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رغم النوايا الطيبة للجميع وعملهم الجاد وأفكارهم الرائعة، ينتهي المطاف بالكثير من الفرق بابتكار منتجات غير مرغوبة أو لا يمكن استخدامها أو لا يشتريها أحد. ولكن ليس من الضروري أن تسير الأمور هكذا. فالنهج الرشيق والتفكير التصميمي يوفران طريقةً مختلفةً –وفعالةً– لتطوير المنتجات بشكلٍ يؤدي إلى تقديم حلولٍ ذات قيمة لمشكلات فعلية. وفي هذه الدورة التدريبية، ستتعرف على كيفية تحديد العناصر التي تُمثّل قيمةً للمستخدم في وقتٍ مبكرٍ من العملية (أو بعبارة أخرى التخطيط المبكر لتحقيق القيمة) عن طريق تركيز جهود فريقك على النصوص السردية عن المستخدم القابلة للاختبار وتكوين منظور مشترك قوي.

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رغم النوايا الطيبة للجميع وعملهم الجاد وأفكارهم الرائعة، ينتهي المطاف بالكثير من الفرق بابتكار منتجات غير مرغوبة أو لا يمكن استخدامها أو لا يشتريها أحد. ولكن ليس من الضروري أن تسير الأمور هكذا. فالنهج الرشيق والتفكير التصميمي يوفران طريقةً مختلفةً –وفعالةً– لتطوير المنتجات بشكلٍ يؤدي إلى تقديم حلولٍ ذات قيمة لمشكلات فعلية. وفي هذه الدورة التدريبية، ستتعرف على كيفية تحديد العناصر التي تُمثّل قيمةً للمستخدم في وقتٍ مبكرٍ من العملية (أو بعبارة أخرى التخطيط المبكر لتحقيق القيمة) عن طريق تركيز جهود فريقك على النصوص السردية عن المستخدم القابلة للاختبار وتكوين منظور مشترك قوي.

هذه الدورة التدريبية مَدعومة من معهد باتن بكلية داردن لإدارة الأعمال التابعة لجامعة فيرجينيا. جديرٌ بالذكر أن رسالة معهد باتن هي الارتقاء بالعالم من خلال ريادة الأعمال والابتكار: www.batteninstitute.org.

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Syllabus

المشكلات التي تُحَل بالنهج الرشيق
الممارسات الرشيقة التي تؤدي إلى منتجات ممتازة مفهومة جيدًا، ولكن تطبيقها يحتاج إلى تركيز وجهد وثقة. وفي هذا الأسبوع، سنقف على الأمور الصعبة في عملية تطوير منتجات ممتازة وكيف يمكن للنهج الرشيق المساعدة في التغلب عليها. سنبدأ بمناقشة بيان النهج الرشيق - ما هي الدوافع وراؤه وكيف يُعرِّف مفهوم الرشاقة. بعد ذلك سننتقل إلى الجانب العملي: المشكلات التي يحلها النهج الرشيق، وكيف تركز وقتك وجهدك، وكيف تعرف ما إذا كانت ممارستك تعمل أم لا.
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تركيز النهج الرشيق بالشخصيات وسيناريوهات المشاكل والبدائل
أفضل طريقة لتجنب إنتاج شيء لا يرغب فيه أحد هي أن تبدأ في التفكير مع وضع شخص ما في اعتبارك. وفي مجال التصميم، فنحن نُعبّر عن "شخص ما" معين عن طريق "شخصية". تعمل الشخصيات وسيناريوهات المشاكل (المعروفة أيضًا باسم "المهام المطلوب تنفيذها") على تركيز جهود التطوير على تحقيق نتائج ذات قيمة للمستخدم مقارنةً بمجرد إنجاز مخرجات. وفي هذه الوحدة، ستتعرّف على كيفية تركيز عملك من خلال إعداد الشخصيات وسيناريوهات المشاكل والبدائل باستخدام أفضل ممارسات التفكير التصميمي.
الوصول إلى قصص مستخدمين رشيقة رائعة
الآن سننتقل من إعداد الشخصيات وافتراض احتياجات المستخدمين إلى اختبار هذه الافتراضات وترجمة ما تعلمته في شكل قصص مستخدمين رشيقة. سنمر بخطوات كيفية إعداد دليل مقابلة من أجل توجيه الأسئلة المناسبة للمستخدمين، ثم سنتوغل في قصص المستخدمين الرشيقة. قصص المستخدمين هي سمة قياسية في النهج الرشيق تُمثل نقطةً محوريةً للجهد اليومي في سبيل تحقيق القيمة المنشودة.
التركيز على القيمة التي تعود على العميل باستخدام قصص المستخدمين
قصة المستخدم الرشيقة هي نقطتك المحورية اليومية للتأكّد من أنك تبني شيئًا ذا قيمة بالنسبة للمستخدم. فعن طريقها يمكنك مناقشة ذلك داخل فريقك وترسيخ اختباراتك اللاحقة. وفي هذه الوحدة، ستتعرف على كيفية إتاحة عملية إعداد واستخدام القصص داخل فريقك.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches agile and design thinking, two core methods for product development
Emphasizes the importance of user research and validation in product development
Supported by the Batten Institute at the Darden School of Business at the University of Virginia, which is renowned for its work in entrepreneurship and innovation
Provides practical, hands-on exercises and assignments that reinforce the course concepts
May be useful for individuals seeking to enhance their product development skills

