Generative AI and Prompt Engineering for Marketers in 2025 from Udemy

Generative AI and Prompt Engineering for Marketing People

Transform your marketing career with AI mastery. Learn to leverage ChatGPT and generative AI tools to revolutionize your digital marketing strategies, content creation, and campaign performance.

What You'll Learn

Master prompt engineering for marketing-specific AI applications
Create compelling, AI-optimized content for social media and SEO
Develop data-driven marketing strategies using AI analytics
Integrate AI tools into your existing marketing workflows
Enhance customer engagement through AI-powered personalization

Perfect For

Marketing professionals seeking to automate routine tasks
Digital strategists ready to implement cutting-edge AI solutions
Content creators looking to scale their production efficiently
Entrepreneurs building AI-powered marketing systems
Students exploring the intersection of AI and marketing

Course Highlights

Advanced prompt engineering techniques, real-world marketing applications, hands-on projects, and actionable strategies to immediately elevate your marketing campaigns. Our curriculum includes exclusive frameworks for AI-driven market research, competitor analysis, and customer journey optimization. You will get access to all the practical prompts the trainer uses in demonstrations.

What Sets Us Apart

This specialized marketing course delivers comprehensive real-world case studies and ready-to-use templates for immediate implementation. The course features recorded expert insights showcasing proven AI marketing strategies backed by detailed examples from successful AI-driven marketing campaigns.

What's inside

Learning objectives

Utilize ai tools like chatgpt for improving the effectiveness of your marketing campaigns.
Create genuine, ai-optimized content for marketing campaigns, enhancing the usage of tools like chatgpt, gemini, co-pilot and claude ai.

Infuse ai into strategic planning for precise insights and use ai as a brainstorming partner for business problem solving.
Master prompt engineering for efficient ai interactions with chatgpt and similar tools.

Utilize ai tools like chatgpt for improving the effectiveness of your marketing campaigns.
Create genuine, ai-optimized content for marketing campaigns, enhancing the usage of tools like chatgpt, gemini, co-pilot and claude ai.
Infuse ai into strategic planning for precise insights and use ai as a brainstorming partner for business problem solving.
Master prompt engineering for efficient ai interactions with chatgpt and similar tools.

Syllabus

START HERE

IMPORTANT - How to follow this course for optimum results?

Please download this ZIP folder, which contains all the prompts you will use throughout the course. While you can access the relevant content for each lesson individually, it’s best to have this organized folder saved on your computer in case you miss anything. This way, you’ll be fully prepared before you begin the course.

First things first. Let's get to know what AI is before jumping into learn how to use it in marketing.

There are two branches of AI, and which one do you think is closest to being Artificial General Intelligence (AGI)?

Let's understand what are LLMs and how they are built.

The Two Prompts Used in This Lesson.

You can copy and paste from here.

Prompt 1:

Draw a realistic oil painting of an elephant family walking by a lake in Sri Lanka. The sun is setting down from the horizon, and the sky lightens up with the rays of the setting sun. Few birds flying over the lake, and dark shadows of trees in the mountainside behind the lake are visible.

Prompt 2:

Final scenes from the movie Titanic where Jack and Rosie are adrift on debris in the cold dark sea with the Sinking of the Titanic in flames and about to disappear into the ocean. Jack and Rosie Funny face in Selfie pov you can see the pores of her skin. we can see top of her shoulders. water vapor around her. moonlight. blue and pink sky.style ultrarealistic photo with details 16k The style is hyper-realistic and photographic HDR.

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Teaches prompt engineering, which is a core skill for leveraging AI tools like ChatGPT, Gemini, Co-Pilot, and Claude AI to improve marketing campaign effectiveness

Explores AI-driven market research, competitor analysis, and customer journey optimization, which are all actionable strategies to elevate marketing campaigns

Provides ready-to-use templates for immediate implementation and real-world case studies, which are useful for marketing professionals seeking to automate routine tasks

Includes hands-on knowledge of key generative AI tools like ChatGPT, DALL-E, Bard, Claude 2, and Grammarly, which are useful for creating AI-optimized content

Requires downloading a ZIP folder containing all the prompts used throughout the course, which may require additional storage space on the learner's computer

Features practical demos of Jasper AI, which may require a subscription to fully utilize the tool's capabilities for creating social media content

Reviews summary

Practical ai & prompt engineering for marketers

According to learners, this course provides a practical and actionable introduction to using generative AI and prompt engineering specifically for marketing applications. Students found the provided templates and prompts to be highly useful, enabling them to immediately apply concepts like creating AI-optimized content for social media and SEO. Many appreciated the focus on integrating AI into existing marketing workflows and using it for strategic business problem-solving, finding value in frameworks like the 6 Thinking Hats. While the course covers a broad scope of tools and applications, some learners noted that the field of AI changes rapidly, requiring continued learning beyond the course.

