cultivated in this course provide a robust toolkit for such a role. You will learn about Google Analytics for tracking performance, optimizing blog posts for search engines, and driving free targeted traffic to websites, all vital for campaign success. Understanding how to leverage social media platforms such as Facebook, YouTube, and Twitter for content syndication and promotion, as taught in the course, directly supports digital marketing efforts. The focus on creating professional WordPress websites that engage visitors also ensures you can manage a key platform for many digital marketing initiatives.

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Traffic Generation Specialist

A Traffic Generation Specialist focuses on implementing strategies to attract visitors to a website or online platform. This course provides comprehensive, practical training for an aspiring Traffic Generation Specialist. A key learning objective of the course is to 'get free targeted traffic to your website,' and the syllabus details numerous methods. You will learn to leverage comments, optimize content for search engines, utilize Facebook, Twitter, and YouTube effectively, and even explore guest posting and forum engagement. Understanding how to analyze website performance with Google Analytics and syndicate content automatically also helps you develop robust strategies to consistently drive and measure website visitors.

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Affiliate Marketing Manager

An Affiliate Marketing Manager oversees programs and partnerships to drive sales or leads through affiliate channels. This course directly addresses the core functions of an Affiliate Marketing Manager by including 'learning all about affiliate marketing' as a key objective. It further covers blog monetization strategies and the creation of promotional widgets and ad squares for your website's sidebar. Building a professional WordPress website that can make you money, as emphasized in the course, provides the ideal platform for implementing affiliate marketing campaigns. The skills in driving free targeted traffic and capturing leads also give you an advantage in directing potential customers to affiliate offers and tracking their engagement effectively.

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E commerce Website Administrator

An E commerce Website Administrator manages the operational aspects of an online store, ensuring products are listed correctly and transactions run smoothly. While this course does not explicitly cover e-commerce platforms like WooCommerce, its focus on building a WordPress website that can 'make you money' directly supports the foundation for an E commerce Website Administrator. You will learn to manage website content, set up lead capture forms, create promotional widgets, and drive targeted traffic – all essential skills for supporting an online store. Understanding WordPress functionality allows you to adapt to e-commerce plugins easily, enabling you to manage product pages, promotions, and customer engagement on a WordPress-based e-commerce site.

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Brand Engagement Specialist

A Brand Engagement Specialist focuses on building and maintaining positive interactions between a brand and its audience across digital channels. This course provides valuable skills for a Brand Engagement Specialist by teaching you how to create an engaging online presence. You will learn to develop content that grabs visitors' interest, manage comments effectively via plugins, and utilize social media platforms like Facebook, YouTube, and Twitter for interaction. The course also covers creating a Gravatar account for author images on comment threads, fostering a more personal connection. Understanding how to build a professional WordPress website that fosters interaction and cultivates a community strengthens your ability to manage and enhance brand engagement online.

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Digital Project Coordinator

A Digital Project Coordinator helps oversee digital initiatives, ensuring projects like website redesigns or content launches are completed efficiently. While not a project management deep dive, this course provides foundational knowledge essential for a Digital Project Coordinator. You will understand the end-to-end process of setting up and managing a WordPress website, including domain registration, hosting, installation, configuration, and content publication. This ensures you can communicate effectively with technical teams, estimate timelines for website-related tasks, and identify potential roadblocks. Knowing how to implement plugins for specific functionalities and manage updates helps in coordinating development and maintenance aspects of digital projects.

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