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Business Analytics Capstone

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The Business Analytics Capstone Project gives you the opportunity to apply what you've learned about how to make data-driven decisions to a real business challenge faced by global technology companies like Yahoo, Google, and Facebook. At the end of this Capstone, you'll be able to ask the right questions of the data, and know how to use data effectively to address business challenges of your own. You’ll understand how cutting-edge businesses use data to optimize marketing, maximize revenue, make operations efficient, and make hiring and management decisions so that you can apply these strategies to your own company or business. Designed with Yahoo to give you invaluable experience in evaluating and creating data-driven decisions, the Business Analytics Capstone Project provides the chance for you to devise a plan of action for optimizing data itself to provide key insights and analysis, and to describe the interaction between key financial and non-financial indicators. Once you complete your analysis, you'll be better prepared to make better data-driven business decisions of your own.

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University of Pennsylvania

Rating 4.0 based on 72 ratings
Length 5 weeks
Effort 4 weeks of study, 4-5 hours/week
Starts Apr 15 (in 4 weeks)
Cost $215
From University of Pennsylvania via Coursera
Instructor Wharton Teaching Staff
Download Videos On all desktop and mobile devices
Language English
Subjects Data Science Business
Tags Data Science Data Analysis Business Business Strategy

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What people are saying

We analyzed reviews for this course to surface learners' thoughts about it

peer review in 9 reviews

Peer review is helpful to improve the way you approach the project, especially in the first week.

The peer review should be confidential, i.e.

Peer review is very interesting too.

However I feel peer review could be misleading.

the peer review.

good closing course but peer reviewing and no prof is little untraditional.

the capstone project had peer reviews, requesting you to consider executive feedback, otherwise i am not able to actually judge the quality of my work If data could be shared, it would make the capstones project more practical.

Peer reviewing is not sufficient for grading a Capstone Project.

very interesting in 6 reviews

This course was great, I learn a lot about the tech industry and it was very interesting.

Very interesting and thoughtful stuff!

The Capstone project was on a very interesting topic, however it did not really allow much utilisation of knowledge from the course and was lacking in it's relevance to the application of data analytics.

Even do the Research subject was very interesting, this capstone was a total disappointment.The Capstone did not offer very much support and the final review was performed for peers without previous knowledge and experience, receiving peer's complaints due to the fact that many got bad grading.

case study in 4 reviews

Excellent Capstone with a very interesting underlying case study.

good assignments The Capstone project gave an opportunity to apply thoughts and do thorough research on various learning from the specialization.The course is well structured and application exercises attached to the case study helps you to apply the concepts learnt practically.

There is no interaction from the Wharton staff, nothing that connects this to anything learned in the specialization, and nothing that even resembles a case study.

real world in 3 reviews

The research and development of your strategy, and applying the analytics skills you have learnt is where the real work is and would parallel the sort of rigor that would go into a real world situation strategic deck.Of course it would be ideal if the project was assessed by a Wharton professor.

This is very reflective of a real world problem.

I like the case study in which I am able to apply what I learn to real world issues.

well structured in 3 reviews

It A well structured and practical work oriented project.

Very well structured and easy to follow.

reviewed by in 3 reviews

Why should my course completion be held back because other participants are not available to review my submission and provide feedback...this is very unfair and I feel complete wastage of my money.The submissions should have been reviewed by professors and there should have been a SLA for review like 2 days, 3 days etc.

The whole capstone is reviewed by peers which is great but as per certification I believe there should be some professional help too.

I think that to reviewed by classmates is nbot the best way to get an education.

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

BUSINESS ANALYTICS SPECIALIST - ENTERPRISE ANALYTICS $53k

Sales Analyst, Business Analytics $69k

Clinical & Business Analytics $73k

Clinical & Business Analytics 2 $74k

Business Information Analyst, Business Analytics $89k

Business Analytics & Advanced Analytics $90k

Business Support & Analytics $102k

Business Analyst-Business Analytics $104k

Business Analytics - IT Engineer 2 $108k

Business Analytics Consulting $130k

Head of Business Analytics $196k

Business Analytics Architect $277k

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Coursera

&

University of Pennsylvania

Rating 4.0 based on 72 ratings
Length 5 weeks
Effort 4 weeks of study, 4-5 hours/week
Starts Apr 15 (in 4 weeks)
Cost $215
From University of Pennsylvania via Coursera
Instructor Wharton Teaching Staff
Download Videos On all desktop and mobile devices
Language English
Subjects Data Science Business
Tags Data Science Data Analysis Business Business Strategy

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