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Cade Massey, Martine Haas, and Matthew Bidwell

People analytics is a data-driven approach to managing people at work. For the first time in history, business leaders can make decisions about their people based on deep analysis of data rather than the traditional methods of personal relationships, decision making based on experience, and risk avoidance. In this brand new course, three of Wharton’s top professors, all pioneers in the field of people analytics, will explore the state-of-the-art techniques used to recruit and retain great people, and demonstrate how these techniques are used at cutting-edge companies. They’ll explain how data and sophisticated analysis is brought to bear on people-related issues, such as recruiting, performance evaluation, leadership, hiring and promotion, job design, compensation, and collaboration. This course is an introduction to the theory of people analytics, and is not intended to prepare learners to perform complex talent management data analysis. By the end of this course, you’ll understand how and when hard data is used to make soft-skill decisions about hiring and talent development, so that you can position yourself as a strategic partner in your company’s talent management decisions. This course is intended to introduced you to Organizations flourish when the people who work in them flourish. Analytics can help make both happen. This course in People Analytics is designed to help you flourish in your career, too.

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What's inside

Syllabus

Introduction to People Analytics, and Performance Evaluation
In this module, you'll meet Professors Massey, Bidwell, and Haas, cover the structore and scope of the course, and dive into the first topic: Performance Evaluation. Performance evaluation plays an influential role in our work lives, whether it is used to reward or punish and/or to gather feedback. Yet its fundamental challenge is that the measures we used to evaluate performance are imperfect: we can't infer how hard or smart an employee is working based solely on outcomes. In this module, you’ll learn the four key issues in measuring performance: regression to the mean, sample size, signal independence, and process vs. outcome, and see them at work in current companies, including an extended example from the NFL. By the end of this module, you’ll understand how to separate skill from luck and learn to read noisy performance measures, so that you can go into your next performance evaluation sensitive to the role of chance, knowing your environment, and aware of the four most common biases, so that you can make more informed data-driven decisions about your company's most valuable asset: its employees.
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Examines techniques used to recruit and retain high-performing individuals, which is valuable knowledge for hiring managers and talent acquisition specialists
Led by three Wharton professors who are pioneers in the field of people analytics
Teaches learners the practical applications of people analytics, which can help organizations improve their talent management strategies
Provides an overview of the theory of people analytics, which is a fundamental understanding for those interested in the field
Explores the use of data to measure performance, a critical skill for evaluating employee contributions and making informed decisions
Covers topics that are relevant to both academic and industry settings, making it a valuable course for a wide range of learners