Covers many topics, depth varies by section.

"The course covers a wide range of topics from AI basics to prompt patterns and strategic frameworks."

"I felt some sections provided detailed practical demos, while others were more introductory overviews."

"It's a great course for getting a comprehensive overview of AI in marketing, but advanced users might seek deeper dives elsewhere."

AI tools evolve quickly, content may need updates.

"Given how fast generative AI technology is advancing, I recognize the need to stay updated on changes to the tools covered."

"While the specific tool demos were helpful, I anticipate that interfaces and features might change rapidly after taking the course."

"The course provides a strong foundation, but ongoing learning about the latest AI developments will be crucial."

Uses AI for strategic business problem solving.

"Using AI as a brainstorming partner for business problem solving, like with the 6 Thinking Hats method, was an unexpected but valuable takeaway."

"I learned how to refine marketing problem statements and create OKRs more effectively by leveraging generative AI."

"The section on training AI for business problems opened my eyes to more advanced strategic uses beyond just content creation."

Provides actionable AI tools and prompts.

"The course provided actionable strategies and ready-to-use templates for immediate implementation in marketing."

"Having access to the practical prompts the trainer uses in demonstrations was extremely helpful for hands-on learning."

"I really appreciated the focus on specific AI tools like ChatGPT, Claude, and DALL-E, showing exactly how to use them."

Tailored for marketing workflows & tasks.

"This course is specifically designed for marketing people, which made the examples and applications highly relevant to my job."

"Learning to create AI-optimized content for social media and SEO directly addresses challenges I face daily."

"The frameworks for market research, competitor analysis, and customer journey optimization using AI were incredibly useful."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Generative AI and Prompt Engineering for Marketers in 2025 with these activities:

Review Digital Marketing Fundamentals

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Reinforce your understanding of core marketing concepts to better grasp how AI can enhance them.

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Review key marketing terms and concepts.
Summarize the different types of digital marketing channels.
Identify the stages of a typical marketing funnel.

Read 'Marketing 6.0: The Future Is Immersive' by Philip Kotler

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Gain a broader perspective on the future of marketing and the role of technology.

View Marketing 6.0: The Future Is Immersive on Amazon

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Read the book and take notes on key concepts.
Reflect on how the concepts relate to generative AI.
Discuss the book with peers or in online forums.

Prompt Engineering Challenge: Optimize a Marketing Campaign

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Refine your prompt engineering skills through a series of targeted exercises.

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Choose a marketing campaign (e.g., email, social media).
Identify areas where AI can improve the campaign's performance.
Craft prompts to generate different versions of the campaign content.
Compare the performance of the AI-generated content with the original.

Four other activities

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Show all seven activities

AI-Powered Content Creation for a Fictional Brand

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Apply your prompt engineering skills to create a comprehensive content strategy for a hypothetical brand.

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Define a fictional brand and its target audience.
Develop a content calendar using AI tools.
Generate social media posts, blog articles, and email campaigns.
Analyze the performance of the AI-generated content.

Create a Prompt Engineering Guide for Marketers

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Solidify your understanding of prompt engineering by creating a comprehensive guide for other marketers.

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Research best practices in prompt engineering.
Compile a list of effective prompt patterns.
Write clear and concise explanations of each pattern.
Provide examples of how to use the patterns in marketing contexts.

Read 'AI Marketing: Marketing in the Era of Artificial Intelligence' by Raj Venkatesan

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Deepen your understanding of AI's impact on marketing strategy and implementation.

View The AI Marketing Canvas: A Five-Stage Road Map... on Amazon

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Read the book and highlight key takeaways.
Identify specific AI marketing techniques discussed.
Consider how these techniques can be applied to your own marketing efforts.

Develop an AI-Powered Marketing Automation Workflow

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Design and implement a complete marketing automation workflow using generative AI tools.

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Map out a customer journey for a specific product or service.
Identify touchpoints where AI can automate tasks.
Create prompts to generate personalized email sequences, chatbot responses, and social media content.
Integrate the AI-generated content into a marketing automation platform.
Test and optimize the workflow for maximum effectiveness.

Career center

Learners who complete Generative AI and Prompt Engineering for Marketers in 2025 will develop knowledge and skills that may be useful to these careers:

Marketing Automation Specialist

A Marketing Automation Specialist focuses on streamlining marketing efforts through the use of software and AI tools. This course directly applies to this role by providing expertise in leveraging generative AI for content creation, campaign optimization, and data-driven strategy development. Mastering prompt engineering, as taught in this course, enables a marketing automation specialist to create more effective and personalized automated campaigns. The course emphasis on integrating AI tools into existing workflows will empower a Marketing Automation Specialist to implement cutting edge AI solutions. Specifically, the course focus on using AI for market research, customer journey optimization, and implementing AI tools may prove useful.

