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Mary Goldberg

idea 2 IMPACT (i2I) is an online, 6-week course that will guide you step by step through the experience of developing an innovative and entrepreneurial idea in the area of assistive technology (AT). Each week, you will focus on a stage of the translational process as you work in teams to identify a problem, analyze stakeholders, define a solution, describe its benefits, research the competition, articulate differentiators, and create an action plan.

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What's inside

Syllabus

Introduction
Welcome to Idea 2 IMPACT: Translating Assistive Health Technologies and Other Products, where you'll learn how to translate scientific research to innovations that benefit humankind. idea 2 IMPACT (i2I) is an online, 6-week course that will guide you step by step through the experience of developing an innovative and entrepreneurial idea in assistive technology (AT), biomedical technology, and other types of technologies. The course is for academic research scientists, early-stage entrepreneurs, clinicians, and practitioner-researchers (rehabilitation engineers, OTs, PTs, MDs, PhDs, fellows, medical or other graduate-level students, undergraduates, faculty, and post-docs) who are new to entrepreneurship, and interested in translating research into practical applications to get their product or ideas to the intended audience. Each week, you will focus on a stage of the translational process to identify a problem, analyze stakeholders, define a solution, describe its benefits, research the competition, articulate differentiators and create an action plan.
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THE PROBLEM and STAKEHOLDERS
What is the problem you're solving? Who does it affect, and how do they view it? Are you sure the problem needs to be solved? How do you know? These are some of the questions we'll be asking in this module. In addition, who is impacted by the problem you've identified and the solution you'd like to propose? How do different stakeholders experience the problem differently? Have you identified all of the relevant stakeholders?
SOLUTION and BENEFITS
What solution are you proposing to address the problem you've identified? Is it a medical device? a drug? an app? Why is it important to be very precise in identifying what your solution is, how it works, and how it solves the problem? Find out in this module.
COMPETITION
You've identified a problem. You've identified stakeholders. You've outlined a solution and articulated its benefits. Now it's time to dig more deeply into who (or what) is offering a competing solution. Do you know who your competition is? Are you sure? Find out how to identify and analyze competitors in this module.
DIFFERENTIATION
What sets your solution apart? What makes it different? In this module, you'll learn to think beyond features and functionality to explore all aspects of potential differentiation.
REGULATION and REIMBURSEMENT
The marketing and sale within the United States of the healthcare product you are developing will require complying with various regulatory bodies including the U.S. Food and Drug Administration (FDA) and other industrial standards. A regulatory strategy describes the approach that will be used to meet these standards. This strategy also includes understanding and designing for requirements that third-party payors or insurers may have. Determining who will pay for the product, whether it can be reimbursed by public or private payers, or if it must be paid for out-of-pocket is important for reducing risk in your commercialization plan.
ACTION PLAN
Now it's time to put it all together into a final presentation pitch: problem, stakeholders, solution, benefits, competition, and differentiation. How can you make it compelling? Also, what milestones will you need to reach to take your project forward? In this module, we'll review some of the next steps as you plan your final presentation.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches translational processes and innovation, which are core skills for entrepreneurs
Taught by Mary Goldberg, who are recognized for their work in assistive technology
Develops an entrepreneurial mindset, which is highly relevant to the field of assistive technology
Covers solution benefits, which are key to product development
Examines differentiation, which is critical for standing out in the market
Teaches user research and stakeholder analysis, which are essential for product development

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Promising assisted health tech course

Learners say this course is good and useful. The course currently requires payment after completion in order to obtain a certificate
This course requires payment in order to get a certificate.
"Very good and useful, but how can I get the certificate without paying money as it bears the cost"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products with these activities:
Review linear algebra
Strengthen your understanding of linear algebra concepts, which are essential for machine learning.
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  • Review your notes or textbooks from previous linear algebra courses.
  • Practice solving linear algebra problems, such as matrix operations, vector spaces, and eigenvalues.
  • Complete online quizzes or exercises to test your understanding.
Review calculus
Brush up on your calculus skills, which are important for understanding machine learning algorithms.
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  • Review your notes or textbooks from previous calculus courses.
  • Practice solving calculus problems, such as derivatives, integrals, and limits.
  • Complete online quizzes or exercises to test your understanding.
Read 'Introduction to Machine Learning'
Gain a foundational understanding of machine learning concepts and algorithms.
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  • Purchase or borrow a copy of 'Introduction to Machine Learning' by Ethem Alpaydin.
  • Read the book thoroughly, taking notes and highlighting important concepts.
  • Complete the exercises and problems at the end of each chapter to test your understanding.
Five other activities
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Review online coding resources
Become familiar with the coding tools and techniques that will be used in class.
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  • Identify online tutorials that cover the basics of Python, JavaScript, AI, and Machine Learning.
  • Complete the tutorials and practice the concepts you learn.
  • Join online forums and discussion groups to connect with other learners and get support.
Participate in study groups
Collaborate with other students to review course materials, discuss concepts, and prepare for exams.
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  • Find a study partner or group that aligns with your learning style and schedule.
  • Meet regularly to discuss course materials, work on assignments together, and quiz each other.
  • Use study groups to supplement your individual study time and improve your understanding of course concepts.
Attend industry conferences
Network with professionals in your field, learn about the latest industry trends, and discover new job opportunities.
Show steps
  • Research upcoming industry conferences and identify those that align with your interests.
  • Register for conferences and prepare to actively participate in sessions and networking events.
  • Connect with professionals in your field, exchange ideas, and learn about their experiences.
Build a personal portfolio
Showcase your skills and experience to potential employers.
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  • Choose a platform to build your portfolio, such as Wix, Squarespace, or WordPress.
  • Create a professional-looking website that highlights your best work.
  • Include a resume, cover letter, and any other relevant documents.
  • Optimize your portfolio for search engines and social media.
  • Share your portfolio with potential employers and network with others in your field.
Develop a personal project
Apply your skills and knowledge to create a tangible project that demonstrates your abilities to potential employers.
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  • Identify a project idea that aligns with your interests and career goals.
  • Plan and design your project, including the scope, objectives, and timeline.
  • Build and implement your project, using the skills and technologies you have learned in class.
  • Document your project and prepare a presentation to showcase your work.
  • Share your project with potential employers and add it to your portfolio.