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Reviews summary

Introduction to people analytics theory

According to learners, this course provides a solid introduction to the principles and concepts of People Analytics, making it highly relevant for HR and business professionals looking to understand the field. Students particularly highlight the use of practical examples from real companies and the clarity with which complex topics are explained. While many find it a valuable overview, some reviewers note that the course is primarily theory-focused and less geared towards hands-on data analysis, which aligns with the course description as an introduction. Overall, the feedback is largely positive.
Uses real-world company cases.
"The examples from companies like the NFL and Google were very insightful and made the concepts relatable."
"Learned how companies are actually applying these principles in practice."
"Using real-world case studies made the course much more engaging."
"The application of theory through company examples was a highlight."
Complex topics are explained simply.
"The professors did a great job breaking down complex ideas into understandable modules."
"I appreciated how clearly concepts like regression to the mean and ONA were explained."
"Lectures were clear and easy to follow, even for someone new to the subject."
"The examples helped solidify understanding of potentially tricky concepts."
Highly applicable to HR and business roles.
"As an HR professional, I found the concepts immediately applicable to my work and discussions."
"This course helped me understand how data can inform HR decisions and made me a better business partner."
"Practical tools and strategies that I could apply immediately to my work in talent management."
"Very relevant for anyone in a leadership or HR position wanting to leverage data."
Provides a strong foundational overview.
"This course was an excellent introduction to People Analytics. It clearly laid out the key concepts and theories."
"I finally understand what People Analytics is all about thanks to this course. Great starting point for beginners."
"Provides a very good overview of the fundamental concepts behind people analytics."
"A solid foundation in the theoretical aspects of people analytics, covering various key areas."
Focuses on concepts, not practical analysis.
"It is important to note that this course is theoretical and does not teach you how to perform the analysis yourself."
"Expected more hands-on examples or tools training, but it stays at a conceptual level."
"Good for understanding 'why' but not 'how' to do people analytics."
"If you're looking for coding or software skills, this isn't the course for that."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in People Analytics with these activities:
Explore Google's People Analytics Tutorial
Learn the fundamentals of people analytics by following a guided tutorial from a leading company in the field.
Browse courses on People Analytics
Show steps
  • Visit the Google People Analytics Tutorial page.
  • Watch the introductory video.
  • Complete the interactive exercises.
Seek Mentorship from a People Analytics Professional
Connect with an experienced people analytics professional who can provide guidance and support.
Browse courses on People Analytics
Show steps
  • Identify potential mentors through networking events or online platforms.
  • Reach out to your potential mentors and express your interest in their mentorship.
  • Meet with your mentor regularly to discuss your progress and get feedback.
Join a People Analytics Study Group
Engage with peers in regular study sessions to reinforce your understanding of people analytics.
Browse courses on People Analytics
Show steps
  • Find or create a study group with other learners.
  • Set regular meeting times and stick to them.
  • Take turns leading discussions and sharing insights.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a People Analytics Resource Library
Gather and organize valuable resources on people analytics to facilitate your learning journey.
Browse courses on People Analytics
Show steps
  • Conduct research to identify relevant articles, books, and websites.
  • Create a central repository to store your resources.
  • Categorize and organize your resources for easy access.
  • Regularly update your resource library with new and relevant content.
Read Measuring and Managing Performance in Organizations
Review a classic text on performance evaluation to understand in-depth the theories and practices involved in performance evaluation.
View Melania on Amazon
Show steps
  • Read Chapter 1: The Nature and Importance of Performance Measurement.
  • Read Chapter 2: Methods of Performance Measurement.
  • Read Chapter 3: Evaluating Performance Measurement Systems.
Develop a People Analytics Plan for Your Organization
Create a comprehensive plan that outlines how you will use people analytics to improve your organization.
Browse courses on People Analytics
Show steps
  • Define the goals and objectives of your people analytics plan.
  • Identify the key metrics that you will track.
  • Develop a strategy for collecting and analyzing data.
  • Create a plan for using your people analytics insights to make better decisions.
  • Present your plan to stakeholders and get their buy-in.
Participate in a Data Analytics Hackathon
Apply your people analytics skills in a practical setting and compete against others to solve real-world problems.
Browse courses on People Analytics
Show steps
  • Find a data analytics hackathon that aligns with your interests.
  • Form a team or work individually.
  • Gather relevant data and analyze it using people analytics techniques.
  • Develop a solution to the problem.
  • Present your solution to a panel of judges.