See salaries and explore the career path for Marketing Automation Specialist

Content Strategist

A Content Strategist plans, develops, and manages content marketing initiatives. The skills taught in this course are extremely beneficial for a Content Strategist. The course helps build the ability to master prompt engineering for creating compelling and AI-optimized marketing content across various platforms including social media and search engines. By learning how to develop data-driven marketing strategies using AI analytics, a Content Strategist can ensure their content aligns with audience needs and business goals. The course's focus on creating genuine, AI-optimized content can help refine marketing problem statements. It will also allow one to infuse AI into strategic planning for precise insights.

See salaries and explore the career path for Content Strategist

Search Engine Optimization Specialist

A Search Engine Optimization Specialist enhances website visibility in search engine results. This course is particularly helpful, as it focuses on creating AI-optimized content for SEO. As an SEO Specialist, you need to stay updated with the latest trends in AI and how they impact search algorithms. You may find that this course provides the knowledge of how to leverage generative AI tools like ChatGPT to create compelling content optimized for search engines. The course's specialized focus on AI-driven market research, competitor analysis, and actionable strategies to improve SEO performance may prove useful.

See salaries and explore the career path for Search Engine Optimization Specialist

Social Media Manager

A Social Media Manager oversees a company’s social media presence and strategy. This course may be useful by providing the skills to create engaging, AI-optimized content for various social media platforms. The ability to automate routine tasks and scale content production efficiently, as highlighted in the course, can significantly improve a Social Media Manager's productivity and impact. The course's curriculum on advanced prompt engineering techniques and real-world marketing applications prepare a Social Media Manager to immediately elevate their social media campaigns. The course shows you how to craft brand voices and audience personas using AI.

See salaries and explore the career path for Social Media Manager

Digital Marketing Manager

A Digital Marketing Manager develops and implements digital marketing strategies. This course is highly applicable, focusing on revolutionizing digital marketing strategies through generative AI tools. A Digital Marketing Manager may benefit from the course's coverage of AI-driven market research, competitor analysis, and customer journey optimization. The ability to integrate AI tools into existing marketing workflows may help a Digital Marketing Manager to enhance customer engagement through AI-powered personalization. Learning to create AI-optimized content and developing data-driven strategies may prove useful in this role.

See salaries and explore the career path for Digital Marketing Manager

Marketing Analyst

A Marketing Analyst interprets data to provide insights and recommendations that improve marketing campaigns. This course may be useful for a Marketing Analyst, as it provides you with skills in leveraging AI analytics to develop data-driven marketing strategies. You will learn how to use AI to refine your marketing problem statements and brainstorm solutions, which enhances your analytical capabilities. By mastering prompt engineering, you can extract more meaningful insights from AI tools, leading to more effective recommendations. You will also be able to enhance customer engagement through AI personalization, which will improve your marketing campaign performance.

See salaries and explore the career path for Marketing Analyst

Search Marketing Strategist

A Search Marketing Strategist creates and executes strategies to improve a brand's visibility in search engine results pages through both paid and organic methods. This course may be useful for a Search Marketing Strategist, as it focuses on leveraging generative AI tools to revolutionize digital marketing strategies. By mastering prompt engineering, you can efficiently create AI-optimized content for SEO and paid search campaigns. Developing data-driven marketing strategies using AI analytics may allow you to make informed decisions and optimize campaign performance. You will also be able to integrate AI tools into your existing marketing workflows.

See salaries and explore the career path for Search Marketing Strategist

Brand Manager

A Brand Manager oversees all aspects of a brand’s marketing efforts, including positioning, messaging, and overall brand strategy. This course may be useful for a Brand Manager, as it provides the tools and knowledge to leverage generative AI for creating compelling brand narratives and content. By mastering prompt engineering, you can refine your brand voice and create audience personas using AI. Additionally, you can use AI to brainstorm solutions, map consumer journeys, and fine-tune objectives and key results. This may allow you to ensure that your brand messaging resonates with your target audience.

See salaries and explore the career path for Brand Manager

Conversion Rate Optimization Specialist

A Conversion Rate Optimization Specialist analyzes website data and user behavior to improve conversion rates. This course may be useful for a Conversion Rate Optimization Specialist, as it teaches how to develop data-driven marketing strategies using AI analytics. By mastering prompt engineering, you can leverage AI tools like ChatGPT to create targeted and personalized content that enhances user engagement and improves conversion rates. You will also learn to refine marketing problem statements and brainstorm solutions using AI, allowing you to identify and address key issues affecting conversion rates. The course's focus on AI-driven market research, competitor analysis, and customer journey optimization will provide you with actionable strategies to improve website performance.