Career center

Learners who complete idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products will develop knowledge and skills that may be useful to these careers:
Assistive Technology Specialist
Assistive Technology Specialists help people with disabilities to live independently. This course would provide a foundation in the translational process, which is essential for developing new assistive technologies. The course would also help Assistive Technology Specialists to develop the skills needed to identify and analyze stakeholders, define solutions, and articulate differentiators.
Biomedical Engineer
Biomedical Engineers design systems and products to solve problems in biology and medicine. This course would provide a foundation in the translational process, which is essential for bringing new technologies to market. The course would also help Biomedical Engineers to develop the skills needed to identify and analyze stakeholders, define solutions, and articulate differentiators.
Regulatory Affairs Specialist
Regulatory Affairs Specialists help companies to comply with government regulations. This course would provide a foundation in the regulatory process, which is essential for bringing new products to market. The course would also help Regulatory Affairs Specialists to develop the skills needed to identify and analyze stakeholders, define solutions, and articulate differentiators.
Medical Device Sales Representative
Medical Device Sales Representatives sell medical devices to hospitals and other healthcare providers. This course would provide a foundation in the translational process, which is essential for understanding the benefits and risks of new medical devices. The course would also help Medical Device Sales Representatives to develop the skills needed to identify and analyze stakeholders, define solutions, and articulate differentiators.
Product Manager
Product Managers are responsible for the development and marketing of new products. This course would provide a foundation in the translational process, which is essential for bringing new products to market. The course would also help Product Managers to develop the skills needed to identify and analyze stakeholders, define solutions, and articulate differentiators.
Clinical Research Associate
Clinical Research Associates manage clinical trials. This course would provide a foundation in the translational process, which is essential for bringing new drugs and devices to market. The course would also help Clinical Research Associates to develop the skills needed to identify and analyze stakeholders, define solutions, and articulate differentiators.
Healthcare Consultant
Healthcare Consultants help healthcare organizations to improve their operations. This course would provide a foundation in the translational process, which is essential for understanding the needs of healthcare providers and patients. The course would also help Healthcare Consultants to develop the skills needed to identify and analyze stakeholders, define solutions, and articulate differentiators.
Medical Writer
Medical Writers create educational materials for patients and healthcare providers. This course would provide a foundation in the translational process, which is essential for understanding the benefits and risks of new medical treatments. The course would also help Medical Writers to develop the skills needed to identify and analyze stakeholders, define solutions, and articulate differentiators.
Patent Attorney
Patent Attorneys help companies to protect their intellectual property. This course would provide a foundation in the translational process, which is essential for understanding the patentability of new technologies. The course would also help Patent Attorneys to develop the skills needed to identify and analyze stakeholders, define solutions, and articulate differentiators.
Entrepreneur
Entrepreneurs start and run their own businesses. This course would provide a foundation in the translational process, which is essential for bringing new products to market. The course would also help Entrepreneurs to develop the skills needed to identify and analyze stakeholders, define solutions, and articulate differentiators.
Professor
Professors teach and conduct research at universities. This course may provide a foundation in the translational process, which is essential for bringing new technologies to market. The course may also help Professors to develop the skills needed to identify and analyze stakeholders, define solutions, and articulate differentiators.
Technical Writer
Technical Writers create technical documentation for products and services. This course may provide a foundation in the translational process, which is essential for understanding the needs of users. The course may also help Technical Writers to develop the skills needed to identify and analyze stakeholders, define solutions, and articulate differentiators.
Web Developer
Web Developers create and maintain websites. This course may provide a foundation in the translational process, which is essential for understanding the needs of users. The course may also help Web Developers to develop the skills needed to identify and analyze stakeholders, define solutions, and articulate differentiators.
Research Scientist
Research Scientists conduct research to develop new technologies and treatments. This course may provide a foundation in the translational process, which is essential for bringing new technologies to market. The course may also help Research Scientists to develop the skills needed to identify and analyze stakeholders, define solutions, and articulate differentiators.
User Experience Designer
User Experience Designers design products and services that are easy to use and enjoyable. This course may provide a foundation in the translational process, which is essential for understanding the needs of users. The course may also help User Experience Designers to develop the skills needed to identify and analyze stakeholders, define solutions, and articulate differentiators.

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products.
Provides a framework for understanding the challenges that large companies face when they try to innovate. It would be a valuable resource for entrepreneurs and product managers who are working on new assistive technology products.
Provides a human-centered approach to design. It would be a valuable resource for designers who are interested in creating assistive technology products that are both useful and usable.
Provides a practical guide to the lean startup methodology. It would be a valuable resource for entrepreneurs who are looking to develop and launch new assistive technology products.
Provides a framework for marketing and selling technology products to mainstream customers. It would be a valuable resource for entrepreneurs who are looking to bring their assistive technology products to market.
Provides a practical guide to getting customers for your startup. It would be a valuable resource for entrepreneurs who are looking to grow their business.

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