Career center

Learners who complete People Analytics will develop knowledge and skills that may be useful to these careers:
Human Resources Manager
People analytics can provide an HR manager with insight into the performance of employees in recruiting, performance evaluation, and other key areas. The course on People Analytics provides a firm understanding of the theory and practice of people analytics, which can help an HR manager make more informed decisions about how to manage people. This course may be particularly useful for HR managers who are looking to use data to improve the effectiveness of their HR practices.
Data Analyst
A data analyst who specializes in people analytics can use data to improve the effectiveness of HR practices, such as recruiting, performance evaluation, and talent management. The course on People Analytics provides a strong foundation in the theory and practice of people analytics, which can help a data analyst develop the skills needed to succeed in this role.
Talent Acquisition Manager
Talent Acquisition Managers can use people analytics to improve the efficiency and effectiveness of their recruiting efforts.
Recruiter
People analytics can help recruiters make more informed decisions about which candidates to hire. The course on People Analytics provides a strong foundation in the theory and practice of people analytics, which can help a recruiter develop the skills needed to succeed in this role.
Organizational Psychologist
People analytics can help organizational psychologists understand the factors that contribute to employee performance and satisfaction. The course on People Analytics provides a strong foundation in the theory and practice of people analytics, which can help an organizational psychologist develop the skills needed to succeed in this role.
Compensation and Benefits Manager
People analytics can help compensation and benefits managers design and implement compensation and benefits programs that are fair and equitable. The course on People Analytics provides a strong foundation in the theory and practice of people analytics, which can help a compensation and benefits manager develop the skills needed to succeed in this role.
Performance Management Consultant
Performance management consultants help organizations improve their performance management systems. People analytics can provide performance management consultants with the data they need to make informed recommendations about how to improve performance management practices. The course on People Analytics provides a strong foundation in the theory and practice of people analytics, which can help a performance management consultant develop the skills needed to succeed in this role.
Training and Development Manager
Training and development managers can use people analytics to identify the training and development needs of their employees. The course on People Analytics provides a strong foundation in the theory and practice of people analytics, which can help a training and development manager develop the skills needed to succeed in this role.
Change Management Consultant
Change management consultants help organizations implement change initiatives. People analytics can provide change management consultants with the data they need to understand the impact of change on employees. The course on People Analytics provides a strong foundation in the theory and practice of people analytics, which can help a change management consultant develop the skills needed to succeed in this role.
Employee Relations Manager
Employee relations managers can use people analytics to understand the concerns of employees and develop strategies to address them. The course on People Analytics provides a strong foundation in the theory and practice of people analytics, which can help an employee relations manager develop the skills needed to succeed in this role.
Labor Relations Manager
Labor relations managers can use people analytics to understand the needs of unions and develop strategies to negotiate with them. The course on People Analytics provides a strong foundation in the theory and practice of people analytics, which can help a labor relations manager develop the skills needed to succeed in this role.
Diversity and Inclusion Manager
Diversity and inclusion managers can use people analytics to identify and address barriers to diversity and inclusion in the workplace. The course on People Analytics provides a strong foundation in the theory and practice of people analytics, which can help a diversity and inclusion manager develop the skills needed to succeed in this role.
Market Research Analyst
Market research analysts can use people analytics to understand the needs and wants of customers. The course on People Analytics provides a strong foundation in the theory and practice of people analytics, which can help a market research analyst develop the skills needed to succeed in this role.
Business Analyst
Business analysts can use people analytics to understand the impact of business decisions on employees. The course on People Analytics provides a strong foundation in the theory and practice of people analytics, which can help a business analyst develop the skills needed to succeed in this role.
Financial Analyst
Financial analysts can use people analytics to understand the impact of financial decisions on employees. The course on People Analytics provides a strong foundation in the theory and practice of people analytics, which can help a financial analyst develop the skills needed to succeed in this role.

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in People Analytics.
Marr provides a comprehensive overview of how HR can use data and analytics to improve its decision-making and employee engagement. He covers a wide range of topics, including people analytics, talent analytics, and HR analytics.
Provides a non-technical introduction to data science. It valuable resource for anyone who wants to understand how data can be used to make better decisions.
Boudreau provides a comprehensive guide to using data to improve HR decisions. It provides a theoretical framework for understanding people analytics.
Provides a comprehensive overview of statistical methods used in human resource management. It valuable resource for anyone who wants to understand how to use data to make better decisions about people.
Lesser provides an introduction to people analytics and how it can be used to make better decisions. It good starting point for those new to people analytics.
West provides an introduction to people analytics for those new to the field. It good starting point for those who want to learn more about the basics of people analytics.
Valuable resource for those interested in learning more about performance management and how to use data to improve employee performance.

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