See salaries and explore the career path for Conversion Rate Optimization Specialist

Email Marketing Specialist

An Email Marketing Specialist designs and executes email campaigns to nurture leads and drive conversions. This course may be useful as it provides the ability to leverage generative AI to create personalized and engaging email content. It also teaches prompt engineering to craft effective email copy that resonates with target audiences. Automating routine tasks and scaling content production efficiently can significantly enhance productivity, as well as the knowledge to develop data-driven marketing strategies using AI analytics to optimize email campaigns. This allows for better targeting and improved conversion rates.

See salaries and explore the career path for Email Marketing Specialist

Public Relations Specialist

A Public Relations Specialist manages a company’s communication with the public, media, and other stakeholders. This course may be useful for a Public Relations Specialist, as it provides the ability to create compelling, AI-optimized content for press releases, media pitches, and other communications. The course teaches you how to master prompt engineering, which enables you to craft effective messages that resonate with your target audience. Additionally, you may learn how to use AI to refine your marketing problem statements and brainstorm solutions, allowing you to address key issues and communicate effectively with stakeholders.

See salaries and explore the career path for Public Relations Specialist

Growth Hacker

A Growth Hacker focuses on rapidly scaling a company's user base through innovative and data-driven marketing tactics. This course may be useful, teaching you how to leverage generative AI tools to create compelling content, automate routine tasks, and develop data-driven marketing strategies. The ability to master prompt engineering allows you to generate innovative ideas and optimize marketing campaigns for maximum impact. The course's specialized focus on AI-driven market research, competitor analysis, and customer journey optimization provides you with actionable strategies.

See salaries and explore the career path for Growth Hacker

Market Research Analyst

A Market Research Analyst gathers and analyzes data to identify market trends, consumer behavior, who also provides recommendations to improve business strategies. While a Market Research Analyst typically requires an advanced degree, a course like this can help hone the cutting edge skills related to the market research in the new era of AI driven tooling. This course may be useful by providing an understanding of AI and AI driven tools in a variety of different technologies. The course focuses specifically on the usage of AI tools like ChatGPT, Gemini, Co-Pilot and Claude AI.

See salaries and explore the career path for Market Research Analyst

Business Development Manager

A Business Development Manager identifies and pursues new business opportunities to drive growth. This course may be useful by giving the ability to leverage generative AI tools to create compelling proposals, presentations, and marketing materials that resonate with potential clients. The course teaches prompt engineering to craft effective messages and automate routine tasks, which can significantly enhance your productivity. You may also learn how to use AI to refine your marketing problem statements and brainstorm solutions, allowing you to identify and address key issues affecting business development. The course's specialized focus on AI-driven market research, competitor analysis, and customer journey optimization provides you with actionable strategies.

See salaries and explore the career path for Business Development Manager

Project Manager

A Project Manager plans, executes, and closes projects, ensuring they are completed on time and within budget. This course may be useful for a Project Manager, as it focuses on improving efficiency and productivity through the use of AI tools. By learning to automate routine tasks and integrate AI into existing workflows, you can free up time to focus on strategic planning and problem-solving. The course's emphasis on refining marketing problem statements and brainstorming solutions using AI may enhance your ability to manage project challenges effectively. Although a Project Manager role typically does not require AI experience, this course can greatly enhance productivity and efficiency in project execution.

See salaries and explore the career path for Project Manager

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Generative AI and Prompt Engineering for Marketers in 2025.

The AI Marketing Canvas

Save

Provides a comprehensive overview of how AI is transforming marketing, covering topics such as personalization, automation, and predictive analytics. It offers practical guidance on how to implement AI-powered marketing strategies and improve marketing ROI. This book is useful as a reference text and for additional reading. It is commonly used by industry professionals.

The AI Marketing Canvas: A Five-Stage Road Map to...

Hardcover

Marketing 6.0

Save

Explores the convergence of technology and marketing, providing a framework for understanding how AI and immersive experiences are shaping the future of the industry. It offers valuable insights into how marketers can leverage these technologies to create more engaging and personalized customer experiences. While not strictly about generative AI, it provides a broader context for understanding its role in the evolving marketing landscape. This book is useful as additional reading.

Marketing 6.0: The Future Is Immersive

Hardcover

Marketing 6.0: The Future Is Immersive

Kindle Edition

(Español) Marketing 6.0: El futuro es inmersivo

Paperback

Generative AI and Prompt Engineering for Marketers in 2025

What's inside

Learning objectives

Syllabus

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Reviews summary

Practical ai & prompt engineering for marketers

Activities

Career center

Reading list

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