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in اجتماع النهج الرشيق (Agile) والتفكير التصميمي with these activities:
Review Lean Development
This activity will provide a refresher on lean development practices, including those related to project planning, coding, testing, and deployment, which are relevant to software development.
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Show steps
  • Review Lean Development principles and methodologies
  • Practice using Lean Development tools and techniques
  • Complete a small Lean Development project to test knowledge
Participate in an Agile discussion group
Engaging in discussions with peers allows students to share their experiences, learn from others, and gain diverse perspectives on Agile practices, enriching their understanding.
Browse courses on Agile
Show steps
  • Join or form an Agile discussion group
  • Participate actively in discussions
  • Share knowledge and experiences
  • Seek feedback and insights from others
Write a blog post about a key Agile concept
This activity encourages students to synthesize their understanding of Agile concepts and communicate them to others, consolidating their knowledge and potentially benefiting others as well.
Browse courses on Agile
Show steps
  • Choose a key Agile concept to focus on
  • Research and gather information about the concept
  • Write a clear and concise blog post explaining the concept
  • Share the blog post with others for feedback
One other activity
Expand to see all activities and additional details
Show all four activities
Solve Agile development problems
This activity provides an opportunity for students to apply their Agile knowledge to real-world scenarios, strengthening their problem-solving skills and decision-making abilities.
Browse courses on Agile
Show steps
  • Find or create Agile development problems or case studies
  • Analyze the problems and identify potential solutions
  • Develop and implement Agile solutions
  • Evaluate the effectiveness of the solutions

