Yo Santosa, Branding Expert
Yo Santosa took a big leap when she decided to quit her job as a motion graphics artist. But her fledgling design agency, Ferroconcrete, has gone on to create award-winning branding campaigns for companies like Pinkberry, TNT, and TBS. As Yo explains it, there are parallels. Branding, like film, is about storytelling. But instead of telling a story over a few minutes or hours, a brand's story is told over a period of months, years, or even decades.
Contents:
- Documentary
- Bonus Movies
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Story AP $45k
Story Planner $68k
Story Writer $73k
Branding, Retail Banking $75k
Branding & Communications Officer $76k
Operations, Creative and Branding $78k
Head of Story $80k
Manager, Branding & Marketing $80k
Branding $83k
Story Revisionist $86k
Story Producer 4 $88k
Story Artist 1 $112k
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