Career center

Learners who complete اجتماع النهج الرشيق (Agile) والتفكير التصميمي will develop knowledge and skills that may be useful to these careers:
Agile Coach
Agile Coaches play a central role in transforming organizations to adopt a more agile approach to software development. This course provides the foundational knowledge and skills needed to become an Agile Coach, including an understanding of the principles of Agile and Design Thinking, as well as practical experience in applying these principles to real-world projects. Whether you are new to Agile or looking to advance your career as an Agile Coach, this course can provide you with the skills and knowledge you need to succeed.
Product Manager
Product Managers are responsible for the success of a product throughout its lifecycle, from ideation and development to launch and maintenance. This course provides the skills and knowledge needed to become a successful Product Manager, including an understanding of the principles of Agile and Design Thinking, as well as practical experience in applying these principles to real-world products. Whether you are new to product management or looking to advance your career, this course can provide you with the skills and knowledge you need to succeed.
UX Designer
UX Designers are responsible for the user experience of a product, ensuring that it is easy to use and enjoyable to use. This course provides the foundational knowledge and skills needed to become a UX Designer, including an understanding of the principles of Agile and Design Thinking, as well as practical experience in applying these principles to real-world products. Whether you are new to UX design or looking to advance your career, this course can provide you with the skills and knowledge you need to succeed.
Software Engineer
Software Engineers design, develop, and maintain software applications. This course provides a foundational understanding of the principles of Agile and Design Thinking, as well as practical experience in applying these principles to real-world software development projects. Whether you are new to software engineering or looking to advance your career, this course can provide you with the skills and knowledge you need to succeed.
Project Manager
Project Managers plan, execute, and close projects. This course provides a foundational understanding of the principles of Agile and Design Thinking, as well as practical experience in applying these principles to real-world project management projects. Whether you are new to project management or looking to advance your career, this course can provide you with the skills and knowledge you need to succeed.
Business Analyst
Business Analysts work with stakeholders to understand their needs and translate them into technical requirements. This course provides a foundational understanding of the principles of Agile and Design Thinking, as well as practical experience in applying these principles to real-world business analysis projects. Whether you are new to business analysis or looking to advance your career, this course can provide you with the skills and knowledge you need to succeed.
Content Strategist
Content Strategists plan, develop, and manage content for websites and other digital products. This course provides a foundational understanding of the principles of Agile and Design Thinking, as well as practical experience in applying these principles to real-world content strategy projects. Whether you are new to content strategy or looking to advance your career, this course can provide you with the skills and knowledge you need to succeed.
Design Researcher
Design Researchers conduct research to understand the needs of users and translate them into design solutions. This course provides a foundational understanding of the principles of Agile and Design Thinking, as well as practical experience in applying these principles to real-world design research projects. Whether you are new to design research or looking to advance your career, this course can provide you with the skills and knowledge you need to succeed.
Marketing Manager
Marketing Managers develop and execute marketing campaigns to promote products and services. This course provides a foundational understanding of the principles of Agile and Design Thinking, as well as practical experience in applying these principles to real-world marketing campaigns. Whether you are new to marketing or looking to advance your career, this course can provide you with the skills and knowledge you need to succeed.
Scrum Master
Scrum Masters are responsible for the success of a Scrum team, ensuring that the team is following the Scrum framework and that the project is on track. This course provides a foundational understanding of the principles of Agile and Design Thinking, as well as practical experience in applying these principles to real-world Scrum projects. Whether you are new to Scrum or looking to advance your career as a Scrum Master, this course can provide you with the skills and knowledge you need to succeed.
Data Scientist
Data Scientists use data to solve business problems. This course provides a foundational understanding of the principles of Agile and Design Thinking, as well as practical experience in applying these principles to real-world data science projects. Whether you are new to data science or looking to advance your career, this course can provide you with the skills and knowledge you need to succeed.
Technical Writer
Technical Writers create documentation for software and other technical products. This course provides a foundational understanding of the principles of Agile and Design Thinking, as well as practical experience in applying these principles to real-world technical writing projects. Whether you are new to technical writing or looking to advance your career, this course can provide you with the skills and knowledge you need to succeed.
Interaction Designer
Interaction Designers design the user interface of products, ensuring that it is easy to use and enjoyable to use. This course provides a foundational understanding of the principles of Agile and Design Thinking, as well as practical experience in applying these principles to real-world interaction design projects. Whether you are new to interaction design or looking to advance your career, this course can provide you with the skills and knowledge you need to succeed.
Information Architect
Information Architects design the structure of websites and other digital products, ensuring that they are easy to navigate and find information. This course provides a foundational understanding of the principles of Agile and Design Thinking, as well as practical experience in applying these principles to real-world information architecture projects. Whether you are new to information architecture or looking to advance your career, this course can provide you with the skills and knowledge you need to succeed.
User Researcher
User Researchers conduct research to understand the needs of users and translate them into design solutions. This course provides a foundational understanding of the principles of Agile and Design Thinking, as well as practical experience in applying these principles to real-world user research projects. Whether you are new to user research or looking to advance your career, this course can provide you with the skills and knowledge you need to succeed.

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in اجتماع النهج الرشيق (Agile) والتفكير التصميمي.
Provides a comprehensive overview of agile software development principles, patterns, and practices. It valuable resource for anyone who wants to learn more about agile development.
Classic work on design thinking. It provides a framework for understanding how people interact with products and services. This book is helpful providing background knowledge on design thinking.
Provides a practical guide to using design thinking to solve problems and create innovative solutions. It valuable resource for anyone who wants to learn more about design thinking.
Provides a practical guide to using the lean startup methodology to build successful businesses. It valuable resource for anyone who wants to learn more about lean startups.
Step-by-step guide to running a design sprint. A design sprint five-day process for solving problems and testing new ideas. This book is commonly used as a reference tool in industry.
Classic work on innovation. It explores the challenges that companies face when they try to innovate. This book adds more depth and breadth to the existing course.
Guide to marketing and selling new products to mainstream customers. It covers the challenges of crossing the chasm between early adopters and mainstream customers. This book adds more depth and breadth to the existing course.
Guide to developing and implementing good strategy. It provides a framework for understanding the key elements of a good strategy. This book adds more depth and breadth to the existing course.
Provides a practical guide to using Scrum to manage software development projects. It valuable resource for anyone who wants to learn more about Scrum.
Collection of essays on the challenges of building and running a startup. It covers topics such as fundraising, hiring, and firing. This book adds more depth and breadth to the existing course.
Practical guide to building and launching a successful product. It covers the basics of product development, marketing, and sales. This book is more valuable as additional reading than it is as a current reference.
Guide to getting traction for your startup. It covers the basics of marketing, sales, and customer development. This book is more valuable as additional reading than it is as a current reference.
Guide to developing and communicating your value proposition. It provides a simple and effective framework for understanding the needs of your customers and communicating the value of your product or service. This book is more valuable as additional reading than it is as a current reference.
Guide to design thinking. It provides a step-by-step process for solving problems and generating new ideas. This book is more valuable as additional reading than it is as a current reference.

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